Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Data-driven Value-enhancing Strategies: How to Increase Firm Value Using Data Science

  • Hyoung-Goo Kang (Department of Finance, Hanyang University Business School) ;
  • Ga-Young Jang (Department of Finance, Hanyang University Business School) ;
  • Moonkyung Choi (The Ministry of Employment and Labor (MOEL))
  • Received : 2022.02.18
  • Accepted : 2022.08.16
  • Published : 2022.09.30
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Abstract

This paper proposes how to design and implement data-driven strategies by investigating how a firm can increase its value using data science. Drawing on prior studies on architectural innovation, a behavioral theory of the firm, and the knowledge-based view of the firm as well as the analysis of field observations, the paper shows how data science is abused in dealing with meso-level data while it is underused in using macro-level and alternative data to accomplish machine-human teaming and risk management. The implications help us understand why some firms are better at drawing value from intangibles such as data, data-science capabilities, and routines and how to evaluate such capabilities.

Keywords

Acknowledgement

Dear Professor Byounggu Choi, Thank you so much for such great news. We are truly honored to have our manuscript published in APJIS at your discretion. The camera-ready manuscript is now ready and will be submitted through the system along with other materials (i.e., a copyright agreement and bio). When editing the manuscript, we followed the instruction downloaded from the website. In any case you feel that additional changes are necessary, please kindly let us know so we can address them in time. Again, thank for your kindness and consideration.

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