• English Language & Literature Teaching
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• v.17 no.2
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• pp.115-137
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• 2011

The tourism industry has attained remarkable growth, and the need for professional Tourism English education has increased. Universities of online education can offer an environment for education to both job applicants and laymen who are interested in Tourism English. Tourism English belongs to English for Specific Purposes, which reflects the needs of specific area. The aim of this study is to propose improvements in classes design for online Tourism English instruction. The results of a needs analysis conducted on 160 Korean online university students suggest that online Tourism English class should be different from a traditional classroom-based one in regards to aims, contents, and methods. Online Tourism English class should not only focus on English for specific purposes, but also include more generalized topics. This comes as a result of the diverse backgrounds of online students. The results suggest that extralinguistic elements, such as culture and etiquette differences among English-speaking countries, become more interesting when introduced using pictures, videos, animations, etc. Additionally, SMS or emails can be utilized to raise students' motivation for online Tourism English class.

• Cross-Cultural Studies
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• v.24
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• pp.184-195
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• 2011

Acknowledging the importance of English as the language of tourism discourse, this paper explores its current standing in the landscape of tourism in Oman. It also investigates its features and functions aimed at promoting the country as a wonderful tourist destination to people around the globe and framing tourism as a customer-oriented industry that meets tourists' interests and needs. To convey these messages the authors examine English tourism discourse in Oman from linguistic, pragmatic and socio-cultural perspectives.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.55-62
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• 2022

A smart tourism chatbot is needed as a user interface to efficiently provide smart tourism services such as recommended travel products, tourist information, my travel itinerary, and tour guide service to tourists. We have been developed a smart tourism app and a smart tourism information system that provide smart tourism services to tourists. We also developed a smart tourism chatbot service consisting of khaiii morpheme analyzer, rule-based intention classification, and tourism information knowledge base using Neo4j graph database. In this paper, we develop the Korean and English smart tourism Name Entity (NE) datasets required for the development of the NER model using the pre-trained language models (PLMs) for the smart tourism chatbot system. We create the tourism information NER datasets by collecting source data through smart tourism app, visitJeju web of Jeju Tourism Organization (JTO), and web search, and preprocessing it using Korean and English tourism information Name Entity dictionaries. We perform training on the KoBERT-CRF NER model using the developed Korean and English tourism information NER datasets. The weight-averaged precision, recall, and f1 scores are 0.94, 0.92 and 0.94 on Korean and English tourism information NER datasets.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.451-458
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• 2014

The purpose of this paper is to examine website information as well as promotional texts comparing source texts of Korean with translated versions of English, and drew characteristics of tourism texts from a discourse and communicative perspective. This study shows that the website or promotional texts is the first source of information in tourism, which is most referred to by the in-bound tourists, and the information given by the official homepage is most trustful content of Korean tourism. With comparison of source text of Korean with the translated English version, this paper shows that Korean source texts have a tendency to prefer the longer explication and more detailed information on the scenic spots and attractions than the English translations. When it is translated into English, the translated version does not follow the literal way of translation, and is segmented for reader's understanding and adapted following the target language's communicative conventions and the target culture. Consequently, this study supports the adaption in tourism promotional English translation, and ensures that the communicative constraints of tourism, that is, politeness and Grician maxims are preserved even in the written form of communication, translation.

• English Language & Literature Teaching
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• v.12 no.3
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• pp.243-267
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• 2006

The purpose of this paper is to suggest a proposal for the betterment of the English curriculum in the Department of Tourism of a women's college. The paper includes not only the needs analysis of students but also that of personnel officers of tourism related companies and offices. Since the students will have to look for desirable jobs after graduation, the needs and demands of their potential employers or personnel officers are crucial in deciding what and how to teach. Based on these analyses, the paper also examines the current curriculum offered by the department. The needs, wants and necessities of the students, potential personnel officers, and the current curriculum will have to be taken into consideration in designing a more effective future curriculum. The results of the study reveal that more emphasis should be given on the improvement of students' communicative abilities and TOEIC scores.

• Journal of Smart Tourism
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• v.1 no.4
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• pp.19-30
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• 2021

Smart tourism and associated topics have been extensively discussed by scholars around the world. The goal of this study is to make available an all-inclusive database-based analysis of the longitude status of research on smart tourism. Three databases, Web of Science (WoS), Science Direct and China Knowledge Network (CNKI), were utilized to gather papers published from 2011 to 2020. The data results were analyzed and results were generated using CiteSpace. The results of Chinese and English papers were evaluated to form the conclusion of this study. The implication formed the prediction of future research trends and development suggestions.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.17 no.1
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• pp.109-123
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• 2006

The purpose of the study is to develop a curriculum of school hotelier using a job analysis. A job analysis is used to reform the educational programs and to develop new ones. For the analysis New Analysis Method and Verification Method is applied. As the results of analysis are the following: Hotel Management, Food & Beverage Management, Cocktail, Hotel Marketing, Room Management, Service Management, Wine and Food, Principle of Cooking, Tourism Law, Hotel & Food Service Management Case study, On the Job Training in Hotel & Food Service, Out Eating Management, Introduction to English, Vocational English, TOEIC. English Conversation, Introduction to Japanese, Vocational Japanese, JPT, Japanese Conversation, Thesis, Language Study in Foreign Countries.

• Journal of Information Processing Systems
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• v.18 no.4
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• pp.500-509
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• 2022

With the rapid development of educational informatization, teaching methods become diversified characteristics, but a large number of information data restrict the evaluation on teaching subject and object in terms of the effect of English education. Therefore, this study adopts the concept of incremental learning and eigenvalue interval algorithm to improve the weighted decision tree, and builds an English education effect evaluation model based on association rules. According to the results, the average accuracy of information classification of the improved decision tree algorithm is 96.18%, the classification error rate can be as low as 0.02%, and the anti-fitting performance is good. The classification error rate between the improved decision tree algorithm and the original decision tree does not exceed 1%. The proposed educational evaluation method can effectively provide early warning of academic situation analysis, and improve the teachers' professional skills in an accelerated manner and perfect the education system.

• Journal of Navigation and Port Research
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• v.37 no.2
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• pp.211-219
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• 2013

The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.

• English & American cultural studies
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• v.18 no.3
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• pp.65-92
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• 2018

According to Wenying Xu, Asian American literature abounds in culinary metaphors and references (8); subsequently, a growing number of critics have begun to recognize that food "feeds into the literary rendering of Asian American subjectivity [and] provides a language through which to imagine Asian alterity in the American imagination" (Mannur 13). Ann Mah's Kitchen Chinese: A Novel about Food, Family, and Finding Yourself (2010) is yet another text within which to investigate how food "operates as one of the key cultural signs that structure people's identities" (Xu 2). Even as Kitchen Chinese insists on underscoring that Chinese food, as much as the voyage to her "motherland" China, is critical to protagonist Isabelle's quest to gain a better understanding of herself, we are able to observe how Isabelle exploits Chinese culture and its foodways as "food pornography" in order to align herself with mainstream America. Needless to say, the novels' relegation of Chinese food as "food porn" is problematic in that it encourages readers to participate in the exoticization of Asia and its culture, and the reduction of its people as the other. Ultimately, this essay aims to consider how the consumption and rejection of food becomes a critical means by which the Asian American subject fashions her identity.