• The Journal of Fisheries Business Administration
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• v.38 no.2
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• pp.103-129
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• 2007

Prior research on the fishery village tourism has mainly focused on the development and activities in the field, but lacking in strategic approaches. To overcome such a limitation, this study intends to measure visitors' authenticity on Gijang Anchovy Festival, test reliability and validity of the measurement items, and to identify the relationships among variables by a regression analysis of visitors' satisfaction. Authenticity means the value of existence. The types of tourism in fishing villages have been classified as fishery tourism, resource tourism and ecotourism and each of them has its own authenticity. Based on previous research, this study classified it into three factors such as objective authenticity, experiential authenticity and inauthenticity. To analyze the current situation of Daebyeon Anchovy Festival, measurement scales were developed and survey was conducted on the visitors for the three days from April 20 to 23, 2007. A total of 211 questionnaires were distributed and 208 were collected, The questionnaire contains 25 items on authenticity and 4 items on satisfaction and all the items were measured on the 7 Likert scale. It also has 8 items on demographic characteristics. On the test of reliability and validity of the authenticity, 24 items were used, Cronbach's was 0.7 and correlation was higher than 0.3. Factors of objective authenticity, experiential authenticity and inauthenticity were drawn from the factor analysis, which means that the 24 items may be used to measure authenticity of fishery festivals. The findings show that the evaluation score was 4.89 for objective authenticity, 4.36 for experiential authenticity, and 4.24 for inauthenticity. On the test of the hypotheses, the path coefficients were estimated 0.087 for objective authenticity, 0.202 for experiential authenticity and 0.503 for inauthenticity on the visitors' satisfaction. This suggests some meaningful marketing strategies for Gijang Anchovy Festival. First of all, the anchovy festival should focus on motivating visitors to revisit the festival by identifying individual traits, making a pleasant festival oriented toward family visitors, and providing more experience programs about anchovy.

• Journal of the Korean Institute of Rural Architecture
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• v.18 no.2
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• pp.47-54
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• 2016

The objective of this study is to propose the principle and method of the spatial system modification for the compatibility of habitability and tourism convenience in cultural property villages. Based on the field survey on tourists' routes, activities and their durations in Oeam-maeul, the problems of conflict, between habitability/residents and tourism/tourists, and their causes are analyzed. And the modification principle and method of spatial system is proposed as follows; The basic principle of the spatial system modification is to respect the traditional hierarchy in village roads, between the main road and sub-roads, and the territoriality of settlement space that is typically differentiated as the social, individual, and ceremonial domains, from the front to rear part of settlement. With this principle, it is recommended to restrict the tour route to one that is composed of the main road and the periphery road of housing area, and some connecting sub-roads. based on the surveyed tourists's routes. And it is suggested that the tourist facilities, whether they are existing houses or newly built buildings, and the tourist programs are necessary for experience tourism to cultural property villages, and they are proposed to be placed along the restricted tour route.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.19-20
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• 2015

Sign system currently used for traditional heritage villages in Korea does not have any well-defined concept and method so that somewhat improper signs can be developed like for general urban or tourism area. In this paper, we present a new method or guideline of sign system based on DPD(disaster prevention design) concept for our traditional heritage villages. We can enhance both safety of residents and satisfaction of visitors throughout this guideline. According to our investigations on the heritage villages, sign systems in Korea are mainly developed for tourism, on the other hand, sign development in Japan mainly focuses on prevention or protection against big disasters like earthquakes. Considering residents and their safety, we can submit a proper guideline to develop sign system for our traditional heritage villages based on the concept of DPD which can be applied to each space. Asan 'Oeam Village' and Beppu 'Onsen Village' are used as application sites compared between Korea and Japan.

• Journal of the Korean association of regional geographers
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• v.12 no.6
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• pp.720-732
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• 2006

This study investigates the possibility in establishing the wine theme village in Youngwol area, and grape production and wine industry in world and Korea. Wine import market formed since 1988 in Korea. Because Korean wine production will be finished in 2011, Korean farmers need the strategy against foreign grape and wine importers. That is to establish the wine theme village, one of green tourism. Many pensions and raftsmen are concentrated along the Donggang river, where Geowoun-ri of Youngwol area is located. Possibility in establishing the wine theme village in Geowoun-ri is depend on the attractive program that people enjoy in Youngwol are. The programs have to consist in the regional image.

• Journal of Korean Society of Rural Planning
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• v.13 no.4
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• pp.31-42
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• 2007

This study aims to compare internet portal sites for rural tourism, and to suggest the improved contents for homepage information on mountain villages under the Korea Forest Service. Design, interface, information source, and communication as estimation indicators were used to understand the characteristics of portal sites, and sub-items under indicators to analyse the portal sites were established. Nationwide portal sites were compared for rural tourism information. Also, German and Italian portal sites were compared as overseas cases. As a result, an internet portal site for information on mountain villages under the Korea Forest Service has to be improved as compared with other portal sites related to rural tourism. Firstly, it is necessary to modify and improve the category explaining mountain villages. Secondly, homepage for developing mountain villages has to be established and linked to potential visitors. Thirdly, portal sites for developing mountain villages subsequently have to be constructed under the site of the Korea Forest Service.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.2 s.121
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• pp.81-90
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• 2007

This study used the functions for public benefits as a standard for evaluating Green Tourism. By referring to the existing literature, the "function of building emotion", the "function of providing a natural environment", the "function of preserving traditional cultures", and the "function of maintaining the local community" have been selected as the measuring variables. Detailed sub-variables of each function were prepared to examine and analyze the recognition of these are the part of Green Tourists. The Green Tourists of Yangsuri in Yangpyeong, Sinnonri in Yangpyeong, and Jurokri in Yeoju participated in the survey for which 13 variables were used as measurement. The results are as follows: First, Green Tourists recognize farm villages as places for rest and relaxation and they laid great importance on the function of providing access to the natural environment. Secondly, out of the 13 measurement variables, "beautiful scenery in farm village", "making a contribution to village income", and "trust in agricultural products" greatly influenced the overall evaluation of Green Tourism. Thirdly, regarding the relationship between the functions for public benefits and Green Tourism, it was found that "facilities and activities for experiencing farming", "facilities for rest", and "beautiful scenery in farm villages" are closely related to building the emotion experienced in these villages, and that "cultivating environmentally-friendly agricultural products" and "beautiful scenery in farm village" are closely related to the function of providing access to the natural environment.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.349-372
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• 2003

The location of tourist function is influenced by the accessibility of fishing villages and tourist potential in the villages. In Jeju island, the accessibility of fishing villages is not enough of a difference, therefore tourist potential in the villages has a dominant influence on the tourist location. In the location of the tourist function, there is all the difference between sea or land. Because sea and land are a remarkable contrast in physical condition and tourist activity space. Consequently, the basic types of the tourist location are sea-oriented, land-oriented, sea land-oriented. Besides, fishing villages adjacent to the beach and islands are to be the types of the tourist location. The former is not central fishing village in the tourist location, the latter is not good in the accessibility of the basic three types. And the location of the tourist function has a dominant influence on the difference of tourist fishing villages, therefore the types of the tourist location is to be the types of tourist fishing villages.

• Proceedings of the Korean Society of Agricultural Engineers Conference
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• 2003.10a
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• pp.87-90
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• 2003

This study aims to suggest a rural village development policy considering tourists' stay pattern and villages' resources which can be infrastructure for green-tourism. For this purpose, a relationship table between amenity resources and the stay pattern was developed as a guide line to combine a set of several facilities for village renewal. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The table and diagram can be applied to make renewal plan for rural villages.

• Journal of Agricultural Extension & Community Development
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• v.13 no.1
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• pp.49-67
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• 2006

The purpose of this study was to suggest development strategies of a village of Hwaseong-si where several programs using it's traditional items have been operated since 2003 according to the policy of Rural Traditional Thema Village Development implemented by Rural Development Administration(RDA). The village is located in Yodang-ri, Yanggam-myun, hwaseong-si in Gyounggi province. The village is called as 'Eunheng Namu Maeul' which means 'ginkgo tree village' since the tree is almost 350 years old and beautifully huge. Including this big tree there are much more traditional items such as organic dairy farming, hand-made cheese, legends and traditional plays. Using this items and government subsidies, the village has managed various tour programs and other income increasing projects. This study analyzed the strengths, weaknesses, opportunities and threats of the current situation of the village with the related materials and data to find out development strategies for the village-based programs and projects. This study recommended the followings as a major result of this study. The huge ginkgo tree at the village could be a better traditional attractive item when paths and wood of ginkgo trees will be built up especially utilizing the original huge one around the village. Like this, the item of hand made cheese could be a much more valuable traditional item when there will be an advanced facility for the people's working together. The social actives of the village have been weakened because of few young dwellers living there, therefore there needs a special subsidizing project for the village to hire a young manager having some social skills and knowledges. The situation being urbanized in front of the village needs precisely checking and implementing the Hwaseong-si's urbanization policy so that the urbanization could be harmonized with the maintenance and development of the traditional items of the village.

• Journal of Korean Society of Rural Planning
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• v.26 no.3
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• pp.1-12
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• 2020

The purpose of this study is to analysis the influence of fishing villages experience programs choice by the tourist characteristics. As an analysis method, a statistical technique of multinomial logistic regression was used. The dependent variable have typified about 70 fishing experience programs, such as tidal-flat experience, fishery experience, and fishing experience, operated by the fishing village experience recreation villages into 9 programs. The independent variables consisted of 7 groups of people: gender, age, marital status, presence of children, experience of visiting a village in a rural and fishing village experience, preference of a village in a recreational experience, and recognition of a village in a fishing village experience. As a result of analysis, no significant differences were found that the selection group preferring 'fishing culture experience', 'leports experience', 'ecological craft experience', and 'festival and event experience' in the selection of fishing village experience program compared to the group choosing 'rural experience'. On the other hand, the group preferring 'tidal flat experience' analysis that 'married' is about 14 times higher than 'unmarried', and the group preferring 'fishing village experience' is 9.55 times higher than the group preferring 'rural village experience'. In the group preferring 'fishery experience' and 'fishing experience', the group preferring 'fishing experience recreation village' was 9.21 times and 14.34 times higher than the group preferring 'rural experience recreation village'. In the 'food experience', 'married' was 25 times higher than 'unmarried'.