• Title/Summary/Keyword: Tourism Strategy

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Smart Tourism Capability Maturity Framework : A Design Science Research Approach

  • Chaeyoung Lim;Kazuki Baba;Junichi Iijima
    • Asia pacific journal of information systems
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    • v.29 no.3
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    • pp.503-523
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    • 2019
  • Many cities in the world have increased initiative to realize smart tourism. There are unexplored challenges for the people which lead and manage smart tourism projects and realize its value in tourism (we call them as 'Smart tourism initiatives'), such as orchestrating of tourism complexity, developing and sharing tourism strategy, sustaining tourism projects and innovation. Concerning these challenges, we aim to design a holistic capability maturity model for sustainable and smart tourism governance enabling sustainable tourism innovations via tackling the challenges above. We adopted Dynamic capability theory as a theoretical lens and introduced Design science research methodology in order to develop a new capability maturity governance model as a design artifact. As a result of the study, we could synthesize findings from iterations of the design research cycle based on the IT Capability Maturity Model. Our result proposes a potential capability maturity model supporting effective communication and strategic alignment for the initiatives with illuminating future paths with evaluation methods on tourism capabilities for the initiatives. Throughout this study, we contribute to the body of knowledge as well as practice by proposing a new tourism capability governance model.

A Study on Development Strategy of Green Health Industry Specialized fields in Gangwon-do Privince (강원도형 녹색건강산업 특화분야의 발전 방안)

  • Choi, Eun-Mi;Ji, Ke-Yung;Han, Jin-Young
    • Korea Journal of Hospital Management
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    • v.16 no.4
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    • pp.85-110
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    • 2011
  • As Gangwon-do Province needs an environmental-friendly alternative tourism according to low carbon green growth, this study analyzes specialized fields in green health industry, selects seven specialized fields in green health industry that is fit to Gangwon-do Province, and suggests a development strategy by conducting recognition surveys on preference and impotence of the specialized fields. Surveys and interviews are conducted of 106 students at Green Health Industry Education Center which is operating by Kwandong University and 84 persons who work at medical institutions and tourism related companies in Ganwondo. The surveys and interviews were completed from November 5 to November 19 in 2010, determined factors through a factor analysis when they have many questions, and analyzed by using SPSS 14.0. Out of the seven specialized fields, rest & recuperation field is highly recognized. In order to have competitive edge compared to other self-governing provinces, Ganwon-do Province should prioritize rest and recuperation field. A healthcare program in the green health industry specific to Ganwon-do Province includes hot springs and spa programs as a priority. Gangwon-do's hot springs are deemed to be competitive resources as global medical tourists prefer spa and sauna healthcare programs, while the province promotes its spring resources and builds medical tourism infrastructures. Gangwon-do Province can promote a medical tourism industry that is well suitable for the strength and characteristics of the province. It might pursue oriental medicine therapy tourism, which is related to a recuperating medical service that uses both oriental and western medicine. It can also run such programs as forest bathing (oxygen road), spring and spa, and sea water treatment, which are the specialized fields in green health industry with respect to recreation and healthcare.

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Status and Futuristic Strategy of Cruise Tourism Industry in Korea (한국 크루즈관광의 현황과 미래전략)

  • Jang, Jun-Ho;Huh, Bum-Young;Chung, Ik-Joon
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.109-127
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    • 2011
  • The purpose of this study was to promote the growth and development of South Korea's cruise tourism industry by pointing out current issue and presenting solutions in South Korea's cruise tourism industry. The study analyzed issues such as status, the advantages and disadvantages of cruise tourism industry to Korea, the capacity of cruise ships and port facilities, the immigration procedures for cruise passengers, and presented effective solutions. This study propose 8 futuristic strategies for cruise tourism industry in Korea that include the establishment of mid-and long-term master plan, the expansion of cruise expert wharf, the composition of the foundation for development of domestic cruise companies, simplification of immigration. Moreover, Korea has to strengthen its promotional activities for cruise companies, the expansion of cruise routes and development of linking tourism belt, activation of cruise specialists training program, and development of associated cruise product with China and Japan.

Structural Relationships between Attributes, Satisfaction, and Behavioral Intention of Rural Tourism Activity (농촌체험의 속성과 만족이 행동의도에 미치는 영향)

  • Kim, Kyung Hee
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.4
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    • pp.395-404
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    • 2015
  • The purpose of this study was to examine the structural relationships between attributes, satisfaction, and behavioral intention of rural tourism activity. For this study, an onsite survey was conducted to tourists of 35 rural tourism farms. A total of 408 samples were collected for the analysis. The SPSS 20.0 and AMOS 18.0 statistical package were used for frequency, reliability, exploratory factor, confirmatory factor, and path analysis. Through exploratory factor analysis, four dimensions of rural tourism activity attribute were identified from 20 variables: 'human resource', 'activity', 'rural culture', and 'facility and environment'. The results of structural equation modelling indicate that 'human resource', 'activity', 'rural culture' had positive effect on behavioral intention. Through the results, agritourism farm operators will be able to develop effective marketing strategy and management skill.

The Effect of Innovativeness, Technology Resources, and Market Orientation on Individual Task Performance : Mediating Role of Information Technology Use (관광산업에서 혁신성, 기술자원, 시장지향성이 개인의 업무성과에 미치는 영향 : 정보기술사용의 매개적 역할)

  • Koo, Chulmo;Lee, Chang Seok;Chung, Namho
    • Journal of Information Technology Applications and Management
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    • v.21 no.2
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    • pp.99-126
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    • 2014
  • Tourism industry increasingly rely on information technology (IT) to improve the task performance. Many studies suggested that the evidence of IT showed not only task performance improvement but also organizational performance. Drawing from the resource-based view, technology and task fitness, and marketing orientation theories, this study proposes that IT use influences directly the task performance and proved the effectiveness of IT in the organizations of tourism industry. Further, the innovativeness, resources, and marketing orientation are identified as main determinants of IT use. The use of IT can serve as a catalyst in improving task performance for organizations in tourism industry. Based on data collected from surveying people who work in the tourism industry, the present study shed light on these issues. The findings provide a new perspective of IT effectiveness in the tourism industry. Then, we discussed the theoretical and practical implications.

Industry 4.0, Circular Economy, and Tourism

  • Alfonso Vargas-Sanchez
    • Journal of Information Technology Applications and Management
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    • v.29 no.5
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    • pp.1-12
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    • 2022
  • This research is situated at the intersection between industry 4.0, circular economy and tourism, in an attempt to observe the fourth industrial revolution at the service of the application of circular economy principles in the tourism industry. This approach has gained importance due to the COVID-19 pandemic, which has accelerated fundamental dynamics of change linked to business digitization and environmental sustainability. Within the theoretical framework delimited by the aforementioned intersection, the 'goCircular Radar' project, launched by 'TheCircularLab', from Ecoembes (Spain), has been taken as an empirical reference. Among the 165 startups in the circular economy sector, special attention has been paid to those that are oriented, or have a potential application, to tourism. The activities they carry out are described, with particular attention to the technologies they use and their contribution to circularity.

Strategy and Type Analysis of Human Resources Development in the Tourism Industry: Focused on Regional Human Resources Development Programs (관광산업 인적자원개발의 전략과 유형검토: 지역인적자원개발사업을 중심으로)

  • Lim, Myoung-Jae;Lee, Yeong-Goo;Lee, Jae-Beom
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.4
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    • pp.2442-2449
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    • 2015
  • The purpose of this paper is to examine the effects of Human Resources Development by type and strategy, and to review the importance of Human resources Development in the knowledge-based society in a comprehensive way. In particular, the paper reviews the tourism industry, one of the typical service industry, for which the utilization of the Human Resources is crucial. and it presents a specific direction policy of Human Resources Development in the field. An analysis was performed for each area of Human Resources Development inputs and output factors which lead to achieve the purpose of the study was to review the characteristics of the Human Resources Development area. After reviewing, the tourism industry was differentiated according to type of strategy development areas through a statistical approach to the input and output elements around. In this study, along with the estabilishment of a Human Resources development strategy bases on the nature and purpose of differentiation with future Human resource Development in each region showed that the operations of the business need.

Marine Tourism Development Strategy of the South Sea through Sustainable Management of Coastal Environment

  • Yhang, Wii-Joo
    • Journal of Navigation and Port Research
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    • v.30 no.4
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    • pp.295-302
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    • 2006
  • This study is to integratedly examine coastal management policy and marine tourism development project for Korean coasts, especially for the South Sea of high development pressure, presenting sustainable tourism development policies for the future. To do so, it is examined central government-level coastal development projects set up by the Ministry of Culture and Tourism, the Ministry of Maritime Affairs and Fisheries and the Ministry cf Construction and Transportation, setting the direction of south coastal management and tourism development at a level of national territory planning. The problems of coastal management first and then the problems of the South Coast Tourism Belt Project are analyzed in order to present political and administrative alternatives. To overcome such problems and make Korea a marine tourism base in East Asia, there is a need for re-recognition of the value of the project and its continuous push through cooperation between central and local governments. Also, under the presupposition of consensus building among local people and the sustainable development of environments, there should be are-recognition that the future cf Korean marine tourism in the 21st-century and the success of an inverted $\pi-axis$ national development depend on the South coastal Tourism Belt Development Project.

Development Strategies for Rural Tourism in Nam Hae (남해군 농촌관광의 기본방향과 추진전략)

  • Choi Kuk-Hyon;Kim Ho
    • Korean Journal of Organic Agriculture
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    • v.13 no.3
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    • pp.261-279
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    • 2005
  • This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

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Green Entrepreneurship: A Study for Developing Eco-Tourism in Indonesia

  • RAHMAWATI, Rahmawati;SUPRAPTI, Anastasia Riani;PINTA, Sarah Rum Handayani;SUDIRA, Putu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.143-150
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    • 2021
  • This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.