• 제목/요약/키워드: Trust degree information

검색결과 101건 처리시간 0.035초

웹기반 사이버트레이딩시스템의 충성도에 관한 연구 (A Study on the Loyalty to Web Based Cyber Trading Systems)

  • 이원호;김은홍;권순범
    • 한국경영과학회지
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    • 제29권2호
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    • pp.97-116
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    • 2004
  • Recently, e portion of on-line stock brokerage has been rapidly increased to be more than 50%, on the basis of contracted money. The usage of wCTS(Web Based Cyber Trading Systems) has now got into the steady state over the initial diffusion stage, which means wCTS has got more-than-half customer base in on-line service. Therefore, brokerage service providers have their competitive strategic focus on customer retention through the enhancement of customer loyalty. This study provides framework and survey results on explanation of wCTS user's loyalty, what and how factors affect wCTS user's loyalty. We adopt the results of early studies on information technology acceptance and diffusion such as TAM(Technology Acceptance Model) and IDT(Innovation Diffusion Theory). We also referred loyalty theory of marketing area and studios on CTS usage. We categorized explanation factors as three groups characteristics of users, characteristics of system, social environment. And we assumed that these three factors could affect the loyalty through two parameters : customer satisfaction and trust to the system. This study firstly shows that the ease of use and usefulness, the major factors of TAM. can also be applied to the loyalty of wCTS with resulting that the usefulness is more important than the ease of use In wCTS. Secondly, it shows that the innovative and risk-sensitive user has the lower degree of loyalty. Thirdly, it shows that the satisfaction and trust impact the loyalty simultaneously, the trust particularly impacts more strongly than the loyalty, due to the characteristics of monetary transaction in wCTS. This study provides meaningful results to the other on-line EC service fields as a first empirical research regarding the loyalty to wCTS which is a typical on-line EC service.

산업체 위탁교육의 문제점과 개선을 위한 실증연구 (Analytical approach of many Site for a fixation of the Industrial Consignment Education in Junior College)

  • 최승욱
    • 경영과정보연구
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    • 제3권
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    • pp.317-352
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    • 1999
  • The results of a discussion among parties involved in the Industrial Educational Cooperation Program are as follows: 1. Ensure that students in the Continuing Education System have certain work experience as a prerequisite for admission. 2. Studies and evaluation methods should be diversified in order to give students better selection of lectures and credits. 3. Re-education system should be established, and a degree conferred through development of human resources and study terms. 4. Educate students by cooperating between the union of industries and that of the colleges. 5. Students are satisfied about the intensive study by $\ulcorner$2+2$\lrcorner$ joint education which connects junior college and university. 6. Put into practice creative technical education for technological development by learning their classroom studying just as actual practice in the industrial field. I offer strategies for settlement of the Industrial Trust Education mentioned above, and urge the Ministry of Education to comply.

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Formation of Anti-Corruption Consciousness of Citizens as a Direction of Interaction of Public Authorities and Institutions of Civil Society

  • Shpak, Yurii;Bandura, Ivan;Primush, Roman;Dokalenko, Varvara;Abdullayev, Vagif
    • International Journal of Computer Science & Network Security
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    • 제22권3호
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    • pp.17-22
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    • 2022
  • This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

클라우드 사용의도에 영향을 미치는 개인특성 연구 (A Study of Personal Characteristics Influencing Cloud Intention)

  • 김진배;최명길
    • Journal of Information Technology Applications and Management
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    • 제26권3호
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    • pp.135-157
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    • 2019
  • Information technology has economic, social and cultural impacts is closely linked to our lives. This information technology is becoming a key to the change of human civilization through connecting people and objects on the earth. In addition, future information technology is becoming more intelligent and personalized with the development of computing technology, and due to the rapid development of alcohol, environment without time and space constraint is realized, Is spreading. Since existing portable storage media are made of physical form, there is a limit to usage due to the risk of loss and limitation of capacity. Cloud services can overcome these limitations. Due to the problems of existing storage media, it is possible to overcome the limitations of storing, managing and reusing information through cloud services. Despite the large number of cloud service users, the existing research has focused mainly on the concept of cloud service and the effect of introduction on the companies. This study aims to conduct a study on individual characteristics that affect the degree of cloud use. We will conduct research on the causes of IT knowledge, personal perception of security, convenience, innovation, economical trust, and platform dependency affecting the intention to use the cloud. These results show that the variables affecting individual 's use of cloud service are influenced by individuals, and this study can be used as a basic data for individuals to use cloud service.

한약재 품질관리실태에 대한 한방의료기관 종사자들의 인식도 (Recognition of Oriental Medical Doctors on the Quality Control of Herbal Medicine)

  • 김광수;유왕근
    • 대한예방한의학회지
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    • 제7권1호
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    • pp.87-102
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    • 2003
  • This study was conducted to examine recognition of oriental medical doctors on the quality control of herbal medicine and to provide useful information for the establishment of effective quality control system of herbal medicine. Data were collected from 202 oriental medical doctors working in oriental medical hospitals or clinics in Daegu-Gyungbuk province. Generally, there is a tendency that most respondents have low degree of recognition, trust and satisfaction of the quality control of herbal medicine while they think standardization and complete quality control systems of herbal medicine is needed highly. Thus, in order to increase confidence of consumers in herbal medicine, and to increase the utilization of oriental medical services, both strengthening of quality control systems and standardization and establishment of Oriental KFDA as a new government agency responsible for the work should be required.

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An exploratory study on Chinese shoppers' perception of luxury brands' social responsibility

  • Li, Meng;Noh, Mijeong
    • Fashion, Industry and Education
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    • 제16권1호
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    • pp.36-45
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    • 2018
  • Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

네트워크 구조와 조직학습문화, 지식경영참여가 개인창의성 및 성과에 미치는 영향에 관한 실증분석: SI제안팀과 R&D팀의 비교연구 (Exploring Influence of Network Structure, Organizational Learning Culture, and Knowledge Management Participation on Individual Creativity and Performance: Comparison of SI Proposal Team and R&D Team)

  • 이건창;서영욱;채성욱;송석우
    • Asia pacific journal of information systems
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    • 제20권4호
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    • pp.101-123
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    • 2010
  • Recently, firms are operating a number of teams to accomplish organizational performance. Especially, ad hoc teams like proposal preparation team are quite different from permanent teams like R&D team in the sense of how the team forms network structure and deals with organizational learning culture and knowledge management participation efforts. Moreover, depending on the team characteristics, individual creativity will differ from each other, which will lead to organizational performance eventually. Previous studies in the field of creativity are lacking in this issue. So main objectives of this study are organized as follows. First, the issue of how to improve individual creativity and organizational performance will be analyzed empirically. This issue will be performed depending on team characteristics such as ad hoc team and permanent team. Antecedents adopted for this research objective are cultural and knowledge factors such as organizational learning culture, and knowledge management participation. Second, the network structure such as degree centrality, and structural hole is used to analyze its influence on individual creativity and organizational performance. SI (System Integration) companies are facing severely tough requirements from clients to submit very creative proposals. Also, R&D teams are widely accepted as relatively creative teams because their responsibilities are focused on suggesting innovative techniques to make their companies remain competitive in the market. SI teams are usually ad hoc, while R&D teams are permanent on an average. By taking advantage of these characteristics of the two kinds of teams, we will prove the validity of the proposed research questions. To obtain the survey data, we accessed 7 SI teams (74 members), and 6 R&D teams (63 members), collecting 137 valid questionnaires. PLS technique was applied to analyze the survey data. Results are as follows. First, in case of SI teams, organizational learning culture affects individual creativity significantly. Meanwhile, knowledge management participation has a significant influence on Individual creativity for the permanent teams. Second, degree centrality Influences individual creativity significantly in case of SI teams. This is comparable with the fact that structural hole has a significant impact on individual creativity for the R&D teams. Practical implications can be summarized as follows: First, network structure of ad hoc team should be designed differently from one of permanent team. Ad hoc team is supposed to show a high creativity in a rather short period, implying that network density among team members should be improved, and those members with high degree centrality should be encouraged to show their Individual creativity and take a leading role by allowing them to get heavily engaged in knowledge sharing and diffusion. In contrast, permanent team should be designed to take advantage of structural hole instead of focusing on network density. Since structural hole can be utilized very effectively in the permanent team, strong arbitrators' merits in the permanent team will increase and therefore helps increase both network efficiency and effectiveness too. In this way, individual creativity in the permanent team is likely to lead to organizational creativity in a seamless way. Second, way of Increasing individual creativity should be sought from the perspective of organizational culture and knowledge management. Organization is supposed to provide a cultural atmosphere in which Innovative idea suggestions and active discussion among team members are encouraged. In this way, trust builds up among team members, facilitating the formation of organizational learning culture. Third, in the ad hoc team, organizational looming culture should be built such a way that individual creativity can grow up fast in a rather short period. Since time is tight, reasonable compensation policy, leader's Initiatives, and learning culture formation should be done In a short period so that mutual trust is built among members quickly, and necessary knowledge and information can be learnt rapidly. Fourth, in the permanent team, it should be kept in mind that the degree of participation in knowledge management determines level of Individual creativity. Therefore, the team ought to facilitate knowledge circulation process such as knowledge creation, storage, sharing, utilization, and learning among team members, which will lead to team performance. In this way, firms must control knowledge networks in permanent team and ad hoc team in a way mentioned above so that individual creativity as well as team performance can be maximized.

온라인투표의 신뢰 메커니즘에 대한 고찰: 온라인투표 보안기술 및 현황 분석을 중심으로 (A Study on the Trust Mechanism of Online Voting: Based on the Security Technologies and Current Status of Online Voting Systems)

  • 심선영;동상호
    • 경영정보학연구
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    • 제25권4호
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    • pp.47-65
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    • 2023
  • 본 논문에서는 투표의 본질적 속성인 4대 원칙을 기반으로 온라인투표시스템이 어떻게 신뢰를 구현할 수 있는지 기술적 관점에서 조망해 본다. 이는 오프라인투표가 온라인투표보다 더 안전하고 신뢰할 수 있다는 기존의 믿음을 투표 절차와 기술적 원리를 기반으로 정교하게 평가해 보려는 것이다. 많은 연구들이 온라인투표시스템을 위한 아이디어를 제시해왔지만 투표의 요구조건 관점에서 절차적으로 엄밀히 따져보지 않았고 또 현실적 수용의 측면에서 검증이 미진한 경우가 많았다. 이에 본 연구는 온라인투표시스템이 어떻게 투표라는 과정의 엄격한 요구조건을 충족시키고 있는지 현업에서 검증된 기술을 중심으로 분석해본다. 일반적 데이터 보안에 더하여 온라인투표는 데이터 위·변조 및 부정행위 방지와 검증을 위한 기술이 더 필요하다. 뿐만 아니라 외부자는 물론이고 관리자 및 시스템 자체에게도 투표데이터가 노출되면 안 되는 고도의 기밀성이 요구된다. 이를 위해 은닉서명, 비트위임, 키분할 등을 활용하며 블록체인 기반 투표일 경우 익명성을 보장하기 위해 믹스넷과 영지식증명이 필요하다. 본 연구에서는 이론적으로 설명되고 있는 보안기술들을 실제 서비스하고 있는 현업의 시스템을 기반으로 고찰해봄으로써 온라인투표시스템의 현황을 진단한다. 이러한 시도는 온라인투표 보안기술에 대한 이해를 높이고 온라인투표의 적용 확장성을 조망하여 보다 신뢰 기반 투표 메커니즘을 구축하는데 기여할 것이다.

EDI 구축 성공에 영향을 미치는 파트너십과 EDI 수용태도 (Partnership and EDI Adoption Attitude affecting on EDI Implementation Success)

  • 김재경;이상철;이정은;이재광
    • Asia pacific journal of information systems
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    • 제12권4호
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    • pp.1-19
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    • 2002
  • The fact that EDI is the IT system between partners implies the importance of studying the affecting factors associated with partnership in EDI. But there are few researches about the inter-organizational factors related to the relationship between partner firms, so called partnerships, influencing the implementation of EDI. Therefore our research is to investigate the relationship between partnership and EDI implementation with inter-organizational perspective. Additionally, we investigate the moderating role of EDI adoption attitude when the companies are divided into two groups, proactive attitude and reactive attitude. As a result, first, we found the positive relationships between the partnership factors about partnerships among trading partners and the degree of EDI implementation. Second, we expected that proactive firms have stronger significant relationships than reactive firms, but only the relationships between interdependence and integration, interdependence and utilization and trust and integration were proved to be signigicant among ten relationships. Third, we found positive relationships between EDI adoption attitude and EDI implementation.

수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략 (Marketing Strategies and Consumption Situations of Environment-Friendly Agricultural Products in the Metropolitan Area)

  • 허승욱;김호
    • 한국유기농업학회지
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    • 제11권4호
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    • pp.15-37
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    • 2003
  • Recently, production-consumption quantity and market size of environment-friendly agricultural products(EFAP) have been increased. Consumers have demanded food safety and nutrition of EFAP, but in the near future they will need many kinds of item, relatively low price and high quality. So producers have to make an effort for down-cost, increasing items and developing technical know-how, which can be attained by producer/region organization. Correlation coefficient between the recognition degree for certification system and purchasing amounts at a time is higher than other ones. Therefore public information works using the TV and newspaper must be promoted all the more about certification system. And if the consumer’s satisfaction level of EFAP purchased gets higher, the quantity demanded will be increased more. And consumer’s trust on EFAP is derived from certification system or close relation between producers and consumers. Thus the most important thing of marketing strategies for EFAP is continuously to focus on explanation and information works on certification system by region in metropolitan area. Also, it necessary to introduce green marketing principles and apply to strategies item type. Namely those need to establish target market segmentation And marketing strategy stages according to the green degrees of market And commodity.

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