• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• Safety and Health at Work
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• v.1 no.1
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• pp.87-97
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• 2010

Objectives: This study was conducted to investigate the effect of trust on work stress. Trust can be classified into three dimensions; social trust, institutional trust, and trust in others. The relationship between work stress and trust is regarded as having three components. First, trust has an influence on work stressors as an antecedent variable; secondly, trust modifies the effect of the various stressors, and finally, trust is one of the stressors. Methods: Data for this study was collected by interviews and self-administered structured questionnaires from 376 Korean and 77 Japanese workers in small businesses. Subjects were selected by two stage stratified random sampling from the working population of manufacturing industries. Results: Three different positions of trust are significantly related with the stress causation web. Social trust, institutional trust and trust in others significantly influence different work stressors in both Korean and Japanese workers. Three different kinds of trust influence work stressors among Korean workers, but institutional trust has no impact on work stressors among Japanese workers. As a moderating variable for perceived stress, distrust in an employer is statistically significant in both groups. However, stress symptom prevalence among Korean workers is modified by caution, trust in career development, and distrust in co-workers, but that of Japanese workers is modified only by distrust in employer. Job satisfaction of Korean workers is affected by general trust, utility of relation, institutional trust and trust in employer, but among Japanese workers, caution, reputation and trust in employer have influence on job satisfaction. Conclusion: The effect of trust on work stress, perceived stress, stress reaction and job satisfaction are different among Korean workers and Japanese workers. Three dimensions of trust have three different positions as antecedent, moderating and mediating factors in stress causation.

• Journal of Korean Clinical Nursing Research
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• v.17 no.1
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• pp.57-69
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• 2011

Purpose: This study aimed to investigate the types of nursing organizational culture and its relationships with nurses' satisfaction with life, and job satisfaction. This study was eventually aimed to create healthier and more positive nursing organizational culture. Methods: This study utilized a descriptive correlational method to explore mediating effects of the types of nursing organizational culture on nurses' satisfaction with life and their job. Data were collected from a total of 1,801 nurses who have worked for more than 3 years in 35 different hospitals with more than 100 beds. Using SPSS 17.0 and Sobel Test Calculator, t-test, one way ANOVA, Duncan test, multiple regression and sobel test were used for data analysis. Results: The analysis showed that the nurses had a hierarchical organizational culture. Also the subjects' job satisfaction was significantly correlated with innovation, relation, and hierarchy-oriented factors and satisfaction with life. Conclusion: Innovative organizational culture is a leading factor in determining nurses' professional satisfaction. In view of the above it is recommended that strategies for creating innovative organizational culture and its application to nursing practice.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.13-23
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• 2019

The purpose of this study is to investigate the effects of Characteristics of Entrepreneurship Education Program on Perceived Feasibility, Entrepreneurship, Career Decision Self-Efficacy and Entrepreneurial intention. A total of 559 questionnaires were collected from students participating in the BizCool Camp, were classified as SPSS 21.0 And Amos 22.0. As a result of the hypothesis test, the Characteristics of Entrepreneurship Education Program(Entrepreneurship Education Expertise, Differentiation of Entrepreneurship Education) positively affect Perceived Feasibility and Entrepreneurship, and Perceived Feasibility and Entrepreneurship increase Entrepreneurial Intention through Career Decision Self-Efficacy. This study proves that Entrepreneurship Recognition should be formed in order for The Youth Entrepreneurship Education Program to be Startups.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.380-388
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• 2018

This thesis examines whether there is a correlation between emotional labor of geriatric hospital nurses and job stress. To accomplish this, a survey was conducted from January 22, 2018 to April 22, 2018, after which data from 256 out of a total of 260 questionnaires were evaluated. Specifically, SPSS 23.0 was used to conduct a hierarchical analysis to verify the meditating effects of job stress under the condition that emotional labor influences job satisfaction. A positive correlation between emotional labor and job stress was observed. In addition, there was a negative correlation between emotional labor and job satisfaction, as well as between job stress and job satisfaction. Finally, job stress partially mediates between emotional labor and job satisfaction. Overall, the results of this thesis provide basic materials that will be useful to development of a strategy for human resource management of geriatric hospital nurses.

• Journal of The Korean Association of Information Education
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• v.25 no.3
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• pp.579-590
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• 2021

This study examined the mediating effect of learning engagement in the relationship between self-regulation, teaching presence and computational thinking in online SW education. To verify the research problem, a blended learning model adopted SW liberal course at A Women's University located in Seoul, which 94 students were enrolled in, was selected. The results of this study and the implications are as follows: First, it was found that learning engagement mediated the relationship between self-regulation and computational thinking. Second, it was found that learning engagement mediated the relationship between teaching presence and computational thinking. This study suggested a plan to improve learners' active engagement and self-regulation strategy in online SW education. In addition, it is significant that this study considered a method for learners to perceive teaching presence in online learning environment.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.47-69
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• 2021

Data scientists are new knowledge workers representing the knowledge economy era. Knowledge workers perform unstandardized works that solve ambiguity-intensive problems. Therefore, self-leadership, which emphasizes self-motivated, autonomous judgment and execution, significantly influences their work-related outcomes. Even knowledge workers have high occupational commitment, they usually show low organizational commitment. Knowledge workers' intention to leave is also relatively high due to this reason. This study focused on data scientists' self-leadership, predicted that self-leadership would increase an organization's commitment and intention to leave. Based on the trait activation theory(TAT), the author also confirmed how perceived job autonomy enhances self-leadership influences. Results showed that data scientists' self-leadership significantly lowered intention to leave through organizational commitment and this mediating effect was moderated by perceived job autonomy. This study broadened the theoretical understanding the effects of knowledge workers' self-leadership and presented practical implications for managing data scientists.

• Science of Emotion and Sensibility
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• v.7 no.4
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• pp.7-17
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• 2004

Recently, design has emerged as a key factor of successful product development. This study reviewed the elements of form with a view point of addressing and defining the elements of aesthetics and how they influence consumer aesthetic response. Though past researches related to form aesthetics reported that form aesthetics exist as a single element with other sub-elements, this research made further investigations into form aesthetics and reported that form aesthetics in product design can be broadly divided into form aesthetics and content aesthetics. Empirical studies on each category was undertaken and from the results obtained, it was concluded that typicality is a dominant element in content aesthetics while balance is a dominant element in form aesthetics. Also, the study investigated the effect of conditional variables such as price and people on each category and it was observed that both content and form aesthetics elements are affected by conditional variables such as price, people. Furthermore, the study reports that both content and form aesthetics elements are mutually correlated and both categories affect user's aesthetics response. It is intended that the results obtained from this work will contribute to theoretical knowledge of aesthetic elements and can be put to use by product design and manufacturing companies.

• Journal of the Korea Convergence Society
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• v.11 no.6
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• pp.153-161
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• 2020

The present study aimed to investigate the relationships among consumers' personality trait, brand tribalism, and brand commitment through brand trust and perceived switching cost. Data were collected from a convenience sample of three-hundred and ninety-four undergraduate students at a large Korean university. The participants consisted of 54.1% female (N = 213) and 45.9% male (N = 181). The results indicated that extraversion, conscientiousness, and emotional stability traits are directly related to brand tribalism. Also, brand commitment was directly associated with brand tribalism, brand trust, and perceived switching cost. In particular, our results showed the relationship between brand tribalism and brand commitment was mediated by brand trust, but not perceived switching cost. Therefore, our findings suggest that strong emotional connection of brand tribes may increase perceived switching costs and, consequently, affect brand commitment.

• Journal of Korean Library and Information Science Society
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• v.47 no.4
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• pp.219-239
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• 2016

In this study, we analyzed the effects of how self-efficacy and organizational culture affect the knowledge sharing that facilitates team performance. Data was collected through a survey of 126 employees who work for A company and was analyzed using confirmatory factor analysis and structural equation modeling. Independent variables in this study included self-efficacy, sharing culture, openness, and competition culture. Latent variable was knowledge sharing. Dependent variable was team's performance. The results of analysis of structural equation modeling showed that self-efficacy, competition culture, and sharing culture were found to have both direct and indirect impacts on team's performance. However, openness was not statistically significant in the effect on knowledge sharing and team's performance. The implications of these factors will be used to develop knowledge sharing strategies that facilitates team performance.