• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.93-103
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• 2003

The purpose of this study was to examine the relationships between shopping styles, promotion usage behaviors, and consequential switching behaviors. Specifically, it examined: 1) the effects of shopping styles on promotion usage and switching behaviors; and 2) the effects of promotion usage on switching behaviors. A total of 378 responses collected from a questionnaire survey were analyzed. Multiple regression analyses showed that loyalty, fashion prone, brand prone, brand prone, value prone, and hedonic shopping prone styles among the 7 shopping styles affected promotion usage behaviors, and brand prone, hedonic shopping prone, and price prone styles affected switching behaviors. Also, sales and sweepstakes among the 6 promotion usage behaviors affected switching behaviors.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.45-56
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• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping behaviors and promotion usage behaviors. A total of 462 responses collected from a questionnaire survey to subjects aged over 20s were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28％), insensitive group(22.1%), and interest group(28.9%) of sales promotion. ANOVA revealed significant differences among the four groups on shopping behaviors(information seeking, store visit, and clothing purchase) and promotion usage behaviors(the usage level of sales promotion, impulse buying, brand switching, and store switching). The active and interest groups were more actively seeking information than the other two groups were. The active group was most affected by sales promotion showing the highest impulse buying and brand and store switching behaviors, and the interest group was most active on store visit and clothing purchase. The insensitive group was the least engaged in all the behaviors.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.95-105
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• 2005

This study examined the factors affecting college students' money management behaviors according to credit card usage. The data were collected from 481 college students in Busan and Gyeongnam areas by a self-administered questionnaire. Frequencies, Cronbach's Alpha, factor analyses, t-test, Pearson's correlation analysis, and regression analyses were conducted by SPSS WINDOWS. The results from this study were as follows. First, there were significant differences between credit card usage group and non-usage group in the means for future preparation, stingy attitude, and planned expenditure. However, there was no significant difference in the mean of money management behaviors. Second, for the credit card usage group, the significant variables affecting money management behaviors included sex, grade, experience of consumer education, father's occupation, monthly household income, future preparation, stingy attitude, methods of emotional change, planned expenditure, and negative recognition. On the other hand, for the non-usage group, grade, experience of consumer education, father's occupation, way of success, future preparation, stingy attitude, planned expenditure, and conditional permission were significant. These results imply that financial management education including values about money and consumption patterns should be conducted.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.143-153
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• 2000

The purpose of this study was to find out the relationship among the frequency of perfume usage and perfume attitude. perfume consuming behaviors and demographies. The data were collected from 352 female college students using questionnaire. Three groups including Large amount users(30.1%), Medium amount users(33.8%), and Small amount users(36.1%) were identified by the frequency of perfume usage. The results were summarized as follows : 1. There were significant differences on perfume attitudes and perfume consuming behaviors among the three groups. The more they use perfume, the more they feel pleasure and self-confidence. Most subjects preferred overseas prestige and popular perfume. And they obtained perfume informations through magazine ads and article. 2. There were significant differences demographic characteristics among the three groups. The older and the higher social status frequently used perfume. This study will provide useful marketing data and implications for activation of domestic perfume market.

• The Journal of Information Systems
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• v.20 no.1
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• pp.75-105
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• 2011

This study is an empirical study on the relationships among organizational citizenship behaviors, absorptive capacity, performance of using ERP(perceived ease of use, perceived usefulness, and intention of ERP extension usage). In particular, mediating effect of absorptive capacity and perceived usefulness is empirically analysed to find causes and impacts among these variables. In order to achieve the goals of this study, research models were proposed and hypothesis were drawn to test on the basis of previous studies. A survey was conducted to the members of the seven organizations such as manufacturers, distributors and service industry. The survey questionnaires were sent to 400 people and 304 of them were returned. This data was analyzed with SPSS 12.0 and AMOS 5.0. The study results are as follows. There were no direct effects of the organizational citizenship behaviors on the performance of using ERP. The organizational citizenship behaviors had a positive effects on the absorptive capacity. The absorptive capacity had also a positive effect on the performance of using ERP and the perceived ease of use. The perceived ease of use had a positive effect on the perceived usefulness and the intention of ERP extension usage. Futhermore, the perceived usefulness had a positive effect on the intention of ERP extension usage. In addition, there was a full mediating effect of the absorptive capacity on between the organizational citizenship behaviors and the performance of using ERP. The perceived usefulness had a partial mediating effect on between the perceived ease of use and the intention of ERP extension usage.

• Journal of Nutrition and Health
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• v.33 no.3
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• pp.332-342
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• 2000

Vitamin mineral supplement usage by self-prescription is popular behavior among adolescents. This study was conducted to investigate the behaviors of vitamin·mineral supplement usage and the relationship between demographic variables and supplement usage by healthy adolescents. Nine hundred seventy two boys and girls, aged 13-18 years, attending general middle or high schools were chosen from various cities and rural communities in Korea. As a result, vitamin·]mineral supplements were taken by 31.3% of subjects. Users tended to take vitamin·mineral supplements more frequently when they were healthy than when they suffered from disease. The taking period of supplements was different according to school type such as middle or high school(p<.05), sex(p<.001) and residence of subjects(p<.01). The main information source of supplements was newspaper/magazine/TV, and it was affected by sex(p<.05) and residence(p<.01). Vitamin·mineral supplements were generally recommended by their mothers instead of health professionals. The commonly cited taking reason of supplements was affected by sex(p<.01)and socioeconomic status of family(p<.05). The frequently responded effect obtained from supplement use was recovery from fatigue and it was different according to sex(p<.01). The major mentioned reason of not taking vitamin·mineral supplements by non-users was 'I eat a balanced diet'. The most frequently consumed supplements were vitamin C, followed by multi-vitamins supplements, and this pattern was different according to school type(p<.001), sex(p<.01) and residence(p<.05). These findings show that the behaviors of vitamin·mineral supplement usage by subjects are not resonable, and their supplement usage tends to be affected by demographic variables. Therefore, nutritional understanding and education that are intended to form the resonable behaviors toward vitamin·mineral supplement usage of adolescents should be provided with considering the relationship between demographic variables and supplement usage.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.4
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• pp.53-82
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• 2020

With the increase in smartphone ownership and Internet usage using smartphones, the information environment is shifting from the existing PC to the smart mobile. The current undergraduate students are called Generation Z who prefer smartphones to PCs and video contents to texts. This study attempted to understand their usage behaviors of electronic resources in an academic library in a smart mobile environment. This study conducted a usage statistics analysis with 61,433 usage records of e-books, audiobooks, and e-learning contents and 1,595 records of users in the A academic library during 3 years from 2016 to 2018. The scope of the data includes the date of use, the subject, the year of publication, the channel of use, and each user's gender, affiliation, status, admission date, and graduation date. This study investigated not only the general characteristics of electronic resource use, but also the usage behaviors according to the user's demographic characteristics. Based on the findings, this study suggested practical service plans that are applicable in the near future and reflect changing circumstances.

• Asia Marketing Journal
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• v.19 no.1
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• pp.35-54
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• 2017

Researchers in marketing, sociology, and economics have been interested in the role of social interactions in consumer choice and consumption behaviors. Social interactions, labeled variously as peer effects, social contagion, and neighborhood effects, have important implications for firms' allocation of marketing efforts. In this research, we test and provide empirical evidence for peer effects in consumers' service usage in the context of gym-going behaviors. Using a detailed individual-level membership and attendance data at one of the largest health club chains in the U.S., we document that a focal member's gym-going behavior is influenced by the behaviors and characteristics of the peers at the same branch

• The Journal of Information Systems
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• v.21 no.2
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• pp.97-114
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• 2012

Given the rapid growth of social network services (SNS) such as Facebook and Cyworld, it is important to understand SNS users' decision-making processes such as purchasing and continuance intention. Especially, as a number of SNS providers such as Cyworld and Habbo Hotel recognize the sales of digital items as the main source of their profits, it is critical to in-depth understand SNS users' purchasing behaviors. In this regard, this study explores continued usage behaviors and purchase behaviors of digital items in an SNS environment using a longitudinal research method. This paper develops a theoretical model to deeply understand the key drivers of purchase behavior of digital items through constructs prescribed by two established research streams on information systems, namely continuance usage and habitual usage. Moreover, this study examines the effects of actual and ideal self-image congruity on SNS continuance intention and habit. The research model was tested by using survey data collected from 307 users who have experience with Cyworld. The analysis results show that SNS actual usage directly influence purchase behavior of digital items. SNS users' continuance intention and habit are key drivers to enhance the level of actual usage of the SNS. Both actual and ideal self-image congruity play a key role in enhancing continuance usage and habitual usage. The implication of research and discussions provides reference for SNS providers in marketing and IT strategy.

• The Journal of Industrial Distribution & Business
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• v.9 no.1
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• pp.99-110
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• 2018

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.