• 제목/요약/키워드: TV content

검색결과 536건 처리시간 0.035초

Over-The-Top (OTT) Platforms' Strategies for Two-Sided Markets in Korea

  • Song, Minzheong
    • International Journal of Internet, Broadcasting and Communication
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    • 제13권4호
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    • pp.55-65
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    • 2021
  • The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.

Social TV User's Object Relations Theory Factors Effects of Interaction and Viewing Satisfaction on Psychological Well-being (소셜TV 이용자의 대상관계요인이 상호작용성과 시청만족을 통해 심리적안녕감에 미치는 영향)

  • Kim, Min-Gyu;Byeon, Benjamin;Kwon, Do-Soon
    • Journal of Convergence for Information Technology
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    • 제11권6호
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    • pp.243-261
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    • 2021
  • Social TV users and content are increasing day by day. The main purpose was to study the motivation for social television users, but I felt the need to analyze the potential psychological impact of users in various content. This study analyzed the impact on psychological well-being due to the interaction and viewing satisfaction by the object relations theory factors of social TV user in Korea. A survey was conducted on students of N university, ordinary university, and ordinary people who have experience using social TV to prove the observations or experiments of empirical facts in this study. Research result, First, Nonalienation have been have a positive effect on interaction and viewing satisfaction. Second, stable attachment have been have a positive effect on interaction. Third, social competence have been have a positive effect on interaction. Fourth, interaction have been have a positive effect on viewing satisfaction and psychological well-being. Fifth viewing satisfaction have been have a positive effect on Psychological well-being. Through this, This will contribute to the development of subdivided content and user-customized services for social television, and it is necessary to reconfigure and study various events that may occur between users in the future.

Taking all the Glory of Regional News Media by Seoul-based ones: A YouTube Interview Reporting Case of TV Maeil Shimnum (네트워크 미디어 유튜브에 나타난 서울중심 언론의 지역 언론 콘텐츠 전재: TV매일신문의 원희룡부인 인터뷰 사례 분석)

  • Park, Han Woo;Yoon, Ho Young
    • The Journal of the Korea Contents Association
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    • 제22권6호
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    • pp.135-144
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    • 2022
  • This study explores that how the logic of network power in the existing digital content distribution structure works against local media. The limitless citation of local media content, in particular, is becoming more common in order to profit from network traffic while not giving appropriate remuneration for local media content. This study tried to demonstrate how network media dominance alienates local media material by using YouTube network analysis of TV Maile Shinmun. According to the research result, it was found that major news media tends to take profits from the local media interview by not properly indicating the source video, or reporting the core content of the local media interview, making it unnecessary to look for the original video source. Despite the viewpoint that the digital environment presents opportunities for local media, the current network logic would not benefit local media, which calls for the need that the digital content distribution strategy of local media develops a new order such as NFT, one of blockchain-based monetary system.h the help of information technology.

A Faceted Classification Analysis of TV content: Using News and Current Affairs Programs (패싯분석 기법을 적용한 방송자료의 내용 구조화에 관한 연구: 시사보도 뉴스 프로그램을 대상으로)

  • Shim, Jiyoung
    • Journal of the Korean Society for information Management
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    • 제31권3호
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    • pp.313-329
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    • 2014
  • This study aims to provide intellectual access to TV content using faceted classification. In order to describe the content of news and current affairs programs, a faceted approach was explored. Based on the Ranganathan's PMEST formula, the basic facets - 'who', 'what', 'how', 'where', 'when' - and their sub-facets were created, specifically for describing the news genre. Additionally, the formal structure and the contextual features of the news genre were mainly considered for creating sub-facets. These created facets were applied to a news genre program. The result shows that these suggested facets are useful for representing well the contextual components of the news genre. The application of faceted classification is expected to improve the identification of the specific TV content.

3D lattice information space for TV contents based on spatial metaphor : TV interface perspective (공간적 은유를 적용한 3D 격자구조의 TV 콘텐츠 정보공간 제안 : TV 인터페이스 사용성 관점에서)

  • Lee, Jae-Gil;Shin, Donghee
    • Journal of Digital Contents Society
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    • 제15권5호
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    • pp.651-661
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    • 2014
  • The complexity to search a specific content over TV platform is drastically increasing. Based on previous studies from computer data management system, we propose a new method that helps users to search and select content effectively. In general, contents over computers are represented by spatial metaphor, which replicates our physical environment and value systems about space. We suggest 3D lattice structure to construct information space for TV platform. Users can infer relevance between contents via special clue in information space, so as to select content more easily. Also, they can search contents through its temporal property that also represented in space. We make full use of our natural capability that can reduce additional overload to learning new interface. The results of this study can be significant and heuristic contributions, as they can be applied to diverse service areas utilizing video contents.

Implementation of Encoder and Decoder for TV-Anytime Metadata (TV-Anytime 메타데이터의 부호화기 및 복호화기의 구현)

  • Kim Myounghoon;Kim Hyeokman;Yang Seungjun;Kim JaeGon
    • Journal of Broadcast Engineering
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    • 제10권1호
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    • pp.57-67
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    • 2005
  • In the paper, we propose a TV-anytime codec that encodes and decodes TV-Anytime metadata according to the TV-Anytime specification so that the resulting binary TV-Anytime metadata can be transferred efficiently through the broadcasting network where the data bandwidth is restricted.. We describe the broadcasting environment that the TV-Anytime codec will be applied to, and the required functionalities of the software modules in detail. For the design of software modules, we show how to Implement the modules for metadata fragmentation. encoding, decoding, and the fragments management. The proposed TV-Anytime codec can be utilized as the core components to a personalized digital broadcasting system providing ECG(Electronic Content Guide) and segmentation information services according to TV-Anytime standard.

The Popularity of Picture Books with Television Tie-in Contents in the Public Library

  • Ladd, Patricia R.
    • International Journal of Knowledge Content Development & Technology
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    • 제1권1호
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    • pp.25-37
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    • 2011
  • This study analyzes circulation statistics of television tie-in picture books from the Wake County Public Library System in North Carolina to determine their popularity among patrons. Caldecott winning picture books were used as a point of comparison. This study also examined OPAC holdings from North Carolina public libraries to determine television tie-in picture book popularity among collection builders. The findings of the study show that television tie-in picture books are found to some degree in the vast majority of North Carolina public libraries, and are more popular than award winners in the Wake County system.

Traveling televisual texts: transnational adaptations of "Doctor Foster" into Korea's "The World of the Married" and the Philippines' "The Broken Marriage Vow"

  • Ralph Edward P. Sekito
    • SUVANNABHUMI
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    • 제16권1호
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    • pp.125-143
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    • 2024
  • Korean dramas, commonly referred to as Koreanovelas or K-Dramas in the Philippines, have significantly influenced and reshaped Philippine television culture since the early 2000s. Their impact persists in contemporary television programming, reflecting the transnational flow of media texts across borders. As media content transcends geographical boundaries, local media companies have adopted the practice of producing adaptations of foreign television series for their audiences. This paper examines the adaptation of the Koreanovela The World of the Married into the Philippine series The Broken Marriage Vow, both of which are adaptations derived from the British show Doctor Foster. Through this comparative analysis, I argue that the process of localizing these television shows to suit the preferences of the target audience serves as a tangible manifestation of transnational adaptation. Particularly in an era of globalization, where entertainment is still a thriving enterprise, thus traversing international borders, this phenomenon demonstrates the evolving nature of television content as it adapts and caters to diverse cultural contexts let alone a profitable means to generate an ailing entertainment industry, especially in the time of the pandemic.

Web TV in Network TV: Digitextuality and Hybridization of Media Labor in My Little Television

  • Jung, Sookeung
    • Journal of Contemporary Eastern Asia
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    • 제16권2호
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    • pp.59-81
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    • 2017
  • The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

A Scalable Content-Sharing Architecture for High-quality TV Programs (확장 가능한 실시간 고화질 TV 컨텐츠 공유 아키텍처)

  • Chung, Sungwook
    • Journal of the Korea Institute of Information and Communication Engineering
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    • 제18권11호
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    • pp.2651-2657
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    • 2014
  • It can be organized with PVRs and FC-AL for a high-quality TV content-sharing architecture. It is, however, not easy to configure a large community network with the FC-AL since it has a 7-bit address space with supporting up to 127 users. We, therefore, propose a novel scalable FC-AL multiple-loop architecture using shared disks, which does not need to use expensive and load-concentrated switches. In this article, our suggested architecture shows a superb startup delay, such as less than 20msec. In addition, it demonstrates outstanding scalability, such that the number of accomodable users increases almost linearly according to adding loops. Lastly, it reveals exceptional time-shifting hours, that is, which supports more than 140 hours with 1000 users.