• Journal of Distribution Science
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• v.20 no.9
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• pp.97-107
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• 2022

Purpose: Online-To-Offline Food Delivery Services (O2O-FDS) is a new element in hotel supply chain that digitalizes traditional food delivery practices using new technologies. Targeting hotel guests, the present research is to explore the role of trust in the relationship between food delivery app on loyalty, price efficiency, and convenience. This new perspective is an essential value addition in the field of hotel marketing in relation to O2O-FDS. Research design, data and methodology: The present research conducted the mediator variable regression analysis as a main statistical methodology to identify the connections between three main constructs using total 244 South Korean participants that were recruited from the professional research company in Korea. Results: The statistical findings based on three steps of mediator regression approach strongly indicate that the trust of food delivery app in the hotel sector plays a moderating role in the relationship between price efficiency and convenience of food delivery app and customer loyalty of food delivery app in the hotel business. Conclusions: This research concludes that hotel practitioners must strive to provide adequate information on food delivery applications in order to increase price efficiency and convenience relative to traditional food and beverage services, influencing consumer trust in food delivery technology.

• Culinary science and hospitality research
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• v.10 no.1
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• pp.82-95
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• 2004

This study had an aim to analyze the relationship between consumers' selection of restaurant and constitutional factors of the images of Bibimbap Specialty restaurant. The study examined through constitutional factors including hygiene, employee, facility, brand, convenience, price and food, and found those effects on selection of restaurant. In addition, the image of restaurant had an effect on that of hygiene and employee, price and food in order.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.750-754
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• 2006

Reunification and economic development are discussed as the national visions of the Korean Peninsula in the 21st century. In particular, the tourism industry must be included as one of goals pursued under these visions because tourism indeed seeks for the happiness and peace of human beings. Mt. Kumgang tour began on November 18, 1998 and a land route to Mt. Kumgang also opened on September 1, 2002. These historical events have brought huge changes in the tourism industry of South and North Korea, and over 1,000 tourists are enjoying the Mt. Kumgang tour everyday. Nevertheless, the Mt. Kumgang International Tourism Zone is still poor in tourist accommodations as well as tourism infrastructure. Legal and institutional systems as an international tourism zone have not been established, and incidental and convenience facilities are insufficient. All these problems make it difficult to operate the special zone. Thus, this study set the following objectives to solve these problems: Establish systematic theories on the Mt. Kumgang International Tourism Zone, analyze theories on external factors, factors affecting tourist accommodation expansion, and use the findings as basic materials for tourist accommodation expansion strategies.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.155-174
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• 2015

This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.97-111
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• 2017

As a single-person household emerges as an important consumer group, an Online-to-Offline or Offlineto-Online(O2O) service market is rapidly growing. This study attempted to verify the effects of convenience and webrooming characteristics of O2O service using the Technology Acceptance Model (TAM). The purpose of this study was to investigate the effects of the convenience and webrooming of food O2O service on users' perceived ease of use and perceived usefulness, and the effects of perceived ease of use and perceived usefulness on purchase intention of O2O services. Using a convenience sampling technique, an online survey was conducted through Google survey from April 16 to April 30, 2017 and was distributed to 447 O2O service users. A total of 320 questionnaires were included in the final analysis. The results showed that convenience had a significant effect on users' perceived ease of use as well as perceived usefulness. In addition, users' perceived ease of use had a significant impact on users' perceived usefulness. Finally, both perceived ease of use and perceived usefulness positively affected users' purchase intention of O2O services. These findings suggest that differentiated events, promotions, and store information should be provided when launching O2O service because webrooming is a more important factor in enhancing perceived usefulness than the perceived ease of use.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.4
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• pp.97-104
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• 2008

Recently the navigation service and LBS (Location based Services) using map supports much information services on mobile terminal. Also Internet Web sites support user much information. But, the user has the difficulty for acquiring the service and the various information based on map because of searching the many Internet sites. Accordingly, this paper supports a convergence information service model of various culture, education, tourism, sport and traffic for accessing synthesizing information based on map. And we design and implement this model using 공개 API. We present a convergence information service model of culture, tourism, sport and bus line information form tour destination and cultural place of Jeju province using the model. Additionally, we develop this service model using apache web server on Linux environment, PHP and JavaScript, MySQL database and Map 공개 API. As this service model supports a convenience action of culture and tourism for Jeju islanders and tourists.

• Korean Journal of Environment and Ecology
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• v.21 no.2
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• pp.168-175
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• 2007

For maximum utility of trails, there is a need for better knowledge of characteristics of trail use and its users. The purpose of this study is to find out users' attitudes toward trail structures in Eorimok exploring route in Hallasan National Park managerial purposes. A questionnaire survey was conducted to 138 people on the way back home from their visit to the site from July to August, 2007. The geological conditions of 7 types of pedestrian trail structures were rated relatively high both in quantity and quality. The responses were noticeably positive about the natural materials used in wood deck and PP rope railings from the point of three aspects: harmony with nature, visitor convenience and resources conservation. It seems necessary to replace steel structures with native materials because such unnatural materials used in a natural setting are subject to visitor's resistance.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.51-57
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• 2013

The purpose of this paper is to find the priority of tourist destination remodeling among tourists, residents, sellers for Incheon's Chinatown. Our questionnaire is included satisfaction of convenience, accommodation and cultural facility and development direction of Incheon's Chinatown for all stakeholder. We also surveyed building control, satisfaction of implemented public service, demand of facility both resident and seller, except for tourist. The results represent each of stakeholder is different opinion about remodeling of Incheon's Chinatown. The tourist importantly considered tourism development. The resident and seller importantly considered historical, cultural development. However, all stakeholder commonly regarded convenience and cultural facility as priority for developing chinatown.

• Journal of the Korean association of regional geographers
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• v.14 no.2
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• pp.126-140
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• 2008

The purpose of this study was to compare the motivation factors between two groups: Chinese and Japanese tourists in Jeju-do. Also, this study offered an integrated approach to attempts to extend the theoretical and empirical research evidence on causal relationships of each group among motivation factors, perceived value, satisfaction, and intention to revisit and finally, the result of path analysis was compared. The results indicated that Chinese tourists' perceived value was positively affected by tourists' convenience(i.e. reservation system and tour guide) and their cultural experience had an influence on tourists' satisfaction significantly. On the other hand, Japanese tourists' satisfaction was positively affected by tourists' convenience and their perceived value significantly influenced on tourists' intention to revisit. The findings of this study can be used as a marketing strategy for each tourist group.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.753-765
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• 2011

Tourist behavior has been a major topic in tourism research. Since the construction of Saemangeum seawall, May 2010, it has been working actively to make a tourist complex fishing port project of Bi-eung port, with the increase of tourists visiting to Saemangeum seawall and Bi-eung port. The purpose of this study is to analyze tourist behaviors conducted in Bi-eung port of Gunsan area. Most of the tourists were the residence of the Jeonbuk, and one-day tourists mostly consisted of families and friends. It was examined that the main destinations were Saemangeum seawall and Bi-eung port. The major complaints of tourists were the lack of parking and convenience facilities. In order to activate the tourism of Bi-eung port, it is required the landscape maintenance and place marketing of Bi-eung port. The satisfaction indicators about tourism base on facilities such as accessibility, promotion and information, tourism products and food, linkage of tourist places and tourism resource with surrounding areas, and the related tourism programs show as below average, respectively. Seven kinds of tourism infrastructure as measured by indicators below average in satisfaction with the analysis but Comprehensive assessment as a tourist destination was the relatively high levels.