• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.355-371
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• 2014

The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

• Journal of Family Resource Management and Policy Review
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• v.11 no.2
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• pp.133-154
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• 2007

This research investigated consumer's usage of, evaluation on and satisfaction of the Auction Site, with a view to analyze the key factors influencing a commission paid Auction Site. The findings of results from the analysis are summarized as follows. First of all, the consumer group at the age equal to and less than 20 years old showed the highest purchasing frequency, and the consumer group with a household income less than 2,500,000 won showed the highest number of hours on the site. Secondly, the evaluation index showed that consumers think highly of the complaint resolution process, and, especially, the aged consumer group respected the Auction Site's level of confidentiality of transaction and privacy. Thirdly, among consumers' satisfaction, subdivided by types, price satisfaction was the highest followed by quality satisfaction, settlement satisfaction, delivery satisfaction, information satisfaction and AS satisfaction, in that order. Fourthly, in the event consumers used the commission paid Auction Site, the number of times it has been used, evaluations related to information provision and evaluations on confidentiality of transactions and privacy are influential parameters.

• Journal of Internet Computing and Services
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• v.15 no.5
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• pp.43-52
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• 2014

The purpose of this study is to identify the factors influencing the satisfaction of schools using the school-food B2B e-Marketplace operated by Korea Agro-Fisheries Trade Corporation. This study proposes the social capital, communication, information sharing within the network and support by e-Marketplace as antecedents variables, and collected the survey responses from the schools participating in school-food e-Marketplace. The statistical results indicate that the social capital and support by e-Marketplace has significant impact on the satisfaction level of schools, and support strongly influences the social capital. It was also found that the communication and information sharing within the network influence the social capital and support. These findings may offer the significant implications leading to successful expansion of B2B e-Marketplace in the context of school-food area.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.571-576
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• 2007

Advanced online environment and communication technology have made the e-commerce environments evolved rapidly. In the e-commerce area, one of the most important concepts regarding the relationship between seller and buyer is the "trust." Considering the purpose of purchase and satisfaction of website, the users may face problems such as consumer's transaction security or personal information sharing when they make transactions over web sites. It could be difficult to pursue the goal for the users to purchase product or service over online if the seller or service provider cannot establish trust to the customers. In this paper, through multi-dimensional viewpoints of trust, satisfaction can be accounted for by cue-based trust and experienced trust. The purchase intention mediates the experienced trust when online users purchase products or use online service.

• Korea Trade Review
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• v.44 no.6
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• pp.69-85
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• 2019

Logistics outsourcing businesses consist of the three main stages of bidding, contracting, and operations. This study focuses on the impacts of factors in the logistics outsourcing stages on outsourcing performance. Key factors in each stage may have direct influences on logistics partnerships and performance. Also, factors of each stage may impact the factors of subsequent stages. The relationships were examined using a structural equation model and verified by PLS (partial least square)-SEM methodology. Study results were as follows. First, the uncertainty of the shipper in the bidding phase affects the flexible contract in the contracting phase, and thus, affects the satisfaction of the logistics outsourcing services. Second, the uncertainty of the shipper in the bidding phase affects operations through contracts, and positively affects logistics outsourcing satisfaction through trust and cooperation.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.488-492
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• 2007

In this study, we investigated how to distinguish customer delivered value to re-purchasing in fierce B2C industry. To identify key managerial variables that could distinctively impact re-purchasing, we first identified customer value proposition as per the customer buying decision process. Next, core value propositions of choice efficiency and competitive price are defined to determine vendor satisfaction during the searching stage and purchasing stage. The trust level is also introduced in the sense of reflecting confirmation to guarantee after purchase security. Then, significant managerial variables to impact on core value propositions are extracted. The resulting structural model illustrated that search convenience and quality assurance affect the choice efficiency, and re-purchase intention is strongly explained by both the vendor satisfaction and trust level. The empirical testing results also support that transaction cost reduction is key determinant of shopping at the Internet shopping mall. Furthermore, trust level should be combined to induce re-purchasing in addition to transaction cost savings.

• Journal of the Korea Society of Computer and Information
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• v.10 no.3 s.35
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• pp.267-273
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• 2005

The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research was conducted to identify the critical success factors of electronic commerce. In this study it is found that price and customer service are very important to increase customer satisfaction and intention to repurchase. In addition, the result of this study shows that (1) ease of use, (2) transaction efficiency and (3) qualify assurance are very important to increase customer satisfaction. And, the result of this study shows that (1) ease of use and (2) security are very important to increase intention to repurchase.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.209-225
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• 2022

Purpose - The domestic technology trading market is composed of a technology trading platform with the participation of technology trading institutions. The institution that operates the technology trading platform provides various support for technology transaction. The purpose of this study is to suggest improvement plans through analysis of the services provided by the technology trading platform. Design/methodology/approach - TA model was built based on existing research and the importance and satisfaction of each evaluation item of the model were identified through the hierarchical analysis process and expert opinion gathering. Then importance-satisfaction correlation analysis was applied. Findings - As a result of analyzing the importance of the technology trading platform, supply technology information, technology value evaluation, and demand technology information are in order. Technology marketing and demand technology information are areas that require focus management and there are differences according to experience and low-skilled people suggest the need to improve technology value evaluation service. Research implications or Originality - This study is significant in that it evaluated the operational performance of a technology trading platform that had not been addressed for 15 years and suggested improvement measures. Initially a series of technology transaction processes such as technology value evaluation technology matching and technology commercialization support were expanded from simple information on previous technology and this study includes these changes.

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.259-270
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• 2010

The electronic commerce of agricultural products provides benefits both to the farmers and the consumers because of direct transaction between producers and consumers. This study analyses the factors affecting consumer's purchase intention that are using electronic commerce. And the purpose of this study is to contribute to increasing the farmer's income while operating electronic commerce by applying the results of this analysis. Consumer's purchasing factors in electronic commerce were obtained through literature reviews. The research model is established with the factors and analyses through the structural equation model. The results are as following; the first is how the quality of agricultural products affects positively consumer's satisfaction and trust. When sufficient information about the seller and the products are provided in the shopping mall site there are positive effects on the consumer's satisfaction and trust. The factors of convenience like purchasing time, saving, delivery convenience affect positively consumer's satisfaction. However, the relationship with trust enhancement could not be confirmed. In addition, hypotheses of positive relationships between economic feasibility factors like low price, satisfaction and trust, were rejected. Finally, consumer's satisfaction affects trust, and both the consumer's satisfaction and trust affects positively the purchase intention. In summary, in the electronic commerce of agricultural products, consumers might use electronic commerce as they purchase the reliable high quality products directly from farmers rather than be affected by economic feasibility and convenience factors.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.73
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• pp.21-42
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• 2017

A BPO is an irrevocable undertaking given by an Obligor Bank acting on behalf of the buyer to a Recipient Bank acting on behalf of the seller to pay on satisfaction of certain specified conditions. There have been a Trade Service Utility(TSU), a Transaction Matching Application(TMA) and ISO 20022 TSMT messages that core electronic technical systems linked to the BPO. As a key usefulness of the BPO, it brings to market an alternative means of satisfying the risk mitigation, financing and information management needs of banks and businesses engaged in trade. That is, corporates can spread the risk among multiple Obligor Banks by requesting multiple BPOs for the same trade transaction not to exceed the value of the initial transaction. Since the BPO replaces the manual document checking process with the electronic matching of data, buyers and sellers will benefit from significantly increased accuracy and objectivity. By using BPO, buyers and sellers can become trusted counterparties by demonstrating reliability and giving sellers the assurance of being paid on time as per the payment terms and conditions agreed. When compared to L/C, the BPO requires submission of data only. This requires a change of practice of those accustomed to dealing with physical documentation. The beneficiary of a BPO is the Recipient Bank which is always the Seller's Bank. In the meantime, banks will need to agree between themselves that the URBPO 750 will be applied, modified or excluded. However, customers of banks will face low transactional costs due to a fully automated process and standardized data formats used in international trade documentation. There is no amendment and cancellation rules in the URBPO 750s, but only have Assignment of Proceeds rules. As a result, the BPO is likely to enable new business opportunities, lower costs, fast transaction process and strengthen key customer relationships.