• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.300-312
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• 2016

After holding the ICEXPO 2013, the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden in Suncheon city are becoming a famous ecological tourist place in national wide. This study investigates the tourists behavior visited to the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden. Data are collected from 540 tourists from April to October 2015. Results of the study showed that tourists living at Gwangju & Chonnam provinces are 38.4% of total; one-day tourists, 20~40 aging tourist group, and internet using for destination informations, accounts for about 75.2%, 72.6%, and 44.8% respectively, of total tourists; tourists' motivation and purpose are related to natural landscape watching and family travel; tourists satisfaction for destination are very high, and particularly in the spring; 30% of total in tourism expenditure amount per capita ranges from 50,000 to 100,000 won; mount of tourists expenditure are not so much.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.2
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• pp.207-218
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• 2023

Jeju Island is a major area generates origin-destination trips, accounting for about 90 % of domestic air transportation, and popular tourist destination visited by more than 10 million domestic and foreign tourists annually. Travel behavior patterns of tourists in Jeju Island have great meaning for not only Jeju Island, but also the inland aviation, tourism, mobility industry. This study presented passenger travel behavior in Jeju Island based on a survey including foreign visitors and residents as well as domestic visitors. In particular, the survey was conducted in early 2020 prior to the COVID-19 pandemic, it is expected to be a major preliminary study for changes in tourist travel and air travel in Jeju Island before and after COVID-19.

• Smart Media Journal
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• v.12 no.8
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• pp.37-44
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• 2023

This study investigated the influence of travel-related content on the popular short-form platform TikTok in China on users' intentions to visit travel destinations and purchase travel products. Conducted in July 2023, amidst the rising consumption of short-form content through mobile devices due to the COVID-19 pandemic, the research surveyed 337 participants using an online survey platform in China. The findings revealed that the entertainment factor within TikTok's content did not significantly impact the perception of travel destinations, whereas informativeness and trustworthiness had positive effects. Moreover, expertise and interactivity also had positive effects. The study demonstrated that the image of travel destinations formed through short-form content on TikTok positively and significantly influenced visitors' intentions. These results provide valuable insights for crafting effective strategies in the tourism industry and marketing efforts.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.399-410
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• 2012

This study is to investigate the expenditure patterns that was generated by visitors who attended The Korean Music Wave Festival and analyze economic impact derived from that event. The target is the foreign visitors who attended '2011 Incheon Korean Music Wave'. Total of 407 questionnaires were collected. The collected data were analyzed to produce spending patterns using Tobit models. Also, tourism multipliers were employed to identify the economic impact. This results show that expenditure determinants such as demographic variables and satisfaction as independent variables are significant in estimating visitors' expenditures. Also, In addition economic impact derived from direct spending was substantially over committed cost. Accordingly, this result can contribute to providing basic information for marketing strategy that generates the economic effect on the destination. Moreover, the result can be utilized when establishing the strategy that can maximize the economic impact based on the spending patterns.

• Journal of the Korea Convergence Society
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• v.9 no.8
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• pp.355-363
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• 2018

This study is to provide insights for developing strategies and policy of MICE industry in Korea. Identifying current global statuses, trends, characteristics and analysing the strategic opinions of MICE experts', some strategies and policies were driven, which to activate MICE industry. Compared to Korea, America has comparative advantages in the size and configurations of MICE infrastructure. In order to get competitive edge, Korea needs to utilize various fused contents and stories of K-Series in MICE industry. Unique Venue and MICE destination development, which provide special experiences during the MICE participation, family friendly and children education oriented MICE environment policies are needed. Also, providing fun and Entertainment for MICE participants, demand for 'Green MICE' and medical tourism for the participants should be counted in developing strategic MICE policies.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.267-273
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• 2020

Beacon is a wireless communication device that can automatically recognize the smart device in the short distance and transmit the necessary data, Beacon is a representative Internet of Things (IoT) facility in the era of the 4th Industrial Revolution, which is utilized in various fields such as short-distance information delivery, mobile location service, shopping, and marketing, and is constantly evolving. In this paper, it is based on tourist site-based recommendation information service. A system is proposed that recommends customized information according to the user's interest, preference, etc. by incorporating beacon technology. In other words, it acts as an information agent that informs tourists of desired information. In order to meet the needs of tourists, it is necessary to build an intelligent tourism recommendation system. The personalized Korean food and tourism recommendation management system using the beacon technology proposed in this paper is expected to provide high-quality services not only to foreigners visiting Korea but also to Korean tourists.

• Journal of Environmental Policy
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• v.13 no.4
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• pp.107-133
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• 2014

The eco-tourism has caused a variety of problems between use and conservation. The situation requires introduction of scientific management techniques, such as controlling the number of visitors to the destination and identifying appropriate carrying capacity. Getz, LAC, VIM and VERP have been developed for this purpose and they are the management model based on carrying capacity that have been explored for introduction and application in Korea. However, it is necessary to modify and supplement the management model to suit the purpose of ecotourism characteristics and the status of ecotourism in Korea. Therefore, we identified the problems of the existing management model and presented three improvements. strengthen the interdependent linkages between carrying capacity and the management goals; improve the tourism opportunity distribution model; improve the phased management. It will help many ecotourism sites to effectively manage the impacts of visitors in Korea with a minimum amount of effort and costs.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2003.05a
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• pp.121-125
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• 2003

A theme park plays an important role as a preferred facility for attracting international and domestic tourists. Many local autonomies try to establish theme parks within their own territory. Busan Metropolitan City also places emphasis on hosting an outstanding theme park, and to be identified as the tourism destination toward the world city in 21st century. The purpose of this paper is to suggest tourism policy and management strategy based on the literature review and survey analysis to international tourists. First, it is needed to supply low land price to reduce construction cost and to invite investors. Second, the theme park has to have an attractive theme and new events for repeaters Third, infra structures related to the theme parks are necessarily provided for high accessability. Finally, more priority is placed on public relation for citizen and service education of the industry.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.3
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• pp.65-72
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• 2018

The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.