• Title/Summary/Keyword: Tourism Service Industry

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The Effect of Destination Image and Attitude toward Medical Tourism on the Mongolian's Intention to Use Korean Medical Tourism Service (목적지 이미지와 의료관광 태도가 몽골인의 한국 의료관광 이용의도에 미치는 영향)

  • Lee, Eun Joo;Shin, Taeksoo;Jin, Ki Nam
    • Health Policy and Management
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    • v.24 no.4
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    • pp.367-379
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    • 2014
  • Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tourists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to investigate the effects of destination image and expected attributes of medical services on Mongolian's intention to use Korean medical tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn't significantly have causal effects on expected medical service quality and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn't significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medical tourism, but didn't show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

Analyses of Business Values from E-Commerce Adoption in SMEs : Public and Private Organizations in Tourism Industry

  • Cho, Nam-Jae;Joun, Hyo-Jae;Oh, Seung-Hee
    • Journal of Information Technology Applications and Management
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    • v.15 no.3
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    • pp.27-41
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    • 2008
  • This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.

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A Study on Measures in the Tourism Service Sector of WTO Service Negotiations (관광서비스 부문 WTO 서비스 협상 동향과 우리나라의 대응방안)

  • Shin, Jai-Gi
    • The Journal of Information Technology
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    • v.8 no.2
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    • pp.121-133
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    • 2005
  • The WTO(World Trade Organization) meetings for service negotiations started in February in 2000. Since then, the member countries have discussed the tourism sector and their expectations and methods of liberalization, based on the proposals they have submitted. The Republic of Korea had already opened hotels and restaurants, travel agencies and tour operator services, and tourist guide services, preceding of WTO service negotiations. However, to comply with the terms of the negotiations, the domestic laws and systems related to tourism should be analyzed according to their adherence to the principles of GATS(General Agreement on Trade in Services), which include market access and national treatment. Thus, the purposes of this study were two-fold: first, regarding the two basic principles of GATS(market access and national treatment), the articles of the administrative laws relating to tourism were examined. Second, proposals from the tourism sectors in the US, Canada, Dominique, EC, Switzerland, and Japan were also summarized and reviewed. Proper responses to service negotiations were proposed based on the results of this analysis. As a result, I can support the GATS classification(w/120) of tourism and the liberalization of tourism in other WTO member countries. I can also support the elimination of obstacles such as economic need tests and nationality requirement. 'Others' category should be considered more carefully according to the competitiveness of the given industry.

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Green Growth and Sustainability: The Role of Tourism, Travel and Hospitality Service Industry in Korea

  • Lee, Jung Wan;Kwag, Michael
    • Journal of Distribution Science
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    • v.11 no.7
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    • pp.15-22
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    • 2013
  • Purpose - The study investigates the influence of tourism and hospitality industry on economic growth and CO2 emissions. Research design, data, and methodology - In the empirical analysis, unit root tests, cointegration test and vector error correction model regression using time series data of South Korea from the first quarter of 1970 to the third quarter of 2010 are performed to examine the long-run equilibrium relationship and short-run dynamics among the tourism and hospitality industry, CO2 emissions, economic growth and other industry sectors. Results - Results indicate that a long-run equilibrium relationship exists among these variables. Furthermore, the tourism and hospitality industry and CO2 emissions have high significant positive effect on economic growth. The tourism and hospitality industry in Korea, in turns, shows a high significant positive impact on economic growth while the industry sector incursa high significant negative impact on CO2 emissions. Conclusions - The tourism and hospitality industry in Korea may havebeen prompted by several factors such as accelerated process of technological innovation or energy and environmental policies. These findings suggest that the effectively managed tourism and hospitality sector in Korea has resulted in both economic growth and a reduction in CO2 emissions.

A Study on Revitalization of Dental Medical Tourism in Korea

  • Kim, Hyo-Kyung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.10
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    • pp.249-253
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    • 2020
  • Medical tourism refers to visiting overseas to receive medical services and tourism at the same time. In other words, it can be said that it is a tourism activity that combines medical service, various cultural activities, leisure, and shopping. As such, medical tourism is not limited to simple medical services, but is a new high-value-added industry that creates new profits by fusion with tourism services. Many countries are making continuous efforts to foster their own tourism industry by attracting foreign tourists. Therefore, in order to secure competitiveness in dental services among the medical tourism industry in Korea, this study was to examine the relationship between dentist's treatment, hospital facilities, dental staff, and patient satisfaction. As a result, it was found that the dentist's treatment had a positive effect on both the staff of the dental facility in the hospital and the satisfaction of the patient.

The Development of Medical Tourism Customer Satisfaction Evaluation Model and Application System (의료관광 고객만족도 평가모델 및 어플리케이션 시스템 개발)

  • Song, Eun-Jee;Kang, Min-Sik
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.911-914
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    • 2012
  • For competitiveness of national B2C (Business to Customer) service industry, improvement of process and analysis focused on customer and change of service system are needed. To achieve this goal, accurate feedbacks from customers play an important role; however, there is no quantitative and standard system in Korea. The medical tourism industry is taking center stage as a high value added industry among many other B2C service industries. In this paper, we suggest an evaluation model for customer satisfaction measurement about medical tourism industry and the application system on smartphone for that.

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The Effect of Medical Tourism Education Service Quality on Education Satisfaction and Transfer of Education Training: Focusing on the Moderating Roles of Organizational Characteristics and National Relations (의료관광교육 서비스품질이 교육만족도 및 교육훈련전이에 미치는 영향: 조직특성 및 국가관계의 조절효과를 중심으로)

  • Ko, Hyunjung;Kang, Eun Kyoung;Yang, Sung-Byung
    • Knowledge Management Research
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    • v.21 no.2
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    • pp.137-157
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    • 2020
  • The medical tourism industry, a convergence of medical services and tourism, has been getting more and more popularity as a new value-added industry in the 21st century. Accordingly, the number of professional workers within this industry has been increasing, and the role of educational institutions to cultivate well-equipped human resources has also become critical. However, compared to practically activated medical tourism-related education programs, studies investigating the effectiveness of these education programs are relatively rare. Therefore, this study attempts to examine the effect of five dimensions of medical tourism education service quality (i.e., tangibles, reliability, responsiveness, assurance, and empathy) on learners' education satisfaction and transfer of education training. In addition, the moderating roles of national relations as well as organizational characteristics (i.e., transfer climate and support of supervisors and colleagues) in the relationship between education satisfaction and transfer of education training are further verified. The results of the structural equation model (SEM) using 151 samples from respondents with experience in completing medical tourism education programs reveal that tangibles, reliability, and assurance are found to have a significant impact on education satisfaction, which in turn leads to a high level of transfer of education training. Moreover, it is found that national relations and support of supervisors and colleagues play a moderating role. This study would provide guidelines for improving the efficiency of educational institutions, creating outcomes for learners' affiliated firms (e.g., hospitals), and promoting medical tourism at the national level from the perspective of medical tourism education.

A study on the promotion of Gangwon State barrier-free tourism (강원특별자치도 무장애 관광 활성화 방안 연구: FGI를 중심으로)

  • Ye-jin Kim;Bo-Mi Ban;Yeong-Gug Kim
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.289-304
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    • 2024
  • Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

Factors Affecting Sustainable Tourism Development in Ba Ria-Vung Tau, Vietnam

  • VU, Dong Van;TRAN, Ghi Nha;NGUYEN, Hien Thi Thu;NGUYEN, Cong Van
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.561-572
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    • 2020
  • Sustainable development - including tourism development - is the general trend of all economies. With the orientation to build and develop the tourism industry into a key economic sector and become a tourist center of the Southeast region, Vietnam, Ba Ria-Vung Tau Province is demanding a proper, rational, development policy, while ensuring the development and exploitation of immediate natural advantages, and ensuring long-term sustainable development. The objective of this study is to examine the factors and their trends in sustainable tourism development in Ba Ria-Vung Tau Province, Vietnam. Methods used include descriptive statistical analysis, exploratory factor analysis and regression analysis. Data was collected from the results of a survey of 550 domestic and foreign tourists visiting Ba Ria-Vung Tau. With the help of SPSS statistical software, 12 groups of factors affecting sustainable development were identified including: economy, society, environment, humanistic tourism resources, natural tourism resources, tourism human resources, tourism products and service, tourism quality, infrastructure, technical facilities, governmental management and group of criteria to evaluate sustainable tourism development. The research results show that there are four groups of factors that significantly affect sustainable tourism development in Ba Ria-Vung Tau. These are groups of factors: Society, Environment, Tourism products and service, and Technical facilities.

The History of Tourism Distribution Channels and Future Prospects in the Tourism Service Industry

  • Moon-Jeong KIM;Woo-Je CHO
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.107-114
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    • 2024
  • Purpose: The current research investigates historical and future trends of tourist distribution channels in the tourism services business. The research examines historical patterns, current shifts, and new technologies in electricity distribution to offer insight into the distribution dynamics and advice for companies and regulators. Research design, data and methodology: The research in this case specifically employed the PRISMA approach when it comes to the data collection and research methodology. (PRISMA). The process is specifically made up of four steps, such as (1) Identification of Relevant Studies, (2) Screening and Selection Procedures, (3) Data Synthesis and Analysis, and (4) Reporting of Findings. Results: The fast-changing technology offers all opportunities to innovate the sector of tourism services. These upcoming technologies are not just reconstructing the way customers interact and operate but they are also creating room for development. Besides "the utilization of new technologies such as artificial intelligence, augmented reality, virtual reality, and blockchain, the current state of tourism distribution channels also implies some other possible consequences. Conclusions: These research results show that we should not be reluctant about adopting new technologies, we should expand direct booking systems, promote eco-friendly tourism, and use data analytics in order to provide personalized experiences.