• 제목/요약/키워드: Theory of value innovation strategy

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가치혁신 전략을 적용한 디지털콘텐츠 평가에 관한 연구;구글과 네이버의 검색 서비스를 중심으로

  • 노미정;문형남
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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    • pp.229-238
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    • 2007
  • This study was intended to point out the limit of existing digital content-centered studies, or approaches from the viewpoint of the supplier and in the aspect of business profit model and find ways to assess the quality of digital content, considering the characteristics of digital content. For this, the study is to apply value innovation strategy to digital content assessment, to analyze the applicability, and to propose a new and practical framework for digital content assessment method. To this end, this study selected the global No. 1 search service provider Google and local portal site Naver search service. The study on assessment factors by value innovation strategy was based on existing literature, while user-value elements in that respect were confined to information quality, interactivity, communication, interactive storytelling, and usability. This study objectified the relation with the value innovation strategic analysis, through qualitative and quantitative analyses on value elements of search service users.

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지식창조, 혁신을 위한 블루오션 전략과 트리즈의 전술적 활용 (Utilizing Blue Ocean Strategy and Business TRIZ Tactics for Knowledge Creation and Innovation)

  • 이경원;김동관
    • 지식경영연구
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    • 제8권2호
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    • pp.1-16
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    • 2007
  • This paper describes the Blue Ocean Strategy and Business TRIZ (Russian Theory of Inventive Problem Solving) Tactics as one method for knowledge creation and innovation. The opening new market avoiding keen competition is very popular recently and is not just prosper, but survival problem. As one new strategy for finding new market, the Blue Ocean Strategy gives the big blueprint for new market, but has no enough tools to make more concrete ideas. In this paper, we suggest using the Strategy Campus and other tools in the Blue Ocean Strategy at initial stage and then, compensating the TRIZ principles to make more concrete ideas for new market as tactics. We applied it to find the new market for conventional newspaper industry and EBS (Education Broadcast System) management innovation in Korea as case studies and got better results comparing to using only the Blue Ocean Strategy.

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Data-driven Value-enhancing Strategies: How to Increase Firm Value Using Data Science

  • Hyoung-Goo Kang;Ga-Young Jang;Moonkyung Choi
    • Asia pacific journal of information systems
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    • 제32권3호
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    • pp.477-495
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    • 2022
  • This paper proposes how to design and implement data-driven strategies by investigating how a firm can increase its value using data science. Drawing on prior studies on architectural innovation, a behavioral theory of the firm, and the knowledge-based view of the firm as well as the analysis of field observations, the paper shows how data science is abused in dealing with meso-level data while it is underused in using macro-level and alternative data to accomplish machine-human teaming and risk management. The implications help us understand why some firms are better at drawing value from intangibles such as data, data-science capabilities, and routines and how to evaluate such capabilities.

Platform Strategy and Market Response Impact on the Success of Crowdfunding: A Chinese Case

  • Guo, Li;Zhou, Dongmei;Chen, Yang;Huy, Ratanak
    • Asian Journal of Innovation and Policy
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    • 제4권3호
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    • pp.397-409
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    • 2015
  • Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

Value Recognition and Intention to Adopt Smart City Services: A Public Value Management Theory Approach

  • Lee, Seung Ha;Lee, Jung Hoon;Lee, Young Joo
    • Journal of Contemporary Eastern Asia
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    • 제18권1호
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    • pp.124-152
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    • 2019
  • Smart city, which employs information and communication technology (ICT) to resolve urban problems, is gaining more research attention in the innovation research. However, most previous studies regard citizens as merely passive accepters of the smart city services, focusing on individual private values. The present study aims to expand existing limited perspectives by applying public value management theory. Drawing from the literature review, we developed a dual perspective that a smart city service should encompass: private and public value. Then we set up a causal relationship between the value recognitions and intention to adopt smart city services. We further related antecedent variables to the dual value recognition in terms of citizens' characteristics: prior knowledge, personal innovativeness, and citizenship. Two case subjects among currently operating smart city services in South Korea were selected to empirically investigate our hypothesis. Results confirm the recognition of both public and private value is significantly related to the citizens' personal characteristics and resultant attitude towards acceptance and support for diffusion of the smart city services. This study is expected to provide useful implications for a new angle for the recipient of the smart city services, value orientation of the services, citizen's participation, and method selection for promotion.

Impact of Digital Technology on the Art Museum Industry's Business Model

  • Zou, Anna;Xu, Jingyi;Choi, Myeongcheol;Chen, Lingyun;Kim, Hannearl
    • International Journal of Advanced Culture Technology
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    • 제10권2호
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    • pp.116-121
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    • 2022
  • Digital technology has now pervaded and become an inseparable part of our daily life. The art museum sector is evolving into a business model that adapts to the new digital format due to the requirement for survival and development. This study examines the development state of China's art museum industry and investigates the current business model innovation trend in the art museum industry from three perspectives: reorganization and development of the art museum industry's business model theory; reconstruction of the art museum industry's display and marketing logic; and innovation of the art museum industry's operation mechanism, based on a systematic assessment of domestic and international research. This research can provide reference value for digital technology to drive the innovation of business model in art museum industry. Moreover, the study has important reference significance for the development strategy of art museum industry.

인적자본은 언제 기업의 혁신성과를 향상시킬 수 있는가?: 국제화 경험의 조절효과를 중심으로 (When Does Human Capital Facilitate the Corporate Innovation Performance?: The Moderating Effect of International Experience)

  • 권순환;권종욱;신만수
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.47-61
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    • 2020
  • Purpose - This study investigates the relationship between firm-specific, general human capital and corporate innovation performance. Also, we examine when this relationship is more salient. Design/methodology/approach - We collected 1,195 survey data related to a sample of corporate innovation performance and human capital from 1) Korea Research for Vocational Education and Training and 2) NICE information service in Korea. In order to examine the corporate innovation performance, we use the ordered logit model. Findings - First, we find robust supports for our hypothesis that firm-specific and general human capital increase corporate innovation performance. Second, the effect of general human capital on corporate innovation performance is stronger when this relationship is combined with the firm international experience. Research implications or Originality - By integrating the human capital theory and corporate innovation literature, we propose that firm-specific and general human capital are the important determinant of innovation performance. The firm-specific human capital may increase innovation efficiencies. Also, retaining higher-quality general human capital is considered as an important innovation strategy since firms with higher-quality general human capital make greater innovation performance. Further, we show that the firm international experience is the crucial boundary condition. As a firm's experience in internationalization increases, firms can enhance the opportunities to develop new products by combining the skills and knowledge derived from general human capital with the experience gained through internationalization.

데이터 기반 접근법을 활용한 중소기업 기술혁신자원의 네트워크 분석 (A Data-Driven Approach and Network Analysis of Technological Innovation Resources in SMEs)

  • 안경민;이영찬
    • 지식경영연구
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    • 제24권4호
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    • pp.103-129
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    • 2023
  • 본 연구는 중소기업, 특히 제조업을 중심으로 기술혁신자원의 네트워크 구조를 분석하고 혁신기업과 비혁신기업 간의 차이점을 드러내는 것을 목표로 한다. 우선 전체 기업을 대상으로 연결 중심성, 유동 매개 중심성, 위세 중심성을 분석하고, 다음으로 CONCOR 분석을 통해 구조적 등위성을 도출하였다. 마지막으로 혁신성과 창출 유무에 따라 구분된 혁신기업과 비혁신기업의 네트워크 형태를 비교 분석하였다. 연구 결과 전체 기업의 기술혁신자원 분석에서 기업가정신과 기업혁신전략이 중요한 영향을 미치는 것으로 나타났다. 그리고 CONCOR 분석결과 중소기업의 혁신자원은 7개의 클러스터로 구성되었으며, 이는 본원적 제품혁신 자원, 경쟁우위 추진 자원, 협력활동 자원, 정보시스템 자원, 혁신 보호 등으로 정의될 수 있다. 마지막으로 혁신기업과 비혁신기업의 네트워크 분석에서는 혁신기업이 경쟁력 강화와 품질 향상에 집중하는 반면, 비혁신기업은 기존 제품과 고객에 더 집중하는 경향을 보였다. 또한, 혁신기업은 8개의 클러스터로 구성되어 있었고, 비혁신기업은 6개의 클러스터로 나타났다. 이는 혁신기업이 자원을 다각적으로 활용하여 구조적 변화와 새로운 가치 창출을 추구하는 반면, 비혁신기업은 보다 안정적인 형태로 기술혁신자원을 운영한다는 것을 시사한다. 본 연구는 중소기업의 기술혁신에 있어서 기업가정신과 기업혁신전략의 중요성을 강조하며, 혁신성을 높이기 위해 내부적 차원에서의 강력한 노력이 필요함을 제시한다. 이러한 발견은 중소기업의 기술혁신을 위한 전략 수립과 정책 개발에 중요한 시사점을 제공한다.

Robust market-based control method for nonlinear structure

  • Song, Jian-Zhu;Li, Hong-Nan;Li, Gang
    • Earthquakes and Structures
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    • 제10권6호
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    • pp.1253-1272
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    • 2016
  • For a nonlinear control system, there are many uncertainties, such as the structural model, controlled parameters and external loads. Although the significant progress has been achieved on the robust control of nonlinear systems through some researches on this issue, there are still some limitations, for instance, the complicated solving process, weak conservatism of system, involuted structures and high order of controllers. In this study, the computational structural mechanics and optimal control theory are adopted to address above problems. The induced norm is the eigenvalue problem in structural mechanics, i.e., the elastic stable Euler critical force or eigenfrequency of structural system. The segment mixed energy is introduced with a precise integration and an extended Wittrick-Williams (W-W) induced norm calculation method. This is then incorporated in the market-based control (MBC) theory and combined with the force analogy method (FAM) to solve the MBC robust strategy (R-MBC) of nonlinear systems. Finally, a single-degree-of-freedom (SDOF) system and a 9-stories steel frame structure are analyzed. The results are compared with those calculated by the $H{\infty}$-robust (R-$H{\infty}$) algorithm, and show the induced norm leads to the infinite control output as soon as it reaches the critical value. The R-MBC strategy has a better control effect than the R-$H{\infty}$ algorithm and has the advantage of strong strain capacity and short online computation time. Thus, it can be applied to large complex structures.

Building a Product Design of Innovative Strategy for Creating Enterprise Development

  • Liao, Shih-Chung
    • 산경연구논집
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    • 제5권1호
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    • pp.17-25
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    • 2014
  • Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.