• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.139-147
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• 2019

This study conducted bibliometric analysis on studies of Korean intangible cultural heritage dance in the Seoul area and it aimed to figure out the tendencies of that research. For this, a list of Korean intangible cultural heritage dance studies of 24 events was collected and analysis was conducted through the big data analysis solution of TEXTOM. Text mining was used as the method for analysis. Research results showed that first, most of the studies were conducted on the Bongsan Talchum and studies on teaching and learning methods were especially actively conducted. On the other hand, there were not many studies on Gut and the need for research vitalization in that area was confirmed. Second, in studies on Cheoyongmu events, the term'contemporary Cheoyongmu' was used frequently. This can be considered the use of meaningful terms with regard to intangible cultural heritage dance that has changed throughout history. At this, the vitalization of research that can reveal the typicality of dance is demanded from research of other events as well. Third, there was a notable amount of research that compared and analyzed dance styles with regard to the Munmyoilmu. This was seen as the result of discussions in the Korean dancing world regarding archetypal dance styles expanding into academic discussions. Therefore, it was revealed that academic discussions can connect to academic outcomes apart from whether the matter is right or wrong.

• Journal of Korean Society of Forest Science
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• v.111 no.1
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• pp.36-49
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• 2022

The purpose of this study was to analyze domestic research trends related to the Baekdudaegan Mountains in the last two decades. In total, 551 academic papers and keyword data related to the Baekdudaegan Mountains were collected using the "Research and Information Service Section" and analyzed using "big data" analysis programs, such as Textom and UCINET. Papers related to the Baekdudaegan Mountains were published in 177 academic journals, and 229 papers (41.6% of all published papers) were published between 2011 and 2015. According to word frequency data (N-gram analyses), the major research topic over the past 20 years was "species diversity." According to CONCOR analysis results, the main research could be divided into 15 areas, the most important of which was "species diversity," followed by "vegetation restoration and management," and "culture." Ecological research comprised 12 groups with a frequency of 78.8%; humanities and social research comprised 2 groups with a frequency of 15.6%. Overall, our study of research areas and quantitative data analyses provides valuable information that could help establish policy formulation.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.167-181
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• 2023

This study utilized TEXTOM, a social network analysis program to analyze changes in current tourism behavior after travel restrictions were eased after the outbreak of COVID-19. Data on the keywords 'domestic travel' and 'overseas travel' were collected from blogs, cafes, and news provided by Naver, Google, and Daum. The collection period was set from April to December 2022 when social distancing was lifted, and 2019 and 2020 were each set as one year and compared and analyzed with 2022. A total of 80 key words were extracted through text mining and centrality analysis was performed using NetDraw. Finally, through the CONCOR, the correlated keywords were clustered into 4. As a result of the study, tourism behavior in 2022 shows tourism recovery before the outbreak of COVID-19, segmentation of travel based on each person's preferred theme, prioritization of each country's corona mitigation policy, and then selecting a tourist destination. It is expected to provide basic data for the development of tourism marketing strategies and tourism products for the newly emerging tourism ecosystem after COVID-19.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.189-198
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• 2019

This study aims to make meaning of the reactions of the Korean people through the text mining of comments on videos of the December 2018 MMA performance of intro on YouTube. For this, comments on 15 YouTube videos were collected over the past 10 months. With the collected data, a total of 5,135 comments were analyzed through crawling using the Python and BeautifulSoup programs, data was refined over a total of 3 sessions, and a final total of 5,080 comments were used as analysis material. A mining technique was used for data analysis and the process of refinement, analysis, and visualization was achieved using the Textom program. Research results showed that keyword analysis showed the keywords of 'performance', 'Korea', 'video', 'top', 'cool', 'dance', 'idol', 'legend', 'love', and 'gratitude' in that order and keywords such as 'patriotism' and 'Olympics' also appeared frequently. N-gram analysis showed that comments with contexts such as 'a top performance that will remain a legend among Korean idol performances', and 'an idol performance that displayed the traditional culture of Korea' were in higher ranks. Based on such keyword analysis results, topic modeling was applied and 5 top keywords were extracted from a total of 5 topics. Analysis results of topic contents and distribution showed that topics in the comments of this performance's videos largely consisted of the 3 reactions of 'high praise regarding the stage performance', 'affection towards the fusion and artistic sublimation of Korean traditional dance', and 'gratitude towards the uploading of cool dance videos'

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.5
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• pp.169-175
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• 2023

This paper analyzes museum-related big data using museums and gamification using social media big data, identifies and compares the perceptions of visitors mentioned in social media, and presents ways to use gamification. Based on the collected data, this paper aims to provide data by comparing and analyzing the perception of visitors to the museum and visitors to the museum using gamification. This paper investigates the perception of visitors through social media analysis using TEXTOM, a social media analysis tool, to identify differences in perception. As a result of the analysis, it was found that compared to museums that were previously viewed in the form of exhibitions, they felt fun and interest in visiting museums using geikipication. In addition, based on the analysis results of keywords and related keywords, the perception, motivation, and type of viewing of the museum of the National Museum of Korea and the Independence Hall of Korea were confirmed. In addition, it can be seen that the sense of achievement of visitors who visited the museum using gamification is higher than that of the existing museum. It is believed that by developing and activating game-related content in future museum visits, many visitors will be able to increase their interest in the museum and feel fun and interested. The results of the study are believed to be meaningful as basic data to grasp the overall perception of visitors to the museum, and based on this, it is expected that visitors will be able to see and experience the museum in various ways.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.97-109
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• 2024

In the field of domestic tourism, tourism trend analysis of tourism consumers, both international tourists and domestic tourists, is essential not only for the Korean tourism market but also for local and governmental tourism policy makers. e will explore the keywords and sentiment analysis on social media to establish a marketing strategy plan and revitalize the domestic tourism industry through communication and information from tourism consumers. This study utilized TEXTOM 6.0 to analyze recent trends in Korean tourism. Data was collected from September 31, 2022, to August 31, 2023, using 'Korean tourism' and 'domestic tourism' as keywords, targeting blogs, cafes, and news provided by Naver, Daum, and Google. Through text mining, 100 key words and TF-IDF were extracted in order of frequency, and then CONCOR analysis and sentiment analysis were conducted. For Korean tourism keywords, words related to tourist destinations, travel companions and behaviors, tourism motivations and experiences, accommodation types, tourist information, and emotional connections ranked high. The results of the CONCOR analysis were categorized into five clusters related to tourist destinations, tourist information, tourist activities/experiences, tourism motivation/content, and inbound related. Finally, the sentiment analysis showed a high level of positive documents and vocabulary. This study analyzes the rapidly changing trends of Korean tourism through text mining on Korean tourism and is expected to provide meaningful data to promote domestic tourism not only for Koreans but also for foreigners visiting Korea.

• Journal of Korean Home Economics Education Association
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• v.36 no.1
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• pp.39-54
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• 2024

This study analyzed Naver, Daum, Google, YouTube, and Twitter using TEXTOM for two years and four years as of January 18, 2020. The results are as follows. First, the total number and volume of keyword search data related to youth and diet were slightly higher after COVID-19, showing that interest increased due to COVID-19. Second, as a result of frequency analysis, 'education' was the highest before COVID-19, and 'health' was the highest after COVID-19, showing that interest in health is increasing due to the increased importance of health and immunity due to COVID-19. Third, as a result of frequency weight analysis of the top 50 keywords, 'education' showed the highest frequency before COVID-19, and 'acne' after COVID-19. Fourth, the results visualized using word cloud showed that the keywords 'education' before COVID-19 and 'health' after COVID-19 appeared the largest and boldest, showing the highest frequency and importance. As a result of the above results, we were able to use the text mining method to apply it to eating habits, and we used materials visualized as a highly readable word cloud in units such as eating problems in adolescence and balanced meal planning and selection in the home economics curriculum to improve the teaching of the class. The direction of proper eating habits education, including using it as a medium, was presented.

• Journal of Korean Home Economics Education Association
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• v.36 no.2
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• pp.1-13
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• 2024

This study used TEXTOM for a total of 4 years, 2 years before and after, as of January 19, 2020, when the domestic confirmed cases of COVID-19 were officially announced, targeting Naver, Daum, Google, YouTube, and Twitter. By analyzing changes in adolescents' interest and awareness of their dietary habits, we aimed to create an opportunity to develop a dietary education program to provide proper dietary education. The results obtained through this study are as follows. First, the keywords with the highest co-occurrence before COVID-19 were 'nutrition' and 'counseling', and the next keywords were 'nutrition' and 'education'. After COVID-19, the order was 'nutrition', 'education', 'food' and 'safety'. Second, the results of co-occurrence frequency network analysis showed that there was high interest in nutrition and counseling regardless of COVID-19, and that interest in safety and health increased further after COVID-19. Third, through cluster formation through CONCOR analysis, before COVID-19, it was categorized into 'diet and physical activity', 'skin and disease', 'health and food', and 'nutrition and intake', and after COVID-19, it was categorized into 'nutrition, intake and COVID-19', 'diet and physical activity', 'skin and disease', and 'circadian rhythm imbalance and disease'. Fourth, as a result of the diet-related keyword cluster analysis network, before COVID-19, keywords in the 'eating and physical activity' group were strongly connected to keywords in the 'health and food' and 'nutrition and intake' groups, and after COVID-19, 'diet' Keywords in the 'and physical activity' group were strongly connected to keywords in the 'nutrition, intake, and COVID-19' group.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.196-203
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• 2020

In this study, we tried to explore the actual direction for the play culture by looking at the social perception of the change of play culture due to the Corona 19 using big data analysis. For this research, we used Textom, a website specializing in collecting big data, and collected 10,216 data using keywords of "Corona + Play," "Play Culture" and "Leisure" from January 19, 2020 to September 30, 2020, when the first confirmed case of Corona 19 occurred in Korea on various portal sites at home and abroad. The results of this paper showed that the social perception of the play culture in Corona 19 was 51.61%, not much different from the negative image of 48.15%. It is necessary to develop a play culture program that can identify people's various desires and emotions under the premise that situations similar to the current With Corona period and Corona19 can occur at any time, and find mental and physical stability and vitality in unstable situations. In addition, the results of this study can be used as basic data for the development of play culture policies or programs, with the significance that this study helped vitalize big data utilization research in the fields of play, leisure, and culture.