Journal of Contemporary Eastern Asia

World Association for Triple Helix and Future Strategy Studies (세계트리플헬릭스미래전략학회)
권호 표지
DOI QR코드

DOI QR Code

Web TV in Network TV: Digitextuality and Hybridization of Media Labor in My Little Television

  • Jung, Sookeung (School of Film, Media and Theatre, Georgia State University)
  • Published : 2017.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

Keywords

References

  1. Ahn, J., and Y. Choi (2016), Characteristics of the viewing community in personal web-Casting, Korean Journal of Broadcasting and Telecommunication Studies, 30(2), pp. 5-53.
  2. Bennett, J. (2008), Television studies goes digital, Cinema Journal, 47(3), pp.158-166. https://doi.org/10.1353/cj.0.0019
  3. Bolter, J. D. & Grusin, R. A. (1999), Remediation: Understanding new media, Cambridge, Mass: MIT Press.
  4. Browne, N. (1984), The political economy of the television (super) text, Quarterly Review of Film Studies, 9(3), pp.174-182. https://doi.org/10.1080/10509208409361210
  5. Caldwell, J. T. (2003), Second-shift media aesthetics: programming, intertextuality, and user flows, In A. Everett and J. T. Caldwell (eds.), New media: Theories and practices of digitextuality. New York: Routledge, pp.127-144.
  6. Caldwell, J. T. (2011), Corporate and worker ephemera: The industrial promotional surround, paratexts, and worker blowback, In P. Grainge (ed.), Ephemeral media: Transitory screen culture from television to YouTube, London: Palgrave MacMillan, pp.175-194.
  7. Cho, D. G. (2015), An empirical analysis of smartphone diffusions in a global context, Journal of Contemporary Eastern Asia, 14(1), pp. 45-55. https://doi.org/10.17477/JCEA.2015.14.1.045
  8. Choi, M. H. (2016), Trend and prospect of personal web-casting services, The Journal of the Korean Institute of Communication Science, 33(4), pp. 64-70.
  9. CJ E&M (2015), Digital content consumption behavior and attitude toward online video advertising, 15. October. Online: http://img.midas-i.com/ad_images/20151015/news/newsletter201510_01_Digital_content.pdf (October 11, 2017).
  10. Collins, J. (1993), Genericity in the nineties: Eclectic irony and the new sincerity, In J. Collins, A. Collins, & H. Radner (Eds.), Film theory goes to the movies, New York: Routledge, pp. 242-263.
  11. Dawson, M. (2011), Television abridged: Ephemeral texts, monumental seriality and TV- digital media convergence, In P. Grainge (Ed.), Ephemeral media: Transitory screen culture from television to YouTube, London: Palgrave MacMillan, pp.37-56.
  12. Ellis, J. (1982), Visible fictions: Cinema, television, video, London. UK: Routledge.
  13. Everett, A. (2003), Digitextuality and click theory, In A. Everett & J. T. Caldwell (Eds.), New media: Theories and practices of digitextuality, New York: Routledge, pp. 3-28.
  14. Fiske, J. (1987), Television culture, London and New York: Routledge
  15. Grainge, P. (2011), Ephemeral media: Transitory screen culture from television to YouTube, London: Palgrave MacMillan.
  16. Kelly, J. P. (2011), Beyond the broadcast text: New economies and temporalities of online TV. In P. Grainge (Ed.), Ephemeral media: Transitory screen culture from television to YouTube (pp.122-137). London: Palgrave MacMillan
  17. Korea Communications Commission (2016), The annual survey of Koreans' broadcast media usage behavior in 2016, 21.December. Online: http://www.kcc.go.kr/user.do?mode=view&page=A05030000&dc=K05030000&boardId=1113&cp=1&boardSeq=44238 (October 11, 2017).
  18. Magazine ize (2015), Viwers are the second MC in My Little Television. 22. June. Online: http://ize.co.kr/articleView.html?no=2015062116457212305 (October 11, 2017).
  19. Mann, D. (2014), Wired TV: Laboring over an interactive future. New Brunswick, NJ: Rutgers University Press.
  20. Mediatoday (2016). Realized crisis, terrestrial ad sales slumped 24% in January and February, 11. March. Online: http://www.mediatoday.co.kr/?mod=news&act=articleView&idxno=128622 (October 11, 2017).
  21. Napoli, P. M. (2010), Audience evolution: New technologies and the transformation of media audiences, New York: Columbia University Press.
  22. Neuman, W. R. (1991), The future of the mass audience, New York: Cambridge University Press.
  23. Park, S. Y. (2015), Emergence of an advanced concept TV format, My Little Television. 12, August. Online: http://blog.mbc.co.kr/1316 (October 11, 2017).
  24. PD Journal (2015a), The computer graphics of My Little Television is more interesting than its performance, 5. June. Online: http://www.pdjournal.com/news/articleView.html?idxno=55640 (October 11, 2017).
  25. PD Journal (2015b), I am a level lower than netizens: Interview with Jin-kyung Park, the chief producer of My Little Television. 5. June. Online: http://www.pdjournal.com/news/articleView.html?idxno=55639 (November 30, 2017)
  26. Uricchio, W. (2004), Television's next generation: Technology/ interface culture/ flow, In L. Spigel & J. Olsson (Eds.), Television after TV: Essays on a medium in transition, Durham and London: Duke University Press, pp. 163-172.
  27. Vered, K. O. (2002), Televisual aesthetics in Y2K: From windows on the world to a windows interface, Convergence, 8(3), pp. 40-60. https://doi.org/10.1177/135485650200800305
  28. Williams, R. (1974), Television: Technology and cultural form, London: Fontana.