• 지식경영연구
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• 제21권2호
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• pp.101-118
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• 2020

The usage of emoticons used in the online environment continues to increase, and also the market for emoticons is growing rapidly. Emoticons go beyond simply conveying the meaning of a message and play various roles such as smooth communication, pursuit of fun, and intimacy. In this study, we first identify the factors that motivate users to use emoticons in an online messenger service, and then determine whether the derived factors have a significant effect on emoticon usage. Furthermore, based on Regulatory Focus Theory, we will distinguish between the group of promotion focus and the group of prevention focus to see how the influence of motives on emoticon usage differs.

• 마케팅과학연구
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• 제18권4호
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• pp.195-215
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• 2008

본 연구는 기업에 대한 소비자의 의도추론이 희소성 효과에 미치는 영향에 있어서 희소성 메시지의 수량한정 유형 및 폭의 조절효과를 파악하고자 진행되었다. 연구결과는 크게 두 가지로 요약할 수 있다. 첫째, 특별한정으로 제시되는 경우에는 소비자의 기업에 대한 의도추론은 희소성 효과에 영향을 미치지 않았다. 그러나 일반한정으로 제시되는 경우에는 소비자가 기업의 의도를 추론하는 경우가 그렇지 않은 경우에 비해 구매의도가 더욱 낮았다. 둘째, 수량한정의 폭이 작은 경우에는 소비자의 기업에 대한 의도추론은 희소성 효과에 영향을 미치지 않았다. 그러나 수량한정의 폭이 큰 경우에는 소비자가 기업의 의도를 추론하는 경우가 그렇지 않은 경우에 비해 구매의도가 더욱 낮았다.

• Journal of Nutrition and Health
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• 제56권2호
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• pp.203-216
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• 2023

본 연구는 전북지역 대학생 447명을 대상으로 소셜미디어 이용동기 유형에 따른 소셜미디어 이용실태, 관련 식행동 및 체중조절 행태 등을 조사한 결과는 다음과 같다. 소셜미디어 이용동기 유형은 '흥미중심군,' '다목적 정보탐색군,' '관계중심군'으로 분류하였다. 조사대상자는 유튜브, 인스타그램, 페이스북을 주로 이용하며, '흥미중심군'은 게임, 스포츠 경기 및 교육 강의 등, '다목적 정보탐색군'은 음악, 영화, 드라마 및 먹방, 패션 등, '관계중심군'은 뉴스, 정치이슈 및 교육 강의에 관심이 높았다. 조사대상자의 소셜미디어 1일 이용시간은 모든 군에서 1시간 이상 1시간 30분 미만이 40.7%로 나타났다. 소셜미디어 관련 식행동의 군집별 평균은 '다목적 정보탐색군' 3.09 ± 0.82점, '관계중심군' 2.67 ± 0.75점, '흥미중심군' 2.40 ± 0.86점이었다. '소셜미디어에서 음식 레시피에 관한 정보를 듣고 따라서 요리를 한 적이 있다'가 가장 높은 식행동점수를 보였다. 현재 자신의 체중에 대하여 '흥미중심군'과 '다목적 정보탐색군'이 '관계중심군'보다불만족수준이높았으며, 실제체중조절경험이더많으며, 소셜미디어의체중조절 정보를 더 많이 이용하고 있었다. 가장 선호하는 체중조절 방법은 '규칙적인 운동'이나 '다목적 정보탐색군'은 다른 군보다 높게 '소셜미디어의 홈 트레이닝'을 병행하고 있었다. 이상의 결과, 전북지역 대학생의 소셜미디어 이용동기 유형이 '흥미중심군'과 '다목적 정보탐색군'일 때 '관계중심군'보다 체중조절 경험이 더 많으며 소셜미디어에서 관련정보를 더 활용하고 있었다. 따라서 향후 체중조절 관련 교육 프로그램은 대학생들의 소셜미디어 이용행태를 고려하여 흥미와 관심을 유발할 수 있는 주제로 프로그램을 구성하고 장소와 시간제약이 없도록 소셜미디어 매체를 활용함으로써 보다 많은 학생들에 대한 참여유도가 필요할 것으로 보인다.

• 한국콘텐츠학회논문지
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• 제18권4호
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• pp.677-687
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• 2018

본 연구는 온라인 동영상 콘텐츠를 시청하기 전에 재생되는 프리롤(pre-roll) 광고의 회피 요인을 탐색하고자 방송 콘텐츠 클립과 웹 오리지널 콘텐츠로 구분하여 이용 동기를 살펴보고, 콘텐츠 요인과 광고 요인이 광고 회피에 미치는 영향을 살펴보았다. 분석 결과, 방송 콘텐츠 클립은 오락성/습관성 이용 및 사회적 교류가 높을수록, 웹 콘텐츠는 오락성/이용편리성 및 선택적 이용 동기가 높을수록 이용시간이 긴 것으로 나타났다. 다음으로 방송 콘텐츠 클립의 경우 지각된 침입성이 광고회피에 가장 큰 영향을 미치고 있으며 웹 콘텐츠는 광고에 대한 긍정적 태도가 유의미한 요인인 것으로 나타났다. 콘텐츠 선호도나 인게이지먼트와 같은 콘텐츠 요인은 광고 회피에 아무런 영향을 미치지 않는 것으로 밝혀졌다.

• 복식
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• 제63권5호
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• pp.115-131
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• 2013

Dries Van Noten, one of the Antwerp Six, focused on recreating traditional attire from each region to complex contemporary attire and has shown designs that interpreted ethnic image in contemporary perspective from his very first collection. He has positioned himself as a designer with creative expression of ethnic image through broad use of various patterns. This paper analyze the use of pattern in Dries Van Noten's designs by season and item, and reflects on the characteristics of pattern use and influence on fashion image. Total of 887 clothing items were collected from Noten's collections on the Internet. Through analysis of frequency and percentage and cross tab of expression techniques, types, patterns of each motif, and classifications of print combinations, it was shown that Noten has applied six aesthetic rules in the use of pattern design. Pattern played the most significant role in his design. It was possible to achieve the balance of ethnic image and modern image with the mix of flower and abstract motives. Overall pattern was mostly used for practical purpose: border patterns and spaced patterns played a vital role in rendering uniqueness. Noten exhibited unity and variation in combining prints. He expressed the beauty of Oriental style by inserting solid color blocks in between patterns and decorations along trim lines.

• 대한간호학회지
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• 제23권3호
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• pp.487-503
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• 1993

This study was designed to investigate the situation of adolescent drug use in Seoul, and to com-pare this with the 1991 survey in order to better understand the present situation. The subject for this study were 1000 students in High School and Middle School. The data were collected during the period from september 1, 1992 to December 30, 1992. The guestionnaire developed by Kim So Ya Ja (1991) to survey adolescent drug use was used. The data was analyzed using descriptive statistics, 1-test and ANOVA with the SPSS program. The results of this study can be summarized as follows 1. Prevalence of Substance use : Antihistamines were used by 0.3% of adolescent, Sedatives 0.6%, Stimulants 8.1%, Hallucinogens 0.9%, Inhalants 3.2%, Narcotics 1.7%, and Analgetics 154.3%. 2. Trend in substance use compared to the 1991 surbey : Alcohol use increased from 52.8% to 63.7% and narcotics from 0.6% to 1.7%, while Smeking, Analgetics, Antihistamines, Sedatives, and Inhalants showed a decrease. 3. Smoking and Alcohol use : Twenty five percent of school adolescent had experienced cigarette smoking and 63.7% of school adolescent had experienced alcohol use. 4. Motives for drug use : The highest was avoidence of sleep at 49.4% and the next highest was adventure seeking at 27.7%. As to feeling after drug use, 34.3％ felt apathy, 22.8% had feelings of sleepiness and unconsciousness. 5. Places were dreg were purchased : The most frequent was the drug store (78.3%) and 84.4% of the respondents answered that drug purchase was easy and 86.7% that drug use was mainly at home. 6. Related Variables : There was a statistically significent high score for drug and alcohol use by adolescents whose fathers used drugs. (PC.05) In conclusion, adolescents in Seoul showed in decrease in the tendency to use drugs compared to the 1991 survey, however drugs which are habit-forming and lead to dependency are still being abused. Therefore, counter-plans and preventive stratiges are important.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.400-410
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• 2008

As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it. However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services. Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

• 대한가정학회지
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• 제48권7호
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• pp.77-87
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• 2010

This study investigated users' perceptions and attitudes toward Korean traditional elements in contemporary spaces. We collected and analyzed the article contents of two design magazines, from their issues of January 2000 through December 2009, for a total of 87 cases. The results were as follows. First, the important motives for applying traditional elements to current living spaces were individual tastes, preference for a secluded life, and the users' childhood memories. Second, the most frequently used traditional element was traditional structure. Others were traditional spatial compositions and the use of natural materials. The two main purposes for renovating a space or constructing a building were to preserve traditional ambience or to add convenience and practical use to it. Third, the most frequently mentioned advantages of traditional elements were their environment-friendly characteristics, such as connecting to nature and using natural materials. Fourth, the users preferred, in order, Ma-dang, natural environments, doors/windows of various types and multiple functions, Toet-maru, Dae-cheong, and Nu-maru.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.329-344
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• 2021

AI assistant, a software interface designed to interact with a user in a natural way and perform specific tasks on the user's behalf, receives increasing attention from both scholars and practitioners. While most of the literatures explain about technical aspects, little is known about the social and psychological factors that intimately influence consumers when using it. This study sheds light on the reason people use AI assistant and how perceived values influence on intention of continuous usage. A total of 361 AI assistant users participated in an online survey, and all were recruited from a major online panel in South Korea. The results from the principal component analysis suggest five social and psychological motives: self-expression, quality of life, entertainment, information, and compatibility. In addition, perceived values, informativeness, entertainment, and trustworthiness, positively predict the intention to use AI assistant. This research provides theoretical contributions from finding motivations of AI assistant usage and from the effects of perceived values on the intention to use it. Practical implications should not be overlooked in this ever-expanding AI industry.

• 한국의류산업학회지
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• 제17권6호
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• pp.942-955
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• 2015

Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.