• Title/Summary/Keyword: Use value

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Effects of Consumption Value on Consumer Attitude in Purchasing HMR Products through Subscription Service (구독서비스를 통한 HMR 제품 구매에 있어 소비가치가 소비자태도에 미치는 영향)

  • Lee, Hang;Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.71-79
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    • 2020
  • In recent years, Korean consumption trends have undergone rapid changes. Also, subscription economy has emerged and is growing as a new shopping method. The purpose of this study was to verify the relationship between consumer attitude and intention to continue to use of the consumption value of subscription service based on subscription economy. To this end, we analyzed the structural equation modeling for 300 consumers who used HMR products through subscription services. The analysis results are as follows. First, consumption value (functional, emotional, social and monetary) of HMR products perceived by subscribers had a significantly positive effect on consumer attitude except for monetary value. Second, consumer attitude was found to have a positive effect on consumers' intention to continue to use. This study contributes to the development of academic theories related to the subscription service in the early stages and provides managerial implications for HMR-related companies that want to utilize subscription service.

The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service (모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할)

  • Kim, Ji Yoon;Chu, Kyounghee
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.211-222
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    • 2014
  • This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

The Influence of the Perceived Value of the Elderly on the Intention of Smart Device Internet Usage: A Lifelong Learning Perspective for the Elderly (고령자의 지각된 가치가 스마트 디바이스 인터넷 활용의도에 미치는 영향: 고령자 평생학습 관점)

  • Jang, HyunYong;Koh, Joon
    • Journal of Practical Engineering Education
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    • v.11 no.1
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    • pp.87-103
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    • 2019
  • The purpose of this study is to examine the factors affecting the intention of smart device internet usage from the perspective of lifelong learning of elderly people. Survey was conducted for understanding the factors affecting the internet usage intention of smart devices with 150 elderly people who visited the Gwangju Senior Technology Center (GSTC). The empirical results show that the perceived economic value and practical value of the elderly have a significant effect on the intention of utilizing the Internet of Smart Device. Although the moderating effect of the individual innovation of the elderly is not significant, Participation in social activities significantly moderated the relationship between perceived value and intention to use internet. In addition, the elderly expected that the quality of life would be improved via the use of smart devices.

Exploring the Issues and Improvements of the Quotient and the Reminder of the Decimal Division (소수 나눗셈의 몫과 나머지에 대한 논점과 개선 방안)

  • Lee, Hwayoung
    • Education of Primary School Mathematics
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    • v.24 no.2
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    • pp.103-114
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    • 2021
  • In this study I recognized the problems with the use of the terms 'quotient' and 'reminder' in the division of decimal and explored ways to improve them. The prior studies and current textbooks critically analyzed because each researcher has different views on the use of the terms 'quotient' and 'reminder' because of the same view of the values in the division calculation. As a result of this study, I proposed to view the result 'q' and 'r' of division of decimals by division algorithms b=a×q+r as 'quotient' and 'reminder', and the amount equal to or smaller to q the problem context as a final 'result value' and the residual value as 'remained value'. It was also proposed that the approximate value represented by rounding the quotient should not be referred to as 'quotient'.

A Study on hotel AI robot service built on the value-attitude-behavior(VAB) model (가치-태도-행동 모델을 적용한 호텔 AI 로봇서비스에 관한 연구)

  • Hejin Chun;Heeseung Lee
    • Smart Media Journal
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    • v.12 no.8
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    • pp.60-68
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    • 2023
  • After COVID-19, hotel industry is rapidly experiencing changes in the business environment, and under the influence of the Fourth Industrial Revolution, hotel industry is striving to secure competitive advantages through differentiation, including the use of big data and the IoT in service provision, as well as the introduction of artificial intelligence(AI) robot services. This study analyzed the perceived value of AI robot services and their impact on usage attitudes and behavioral intentions of customers who have used hotels that have introduced AI robot services. The results of the study showed that the value of robot services perceived by customers who have used robot services in hotels is categorized into three dimensions: social, experiential, and functional, and all of them have a positive effect on usage attitudes, with social, functional, and experiential values having a positive effect on usage attitudes in that order. Attitude toward use was also analyzed to have a positive effect on behavioral intention, which is consistent with the value-attitude-behavior model. Therefore, it is necessary for hotels to improve the satisfaction of hotel guests through diversified services of AI robot service.

Rapidly Solidified Fe-6.5wt% Si Alloy Powders for High Frequency Use

  • Park, Seung-Dueg;Yang, Choong-Jin
    • Journal of Magnetics
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    • v.2 no.1
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    • pp.12-15
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    • 1997
  • Fe-(3∼6.5wt%) Si alloy powders having a high magnetic induction(Bs) and a low core loss value for high frequency use were obtained by an extractive melt spinning as well as a centrifugal atomization technique. Sintered core rings made by the rapidly solidified Fe-6.5wt% Si powders exhibited the high frequency magnetic properties : megnetic induction(B8) of 1.23 T, coercivity(Hc) of 0.12 Oe, relative permeability(${\mu}$a) of 6321, and core loss(W10/50) of 1.27 W/kg from the rings of 1.1 mm thick. The magnetic induction values were found to be almost identical to those of non-oriented Fe-6.5wt% Si steel sheet and double the value of 6.5wt% Si sheet prepared by the CVD technique. The high frequency core losses(W) up to 10 kHz(W10/10k) were measured to be competitive to those of grain-oriented Fe-6.5wt% Si steel sheet.

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The Impacts of Acceptance Decision Factors of Tourism Social Network Service(SNS) (관광서비스로서 소셜네트워크 서비스(SNS)의 수용결정요인에 관한 연구)

  • Park, Hyun-Jee;Park, Jung-Hwan;Oh, Am-Suk;Kim, Jung-In;Yoon, Jung-Hun;Kim, Young-Ha
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.383-386
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    • 2012
  • In this paper, we intended to analyze the relationship among tourist's acceptance decision,perceived value, satisfaction and continuous use intention for social network service. For this study, the self-administered questionnaire for 199 tourists was employed.

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Staistical analysis and measurements of array receivers for use in optical communication (광통신에 이용되는 배열 수신기의 측정과 통계적 해석)

  • Sung, Pyung-Shik
    • Journal of the Korea Computer Industry Society
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    • v.8 no.1
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    • pp.57-64
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    • 2007
  • In the paper, considers the design of a detection system, consisting of n identical detectors, to process the sum of spatially invariant signal fields $S_\jmath(t)$, an additive, homogeneous, spatially isotropic (in the array plane x). covariance_separable, and zero_mean Gaussian random noise field n(t, x). consisting of arrey receivers for use in optical communication through optimum turbulence atmosphers and covriance_circuit, staistical analysis through detection the maximum gain are compared with analysis theoretical analysis theoretical value and get through experimental measured value, as well the measured valus are confirmed to agreement joint Gaussian theoretical curves.

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Nutrition Survey on Lacto-ovo Vegetarian College Mele Students (채식을 주로 하는 남자대학생의 영양상태)

  • Kang, Myung-Chun;Sung, Chong-Ja
    • Journal of Nutrition and Health
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    • v.16 no.3
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    • pp.154-161
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    • 1983
  • The purpose of this study is to describe the nutritional status of lacto-ovo vegetarian college male students related food habits, nutrient intake, food analysis, blood content and blood pressure. This survey was conducted at Korean Union College June 13 through 20 in 1982 (7days), and the questionnaires were designed to find out the food habits for 113 men students. The results obtained are summarized as follows: 1) They often use whole cereals, vegetables, pulses, nuts and fung; they don't use seasonings or animal foods. 2) It seemed that vegetarian's personalities were stable and they had good endurance. 3) All nutrients were taken sufficiently, and the ratios of carbohydrates, lipids and proteins were 70, 16, 14 respectively. 4) No one had anemia prevalences of Hb, Hct, or serum Iron compared with the anemic criteria of W.H.O. The mean value of serum cholesterol was 126 mg%. 5) The mean value of blood pressure was 72/110 mmHg.

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The Use Possibility as a Dyestuff of Scutellaria Baicalensis Extract (황금(黃芩)의 천연염재로의 이용가능성에 관한 연구)

  • Bai, Sang-Kyoung
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.667-671
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    • 2009
  • The use possibility as a dyestuff of Scutellaria baicalensis was investigated. The optimum conditions were evaluated when silk fabrics were dyed by Scutellaria baicalensis extract. The colorants of Scutellaria baicalensis were extracted better in water than methanol. The optical dyeing concentration was 80%(v/v), dyeing temperature was $80^{\circ}C$, dyeing time was 60minites, dyeing repetition was 2 turns. A Post-mordant method showed higher K/S value than premordant one, especially post-Fe appeared the highest value and post-Cr was second. Surface color was all Y. The color fastness was very good at the second repetition of no mordanted silk fabrics, all mordant fabrics were not improved the colorfastness. The antibacterial activity showed at Staphylococcus aureus tested specimen that bacterial reduction rate was 99.7%.