• 제목/요약/키워드: USE INFORMATION

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당신은 왜 팟캐스트 서비스를 사용하는가? : UTAUT 모형 (Why Do You Use A Podcast Service? : A UTAUT Model)

  • 김형열;김태성
    • Journal of Information Technology Applications and Management
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    • 제23권2호
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    • pp.153-176
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    • 2016
  • This study investigated factors affecting the use intention of podcast service users based on the unified theory of acceptance and use of technology (UTAUT). Performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, innovativeness, and media credibility were used as independent variables in the model. The survey data from the users of the podcast portal 'podbbang' were analyzed with Smart PLS 2.0 to test the structural equation model. The results revealed that the podcast service user's effort expectancy, facilitating condition, hedonic motivation, and media credibility have a significant influence on use intention. However, the relationship between the podcast service user's performance expectancy, social influence, innovativeness, and use intention were not identified as significant.

청소년의 인터넷 사용특성에 따른 의복행동, 구매 평가기준, 정보원에 대한 연구 (Study on Adolescents′ Clothing Behavior, Purchase Evaluative Criteria, and Information Source According to the use of Internet)

  • 장남경;고은주
    • 복식
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    • 제54권7호
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    • pp.15-26
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    • 2004
  • The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.

SEMI-AUTOMATIC EXTRACTION OF AGRICULTURAL LAND USE AND VEGETATION INFORMATION USING HIGH RESOLUTION SATELLITE IMAGES

  • Lee, Mi-Seon;Kim, Seong-Joon;Shin, Hyoung-Sub;Park, Jong-Hwa
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2008년도 International Symposium on Remote Sensing
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    • pp.147-150
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    • 2008
  • This study refers to develop a semi-automatic extraction of agricultural land use and vegetation information using high resolution satellite images. Data of IKONOS satellite image (May 25 of 2001) and QuickBird satellite image (May 1 of 2006) which resembles with the spatial resolution and spectral characteristics of KOMPSAT3. The precise agricultural land use classification was tried using ISODATA unsupervised classification technique and the result was compared with on-screen digitizing land use accompanying with field investigation. For the extraction of vegetation information, three crops of paddy, com and red pepper were selected and the spectral characteristics were collected during each growing period using ground spectroradiometer. The vegetation indices viz. RVI, NDVI, ARVI, and SAVI for the crops were evaluated. The evaluation process is under development using the ERDAS IMAGINE Spatial Modeler Tool.

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정보기술 수용에 관한 실증적 연구 : 영화관 웹사이트를 중심으로 (An Empirical Investigation of IT Adoption: Based on Movie Website)

  • 김종원;정석찬;김은정
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권4호
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    • pp.157-176
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    • 2007
  • Most of the Information Systems(IS) literature has focused on utilitarian or hedonic Information Technology(IT) to explain and predict IT adoption and use. This study investigates the relationships among individuals' beliefs and intention to use of movie website, which has both utilitarian and hedonic characteristics simultaneously. As a theoretical background, this study adopts Technology Acceptance Model(TAM) and Motivation Theory, in which the former is well-known as a theory of IT adoption and use in IS field, and the latter is famous for a theory of individual's behavior in organizational behavior field. With 153 responses, five hypotheses are tested by using structured equation model. The results show that perceived ease of use positively influences perceived usefulness and perceived enjoyment, and that all individuals' beliefs have a positive impact on intention to use of movie web-site. Based upon the study results, movie website's managers and professionals can plan and conduct their courses of action effectively for users' continuous visits on their operating website.

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Ethical Issues and Information Communication Technology (ICT) Use in the New Era

  • Otulugbu, Dumebi;Ogunobo, Marvellous-Mary
    • International Journal of Knowledge Content Development & Technology
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    • 제12권3호
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    • pp.19-29
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    • 2022
  • The new age is characterised by information communication technology, where computers, laptops, mobile gadgets such as palmtops, tablets, mobile phones and the internet have made their way to every sphere of life from our domestic environments such a homes, small retail shops, banks to large industries and the world at large. Over time, so many questions about the ethical use of Information and Communication Technology (ICT) have emerged on who has access to what technology and the use of it and like every other technological invention. This paper will look at the morality involved in making use of ICT to promote ethical use of data or information in a virtual environment. ICT also possesses both positive and negative impacts; the questions that these impacts raise are what this piece attempts to answer, providing global scrutiny to these ethical issues, situations and questions; and providing recommendations in line with global best practices.

위치기반서비스 사용에 영향을 미치는 프라이버시 염려감소 선행요인, 신뢰 그리고 개인혁신성의 조절효과 (The Effects of Precedence Factors for Privacy Concern Reduction and Trust on Intention to Use Location-Based Services and a Moderating Effect of Personal Innovation)

  • 김상현;박현선
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권2호
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    • pp.73-96
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    • 2012
  • With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy concerns because of rapidly changing information sensitive to consumers. In this context, the purpose of this study is to explore relationships among privacy concerns reduction, trust and intention to use LBS by examining the effect of precedence factors(social presence, reputation, mobile literacy, ability of information control) of privacy concern reduction. In addition, the study investigates the role of personal innovation as a moderating effect between privacy concern reduction and intention to use LBS. The results showed that the proposed precedence factors of privacy concerns with a exception of Mobile Literacy had a positive impact on privacy concerns reduction that then positively affected trust and intention to use LBS. In addition, the relationship between trust and intention to use LBS was significantly supported. Finally, personal innovation as a moderating effect significantly influenced the relationship between privacy concern reduction and intention to use LBS. This study is expected to be a reference for a subsequent study about the spread of LBS application of smartphone. Also, the finding of this study is meaningful for helping service direction to firms providing LBS.

버스정보안내기 이용요인 및 활성화 방안에 관한 실증연구 : 부산광역시를 중심으로 (An Empirical Study on the Factors to Affect a BIS Use and Its Vitalization Plan : Busan Metropolitan City)

  • 김순자;홍순구;차윤숙;김종원
    • 한국IT서비스학회지
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    • 제12권1호
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    • pp.1-14
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    • 2013
  • The government has implemented operating the bus information terminal (hereinafter, 'BIT') to use by building it at a major bus station to solve the problem of traffic congestion. Busan Metropolitan City has been continuously expanding the installation of 'BIT' since 2003. However, there are few research on the factor to use and satisfaction survey on 'BIT' from the perspective of the users. This study, in an effort to inquire into the 'BIT' utilization factor and its vitalization plan, conducted a face to face survey of 172 citizens who had the experience in the 'BIT'. The result of the data analysis showed that usability, convenience, and availability were the critical factors for a BIT use. In addition, the general intention to use 'BIT' was found to be very high as much as 90.7%. The contributions of this study are as follows. The academic contributions is that it proved the relationship between usability, convenience and the intention to use suggested by the information technology acceptance model is supported even in case of 'BIT.' For the practitioners this study provides ground data for a local government to make a plan of a BIT extension.

Distribution information safety and factors affecting the intention to use digital banking in Vietnam

  • NGUYEN, Dat Ngoc;NGUYEN, Dat Dinh;NGUYEN, Duy Van
    • 유통과학연구
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    • 제18권6호
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    • pp.83-91
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    • 2020
  • Purpose: Research on the behavior of using digital banking services plays an important role for banks in the context of increasingly competitive banks, not only for domestic banks but also for foreign banks. Along with the development of science and technology brings new approaches to banking industry, digital banking increases the effectiveness of banking activities. Besides, information safety brings different feeling about digital banking system. Therefore, this research evaluates the relationship between Information safety and Intention to use banking services in Vietnam. Research design, data and methodology: With 329 Vietnamese customers using digital banking, reliability test, and structural equation model (SEM) analysis method. Results: the research shows that information safety has directly effects on perceived ease of use (PU), perceived risk (RIS) of customers to digital banking services. Perceived trust (TRU) has a negative impact on RIS. Perceived of usefulness (PEU) has a positive impact on attitude towards service (ATT), and RIS has a negative impact on ATT. RIS, PEU, ATT, convenience and enterprise image have positive effects on intention to use digital banking service. Conclusions: From the research results, the authors also propose some recommendations to enhance the intention to use digital banking services in Vietnam.

공간계획을 위한 토지이용정보 수요 조사 연구 (A Study on Demands of Land Use Information for Spatial Planning)

  • 이주일;최창규
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2006년도 춘계 종합학술대회 논문집
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    • pp.88-91
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    • 2006
  • 최근에 지리정보시스템(GIS)의 발전과 그 보급에 힘입어 각종 토지이용정보들이 다양한 방법으로 구축되고 있다. 그러나 현실에서는 도시계획 및 공간정책의 의사결정자들은 정보의 홍수 속에서도 정작 정책결정에 필요한 토지이용 정보는 부족한 '정보의 빈곤'에 시달리고 있으며, 이는 각종 도시계획 및 공간정책의 효율적인 수립을 함에 있어 장애 요소로 작용하고 있다. 이와 같은 토지이용정보에 대한 부족 현상에 대한 해결책으로 기존에 지방자치체 및 중앙정부에서 구축하고 있는 다양한 지리적 정보의 제공이 요청되고 있다. 이러한 배경하에서 본 연구는 토지이용정보 수요의 존재를 보다 명확히 밝히고 어떠한 정보가 토지이용정보로서 우선적으로 구축되었으면 좋은가를 설문조사를 통하여 확인하고자 하였다. 이를 통해 전문가들의 토지이용 정보 활용 실태를 파악할 수 있었으며, 이들이 요구하는 정보의 항목과 구축주기를 확인할 수 있었다.

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쇠고기 이력제 정착을 위한 주부들의 쇠고기 이력제의 이용실태, 인식도 및 이용의도 분석 (Analysis on Housewives' Usage, Perception and Willingness to Use Beef Traceability for Settlement of Beef Traceability)

  • 김효정;김미라
    • 한국식품조리과학회지
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    • 제29권6호
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    • pp.795-803
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    • 2013
  • This study examined the usage, perception and willingness to use beef traceability. The data were collected from 255 housewives in Busan and Gyeongnam region through a self-administered questionnaire. Frequency, Cronbach's ${\alpha}$, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. Only twelve percent of the respondents experienced to use beef traceability. Most respondents checked it by kiosk or bar code reader in a store. On the other hand, eighty-eight percent did not use beef traceability. The reasons for not usage of it were "Do not know beef traceability very well", "Do not know how to use beef traceability", and "Information from packing or counters is reliable" in order. In the level of perception of beef traceability, safety assurance was highest, followed by information quality, usefulness, and information accessibility. The percentage of correct answers of knowledge about beef traceability was not high. The multiple regression analysis showed that employment status, knowledge about beef traceability, information quality, information accessibility, and usefulness were significant factors to affect the willingness using beef traceability.