• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.439-452
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• 2012

This study is to analyse which tourism marketing communication influences on the tourism destination brand equity. Three factors of advertising, publicity, and the words of mouth of tourism destinations were set as tourism marketing communication in order to understand effects of tourism marketing communication on tourism destination brand equity, and tourism destination brand equity was deducted as three factors of brand awareness, brand image, and brand loyalty in order to understand each influential relationship. As a result of empirical analysis, advertising and publicity of tourism destination have positive influence on brand image and words of mouth about tourism destination has positive influence on all brand awareness and brand image. Brand awareness and brand image both have significant effect on brand loyalty, and it was verified that words of mouth about tourism destination among factors of tourism marketing communication has the highest influence.

• The Journal of Industrial Distribution & Business
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• v.9 no.8
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• pp.7-16
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• 2018

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers' preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers' destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

• Journal of Smart Tourism
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• v.2 no.2
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• pp.21-32
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• 2022

This paper shows light on the concept of smart tourism destination as a future of tourism development, especially in the context of problems associated with developing countries. This study substantiates the case of smart tourism development in mountain destinations as an affordable and needed future of the contemporary era. This conceptual study is based on secondary literature on Smart Cities, Smart Tourism Destinations, and Tourism in Himachal Pradesh. The Indian state of Himachal Pradesh has been considered as a study area to acknowledge major tourism-related challenges, especially in mountain locations. Consequently, the dots are connected between existing challenges and solutions that smart tourism holds. It turns out that for the development of mountain tourism destinations such as Himachal Pradesh in the Indian Himalayas, investments in smart infrastructure are required. By developing smart infrastructure, a new USP can be made, a supportive environment for new local businesses, new employment opportunities, enhanced tourist experience and an overall raised standard of living for locals. Considering all factors, it leads to a highly competitive tourism destination. All tourism destinations located in the Himalayan mountains show somewhat the same tourism challenges as Himachal Pradesh, India. Therefore, this paper brightens the path of destination planners towards the development agenda of smart tourism destinations and shows how smart tourism infrastructure can be deployed for better management of tourism destinations.

• International Journal of Contents
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• v.5 no.3
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• pp.24-32
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• 2009

Personal value and lifestyle have been regarded as the common factors in many studies of the destination selection. And the evaluations by visitors or tourists of certain destinations have been conducted in many respects. Based on those influential factors and measures from the review of the previous researches, this article considers the impact of residents' evaluation of the tourism resources in their own resident area on selecting destinations of their future overseas trips as well as their personal value and lifestyle. This article is aimed to reveal whether the impact exists, and if so, to what extent this impact can expand. According to the result, perception of tourism resources in residential area has impact on preferred destination, although its impact was relatively less than those of personal value and lifestyle. The more highly perceived the tourism resources are found, the more preferred tourist destination with abundant tourism attractions are. And the lowly perceived the cost of living in residential area is found, the more preferred the consumption-oriented tourist destinations are. It would be helpful for the product developers like travel agents or product marketers to know and predict the tendency of people s present evaluation of their areas and the future destination selection tendency for their trips.

• Knowledge Management Research
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• v.20 no.1
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• pp.101-132
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• 2019

In order to enhance the competitiveness of tourism destinations, it is important to manage tourist products considering the characteristics of tourist destinations and the characteristics of tourists. In this study, we divided Seoul's tourism products into four parts (shopping, food, culture, and natural landscape) to explore if there are some direct connections between tourism product involvement, self-congruity, and functional congruity. The other research question is if the degree of tourism product involvement reaches a certain intensity, will the place attachment be generated and the destination satisfaction be fulfilled. The survey was the focus on the international visitors in smart city, Seoul by using the random sampling and convenience sampling and collected 250 data. Finally, we found that destination personality significantly affects both self-congruity and functional congruity. If self-congruity and functional congruity are formed, tourism product involvement will be stimulated which will finally satisfy tourists and arouse their place attachment. The implications of these findings contribute to destination marketers to develop more effective destination management.

• Journal of Smart Tourism
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• v.4 no.2
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• pp.35-45
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• 2024

This study explores the nexus between governance, technology, and resilience in smart tourism destinations, elucidating how smart governance can bolster destination adaptability and resilience. Through a quantitative approach and an extensive questionnaire survey, governance and resilience dynamics, along with ICT roles, are scrutinized across Spanish tourism destinations. Results highlight the pivotal role of adaptable governance structures and strategic planning in driving successful smart initiatives. Diverse adoption patterns and varying effectiveness levels underscore the necessity for tailored approaches. By providing actionable insights, this research empowers policymakers and destination managers to enhance destination resilience and competitiveness through ICT-driven governance strategies.

• Journal of Smart Tourism
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• v.3 no.2
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• pp.15-21
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• 2023

This paper presents a conceptual approach to Smart Tourism Design based on semiotic affordances theory. This conceptual approach repositions smart tourism from a techno-centric perspective that frames a seamless connection between the device and its software, to a more human-centric perspective that favors the user's needs, desires as perceived through the senses. An updated Smart Tourism Design emphasizes the aesthetic dimension of smart tourism that presents the objects of the travel experience as destination specific rather than universal, through representations as digital artifacts. This theory is based on an empirical and objective understanding of representations and how they can be identified as useful in the digital augmentation of travel experiences. Using Peirce's sign systems and Gibson's theory of affordances, smart tourism can transcend a prefabricated device-oriented experience to a closer dynamic and direct interaction between the user and the travel destination. Researchers and developers can use semiotics as a structural approach to recognizing objects as sign-types, and they can use affordances to better identify the immediacy of digital artifacts and purpose-driven by users' spontaneous and immediate motives.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.1-9
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• 2022

The purpose of this study is to examine the mediating effects of destination mood and tourist's mood state on the relationship between tourism memory and revisit intention focusing on the psychological approach. The number of subjects for the research is 301 visitors enjoying tourist destinations in Gyeongju and Jeju. This study employs path analysis offered by the AMOS 28 statistical program to analyze the mediating effects of destination mood and tourists' mood states. The path analysis shows that tourism experience positively influences tourism memory, tourism memory positively affects revisit intention, and there are mediating effects of Destination mood and tourist's mood state on the relationship between tourism memory and revisit intention.

• Knowledge Management Research
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• v.17 no.3
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• pp.1-21
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• 2016

To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study's results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.361-369
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• 2020

This study investigates the influence of community involvement on the destination sustainability for community destinations and spiritual destinations in Vietnam. Community involvement is measured by two constructs, which are community attachment and residents' support. A structural questionnaire consisting of 41 observation variables measured on a 5-point Likert scale was used to survey households who live in a spiritual destination in An Giang province and three community destinations in Lang Son province with the help of local tour guides and Youth Union. 168 out of 200 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis (CFA) and structural equation modeling (SEM) reveal three main findings. Firstly, community attachment has a direct effect on both perceived benefits and destination sustainability. Secondly, while residents' support has a direct effect on perceived benefits, it indirectly affects destination sustainability. Finally, community destinations have a higher level of sustainability than the spiritual destination. Based on those findings, this study proposed three suggestions for local authorities, policymakers, and residents to improve the sustainable development of their local tourism destinations, including (1) diversifying local tourism products, (2) encouraging the community participation in tourism development programs, and (3) increasing in the expected benefits in local tourism development policies.