• 아태비즈니스연구
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• 제15권1호
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• pp.289-304
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• 2024

Purpose - Focusing on the FGI research method, the current status and issues of barrier-free tourism in Gangwon State were identified, and specific activation plans were derived Design/methodology/approach - This study conducted in-depth interviews with 20 experts related to the tourism industry. The issues, current status, and activation plan of barrier-free tourism in Gangwon State recognized by experts in tourism policy, tourism administration, tourism management, and tourism service industry were derived. Findings - First, the tendency of businesses to be promoted based on the non-disabled by not recognizing the weak as the main tourism demand group, second, confusion caused by the unification of terms related to barrier-free tourism, third, lack of finding tourism constraints subdivided according to the type and degree of disability, fourth, tourism information and evaluation indicators provided by prioritizing the convenience of suppliers rather than consumers, and fifth, the nature of the project focused on improving access to physical infrastructure. Subsequently, the results of the analysis of the plan to revitalize the barrier-free tourism industry in Gangwon State were as follows. First, education and programs to improve disability awareness appropriate to local conditions were activated, second, related information was unified and project sustainability was improved by creating a control tower for the barrier-free tourism industry at the provincial level, third, to overcome the employment crisis based on finding locally tailored jobs related to tourism care professionals, and fourth, to continuously secure quantitative and qualitative data and establish utilization plans. Research implications or Originality - First, it presents theoretical implications for related fields by providing issues and activation measures related to barrier-free tourism from the perspective of experts who are still lacking in research in academia. The practical implications are that based on the opinions of experts working in the tourism field, more specific issues of the barrier-free tourism industry in the province were presented, and policy and practical solutions were presented accordingly, suggesting realistic alternatives that can be carried out in the actual field.

• 한국융합학회논문지
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• 제13권4호
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• pp.155-161
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• 2022

코로나19의 확산으로 '가상관광'이 주목받고 있다. 포털 뉴스를 대상으로 '가상관광'을 키워드로 검색하여 데이터 마이닝 기법인 로그오즈비 분석, 명사 빈도분석, 의미망 분석을 통해 추이와 방향성을 고찰하였다. 그 결과, 코로나19 이전부터 '체험'과 '기술'기반의 '가상관광'에 주목하고 있었으며, '콘텐츠의 다양성 확보'에서 코로나19 이후 '지역 경제의 회복을 위한 사업'으로 바뀌었다는 점과 '온라인' 기반의 '상호작용'이 가능한 '가상현실' '확장현실' 등의 정보통신기술 의존성이 커졌다는 점을 명확히 할 수 있었다. 메타버스 등 '가상공간'에 대한 수요가 확대되고 있으므로 정부는 조사결과에 기초한 지원계획과 정책을 수립하고, 지자체와 기업은 AISAS(Attension, Interest, Search, Action, Share)에 주목하여 차별적 콘텐츠를 기획·제작하며, 대학과 연구기관은 콘텐츠에 맞는 기술을 개발하여 적용, 평가, 실용화함으로써 경제적, 체계적, 순환적 구조가 이루어질 수 있도록 해야 한다.

• 융합경영연구
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• 제9권5호
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• pp.39-50
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• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

• 디지털융복합연구
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• 제20권5호
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• pp.239-251
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• 2022

본 연구는 국가적 위기·위험 상황에서 대중(大衆) 위기 커뮤니케이션과 심정 영향력 및 행동의도 간 구조적 관계를 파악하고자 하였다. 선행연구와 실증연구로 진행된 결과를 바탕으로 위기·위협 유형, 위기·위협 반응, 심정(위기·위험 책임성, 전략적 위기·위험 반성적 반응), 행동의도의 나타난 결과를 바탕으로 관광목적지로서 관광지에 방문한 관광객을 대상으로 관광목적지에서의 위기·위험 커뮤니케이션과 한국인의 고유한 정서 중 하나인 심정(心情)인 (위기·위험책임성, 전략적 반응, 위기·위험 반성적 반응) 간의 관계는 물론 결과변수인 행동의도간의 관계를 파악하였다. 제시한 연구목적을 달성하기 위해 각각의 연구개념에 대해 이론연구를 하였다. 이를 바탕으로 설문지를 도출 후 실증연구를 병행하였다. 가설 3개를 설정하였으며 가설 결과에 따라서 유의미한 결과를 확인하였고 기위험 상황이 발생하면 정부, 사업체, 지역사회가 적극적으로 대응하고 대처하는 문제가 위기·위험의 문제를 상쇄시킬 수 있는 기회로 삼을 것이다.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.177-184
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• 2014

This research analyzes the effects of factors on the demands for outbound to the countries such as Japan, China, the United States of America, Thailand, Philippines, Hong Kong, Singapore and Australia, the countries preferred by many Koreans. The factors for this research are (1) economic variables such as Korea Composite Stock Price Index (KOSPI), which could have influences on outbound tourism and exchange rate and (2) unpredictable events such as diseases, financial crisis and terrors. Regression analysis was used to identify relationship based on the monthly data from January 2001 to December 2010. The results of the analysis show that both exchange rate and KOSPI have impacts on the demands for outbound travel. In the case of travels to the United States of America and Philippines, Korean tourists usually have particular purposes such as studying, visiting relatives, playing golf or honeymoon, thus they are less influenced by the exchange rate. Moreover, Korean tourists tend not to visit particular locations for some time when shock reaction happens. As the demands for outbound travels are different from country to country accompanied by economic variables and shock variables, differentiated measure to should be considered to come close to the target numbers of tourists by switching as well as creating the demands. For further study we plan to build outbound tourism forecasting models using Artificial Neural Networks.

• 응용통계연구
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• 제24권5호
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• pp.735-743
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• 2011

본 논문에서는 개입모형(intervention model)을 이용하여 한국의 입출국자 시계열 자료를 분석한다. 개입분석을 위하여 1997년 12월의 IMF 구제금융사건, 2003년의 3월의 SARS 발생, 그리고 2008년의 9월의 리먼브라더스 사태를 개입변수로 고려하였다. 그 결과, 한국의 총 입국자 수에는 SARS 개입변수만이 2003년 4월부터 영향을 미치기 시작하여 2003년 5월부터 급격하게 감소하는 영향을 미친 것으로 나타났다. 반면, 한국의 총 출국자 수에는 모든 3가지 개입의 효과가 유의하게 나타났으며 특히 IMF 개입변수는 1997년 12월부터 영구적인 영향을 미친 것으로 보이며 SARS 및 리먼브라더스 개입변수는 점차로 감소하는 영향을 미친 것으로 나타났다.

• Journal of Korea Trade
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• 제27권1호
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• pp.42-59
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• 2023

Purpose - As a leading source of foreign exchange and investment, tourism has grown in importance as a component of international trade. Accordingly, in recent decades much attention has been directed toward attracting foreign tourists and, in turn, positively affecting the recommendation intentions of foreign tourists. Despite such interests, there remains a dearth of empirical research on this issue. Moreover, prior research has focused primarily on the simple main effect of a certain factor on recommendation intentions. Therefore, the present study aims to (1) investigate the effect of overall satisfaction on the recommendation intentions of foreign tourists, and (2) examine the potential moderating effects of personal factors (i.e., age and destination image) on the association between overall satisfaction and recommendation intention. Design/methodology - Using a moderated moderation analysis of the data drawn from the 2018 International Visitor Survey conducted by the Korea Tourism Organization, this study proposes the three-way interaction effects of overall satisfaction, age, and destination image on recommendation intention. Findings - The findings of the study indicate that overall satisfaction is positively associated with recommendation intention and this relationship becomes stronger among younger tourists. The findings further indicate that the moderating effect of age on the relationship between overall satisfaction and recommendation intention depends on changes in the image of the destination. Specifically, the destination image exerts a positive moderating impact on the influence of age that moderates the overall satisfaction and recommendation intention relationship. Originality/value - Considering that the tourism economy has been severely affected by the current COVID-19 pandemic, this study contributes to a more accurate understanding of the factors affecting the recommendation intention, especially in times of crisis.

• 디지털융복합연구
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• 제20권3호
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• pp.459-468
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• 2022

COVID-19의 발생으로 전 세계적으로 위기상황을 맞이하고 있다. 본 연구는 COVID-19 상황에서 잠재관광객의 위험지각이 관광태도와 관광의도에 미치는 영향을 종합적으로 검토하였다. 연구결과 관광객의 위험지각은 신체적위험, 사회적위험, 성과적위험과 같은 3가지 요인으로 구성되는 것으로 나타났다. 또한 잠재관광객의 위험지각은 관광태도와 의도에 영향을 미치는 것으로 나타났다. 연구에 활용된 위험지각, 관광태도, 관광의도를 인구통계학적 특성(성별, 연령, 직업)을 활용하여 차이검증을 수행하였다. 분석결과 20대의 잠재관광객은 다른 연령대에 비해 사회적위험요인을 중요하게 생각하는 것으로 나타났다. 또한 20대는 관광태도도 다른 연령대에 비해 상대적으로 긍정적으로 인식하는 것으로 검토되었다. 직업에 따른 차이검증에서는 학생집단은 다른 집단에 비해, 사회적위험요인, 관광태도, 관광의도가 높은 것으로 나타났다. 이와 같은 연구결과를 바탕으로 COVID-19 팬데믹상황과 그 이후에도 관광객의 위험지각을 감소시키는 부분에 도움을 줄 수 있을 것이며, 학술적인 측면에서도 기여할 수 있을 것이다.

• 한국경제지리학회지
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• 제22권3호
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• pp.258-273
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• 2019

2018년 정부의 산업위기대응특별지역 지원책은 문화 관광 관련 지원책들을 포함하고 있다. 여기에는 정부가 문화 관광산업을 제조업의 대안으로 인식하고 있다는 의미가 내포되어 있다. 스페인 빌바오는 구겐하임 미술관을 유치하여 문화 관광산업을 중심으로 지역발전을 추진하였고, 빌바오의 성공 사례는 "빌바오 효과" 또는 "구겐하임 효과"라는 용어를 탄생시켰다. 이 연구의 목적은 스페인 빌바오의 지역발전 재생과정에서 나타나는 장소적 특수성과 지역발전 재생 전략을 구조적 맥락에서 분석해 우리나라 산업위기지역의 대응책에 대한 시사점을 모색하는 데 있다. 연구 결과는 다음과 같다. 첫째, 빌바오는 유럽 내 초국가적 무역 네트워크의 중요 결절지라는 지리적 이점을 바탕으로 바스크 지방정부에게 정치적, 재정적 자율권을 보장하였다. 바스크 지방정부는 자율성을 적극적으로 활용해 지역발전 재생사업을 수행할 수 있었다. 둘째, 빌바오는 지역발전 재생 프로젝트를 수행하는 과정에서 민관협력체계를 원활하게 가동해 오랜 시간 동안 꾸준한 실천력을 확보할 수 있었다. 셋째, 빌바오의 지역발전 재생사업은 대형프로젝트와 장소마케팅의 효과로 주목 받았지만, 그 이면에는 문화 관광산업이 창출하는 일자리의 불안과 서비스업 내의 양극화 문제가 도사리고 있다. 빌바오가 추진한 탈산업화는 문화 관광산업과 더불어 지식기반서비스와 금융서비스 등 서비스산업이 다양하게 특화되었기 때문에 성과를 얻을 수 있었다.

• 지식경영연구
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• 제19권1호
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• pp.59-77
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• 2018

The tourism industry is now changing to smart tourism, which maximizes tourists' overall tourism experience with the use of advanced mobile technologies and emphasizes the utilization of tourism information. Despite the quantitative expansion of the tourism industry, there is a lack of academic and practical discussion on tourism safety. Especially, in the context of walking tourism, tourists are more likely to be exposed to natural or social disasters and emergencies. Therefore, it is necessary to build a system that can provide walking tourists with safety information not only on dangerous factors which are anticipated to be confronted during a walking trip in advance but also on specific dangers in real time. Under the circumstances, this study seeks to identify the types of tourism safety information that can be offered by using publicly available open data, drawing on the safety information framework on the walking tourism that is presented in Choi et al. (2017)'s study. More specifically, this study focuses on the use of open data which is provided by the Korean government. Furthermore, this study verifies the types of safety information that are most urgently needed in walking travel situations. Specifically, this study aims to derive the importance and priority of each type of safety information for a walking trip by applying the analytic hierarchy process (AHP) analysis. For this, we collected 35 questionnaires from walking tour operators (practitioners) and walking tourists. The main results are as follows. First, natural disaster information is the most important factor in the top-level factor of safety information for walking tourists, followed by social disaster, life safety, and exhibition (security crisis) information. Second, information on natural disasters, environmental pollution, and weather is considered to be important at the sub-level factor. Lastly, the noteworthy result of this study is that the importance of each type of safety information varies depending on the walking tour operators (practitioners) and the walking tourists. That is, there is a recognition difference between the operator (practitioner) and the user in the importance and priority of the safety information of the walking trip. Therefore, it is necessary to develop policies and services reflecting the opinions of potential users when providing safety information so that the most importantly recognized information can be provided first.