International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Impact of Digital Technology on the Art Museum Industry's Business Model

  • Zou, Anna (Department of Business, Gachon University) ;
  • Xu, Jingyi (Department of Business, Gachon University) ;
  • Choi, Myeongcheol (Department of Business, Gachon University) ;
  • Chen, Lingyun (HBU-UCLan School of Media, Communication and Creative Industries, Hebei University) ;
  • Kim, Hannearl (Department of Business, Gachon University)
  • Received : 2022.04.30
  • Accepted : 2022.06.05
  • Published : 2022.06.30
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Abstract

Digital technology has now pervaded and become an inseparable part of our daily life. The art museum sector is evolving into a business model that adapts to the new digital format due to the requirement for survival and development. This study examines the development state of China's art museum industry and investigates the current business model innovation trend in the art museum industry from three perspectives: reorganization and development of the art museum industry's business model theory; reconstruction of the art museum industry's display and marketing logic; and innovation of the art museum industry's operation mechanism, based on a systematic assessment of domestic and international research. This research can provide reference value for digital technology to drive the innovation of business model in art museum industry. Moreover, the study has important reference significance for the development strategy of art museum industry.

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References

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