• Title/Summary/Keyword: Users'behavior

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A Comparative study on difference in life satisfaction and user behavior of N-screen Service (N스크린 서비스의 이용행태와 삶의 만족도 비교연구)

  • Chang, Hyung-Jun;Kim, Dong-Woo;Kim, Kwang-Ho
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.59-68
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    • 2015
  • This study compared and analyzed the connection use, using behaviors and life satisfaction of paid users and free users in accordance with the business models of convergence N-screen service providers. It also analyzed factors that influence users' satisfaction at a personal life level, a relationship-based life level and a group-based life level. The study result showed the different connection use levels of broadcast contents by paid and free users of the N-screen service have a statistically significant meaning. The result also showed the personal satisfaction level of paid users is higher than that of free users. It also turned out that factors that influence life satisfaction differ according to whether or not the users paid for the service. Also, academic background and content consumption expenses affected life satisfaction level of free users while connection use of broadcast contents affected the one of paid users. This study provided an insight on the current domestic N-screen market situation and suggested business strategies which could help find business models.

The Effect of Consumer Characteristics on Exploratory Information Search and Information Use Behavior (소비자의 특성이 온라인 정보 탐색과 정보이용행위에 미치는 영향)

  • Kim, Ah-Reum;Kang, Hyunjeong
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.19-37
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    • 2016
  • Advance of the Internet environment is applied not only to information search but also to the area of consumption behavior. Current research analyzes online use behavior and online information search of consumers in terms of users' perception. With the result of the research, it is noticed that promotion focus brings broader variation of information use behavior, and utilitarian value has a beneficial impact on the online exploratory information search. In addition, it is revealed that the more exploratory the information search is, the wider the range of online shopping information search is. Finally, people who have utilitarian shopping value showed more exploratory behavior in online search, especially for the search of informational products, than those who have hedonic shopping value. Present research is believed to improve practical influence of consumers' personality on online use behavior when customers purchase search products online. As a result, it would contribute to consumer research and marketing held online.

Behavior Tree-based Scenario Development Technology to Induce Various Experiences of VR content

  • Seo, Jinseok;Yang, Ungyeon
    • Journal of Multimedia Information System
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    • v.7 no.4
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    • pp.263-268
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    • 2020
  • This paper introduces an event modeling and simulation system using behavior trees. The system aims to overcome the limitations of existing fixed, simple scenario-based training content, and to extend the behavior of objects to enable various experience deployments. To achieve this goal, we made specific tasks of behavior trees can change according to users' reaction and developed an adaptive simulation module that can analyze and execute behavior trees that changes at runtime. In order to validate our approach, we applied the adaptive behavior tree simulation to the scenarios in our virtual reality simulation-based fire training system we have been developing and demonstrated the implementation results.

Examining the Impact of Online Friendship Desire on Citizenship Behavior (온라인 환경에서 친교욕구가 시민행동에 끼치는 영향)

  • Jang, Yoon-Jung;Lee, So-Hyun;Kim, Hee-Woong
    • Asia pacific journal of information systems
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    • v.23 no.4
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    • pp.29-51
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    • 2013
  • In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

User Evaluation of Common Spaces in Cultural Facilities in Local Area - From the Universal Design Point of View - (지역문화시설의 공용공간 디자인에 대한 사용자 평가 - 유니버설 디자인 관점에서 -)

  • Oh, Chan-Ohk
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.53-61
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    • 2011
  • As the standard of living has raised and the local self-governing body has enforced, cultural facilities have been increased in local areas. These cultural facilities should be designed to consider various users. However, most facilities were designed to focus on size or visual expressions. Therefore, this study was intended to evaluate common spaces of two cultural centers in local area from the universal design point of view. Two cultural centers located in large apartment complex were selected. The evaluating tool consisted of 46 elements related to universal design. The common space were pathway to entrance, parking lot, entrance, all over building, corridor, and restroom. Each 100 users of these two cultural centers evaluated them using by 5-point Likert scale. The results were as follows; The users rated them positively, but not highly. This means that some improvement were needed. Generally, the consideration for upgrading the quality of design such as material, pattern and color needed, and for various users including wheelchair users and seniors were needed. Also, when considering the users' behavior pattern and purposes, installing canopy over entrance, and providing seating places at corridor or pathway were needed.

Revitalization Plan for Communication Structure Among Users of Online Virtual Space (온라인 가상공간의 커뮤니케이선 활성화방안 -MMORPG(대규모 다중 사용자 온라인 롤플레잉 게임) 중심으로-)

  • Lim, Jang-Hoon
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.115-125
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    • 2007
  • This study analyzed the importance of user activity, communication between users and identity establishment by growth and change of player's character through users' communication structure and then it classified such an importance into activity by group, dealings, information sharing, duel and strategy performance. It also looked into the plans to revitalize smooth social relationship and suggested for users to behave with responsibility in virtual society. In the virtual space where thousands of people connect and interact with each other every day, users find out their identities through human relationship with others proceeding solo story. What is more important is that users consider virtual space as a society and feel collective responsibility on words and behavior against others.

Analysis of Propensity for Conflict Resolution According to the Types of SNS Users, Usages and Conflicts (SNS 사용자 유형 및 이용방식과 갈등유형에 따른 갈등해결 성향 분석)

  • Lee, Eun Ju;Park, Dae-Ha
    • Journal of Service Research and Studies
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    • v.5 no.2
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    • pp.149-159
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    • 2015
  • This paper proposes a making study model using Ajzen's Theory of planned behavior (TPB) and established hypothesis and then analysed propensity of conflict resolution according to the types of SNS users, usages and conflicts. The results of study, active users of SNS have propensity of resolution for their own conflicts through SNS. The users having conflicts between person and person are same with active users. The results of this study could be referenced to other researches for resolving conflicts in or between people in the future.

Comparing the Effects of Two Methods of Education (Online versus Offline) and Gender on Information Security Behaviors

  • Minjung Park;Sangmi Chai
    • Asia pacific journal of information systems
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    • v.30 no.2
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    • pp.308-327
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    • 2020
  • The importance of information security is increasing, and various efforts are being made to improve users' information security behaviors. Among these various efforts, information security education is mainly aimed at providing users with information security knowledge and improving information security awareness. This study classified the types of information security education into offline and online to examine the effects of each education method on attitudes toward information security (perceived severity, vulnerability, self-efficacy and response-efficacy) and information security behaviors. A survey was conducted for users with information security education experiences. The results obtained by comparing the differences in the path coefficients of personal information security behaviors according to information security education experiences showed that security behaviors were more significant in the online experience group than the offline group. In addition, gender differences were analyzed, and it was found that females had a greater impact on information security attitudes than males. This study also found that among Internet users with online information security education experience, females tend to have more information security behavior than males, but there were contrasting results among users with offline information security education experiences. The results of this study finally address the necessity of reflecting users' personalities in the systematic design of information security education in the future. Furthermore, the results of this study support the need for an appropriate education system that sufficiently understands education types to maximize the effects of information security education.

A Study on the Organization of Library facilities by Behavior of User in Public Library Building -A Study on the design of Library Architecture(III)- (공공도서관의 내관자 관내 행위에 따른 공간구성에 관한 연구 -도서관 건축 디자인에 관한 연구(III) 관내 행위분석을 중심으로-)

  • 이상호;공순구;박고현
    • Korean Institute of Interior Design Journal
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    • no.21
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    • pp.62-68
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    • 1999
  • Researching behavior of users in public library is very important processing and their activities can be judged with the regard of required inner spaces and related those functions. The subject of this study is to examine the organization of inner spaces in public library and to propose the prototype of space composition in public library on the future. Not only the relation of space program of each library but also the network among public libraries are not connected efficiently. That's why the public library is not used as local cultural place. Usually, the organization of inner spaces has not been recognized and approached satisfactorily. As the result of the above researching, the function of the culture facilities should be connected to the open study-room which now using just for study. It will make users to recognize and approach public library easily.

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Dissatisfying Factors and Complaining Behavior of Public Library Users (공공도서관 이용자의 불만족요인과 불평행동 -대구지역 공공도서관을 중심으로-)

  • 오동근;장흥섭;김광석
    • Journal of Korean Library and Information Science Society
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    • v.32 no.4
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    • pp.25-43
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    • 2001
  • This study analyzes in detail the specific complaints of the dissatisfied public library users in Taegu Metropolitan city, with regard to materials, facilities, information services and staffs of the libraries. It also analyses the relatedness of complaining behaviors, complaints and demographic factors including gender, age, occupation, income, and education.

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