• 제목/요약/키워드: Users' satisfaction

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지리산숲길 이용객의 만족도와 행동의도 영향 요인 연구 (Determinants of Users' Satisfaction and Behavioral Intention in Jirisan Trail of Korea)

  • 이혜린;김재준;조은경;강민지;한상열
    • 한국산림과학회지
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    • 제100권2호
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    • pp.273-282
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    • 2011
  • 본 연구는 지리산숲길 이용객의 만족도와 행동의도에 영향을 미치는 요인을 파악하여 숲길 조성 및 관리방안 수립의 기초 자료 제공을 위하여 수행되었다. 645명의 이용객을 대상으로 지리산숲길 탐방 만족 요인에 대한 설문 분석 결과, '숲길경관체험', '숲길숙박체험', '숲길관련정보', '숲길편의시설' 등 모두 4개 요인이 도출되었으며, 숲길경관체험(자연경관, 숲길 개발정도, 숲길 관리상태, 문화 관광자원, 주민 친절)이 전반적인 만족도 및 행동의도(재방문의도, 추천의도, 탐방지속의도)에 가장 크게 영향을 미치는 것으로 나타났다. 세부변수별 분석 결과, 전반적 만족도와 행동의도에 가장 크게 영향을 미치는 변수는 '자연경관'으로 나타났고, 그 밖에 유의미하게 영향을 미치는 변수는 '안내표지판', '주민 친절', '안내센터 숲길 정보제공' 등으로 나타났다.

유튜브 이용자의 구독 채널 수와 구독 만족도에 영향을 미치는 요인에 대한 연구 (Factors Affecting the Number of Subscribed Channel and Subscription Satisfaction of YouTube Users)

  • 이보미;김혜수;정용국
    • 한국콘텐츠학회논문지
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    • 제21권11호
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    • pp.100-111
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    • 2021
  • 본 연구는 이용자의 유튜브 구독에 대한 학술적 논의가 부족한 상황에서 구독 채널 수와 구독 만족도에 영향을 미치는 변인을 살펴봄으로써 새로운 논의의 장을 이끌고자 하였다. 이를 위해 유튜브 이용자들의 구독 채널수와 구독 만족도에 영향을 미치는 요인을 유튜브 이용 요인, 구독 동기 요인, 유튜브 채널 평가 요인으로 구분하고, 각 요인의 상대적 영향력을 살펴보기 위해 위계적 회귀분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 구독 채널 수에는 유튜브의 이용량과 편의성 구독 동기가 정적 영향을 미쳤다. 둘째, 구독 만족도에 영향을 미치는 요인은 편의성 구독 동기와 유튜버와의 소통 동기, 그리고 유튜브의 지각된 유용성으로 나타났다. 본 연구의 실무적 의의는 변화하는 뉴미디어 환경의 플랫폼과 채널 운영자에게 도움이 될 수 있다는 점과 뉴미디어 환경에서의 상호작용 연구의 외연을 확장했다는 점이다.

유료노인전문요양시설 이용자 가족의 서비스 만족도 및 요구조사 (A Study on Service Satisfaction of Users' Family in Charged Recuperation Facilities Specializing in the Old)

  • 정연강;한승의;이영미
    • 지역사회간호학회지
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    • 제14권3호
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    • pp.397-406
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    • 2003
  • The purpose of this study is to provide the basic data in order to improve the quality of charged recuperation facilities which are specialized in the old. after finding out the satisfaction degree for the services which are provided in the current charged recuperation facilities specialized in the old and surveying the services which are demanded by users. As for the research method. the subjects were 88 family members of the users in the five charged recuperation facilities, which are specialized in the old and located in Seoul and Incheon. The survey research was executed from 27th July to 15th September, 2002. Then the collected data were analyzed by using the SPSS 10.0 for windows program. The research results are as follows. Firstly, in the satisfaction degree of the user's family about the daily service showed the highest satisfaction degree for the kind service of the staff to the users. In the satisfaction degree about the specialized service of the user's family, the satisfaction degree was high in bedsore prevention, periodical health care, proper medical treatment, family counsel, and adequate disease management. In the satisfaction degree about the facility and environmental service, the satisfaction degree about the surrounding environment of the facility or safety facility, and the comfort condition was high. In the satisfaction degree about the services related to the local society, it was high in the hospital and medical-related field. Secondly, in the demanded services, the demanding degree for worship, mental and spiritual nursing, hospice, funeral service, family meeting, and support for the special vehicle were not so high, but it was shown that they were generally demanded. Thirdly, it was shown that the provided services had an overall high satisfaction degree. In the service satisfaction degree according to the general characteristics of the user's family, it was recognized that there was a significant difference between the distinction of sex and local society related services. Also, there was a significant difference in the satisfaction degree between age and specialized service. Through the above research results, detailed rehabilitation programs such as linguistic treatment and working treatment should be more and more compensated in order to supplement the insufficient points of the services provided by the charged recuperation facility specialized in the old. Additionally, the correlation with the local society such as education and training for specialized human labor, close cooperation among the facilities, and positive participation in local society events are thought to be reinforced.

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Exploring the Determinants of Users' Continuance Intention to Use Mobile Banking Services in Kuwait: Extending the Expectation-Confirmation Model

  • Ahmad A. Rabaa'i;Shereef Abu ALMaati
    • Asia pacific journal of information systems
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    • 제31권2호
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    • pp.141-184
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    • 2021
  • While a great body of information systems (IS) literature has discussed mobile banking (m-banking) services, most of these studies have focused on the adoption or acceptance phases of this technology; with little attention was given to users' intension to continue using such technology. This paper aims at investigating the most important factors that predict users' continuous intension to use m-banking services in the post-adoption phase. This paper presents a conceptualization and validation of an extended expectation-confirmation model (ECM). A total of 303 Kuwaiti users of m-banking services participated in this study. Partial least squares (PLS) of structure equation modelling (SEM) technique was used to analyze the data. The results mainly showed that users' continuous intension to use m-banking services is significantly influenced by perceived trust, satisfaction, self-efficacy, performance expectancy and effort expectancy. Theoretical and practical contributions as well as the research limitations and future directions are discussed.

The Effects of Mobile Accommodation App Quality Perception on Continual Use Intention through Expectation Confirmation and Satisfaction

  • Arum Park;Sin-Bok Lee
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.345-357
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    • 2023
  • This research investigates the relationship between the information quality, service quality, and system quality of lodging apps and the users' expectations, level of satisfaction, and intent to continue using them. For this objective, 418 respondents participated in a survey. To evaluate the hypotheses, the collected data were examined using SPSS 22.0 and AMOS 22.0 statistical software. This study constructed a model using information quality, service quality, system quality, expectancy, satisfaction, and intention to continue using the pre- and post-use relationship of users of accommodation applications. The results of testing the hypotheses indicated that system quality had no significant effect on expectancy, system quality and service quality had no significant effect on satisfaction, and all other hypotheses had significant effects. The conclusion of this research is that the app's system quality, including access speed, access barriers, and privacy, does not satisfy pre- and post-use expectations. In addition, the system quality and service quality of the application have little effect on the app's satisfaction. The information quality of the application has a considerable impact on expectation confirmation and satisfaction, expectation confirmation has an impact on satisfaction, and expectation confirmation and satisfaction have an impact on intention to continue using.

스마트폰 애플리케이션 사용자의 지각된 특성이 지속사용의도에 미치는 영향에 관한 연구 (A Study on the Effects of Perceived Characteristics on Continuous Usage Intention in Smartphone Application)

  • 조유제;최정일
    • 한국IT서비스학회지
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    • 제10권2호
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    • pp.41-60
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    • 2011
  • Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation. satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users' expected confirmation and satisfaction, and social influence also affects users' continuance usage intention. Thus, it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

소셜커머스 사용자의 지각된 특성이 지속사용의도에 마치는 영향에 관한 연구 (A Study on the Effects of Social Commerce Users' Perceived Characteristics on Continuous Usage Intention)

  • 이영재;홍성표
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.61-74
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    • 2012
  • This studies aims to examine the factors that affect continuous usage reliability of social commerce users that has been really active recently based on using EDT (Expectation Disconfirmation Theory) and extended ECM (Expected confirmation Model). With a statistical analysis, this paper suggests a conceptual model, based on the empirical evidence from this study. The result reveal that perceived usage easiness has a positive effect on meeting the expected confirmation and satisfaction. As perceived quality, social influence and price appeared to reflect a positive effect on fulfilling expected confirmation. This implies that users consider perceived usage easiness, perceived quality, social influence and price important in using social commerce persistently and that as their expected confirmation fulfillment and satisfaction increase that leads to further rise in their future intended continuous usage.

노인층을 고려한 범용디자인 휴대폰 설계를 위한 사용성 분석 (Usability Analysis for Designing Mobile Phones Based on Universal Design for the Elderly)

  • 임장빈;박민용
    • 대한인간공학회지
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    • 제24권1호
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    • pp.47-53
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    • 2005
  • The purpose of this study was to evaluate performance and subjective satisfaction of mobile phone's interface elements considering the elderly users. First, mobile phone's interface elements were outlined recent foreign and domestic studies. Then, final three mobile phone's interface elements were determined by expert rating, AHP analysis, and questionnaire analysis. Objective and subjective measures were then used to determine the effects of several specific design parameters and aging differences on performance of mobile phones. In this experiment, 38 subjects and 4 independent variables were used to measure task completion time and user's subjective satisfaction. The statistical analyses indicated significant aging differences between older people and younger people in terms of keypad type and bell sound level in performance. Significant aging differences were also found for user subjective satisfaction. It is suggested that some major results from this study be used to develop mobile phone design guidelines that are more usable and accessible for most users, particularly for older users.

참고봉사 평가를 통한 이용자 정보만족도에 영향을 미치는 저해요인 분석 -전문도서관을 중심으로- (A Study on the Barriers of Users’Information Seeking Satisfaction with Evaluation of Reference Services - with a focus at research libraries -)

  • 정진식
    • 한국비블리아학회지
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    • 제9권1호
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    • pp.5-38
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    • 1998
  • 본 연구는 정보 이용자와 참고사서 사이에서 일어나는 질의응답 내용을 분석하여 이용자의 정보만족 정도를 규명하고자 하였다. 이용자 질의에 대한 사서의 응답이 얼마나 정확한가에 대한 정보 만족도를 측정하고, 만족도에 영향을 미치는 저해 요인을 규명하며, 만족도와 저해 요인의 측정을 위한 변인들간의 영향력과 상관관계를 분석함으로써 봉사내용의 질 과 응답의 정확성을 높일 수 있는 개선방안을 모색하였다.

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모바일 음악 서비스의 지속이용의도에 대한 선행 요인 (Antecedents of Continuance Intention in the Context of Mobile Music Service)

  • 조현;기호근;김범우;최치원;이재광
    • 한국IT서비스학회지
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    • 제14권4호
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    • pp.199-220
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    • 2015
  • Recently, many internet users are using mobile music service. In this paper, we aim to examine the effects of system quality factors and relation quality factors on continuance intention in the context of mobile music service. In order to analyze the antecedents of continuance intention, we introduced independent variables such as ease of use, stability, trust, involvement and unity. We also consider customer value and customer satisfaction as mediators. For empirical analysis, we surveyed 240 users of mobile music service. We conduct PLS (Partial Least Square) analysis for SEM (Structural Equation Modeling). As a result, 8 of proposed 12 hypotheses were accepted. Especially, system quality, trust and unity show positive influence on customer satisfaction significantly. Involvement and unity are positively related to customer value. Customer value and customer satisfaction show positive influence on continuance intention significantly. The results of this research can be useful guidelines for mobile music service users and providers.