• Title/Summary/Keyword: Text mining analysis

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Spatial analysis based on topic modeling using foreign tourist review data: Case of Daegu (외국인 관광객 리뷰데이터를 활용한 토픽모델링 기반의 공간분석: 대구광역시를 사례로)

  • Jung, Ji-Woo;Kim, Seo-Yun;Kim, Hyeon-Yu;Yoon, Ju-Hyeok;Jang, Won-Jun;Kim, Keun-Wook
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.33-42
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    • 2021
  • As smartphone-based tourism platforms have become active, policy establishment and service enhancement using review data are being made in various fields. In the case of the preceding studies using tourism review data, most of the studies centered on domestic tourists were conducted, and in the case of foreign tourist studies, studies were conducted only on data collected in some languages and text mining techniques. In this study, 3,515 review data written by foreigners were collected by designating the "Daegu attractions" keyword through the online review site. And LDA-based topic modeling was performed to derive tourism topics. The spatial approach through global and local spatial autocorrelation analysis for each topic can be said to be different from previous studies. As a result of the analysis, it was confirmed that there is a global spatial autocorrelation, and that tourist destinations mainly visited by foreigners are concentrated locally. In addition, hot spots have been drawn around Jung-gu in most of the topics. Based on the analysis results, it is expected to be used as a basic research for spatial analysis based on local government foreign tourism policy establishment and topic modeling. And The limitations of this study were also presented.

A study on the User Experience at Unmanned Checkout Counter Using Big Data Analysis (빅데이터 분석을 통한 무인계산대 사용자 경험에 관한 연구)

  • Kim, Ae-sook;Jung, Sun-mi;Ryu, Gi-hwan;Kim, Hee-young
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.343-348
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    • 2022
  • This study aims to analyze the user experience of unmanned checkout counters perceived by consumers using SNS big data. For this study, blogs, news, intellectuals, cafes, intellectuals (tips), and web documents were analyzed on Naver and Daum, and 'unmanned checkpoints' were used as keywords for data search. The data analysis period was selected as two years from January 1, 2020 to December 31, 2021. For data collection and analysis, frequency and matrix data were extracted through Textom, and network analysis and visualization analysis were conducted using the NetDraw function of the UCINET 6 program. As a result, the perception of the checkout counter was clustered into accessibility, usability, continuous use intention, and others according to the definition of consumers' experience factors. From a supplier's point of view, if unmanned checkpoints spread indiscriminately to solve the problem of raising the minimum wage and shortening working hours, a bigger employment problem will arise from a social point of view. In addition, institutionalization is needed to supply easy and convenient unmanned checkout counters for the elderly and younger generations, children, and foreigners who are not familiar with unmanned calculation.

A Study on Research Trends in Metaverse Platform Using Big Data Analysis (빅데이터 분석을 활용한 메타버스 플랫폼 연구 동향 분석)

  • Hong, Jin-Wook;Han, Jung-Wan
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.627-635
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    • 2022
  • As the non-face-to-face situation continues for a long time due to COVID-19, the underlying technologies of the 4th industrial revolution such as IOT, AR, VR, and big data are affecting the metaverse platform overall. Such changes in the external environment such as society and culture can affect the development of academics, and it is very important to systematically organize existing achievements in preparation for changes. The Korea Educational Research Information Service (RISS) collected data including the 'metaverse platform' in the keyword and used the text mining technique, one of the big data analysis. The collected data were analyzed for word cloud frequency, connection strength between keywords, and semantic network analysis to examine the trends of metaverse platform research. As a result of the study, keywords appeared in the order of 'use', 'digital', 'technology', and 'education' in word cloud analysis. As a result of analyzing the connection strength (N-gram) between keywords, 'Edue→Tech' showed the highest connection strength and a total of three clusters of word chain clusters were derived. Detailed research areas were classified into five areas, including 'digital technology'. Considering the analysis results comprehensively, It seems necessary to discover and discuss more active research topics from the long-term perspective of developing a metaverse platform.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

Wireless Earphone Consumers Using LDA Topic Modeling Comparative Analysis of Purchase Intention and Satisfaction: Focused on Samsung and Apple wireless earphone reviews in Coupang (LDA 토픽 모델링을 활용한 무선이어폰 소비자 구매 의도 및 만족도 비교 분석: 쿠팡에서의 삼성과 애플 무선이어폰 리뷰를 중심으로)

  • Tuul Yondon;Tae-Gu Kang
    • Journal of Industrial Convergence
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    • v.21 no.8
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    • pp.23-33
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    • 2023
  • Consumer review analysis is important for product development, customer satisfaction, competitive advantage, and effective marketing. Increased use of wireless earphones is expected to reach $45.7 billion by 2026 with growth in lifestyle. Therefore, in consideration of the growth and importance of the market, consumer reviews of wireless earphones from Apple and Samsung were analyzed. In this study, 11,320 wireless earphone reviews from Apple and Samsung sold on Coupang were collected to analyze consumers' purchase intentions and analyze consumer satisfaction through analysis of the frequency, sensitivity, and LDA topic model of text mining. As a result of topic modeling, 16 topics were derived and classified into sound quality, connection, shopping mall service, purchase intention, battery, delivery, and price. As a result of brand comparison, Samsung purchased a lot for gift purposes, had a high positive sentiment for price, and Apple had a high positive sentiment for battery, sound quality, connection, service, and delivery. The results of this study can be used as data for related industries as a result of research that can obtain improvements and insights on customer satisfaction, quality and market trends, including manufacturing, retail, marketers, and consumers.

Analyzing the Issue Life Cycle by Mapping Inter-Period Issues (기간별 이슈 매핑을 통한 이슈 생명주기 분석 방법론)

  • Lim, Myungsu;Kim, Namgyu
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.25-41
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    • 2014
  • Recently, the number of social media users has increased rapidly because of the prevalence of smart devices. As a result, the amount of real-time data has been increasing exponentially, which, in turn, is generating more interest in using such data to create added value. For instance, several attempts are being made to analyze the relevant search keywords that are frequently used on new portal sites and the words that are regularly mentioned on various social media in order to identify social issues. The technique of "topic analysis" is employed in order to identify topics and themes from a large amount of text documents. As one of the most prevalent applications of topic analysis, the technique of issue tracking investigates changes in the social issues that are identified through topic analysis. Currently, traditional issue tracking is conducted by identifying the main topics of documents that cover an entire period at the same time and analyzing the occurrence of each topic by the period of occurrence. However, this traditional issue tracking approach has two limitations. First, when a new period is included, topic analysis must be repeated for all the documents of the entire period, rather than being conducted only on the new documents of the added period. This creates practical limitations in the form of significant time and cost burdens. Therefore, this traditional approach is difficult to apply in most applications that need to perform an analysis on the additional period. Second, the issue is not only generated and terminated constantly, but also one issue can sometimes be distributed into several issues or multiple issues can be integrated into one single issue. In other words, each issue is characterized by a life cycle that consists of the stages of creation, transition (merging and segmentation), and termination. The existing issue tracking methods do not address the connection and effect relationship between these issues. The purpose of this study is to overcome the two limitations of the existing issue tracking method, one being the limitation regarding the analysis method and the other being the limitation involving the lack of consideration of the changeability of the issues. Let us assume that we perform multiple topic analysis for each multiple period. Then it is essential to map issues of different periods in order to trace trend of issues. However, it is not easy to discover connection between issues of different periods because the issues derived for each period mutually contain heterogeneity. In this study, to overcome these limitations without having to analyze the entire period's documents simultaneously, the analysis can be performed independently for each period. In addition, we performed issue mapping to link the identified issues of each period. An integrated approach on each details period was presented, and the issue flow of the entire integrated period was depicted in this study. Thus, as the entire process of the issue life cycle, including the stages of creation, transition (merging and segmentation), and extinction, is identified and examined systematically, the changeability of the issues was analyzed in this study. The proposed methodology is highly efficient in terms of time and cost, as it sufficiently considered the changeability of the issues. Further, the results of this study can be used to adapt the methodology to a practical situation. By applying the proposed methodology to actual Internet news, the potential practical applications of the proposed methodology are analyzed. Consequently, the proposed methodology was able to extend the period of the analysis and it could follow the course of progress of each issue's life cycle. Further, this methodology can facilitate a clearer understanding of complex social phenomena using topic analysis.

A Method of Analyzing Sentiment Polarity of Multilingual Social Media: A Case of Korean-Chinese Languages (다국어 소셜미디어에 대한 감성분석 방법 개발: 한국어-중국어를 중심으로)

  • Cui, Meina;Jin, Yoonsun;Kwon, Ohbyung
    • Journal of Intelligence and Information Systems
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    • v.22 no.3
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    • pp.91-111
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    • 2016
  • It is crucial for the social media based marketing practices to perform sentiment analyze the unstructured data written by the potential consumers of their products and services. In particular, when it comes to the companies which are interested in global business, the companies must collect and analyze the data from the social media of multinational settings (e.g. Youtube, Instagram, etc.). In this case, since the texts are multilingual, they usually translate the sentences into a certain target language before conducting sentiment analysis. However, due to the lack of cultural differences and highly qualified data dictionary, translated sentences suffer from misunderstanding the true meaning. These result in decreasing the quality of sentiment analysis. Hence, this study aims to propose a method to perform a multilingual sentiment analysis, focusing on Korean-Chinese cases, while avoiding language translations. To show the feasibility of the idea proposed in this paper, we compare the performance of the proposed method with those of the legacy methods which adopt language translators. The results suggest that our method outperforms in terms of RMSE, and can be applied by the global business institutions.

Analysis of Changes in Discourse of Major Media on Park Issues - Focusing on Newspaper Articles Published from 1995 to 2019 - (공원 이슈에 대한 주요 언론의 담론변화분석 - 1995년부터 2019년까지 신문 기사를 중심으로 -)

  • Ko, Ha-jung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.49 no.5
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    • pp.46-58
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    • 2021
  • Parks became essential to people after the introduction of modern parks in Korea. Following mayoral elections by popular vote, issues surrounding parks, such as the creation of parks, have arisen and have been publicized by the media, allowing for the formation of discourse. Accordingly, this study conducted a topic analysis by collecting news articles from major media outlets in Korea that addressed issues related to parks since 1995, after the introduction of mayoral elections by popular vote, and analyzed changes over time in the discourse on parks through semantic network analysis. As a result of a Latent Dirichlet allocation topic modeling analysis, the following five topics were classified: urban park expansion (Topic 1), historical and cultural parks (Topic 2), use programs (Topic 3), zoo event (Topic 4), and conflicts in the park creation process (Topic 5). The park-related discourse addressed by the media is as follows. First, the creation process and conflicts regarding the quantitative expansion of parks are treated as the central discourse. Second, the names of parks appear as keywords every time a new park is created, and they are mentioned continuously from then on, thereby playing an important role in the formation of discourse. Third, 'residents' form discourse about the public nature of the park as the principal agent in park-related media. This study has significance in that it examines how parks are interpreted and how discourse is formed and changed by the media. It is expected that discourse on parks will be addressed from various perspectives in further research focusing on other media, such as regional and specialized magazines.

Exploring Potential Application Industry for Fintech Technology by Expanding its Terminology: Network Analysis and Topic Modelling Approach (용어 확장을 통한 핀테크 기술 적용가능 산업의 탐색 :네트워크 분석 및 토픽 모델링 접근)

  • Park, Mingyu;Jeon, Byeongmin;Kim, Jongwoo;Geum, Youngjung
    • The Journal of Society for e-Business Studies
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    • v.26 no.1
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    • pp.1-28
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    • 2021
  • FinTech has been discussed as an important business area towards technology-driven financial innovation. The term fintech is a combination of finance and technology, which means ICT technology currently associated with all finance areas. The popularity of the fintech industry has significantly increased over time, with full investment and support for numerous startups. Therefore, both academia and practice tried to analyze the trend of the fintech area. Despite the fact, however, previous research has limitations in terms of collecting relevant databases for fintech and identifying proper application areas. In response, this study proposed a new method for analyzing the trend of Fintech fields by expanding Fintech's terminology and using network analysis and topic modeling. A new Fintech terminology list was created and a total of 18,341 patents were collected from USPTO for 10 years. The co-classification analysis and network analysis was conducted to identify the technological trends of patent classification. In addition, topic modeling was conducted to identify the trends of fintech in order to analyze the contents of fintech. This study is expected to help both managers and investors who want to be involved in technology-driven financial services seize new FinTech technology opportunities.

Counseling Outcomes Research Trend Analysis Using Topic Modeling - Focus on 「Korean Journal of Counseling」 (토픽 모델링을 활용한 상담 성과 연구동향 분석 - 「상담학연구」 학술지를 중심으로)

  • Park, Kwi Hwa;Lee, Eun Young;Yune, So Jung
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.517-523
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    • 2021
  • The outcome of the consultation is important to both the counselor and the researcher. Analyzing the trends of research on the results of counseling that have been carried out so far will help to comprehensively structure the results of consultations. The purpose of this research is to analyze research trends in Korea, focusing on research related to the outcomes of counseling published in 「Korean Journal of Counseling」 from 2011 to 2021, which is one of the well-known academic journals in the field of counseling in Korea. This is to explore the direction of future research by navigating the knowledge structure of research. There were 197 studies used for analysis, and the final 339 keyword were extracted during the node extraction process and used for analysis. As a result of extracting potential topics using the LDA algorithm, "Measurement and evaluation of counseling outcomes", "emotions and mediate factors affecting interpersonal relationships", and "career stress and coping strategies" are the main topics. Identifying major topics through trend analysis of counseling performance research contributed to structuring counseling performance. In-depth research on these topics needs to continue thereafter.