English Discourse of Tourism: An Example of Oman

Acknowledging the importance of English as the language of tourism discourse, this paper explores its current standing in the landscape of tourism in Oman. It also investigates its features and functions aimed at promoting the country as a wonderful tourist destination to people around the globe and framing tourism as a customer-oriented industry that meets tourists' interests and needs. To convey these messages the authors examine English tourism discourse in Oman from linguistic, pragmatic and socio-cultural perspectives.