• Title/Summary/Keyword: Sustainable use intention

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Switching Cost and Brand Loyalty preference on Customer Satisfaction and Repurchase (브랜드 충성도와 전환비용이 고객만족과 재구매에 미치는 영향에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.294-301
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    • 2006
  • This study attempts to investigate a general service sector model which aims to describe the extent to which customer repurchase intention is influenced by customer satisfaction, Customer loyalty, switching cost. This study attempts to investigate different group. Brand group 1 is higher Brand loyalty than Brand group 2. Brand Group 1 is 276 and Brand Group 2 is 271 consumers in service sector that they were used into data analysis. The data were analyzed by factor analysis and Structural Equation Model using SPSS and AMOS program. The results show that nearly all of the hypothesized relationships construct are supported. First, the direct effects of customer satisfaction on customer loyalty and switching cost were confirmed. The service company not only strengthens customer loyalty, but also strategically makes the most use of switching cost to satisfy customer satisfaction and create sustainable company advantages. Second, the interactive relationships among switching cost and customer loyalty were very significant. The proper management of these mediating variables plays key roles in connecting customer satisfaction with repurchase intention. Third, the effects of customer loyalty and brand preference on repurchase intention were supported but switching cost rejected in the path analysis. Implications of the results for path analysis are discussed and future research directions are offered.

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Switching Cost and Customer Loyalty preference on Customer Satisfaction and Repurchase (전환비용과 고객애호도가 고객만족과 재구매 의도에 미치는 영향에 관한 연구 - 이동통신 업체를 중심으로 -)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.120-125
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    • 2006
  • This study attempts to investigate a general service sector model which aims to describe the extent to which customer repurchase intention is influenced by customer satisfaction, customer loyalty, switching cost. 195 consumers in service sector were used into data analysis. The data were analyzed by factor analysis and Structural Equation Model using SPSS and AMOS program. The results show that nearly all of the hypothesized relationships construct are supported. First, the direct effects of customer satisfaction on customer loyalty and switching cost were com firmed. The service company not only strengthens customer loyalty, but also strategically makes the most use of switching cost to satisfy customer satisfaction and create sustainable company advantages. Second, the interactive relationships among switching cost and customer loyalty were very significant. The proper management of these mediating variables plays key roles in connecting customer satisfaction with repurchase intention. Third, the effects of customer loyalty and brand preference on repurchase intention were supported but switching cost rejected in the path analysis. Implications of the results for path analysis are discussed and future research directions are offered.

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A study on the Intention of Using VR Games: Focusing on Technology Acceptance Model(TAM) (VR 게임 이용 의도에 관한 연구 -기술 수용 모델을 중심으로-)

  • Na, Ji Young;Wui, Min-Young
    • Journal of Korea Game Society
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    • v.19 no.3
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    • pp.53-64
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    • 2019
  • The purpose of this study is to identify what elements of VR games satisfy and continuous usage for the sustainable development of VR games. Specifically, an extended acceptance model was proposed with the addition of perceived costs, presences, satisfied variables to predict the acceptance and the intention of continued use of VR games. As a result, in general, it was found that the extended technology acceptance model with three external factors is more advantageous to explain the characteristics of VR game and its effect on users than the existing model. This study is suggested an integrated research model that considers the core characteristics of VR games and observe which factors lead to the persistent intention to contribute to the study about the VR game.

Information Security Professionals' Turnover Intention and Its Causes (정보보호 전문인력의 직무전환 의도와 전환사유)

  • Yoo, Hye-Won;Kim, Tae-Sung
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.20 no.1
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    • pp.95-104
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    • 2010
  • As the information security industry has developed and its proportion in the national economy has increased, the demand for the information security manpower also has expanded. With the frequent turnovers of the information security professionals within the industry and between other industries, it is essential to investigate the causes of turnovers for the efficient human resource management and furthermore the sustainable growth of the industry. This study aims to analyze the factors affecting the information security professionals' turnover intention. We reviewed related researches to select the turnover causes that affect the turnover intention and tested the relationships between the turnover causes and the turnover intention. Human resource managers can use the results of this study to maximize the performance of the organization through the reasonable turnover management of information security professionals.

Case Study on Sustainable office space of the LEED Green Building in the United States - Focused on the Materials and Resources of Indoor Evaluation Factors - (미국 내 LEED 그린빌딩의 지속가능한 업무공간 사례 연구 - 실내 평가요소 중 재료 및 자원을 중심으로 -)

  • Ha, Sook-Nyung;Han, Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.176-185
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    • 2013
  • (Background)In modern industrial society, the design industry failed to observe the law of nature, destructing it. Regardless its intention, the design industry destructed the environment so that it can't maintain the future life because of waste and disaster. For the purpose, it is important to adopt the technology to reuse the waste resource generated by building or minimize the damage to environment for the resource that can't be recycled. (Methods)On the assumption that the material and resource can be an alternative plan for the design that can make environment be sustained, the study analyzed materials and resources out of superior office space of USA, which were selected by LEED Green Building Rating System. (Results)The analysis result revealed that all cases reused main structural part of existing building and indoor and various materials were reused or recycled. Especially, the materials without or with low amount of VOCs and formaldehyde were used. In order to reduce construction waste, the finish of existing building was exposed as it was, 50% of reused materials were used or disassemblable materials were used. When regional materials are used, there is an advantage to reduce transportation cost and recycle the materials rapidly. Lastly, the environment-friendly certified by FSC was used in all cases. (Conclusion)After all, the material is one of the space design strategies sensitive to environment so it is important to select good material. Harmless, environment-friendly materials applied to sustainable office space contribute to the creation of healthy environment. In addition, the use of recycled materials and reused materials to minimize waste is also essential factor for creating sustainable space.

Direct Economic Effects and Optimal Vessel Reduction Scales in Coastal and Offshore Fisheries (연근해어업 어선감척 적정 목표량 산정 및 감척효과 분석)

  • SHIN, Yong-Min;KIM, Jin-Sang;LEE, Jeong-Min;NAM, Jong-Oh
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.3
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    • pp.821-832
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    • 2015
  • The aims of this study are to estimate the optimal vessel reduction scales and these direct economic effects of coastal and offshore fisheries in the Republic of Korea. To estimate respectively optimal fishing efforts of individual fishery by species in coastal and offshore fisheries, we adopted appropriate fishing power of each species published by National Fisheries Research and Development Institute and also considered biological and socio-economic factors such as the bycatch rate, the profit rate, the efficiency of resource use, the average age of fishing vessel, the intention of vessel reduction, and the annual changes in vessels by other factors. The direct economic effects of the optimal vessel reduction in coastal and offshore fisheries based on maximum sustainable yield and 2/3 maximum sustainable yield was calculated by a cost-benefit analysis. This study showed that optimal reduction numbers of vessels engaged in coastal and offshore fisheries were 4,431 and 374 vessels and the direct economic effects in coastal and offshore fisheries were about 371.7 and 569.4 billion won and these NPV and BCR were 111.7 billion won and 1.65 and 342.6 billion won and 4.97 respectively.

Electric Scooter Purchase Intentions: The Influence of Environmental Concern, Price Consciousness, and Social Norms

  • Yann-Jy Yang;Chih-Chien Wang
    • Journal of Information Technology Applications and Management
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    • v.30 no.5
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    • pp.21-40
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    • 2023
  • Scooters are a popular way to get around on your own in many places, such as Taiwan, India, Thailand, etc., because they are easy to move around in, small, and cheaper to buy than cars. On the other hand, traditional scooters that run on fossil fuels put some pollution into the air and add to problems like global warming and air pollution. Switching from scooters that run on fossil fuels to electric scooters can help clean up the air in cities with much pollution. To promote the use of electric scooters, it's important to know how consumers feel about them. The current study investigates consumers' purchase intentions for electric scooters. Based on the questionnaire survey results (n = 567), we found that consumers' environmental concerns, price consciousness, and perceived subjective norms are associated with electric scooter purchase intention. Consumers with price consciousness may choose fossil-fuel-powered scooters because they consider electric-powered scooters more costly, although environmentally friendly. The study gives researchers and practitioners a glimpse into consumers' environmental concerns and subjective norms for a sustainable product.

An Exploratory Study on the Establishment and Provision of Universal Literacy for Sustainable Development in the Era of Fake News (가짜뉴스의 시대, 지속가능한 발전을 위한 보편적 리터러시의 구축 및 제공에 대한 실험적 연구)

  • Lee, Jeong-Mee
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.85-106
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    • 2021
  • The purpose of this study is to examine the concept and definition of fake news focusing on misinformation/false information and is to examine the ways in which our society can respond to the distortion of social reality and damage to democracy caused by information distortion such as fake news. To do this, the concept of fake news was examined based on the level of facticity and intention to device, and our social environment in which fake news was created and spread was examined from the perspective of datafication. In this environment, the library community, which plays a pivotal role in human access to and use of information, argued that it should strive to establish and provide universal literacy education in order to realize the Sustainable Development Goals of the UN 2030 agenda. The core of universal literacy education is to understand the society by investigating and analyzing data communication types according to the degree of datafication and the political, economic, social, and cultural background of society. For this reason, it was concluded that universal literacy should be implemented flexibly according to the degree of datafiation and users of each society.

The Structural Relationships Among Factors Affecting the Usage of Social Network Service:Focusing on the Technology Acceptance Model(TAM) and the Flow (소셜 네트워크 서비스(SNS) 이용요인간 구조적 관계 : 기술수용모델(TAM)과 플로우(Flow)를 중심으로)

  • Park, Yoon-Seo;Kim, Yong-Sik
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.247-272
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    • 2012
  • Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

The Research of Exploring Factors Impact on User's Continuance Usage of Chinese Short-clip Application: Based on the Unified Theory of Acceptance and use of Technology (UTAUT) and Flow Theory (중국 쇼트 클립 어플리케이션 지속 이용의도 연구: 플로우 이론과 통합기술수용모형을 바탕으로)

  • Xiang, Yue;Nam, Yoonjae
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.568-580
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    • 2019
  • This research explored how the various of factors including performance expectancy, effort expectancy, social influence and facilitating conditions and some external factors consisting of critical mass, attention, perceived enjoyment, and time distortion had impacts on users' usage of short-clip application based on flow theory and the UTAUT model. The research employed SEM with 263 valid questionnaires. The results showed that social influence and satisfaction factors had positive impacts in sustainable usage of mobile short-clip application, while the other factors have no special effect on it. The results also indicated that time distortions had a negative effect in the intention of continuous usage. Furthermore, performance expectancy, perceived enjoyment, and time distortions had positive impacts in users' satisfaction. The beneficial effects of critical mass on social influence had been recognized through this study.