• Title/Summary/Keyword: TV contents

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A Case Study of Voluntary Advertising Parody Contents in Gag Program -Focus on Eduwill TV Advertisements- (개그 프로에서의 자발적인 광고 패러디 콘텐츠 사례연구 -에듀윌 TV광고를 중심으로-)

  • Choi, Mun Seok
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.621-631
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    • 2017
  • In March of 2014, after Eduwill's new TV commercial, Seo Kyung Seok, appeared as a model, unusually, various professional comedians have spontaneously made many TV ad parody contents. It is a kind of GCC (Gagman Created Contents), which is a content created by comedians if it is called User Created Contents (UCC) by a consumer voluntarily making contents. Various popular programs of TV stations such as tvN, KBS, SBS, MBC Eduwill TV commercial parody contents was broadcasted. Euduwill TV advertising parody contents can be classified as parody contents that mimic Eduwill CM songs and comic dancings by Seo Kyung Seok. In this study, we analyzed how the characteristics of class B culture such as 'twist' and 'satire' are reflected in Eduwill TV commercial parody, and discussed the correlation between advertisement, parody contents and socio-cultural phenomenon.

Automatic Recommendation on (IP)TV Program schedules in a personalized way using sequential pattern mining (순차 패턴 마이닝 기법을 이용한 개인 맞춤형 (IP)TV 프로그램 스케줄 자동 추천 -프로그램 시청 시간의 정량적 정보를 고려한 패턴 추출 및 개인 선호도 정보 추출을 통한 스케줄 추천 시스템-)

  • Pyo, Shin-Jee;Kim, Eun-Hui;Kim, Mun-Churl
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.105-110
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    • 2009
  • Conventional TV viewing environment had provided limited numbers of channels and contents so that accessibility of contents was made user's manual change of TV channels and by manual selection of TV program contents. However, with advent of IPTV and various contents and channels available to users’ terminals, excessive numbers of TV contents become available to users’ terminals, thus leading to totally different TV viewing environments. In this TV environment, users are required to make much effort to choose their preferred TV channels or program contents, which becomes much cumbersome to the users. Therefore, in this paper, we will propose TV contents schedule recommendation by making reasoning on users’ TV viewing patterns from TV viewing history data using sequential pattern mining so that so that it increases accessibility of users to many TV program contents which may be or may not be aware of the users.

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Design and Implementation of an Intelligent System for Personalized Contents Recommendation on Smart TVs (스마트 TV 상의 개인화된 콘텐츠 추천을 위한 지능형 시스템 설계 및 구현)

  • Lee, Sang Hoon;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.4
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    • pp.73-79
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    • 2013
  • Recently, smart TVs have widely spread in our daily lives. However, it is difficult for users to find proper TV contents among a lot of TV and application contents because of inconvenience of input devices compared with those of smart phones or smart pads, so there are some problems with very low utilization of the smart functionalities of smart TVs. We suggest a personalized contents recommender system on smart TVs to resolve these problems and help for users to search appropriate contents easily and quickly in this research. We design and implement an intelligent system for personalized contents recommendation on the smart TVs based on multi-dimensional analysis considering user profiles and preferences, watching patterns of TV programs, and TV contents use statistics of TV users.

An Aesthetic on the Visual Composition of TV Drama (TV 드라마의 구도에 관한 미학적 분석)

  • Xing, Xin Xin;Choi, Won-Ho
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.39-40
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    • 2019
  • TV 드라마에서 화면구도는 연출의도와 메시지를 전달하는 주요한 경로이다. 공간의 배치에 따라 시청자가 이를 인지, 해석, 수용하기 때문이다. 이에 연구자는 TV 드라마에 나타난 화면구도를 분석하여 구체화함으로써, 향후의 TV 드라마 제작과 해독에 기여 하고자 한다. 이를 위해 화면구도로 연구를 진행하여 미학적 근거를 찾고자 한다.

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Competitiveness of Cable TV in the Multiplatform Media Marketplace (멀티플랫폼 시대 케이블 TV의 경쟁력 강화방안)

  • Ryu, Seung-Kwan;An, Su-Keon
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.142-153
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    • 2012
  • This study investigated a current situation of cable TV in order to seek and suggest cable TV's competitive superiority in the era of multiplatform media marketplace. This study suggested cable TV's direction from two aspects, short-term and mid and long-term strategies. As a result, it recommended that cable TV industry need to establish content circulation representatives, and reinforce multiformat contents suitable for various multiplatform uses, digital cable promotion, production of SO's originated programs, HD VOD, bundling services and diverse programs. As a long-term strategy, this study also suggested cable TV industry need to cooperate with smart TV industry in order to widen openness of its platform, and to provide not only diverse contents but also applications by offering two-way, mobile, and on-demand contents and services. Finally, this study proposed cable TV is needed to move towards a comprehensive media portal, which is a contents aggregator with the aforementioned business strategies.

An Analysis on the Value of Korea Professional Baseball as TV Contents (TV콘텐츠로서의 한국프로야구 가치분석)

  • Chung, Ji-Gyu
    • The Journal of the Korea Contents Association
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    • v.14 no.4
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    • pp.379-388
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    • 2014
  • This study analyzed the status of Korean professional baseball as TV contents utilizing ratings. For the purpose of the study, Korea professional baseball's relative status to other genres though ratings is investigated. For this study, ratings per minute for the whole cable TV channel viewer ratings in 2010 were analyzed, and the following is the result of comparing and analyzing ratings per genre and channel of cable TV. Among 11 genres, drama showed the highest rating, and entertainment, movies, kids, news/reports, sports, music, etc followed. Drama and entertaining channels showed the highest ratings and sports did not show any high ranking. However, when analyzing times for broadcasting Korean professional baseball separately, Korean professional baseball in both genre and channel showed the highest r ratings and it was significant statistically. Thus, it is considered that Korean professional baseball is the most valuable contents for the related cable TV times.

System Design and Service Scenario for the Second Screen Service

  • Park, Joo Hyun;Lim, Soon-Bum
    • Journal of Multimedia Information System
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    • v.3 no.4
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    • pp.111-118
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    • 2016
  • Today, the proliferation of various mobile devices, such as smart phones and tablet PC, brought changes in the existing TV viewing behavior. People use smart devices as secondary device while watching TV. Researches on a wide range of services linked with second-screen devices around the smart TV in the home network have been actively conducted. While there exist several Web-related technologies for connections between devices, specialized techniques for a second screen service are quite insufficient. There are still some problems related to the display of contents from multiple devices and the efficient transfer of these contents. Considering the characteristics of broadcasting systems In this study, we focus on a second screen service that permits a dynamic transfer of contents by connecting a television (TV) with mobile devices. Here, we propose a second screen service model to enable the personalization of TV contents by combining the existing broadcasting and Web-related techniques.

On the Mythic Qualities of Television Culture

  • Whang, In-Sung
    • International Journal of Contents
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    • v.5 no.2
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    • pp.38-42
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    • 2009
  • The purpose of this study is to discuss the mythic qualities of television culture. The basic assumption for the study is that to enrich our understanding of television culture in terms of its mythic qualities will be helpful to those who are interested in the production and the studies of television contents in developing their creative ideas. The study discusses the theoretical conceptions of myth and ritual and their applicability to the study of television culture from the multi-disciplinary perspective. So, it deals with significant theoretical works by a number of great contemporary social or cultural thinkers including Carey, Cassirer, Durkheim, van Gennep, Turner, and Eliade. After all, the result of the study identifies three key features of mythic qualities of television culture including 'commonsensicalness,' 'emotionalness,' and 'mediatorialness.'

Design and Implementation of TV-Anytime System based on Digital Cable Television (디지털 케이블방송 기반 TV Anytime 시스템 설계 및 구현)

  • Park, Min-Sik;Lee, Han-Kyu;Hong, Jin-Woo
    • Journal of Broadcast Engineering
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    • v.12 no.4
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    • pp.321-332
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    • 2007
  • The digitalization of a broadcast has caused the oversupply of the contents in order to fit the user's needs for various broadcast services. The massive contents could not help demanding one-sided watching without considering a taste and preference of a user. This situation is enlarging the demand about the personalized broadcast service to enable user to watch broadcast contents in anytime according to surplus provision of broadcast contents. TV-Anytime standard could be a solution for broadcast service to enable users to watch personalized broadcast contents according to their preference. The paper proposes the personalized broadcasting system for authoring, receiving and transmission of TV-Anytime metadata, the detailed information about the broadcast contents so that user could efficiently search a large of broadcast contents stored in the PDR(Personal Digital Recorder)receiver under the DCATV(Digital Cable Television) environment.

Uaser Impact Analysis of Interactive Contents Acoording to Image Size (영상크기에 따른 상호작용 콘텐츠의 사용자 영향 분석)

  • Choi, ChangKi;Song, BokHee;Yun, HanKyung
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.3 no.3
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    • pp.22-30
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    • 2010
  • 3D TV was been able to see in the market in early in this year. Tablet PC such as ipad by Apple and Galaxytab by Samsung were introduced recently. Those are possible by developing H/W and S/W of computer technology. The needs of interactive contents in many areas including education and entertainment area are increasing rapidly according to the various information devices are or will be in the market. Fore the more, GoogleTV and AppleTV are compete each other to dominate the world market in advance recently. CookTV tries to dominate in the domestic market by upgrading the current system. Diverse information devices are in the market means various size of displayers are able to be shown in our life. As TV is fused to computer, the displayer is substituted to TV's screen and the trend of TV is became bigger. The evolved TV is able to replace the computer by connecting to the network and people want to do interactions with contents by using the bidirectional communication. Therefore, it is expected to changing the human lifestyle. It is natural that contents for all members of family are needed, since TV's screen become bigger. It is required that the contents should guarantees the accessability of information to the all of family members and the easy interaction with contents. Our goal of experiment are to analyse the influence of interaction with contents as the size of images and to analyse a learning effect of contents quantitatively by applying a statistical method. Users interacted with contents without any difficulty when they met a same dimension and shape of objects as ame dimension and shape objects in their experiences or learning, was confirmed. And the learning effect were analysed and explained by applying the correlation.

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