• Digital Contents
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• no.3 s.118
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• pp.30-31
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• 2003

올해로 40회를 맞는 NATPE 2003 Conference and Exhibition이 미국 재즈의 본고장 뉴올리언즈에서 지난 1월 20일부터 23일까지 개최되었다. MIPTV, MIPCOM이 유럽을 중심으로 한 국제 프로그램 견본시장이라면 NATPE(넷피)는 미주 특히 미국을 중심으로 한 견본시장이며 "The Alliance of Media Content Professionals"을 표방하는 NATPE(National association of Television Program Executives)가 주관하는 TV Business network과 Syndication중심의 세계적 미디어 비지니스 이벤트이다.

• ETRI Journal
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• v.36 no.5
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• pp.791-798
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• 2014

As a new hybrid broadcasting service, augmented broadcasting shows enhanced broadcasting content on a large TV screen, while augmented reality (AR) on a mobile device augments additional graphical content onto an input image from the device's own camera to provide useful and convenient information for users. A one-sided broadcasting service using AR has already been attempted in virtual advertisements during sport broadcasts. However, because its augmentation is preprocessed before the video image is transmitted, the viewer at home may have no influence on this formation; and no interaction for the user is possible unless the viewer has a direct connection to the content provider. Augmented broadcasting technology enables viewers to watch mixed broadcasting content only when they want such service and to watch original broadcasting content when they do not. To realize an augmented broadcasting service, the most important issue is to resolve the hybrid content synchronization over heterogeneous broadcast and broadband networks. This paper proposes a novel hybrid content synchronization scheme for an augmented broadcasting service and presents its implementation and results in a terrestrial DTV environment.

• Journal of Information Technology Applications and Management
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• v.22 no.2
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• pp.43-70
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• 2015

Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.621-631
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• 2017

In March of 2014, after Eduwill's new TV commercial, Seo Kyung Seok, appeared as a model, unusually, various professional comedians have spontaneously made many TV ad parody contents. It is a kind of GCC (Gagman Created Contents), which is a content created by comedians if it is called User Created Contents (UCC) by a consumer voluntarily making contents. Various popular programs of TV stations such as tvN, KBS, SBS, MBC Eduwill TV commercial parody contents was broadcasted. Euduwill TV advertising parody contents can be classified as parody contents that mimic Eduwill CM songs and comic dancings by Seo Kyung Seok. In this study, we analyzed how the characteristics of class B culture such as 'twist' and 'satire' are reflected in Eduwill TV commercial parody, and discussed the correlation between advertisement, parody contents and socio-cultural phenomenon.

• IEMEK Journal of Embedded Systems and Applications
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• v.3 no.4
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• pp.229-234
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• 2008

The 'Anytime, Anywhere' services have been the biggest topic in the recent digital broadcasting research area. The related applications for the Anytime and Anywhere Services are as follows: the personalized broadcasting based on the PVR (Personal Video Recorder) for the Anytime Services, and the DMB (Digital Multimedia Broadcasting), the mobile devices supporting the wireless network and the Second TV and so on for the anywhere services. The personalized broadcasting has been researched on the one of the killer applications in the various broadcasting environment - the ground wave broadcasting, the satellite broadcasting, IPTV and CATV broadcasting suchlike. The applied contents of the personalized broadcasting have advanced from the main contents for the broadcasting to the interstitial contents like advertisements and coupons, the personalized interstitial broadcasting needs to develop the technology about the generation, storing and management of the interstitial metadata. but, the personalized broadcasting has the limitation that the TV environment is somewhat difficult to support the personalized broadcasting individually, because all family usually share the main TV at home. The Second TV is possible to solve the environmental limitation. This paper designs and develops the static set top box at home, the Second TV and their multimedia streaming techniques for the personalized broadcasting of the contents including the interstitial contents.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.3
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• pp.115-122
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• 2022

As cable TV, which has been leading the paid broadcasting market, has given the lead to IPTV, which has huge communication capital, its competitiveness is gradually weakening. This study examines the operation status of local cable TV and seeks ways to strengthen competitiveness for survival. To this end, we conducted data analysis such as related statistics, broadcasting industry survey reports, IPTV growth reports, CMB management indicators, paid broadcasting literature data, marketing reports, industry success stories, and marketing mix and SWOT analysis. As a result, four strategies for strengthening the survival competitiveness of local cable TV, namely joint purchase apartment marketing strategy, influencer marketing strategy, relationship marketing strategy, and digital marketing strategy were derived. Therefore, the results of this study can contribute to the improvement of the competitiveness of local cable TV, which has been with local residents through close content, and can be used as basic data for establishing marketing strategies for local cable TV in the future.

• The Journal of the Convergence on Culture Technology
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• v.4 no.4
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• pp.89-94
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• 2018

The study analyzed the characteristics of anti-smoking advertisements in Korea and examined if these characteristics were appropriate in terms of their effects. 68 TV anti-smoking ads were content-analyzed, focusing on ad appeal, message frame, message orientation, communication goal, and ad type. According to research, TV anti-smoking ads in Korea used messages that had the following characteristics: First, physical type messages that emphasize the effects of smoking on health, second negative frame messages that show negative consequences of smoking, third self-oriented messages that emphasize the consequences of smoking on oneself, fourth messages that intend to change attitude toward the smoking, and fifth storytelling techniques. Based on the results of previous ansi-smoking ad effect research, practical implications were discussed to enhance the effectiveness of the nation's anti-smoking advertisements.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.327-333
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• 2022

Internet Protocol Television (IPTV) has emerged as a personal entertainment source for home users. Streaming IPTV content over a wireless medium with good Quality of Service (QoS) can be a challenging task as IPTV content requires more bandwidth and Wireless Local Area Networks (WLANs) are susceptible to packet loss, delay and jitter. This research presents the capacity of IPTV using User Datagram Protocol (UDP) and TCP Friendly Rate Control (TFRC) over IEEE 802.11ac WLANs in good and bad network conditions. Experimental results show that in good network conditions, UDP and TFRC could accommodate a maximum of 78 and 75 Standard Definition Television (SDTV) users, respectively. In contrast, 15 and 11 High-Definition Television (HDTV) users were supported by UDP and TFRC, respectively. Performance of UDP and TFRC was identical in bad network conditions and same number of SDTV and HDTV users were supported by TFRC and UDP. With background Transmission Control Protocol (TCP) traffic, both UDP and TFRC can support nearly the same number of SDTV users. It was found that TFRC can co-exist fairly with TCP by giving more throughput to TCP unlike UDP.

• Proceedings of the KIEE Conference
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• 2005.10b
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• pp.210-212
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• 2005

The personal video recorder is a consumer electronics device that records television shows to a hard disk in digital format. In this paper, we propose an implementation method of personal video recorder for digital TV. The proposed personal video recorder includes cpu and system control modules, graphics and display module, audio DSP module, digital I/O module, NIM module, graphic software library, and embedded software modules for providing a lot of PVR functions such as live or reserved recordings, browsing of recorded content list, trick play and time shifting. Especially, combining trick play with time shifting makes much more convenient functions such as pausing live TV, instant replay of interesting scenes, and skipping advertising.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.