• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.243-248
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• 2019

As digital media technology continues to evolve, media arts are being created using new technologies. Among them, interactive media provides new experience and interest to the audience in that the audience is completed only by participating in the works. The use of these characteristics as a marketing strategy has led to an increase in sales and a positive image of the company. Through this study, we analyze the case of interactive media contents and infer the usage plan and elements. In addition, we propose a prototype of interactive media contents that can be used as a strategic marketing element by exploring ways to utilize interactive media as a marketing element of the film industry. This suggests the development direction of interactive media that provides a continuous and new sense of immersion to the audience, and suggests subsequent research on effective use of the industry as well as movie marketing.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.143-162
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• 2021

Research on consumers' perception and willingness to purchase Battery Electric Vehicles (BEVs) is necessary to simulate BEVs' deployment in South Korea because South Korea's BEVs market is still in the early stage. This paper derives a theoretical framework for consumer segmentation based on consumers' willingness to purchase before and after BEV usage experience. In particular, this study empirically evaluates consumers' willingness to purchase and concerns using the survey data from BEVs users in either Seoul or the Jeju region. The empirical results from logit models show that experienced consumers' concerns about the heater and air conditioning (HAC) in BEVs decreased the consumers' willingness to buy, while greater daily driving distances increased the consumers' willingness to buy. In addition, the empirical findings from ordered probit models show that experienced consumers' concerns about the short driving distance, the availability of maintenance service (i.e., A/S service) during unexpected events, and the difficulties of driving BEVs up-hill increased the degree of concern about HAC. This paper will provide insights related to consumer segmentation, R&D, marketing strategies, and policy design for policymakers and firms.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.2
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• pp.85-92
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• 2021

Ambient Air Vaporizer (AAV) is an essential facility in the process of generating natural gas that uses air in the atmosphere as a medium for heat exchange to vaporize liquid natural gas into gas-state gas. AAV is more economical and eco-friendly in that it uses less energy compared to the previously used Submerged vaporizer (SMV) and Open-rack vaporizer (ORV). However, AAV is not often applied to actual processes because it is heavily affected by external environments such as atmospheric temperature and humidity. With insufficient operational experience and facility operations that rely on the intuition of the operator, the actual operation of AAV is very inefficient. To address these challenges, this paper proposes an artificial intelligence-based model that can intelligent AAV operations based on operational big data. The proposed artificial intelligence model is used deep neural networks, and the superiority of the artificial intelligence model is verified through multiple regression analysis and comparison. In this paper, the proposed model simulates based on data collected from real-world processes and compared to existing data, showing a 48.8% decrease in power usage compared to previous data. The techniques proposed in this paper can be used to improve the energy efficiency of the current natural gas generation process, and can be applied to other processes in the future.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.595-607
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• 2021

In response to increasing demand of contactless services, the overall usage of "task-oriented chatbots" in the industry is on the rise. The purpose of a task-oriented chatbot is to raise the efficiency of data sharing and workflow; in order to establish a guideline, there must be a discussion on "what" and "how" to share information. We investigate the effects of personalization and different types of the interface on 'performance expectancy', 'effort expectancy', 'intention to use', and 'satisfaction' in the context of a task-oriented chatbot. Results show that 'intention to use' and 'satisfaction' were higher when the level of personalization was higher. Within the closed-discourse interface, 'intention to use' and 'satisfaction' were higher when personalization was lower. We highlight the practical insights in the use of personalization and types of chatbot interface based on 'perceived personalization', 'expectation disconfirmation theory', 'privacy concern' and 'privacy paradox'.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.118-128
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• 2021

As interest in the audiobook market is growing, this study examined the influence of audiobook usage on purchase intention. An online survey was conducted in December 2020 targeting those in their 20s to 40s with experience using audiobooks. PLS-SEM was employed and the results are as follows. First, information, relaxation, and convenience motivation of audiobooks had a positive impact on user satisfaction. Second, while innovativeness of users had a positive impact on satisfaction, multitasking did not significantly affect satisfaction. Third, satisfaction had a positive impact on continued use and purchase intention. Finally, the continued use intention positively affected the purchase intention. This study is significant as an early study on the use of audiobooks. It is also meaningful in that it explored the process of evolving books in accordance with changes in technology and market demand.

• Journal of the FoodService Safety
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• v.2 no.2
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• pp.67-77
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• 2021

Concerns regarding work and food safety in foodservice operations are growing. The purpose of the study is to suggest guidelines for designing foodservice facilities, including school foodservices and Korean restaurants. A case of a franchise restaurant specializing in a Korean food item, Seolleongtang, was used to explain the facility design. The contents of the manual included ways to determine space allocation, calculate the application of utilities and the diameters of supply utility pipelines, and suggestions on how to decide on air conditioning equipment. The standards of the American Gas Association and the Japan Foodservice Equipment Association (JFEA) were applied to design the restaurant space. The JFEA standards and knowledge based on experience and statistics were applied to calculate the usage of utilities like fuel and water. The standards of JFEA and the Society of Heating, Air-Conditioning, and Sanitary Engineers of Japan were applied to calculate the diameters of the water supply and drainage pipelines. For the setting of the heating, ventilation, and air conditioning systems, three ways to carry out the calculation of effective ventilation were explained, as well as options to dicide the standard parameters of the duct and ventilation fans. This manual can contribute to the design of effective and efficient foodservice facilities and help secure the work safety of foodservice employees thereby ensuring food safety.

• Journal of Korean society of Dental Hygiene
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• v.21 no.6
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• pp.721-729
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• 2021

Objectives: This study aimed to examine the actual use of interdental care products (ICPs), such as dental floss (DF) and interdental brushes (IDB), among Korean youth, confirm their relevance to periodontal health, and determine the factors that influence the use of each product. Methods: This study included 15,912 young adults aged 19-39 years and data from the Korea National Health and Nutrition Examination Survey (KNHANES) (2007-2018). The usage rate of ICPs according to the characteristics of the subjects for each cycle of KNHANES was presented. Multivariable logistic regression analysis was performed to identify factors affecting the use of ICP. Results: The use rates of DF and IDB gradually increased until the 7th period, reaching 34.8% and 26.8%, respectively. The rate of using more than one ICP also showed a tendency to gradually increase from 25.2% in the 4th period to 50.0% in the 7th period. The use of interdental care products is related to gingivitis and periodontitis. Factors related to the use of ICP were gender, age, education level, frequency of brushing, and dental examination experience. Conclusions: The use of dental floss or interdental toothbrushes was related to periodontal health, but only half of the adults aged 19-39 years used ICP. Therefore, oral health experts should actively encourage the use of DF and IDB in young adults.

• Journal of the Society of Disaster Information
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• v.18 no.1
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• pp.116-128
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• 2022

Purpose: The paper aims to: 1) identify the reasons for the low usage of recycled paper in domestic workplaces and the premature state of recycled paper industry; 2) assess the environmental effects of replacing domestically consumed copy papers with recycled papers; and 3) suggest ways in which the recycled paper industry can expand in South Korea. Method: Questionnaire survey with cluster sampling is used to identify the attitudes and behavior with respect to recycled copy paper, the results of which are analyzed using SPSS. The environmental effect of replacing copy papers with recycled paper is assessed through the Life Cycle Assessment approach and Paper Calculator V4.0. Result: While the respondent's experience in using recycled copy paper was relatively low, they tend to acknowledge the need for its use and show relatively high satisfaction with the quality of the recycled paper. The environmental benefits of replacing ordinary copy paper with 40%+ recycled paper under the 10% market share increase scenario amounts to 60,000 tons of CO₂ emissions reductions. Conclusion: The results from the attitude survey and market research, five approaches to improving the recycled copy paper market are suggested.

• Journal of Industrial Convergence
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• v.20 no.1
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• pp.43-51
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• 2022

The purpose of this study is to provide basic information necessary for the establishment of mobile service marketing strategies, educational service development, and engineering education for Generation Z by analyzing the utilitization of various applications by Gen Z. To this end, 177 essays on mobile service usage experience were collected, major topics were analyzed using topic modeling, and these were visualized through word cloud analysis. As a result of the study, the main topics were related to 'transportation' such as movement and public transportation, 'personal management' such as schedule management, financial management, food management, 'transaction' such as checkout, meeting, purchase, 'leisure' such as eating out, travel, study, culture. Additionally, words such as time, thought, people, life, bus, information, confirmation, payment, KakaoTalk, and so on were found to have a high of frequency of use. Also, there was found to be a difference between topics by college. This study is meaningful in that it collected essays, which are unstructured data, and analyzed them through topic modeling.

• Geomechanics and Engineering
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• v.28 no.3
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• pp.255-263
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• 2022

Lime stabilization has conventionally been listed amid the key techniques of chemical stabilization. Replacing lime with sustainable agro-based by-products have gained prominence in recent decades. Bagasse ash (BA) is one such potential alternatives, an industrial waste with abundance in production, and industries exploring sustainable solutions for its safe disposal. Supplementing BA with lime could be an ideal approach to reduce lime consumption. However, suitability of BA and lime for the stabilization of expansive clays, such as black cotton (BC) soil is yet to be explored. This paper therefore aims to investigate the suitability of BA-lime mixtures to stabilize BC soil with emphasis to compaction behaviors and unconfined compressive strength (UCS) using standard laboratory procedures. Suitability of BA-lime mixture is then assessed against addition of calcium sulphate which, from previous experience, is detrimental with lime stabilization. Experimental outcomes nominate 15% BA as the optimum value observed from both compaction and UCS data, while addition of 4% lime to 15% BA showed the best results. Mineralogical and microstructural analysis show the presence of cementitious compounds with addition of lime and calcium sulphate with curing periods. While, formation of Ettringite needles were noted with the addition of calcium sulphate in BA-lime mixtures (at optimum values) after 90-day curing, and UCS results showed a decrease at this point. To this end, addition of BA in lime stabilization showed encouraging results as assessed from the compaction and UCS results. Nonetheless usage of calcium salts, with utmost emphasis on calcium sulphate and equivalent should be avoided.