Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Comparative study on difference in life satisfaction and user behavior of N-screen Service

N스크린 서비스의 이용행태와 삶의 만족도 비교연구

  • Chang, Hyung-Jun (Graduate School of IT Policy, Seoul National University of Science & Technology) ;
  • Kim, Dong-Woo (Graduate School of IT Policy, Seoul National University of Science & Technology) ;
  • Kim, Kwang-Ho (Graduate School of IT Policy, Seoul National University of Science & Technology)
  • 장형준 (서울과학기술대학교 IT정책대학원) ;
  • 김동우 (서울과학기술대학교 IT정책대학원) ;
  • 김광호 (서울과학기술대학교 IT정책대학원)
  • Received : 2015.08.25
  • Accepted : 2015.10.20
  • Published : 2015.10.28
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Abstract

This study compared and analyzed the connection use, using behaviors and life satisfaction of paid users and free users in accordance with the business models of convergence N-screen service providers. It also analyzed factors that influence users' satisfaction at a personal life level, a relationship-based life level and a group-based life level. The study result showed the different connection use levels of broadcast contents by paid and free users of the N-screen service have a statistically significant meaning. The result also showed the personal satisfaction level of paid users is higher than that of free users. It also turned out that factors that influence life satisfaction differ according to whether or not the users paid for the service. Also, academic background and content consumption expenses affected life satisfaction level of free users while connection use of broadcast contents affected the one of paid users. This study provided an insight on the current domestic N-screen market situation and suggested business strategies which could help find business models.

본 연구는 융복합 N스크린 서비스의 사업자의 비즈니스 모델에 따른 유료이용자와 무료이용자 간의 연계이용(multi-device use)과 이용행태 그리고 삶의 만족도를 비교 분석하였고, 이용자의 개인적, 관계적, 집단적 삶의 만족도에 각각 영향을 미치는 요인이 무엇인지 살펴보았다. 그 결과, N스크린 서비스의 유 무료 이용자 간 방송 콘텐츠를 연계이용을 하는 정도의 차이가 통계적으로 유의미하게 나타났다. 또한, 유료이용자가 무료이용자에 비해 개인적 만족도가 높은 것으로 나타났으며, N스크린 서비스의 유 무료이용에 따라, 삶의 만족도에 영향을 미치는 요인이 달리 나타났다. 무료이용자 집단에서는 학력과 동영상과 방송 콘텐츠 소비금액이 삶의 만족도에 영향을 미쳤으며, 유료이용자 집단에서는 방송 콘텐츠 연계이용이 삶의 만족도에 영향을 미쳤다. 본 연구를 통해 국내 N스크린 서비스 시장 상황에 대한 시사점과 산업적 전략을 제시, 이를 고려한 비즈니스 모델을 모색하는데 도움이 될 것이라 판단된다.

Keywords

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