• Title/Summary/Keyword: US women

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The Effect and Its Potential Determinants of Cross-Media Advertising between Online and Offline Media (온-오프라인 교차광고의 효과와 영향요인에 관한 연구)

  • Jo, Si-Nae;Han, Kyoo-Hoon
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.105-114
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    • 2016
  • As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

Research for the Development of Oriental and Western Convergence Prevention Food of Tangerine Peel Powdered Chocolate with Antioxidant Activity (항산화 활성을 지닌 귤피 분말을 이용한 초콜릿의 동서 융복합적 예방식품개발 연구)

  • Park, Sung-Hye;Cha, Kyoung-Ok;Park, Hae-Ryoung
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.531-540
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    • 2015
  • Traditionally we consider the food and the medicine have common roots, that is, energies from them share the same source, and it brought us an unique food culture of our own, and nurtured an unique academic area of oriental medicated dietary therapy. Thus we devise chocolate based on oriental theory and western food and convergence prevention nutritional approach. The study analyzed and examined the nutritional composition, physical properties and analysis DPPH radical scvenging, total polyphenolic compound contents, total flavonoids contents of chocolate added with 5% tangerine peel powder(TPC). Total polyphenolic compound content of TPC was 394.1 mg GAE/100g and DPPH radical scvenging activity was 68.66% and total flavonoid content was 148.88 mg QE/100g. Antioxidative activity of TPC was significantly higher than that of come into the market milk chocolate(p<0.05). In sensory evaluation, significantly difference(p<0.05)of TPC were surface color, flavor, overall acceptance.

A Study on Status of Birth and Death in an Urban Area (일부도시지역(一部都市地域)(회기동(回基洞))의 출생(出生), 사망(死亡)에 관(關)한 실태(實態) 조사연구(調査硏究))

  • Park, Yang-Won;Lee, Pyong-Kap;Park, Soon-Young;Koh, Soon-Ja
    • Journal of Preventive Medicine and Public Health
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    • v.4 no.1
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    • pp.19-30
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    • 1971
  • A survey was couducted by the staff of the Dept. of Preventive Medicine, Kyung Hee University, School of Medicine, from April through May 1971, on such events as delivery, death, abortion and family planning. The survey directed to a total population 6,552 (Male 3,133; Female 3,419) residing in this area (1,262 households) led us to the following findings: 1) Two year averages of crude birth rate, crude death rate and natural increase rates were 24.9, 5.0 and 19.9 respectively. 2) Infant death rates for the years 1969 and 1970 were 13.2 and 5.8 respectively, mean for the two year period being 9.3. 3) Hospital deliveries rated 68.5 per cent, Home deliveries 28.4 per cent and deliveries at midwives' offices 2.7 per cent. 4) Deliveries other than hospital and midwives' office deliveries were found to be attended more often by mothers. 5) About 41.4 per cent of all pregnant women during last two years received prenatal care once or more. 6) The induced abortion rate was 6.7 per cent in 1969 and 7.5 per cent in 1970. 7) The spontaneous abortion rate was 1.1 per cent in 1969 and 1.4 per cent in 1970. 8) Hypertension was the most frequent cause of adult death(21.6%). 9) The rate of current practice in family planning was 43.3 percent of all women.

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Experiences of convergence external appraisal of competency in core basic nursing skills in final year nursing students (졸업학년 간호학생의 핵심기본간호술 역량에 대한 융합적 외부평가 경험)

  • Hong, Eunhee;Kim, Myo-Gyeong
    • Journal of the Korea Convergence Society
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    • v.8 no.9
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    • pp.93-104
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    • 2017
  • This is a qualitative study to explore the experiences of convergence external appraisal of competency in core basic nursing skills in final year nursing students. Eight nursing students who experienced the evaluation were intentionally sampled. Data were analyzed using constant comparative and categorical content analysis after collecting data through focus group interview. The results of this study showed that nursing students sublimated mental stress such as burden and pressure of the evaluation into a positive experience that they skillfully improved their nursing skills through mind control and cooperation with peers. Therefore, this study enabled us to understand the experience of students receiving external appraisal. In addition, intervention studies to alleviate mental stress on convergence external appraisal are needed.

Measuring cohesion of a component (컴포넌트의 응집성 측정)

  • Go, Byeong-Seon;Park, Jae-Nyeon
    • The KIPS Transactions:PartD
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    • v.9D no.4
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    • pp.613-618
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    • 2002
  • The component-based development methodology becomes famous as the new technology for reuse. That technology can help us easily develop a complex and large system by composing reusable components in short period with high-quality and low-cost. The component-based system nay be developed by composing more than one component. So, the quality of component-based system is determined by individual component duality. Therefore, it is necessary to measure individual component quality for the improvement in quality of component-based system. Hence, in this paper, we propose new component metrics for measuring the cohesion as relationship between classes and interfaces or among classes. Those can be applied in the early stage of software development life cycle. So, we can measure the functional cohesion of component which will be developed. Predicting functional independence of a component, we expect to reduce the software developing cost & effort and improve software quality by reusing a component.

A Study on the Similarity between Religious Soo-Jeong Bae Costume and Kazakh and Tajik Minority Women's Costume in Northwestern China (중국 서북지역 하자크족과 타지크족 여성 민속복식과 종교복식의 유사성 연구)

  • Xu, Rui;Bae, Soo-Jeong
    • Journal of Fashion Business
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    • v.23 no.5
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    • pp.48-66
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    • 2019
  • The purpose of this thesis was to investigate the similarities between religious costumes and Kazakh and Tajik minority women's costumes in the Chinese northwestern minority population that believes in both Islam and Shamanism. The research was conducted by investigating the forms, colors, and patterns of 240 representative costume pieces and making quantitative comparisons between religious and traditional costumes. The results showed that the Kazakh and Tajik costumes were similarly formed, both intended to cover the human body. Both the Islamic and traditional headdresses were also similarly shaped. In terms of color, black, white, green, and blue were found frequently in the Islamic religious costumes, as were red and yellow. Red, white, and brown, ascribed to the colors of shamanism, signifying incantations, were also frequent, indicating that this was engrained in their lives. A review of the traditional costumes revealed the patterns of Islam. Plants, geometry, abstraction, and letter patterns were dominant, whereas the meaning of the Islamic patterns, rebirth, sun, life, and hope, influenced the traditional costume patterns. Patterns associated with incantations, like the animal horns shown in the shamanism religious costumes, were persistently observed even after the people were converted to Islam. This study on the similarities between religious and traditional costumes in the Chinese minority might help us understand the connection between religious and traditional costumes and elucidate the cultural costume transition process.

A Case Study of the US Military Utilizing Female Personnel Strengths during the War on Terror (테러와의 전쟁(War on Terror) 시기 여성 인력의 강점을 활용한 미군 사례 연구)

  • Hong, Myung Sook;Yu, Sun Young;Lee, Seon Jeong;Kim, In Chan;Cho, Sang Keun;Park, Sang-Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.21-26
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    • 2021
  • After starting the war on terrorism, the U.S. military began to utilize the strength of its women's workforce by operating a cultural support team (CST) and a women's close combat team (FET) that obtained the information needed for civil operations with emphasis on civil factors. In addition, in order to subdue resistance forces that carry out surprise attacks by covering the shielded terrain of the rugged land or among residents, female personnel with excellent understanding, calmness, and detail were operated as unmanned aircraft operators (RPA). Since the situations that the U.S. has already experienced are likely to be reproduced on the Korean Peninsula, the South Korean military will be able to overcome uncertainties in the future battlefield environment by utilizing the U.S. female workforce.

Mothering in "Tell Me a Riddle": Living for vs. Living with (틸리 올슨의 「수수께끼 내 주세요」에 나타난 엄마 노릇 -위하여 살 것인가 vs. 더불어 살 것인가)

  • Na, Younsook
    • Journal of English Language & Literature
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    • v.56 no.2
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    • pp.357-382
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    • 2010
  • Motherhood as an ideological construction has been regarded as an oppressing apparatus enforced by patriarchism. On the one hand, demystifying motherhood helps expose dehumanization of women, and accordingly liberate women from being an ideal mother. On the other hand, however, feminists' attempts to unearth the distorted images of mothers result in devaluation of such values as love and sacrifice attached to motherhood. "Tell Me a Riddle" by Tillie Olsen, who is a declared socialist as well as a feminist, occupies a significant position in a sense that it neither condemns motherhood as evil nor idealizes it. Through the main character, Eva, it examines the meaning of motherhood in a way that a real mother experiences it in a real life, and thus Olsen challenges the readers to ponder upon the mothers' dilemma: a conflict between a desire for self-fulfillment and sacrifice for others. Eva, a mother of seven grown-up children, and now dying, shows an ambivalent attitude toward motherhood. She realizes that she is a victim of idealized motherhood in that, toward the end of her life, she feels uncomfortable accepting her personal desires as they are. Yet at the same time, she appreciates her experiences as a mother in that she could consume her passion for the ideals as she has spent her youth working toward, trying to construct an idealistic socialist country. Eva's real ideal, as a human being, is to live "with" others, not just "for" others. In other words, she does not want to allow herself to live only for others in the name of the mother because she does not have any alternatives to do otherwise. Rather, she desires to live a life of voluntary sacrifice and love. In this way, through Eva, Olsen tries to help us to construct a community where we--not just mothers-can live "with" others.

The Combination of Product Attributes in Luxury Fashion Brands (패션 명품 브랜드의 제품 속성 조합)

  • Kang, Bo-Kyung;Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.89-101
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    • 2011
  • The economy blocking and price competitiveness caused by globalization has generated an on-going controversy of global sourcing among high-priced luxury brands. The consumers in the global market purchase luxury goods based on both craftsmanship and the reputation of luxury brands. Factors such as the origin, brand and pricing can affect the intention of consumers to buy luxury goods. This study analyzed the optimum brand combination using conjoint analysis. The analysis was based on the selection of origin, brand name and price as extrinsic factors among attributes of customer choice. These factors were subdivided into Italian and Chinese origins, Gucci, Prada, and Miu Miu in terms of brand names, and 450,000, 750,000, and 1,500,000 Won in terms of price levels. The result showed that origin was considered the most important factor followed by brand name and pricing. This tendency tells us that customers consider origin, brand name and price in that order when purchasing luxury brands. In regards to each factor, respondents preferred Italian to Chinese origins, the Gucci to Miu Miu brand name, and 750,000 to 450,000 won for price level. Generally, women in their 20s and 30s preferred products from advanced nations at a medium-level price.

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A Study on Folk-Belief Related to Korean Traditional Costume Culture (한국 전통 의생활문화에 나타난 속신 고찰(I))

  • 박덕미;황춘섭
    • The Research Journal of the Costume Culture
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    • v.6 no.2
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    • pp.77-91
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    • 1998
  • The present study collected and analyzed the Korean's folk-belief related to Koran traditional costume culture which are handed down from ancestor and are known to present Korean society as of 1990's. The purpose of the present study is to understand emotion and the view of Korean people, and to understand the social roles of the costumes in Koran traditional society more deeply and more comprehensively. The study was conducted by document analysis and interview. The results of the study are summerized as follows: Folk-belief related to spinning(gilssam), sericultural industry and weaving are mostly enduced from the hope for god quality of work and acquisition of good skill of weaving. There has been also a belief hat gilssam has a magic power to easy delivery and fecundity. Most Folk-belief of taboo related to clothing constraction proposed to people pay great care while they are sawing. Some ways of management of clothing has been related to the manners of which are associated with the differentiation between high and low level and predominance of men over women that was originated fro m confucianism. Socks(busun) and shoes are also considered to have magic power to prevent from exorcism and demon of ill health. This study suggests that folk-belief give us the wisdom a guideline and lessons for better life, high quality arts and techniques which are handed down from ancestors. Therefore, folk-beliefs having a great value, non-shaped treasures of traditional culture heritage should be collected as many as possible, recorded, and preserved.

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