• Title/Summary/Keyword: Subjectivity Recognition

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The Effects of Sports Brand Advertising Model, Brand Recognition, and Consumer Subjectivity on Consumers' Preference (스포츠 브랜드 광고 모델과 브랜드 인지도, 자기관에 따른 소비자의 호의도에 관한 연구)

  • Baik, Jae-Eun;Hwang, Sun-Jin;Chun, Ho-Kyung
    • Journal of the Korean Society of Costume
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    • v.64 no.1
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    • pp.18-30
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    • 2014
  • As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

Scientific Study of Subjectivity on Recognition Types and Preferences of Animation Audiences (애니메이션 수용자의 인식유형과 취향에 관한 주관성연구)

  • Hyun, Seung-Hoon
    • Cartoon and Animation Studies
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    • s.26
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    • pp.31-56
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    • 2012
  • This is a scientific study of subjectivity on recognition types and preferences of animation audience. Therefore, Q-methodology was used as a methodology of this study. As a result, it was possible to find the various characteristics according to the preferences of audience on animation genres. The features of each type were classified into 3 types. First was an artistic and literary value-oriented type that explored storytelling and descriptive value. Second was a pictorial and aesthetic value-oriented type that explored visual beauty such as characters and Mise en scene. Third was a visual and entertainment value-oriented type that explored entertainment factors and attractions. Thus, according to the classification of preference types, it was inferred that digital image generation audience with an active preference that can create and consume images have developed a tendency that independently consumed their preferences based on thoroughly personal or subjective preferences rather than classified and accepted their preferred culture as their symbolic expressions of hierarchical position. In this aspect, Q-methodological consideration that is useful to analyze the subjectivity of audience could be a significant work. Nevertheless, this study alone could not reveal various generative contexts of specific preferences. It seems to have more significant results by applying various qualitative or quantitative methodologies together with this study and analyzing recognition types and preferences of audience.

A Study on the Recognition of Client Home Visit Nursing Care Services in Public Health Centers (방문간호사업에 대한 대상자의 인식에 관한 연구)

  • Min, Young-Sun;Chung, Yeoun-Kang;Han, Seung-Eui
    • Research in Community and Public Health Nursing
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    • v.11 no.2
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    • pp.399-410
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    • 2000
  • In this, analyzing the type of subjectivity in which people would have about home visit nursing services originating from public health care centers. I tried to research more effective ways to improve home visit nursing care services. and later. for the development of home visit nursing care. to supply basic data. The method for this study was the Q-method. created by William Stephenson. and was adequate for the study of subjectivity. For this study. through the deep interview. literature inquiry, and the discussion course. 206 Q-statement sentences were abstracted. and based on them, after Q-sample-selection. I then collected the Q-categorized-result from 32 subjects from Mar. 10. 2000 to Mar. 25. 2000. Through the statistic a analysis of PC-Qunal program. the subjectivity species were categorized and analyzed. The study results show that there are 3 sorts of recognition types. and they are analyzed in the following; The first type: the positively receiving type shows that they feel thankful and a trusting feeling about home visit nursing. The second type: the negatively mistrusting type shows that they had doubtful attitudes about the specialty of home visit nursing: they wanted medicine or nutrition remedies rather than health education and concerning the their own health care, they prefered the hospitals or clinics. The third type: the conditional receiving type shows that even though they had a positive receiving attitude about home visit nursing wanting to consult with the home visit nurses about the difficult problem which could not easily be settled, hoping that the home visit nurses could visit them more often, in their actual lives. they strongly indicated their attitudes concerning money as more important than home visits. The subjects in these 3 types commonly had a good feeling about the kindness of the home visit nurses: the first and third types also had a positive recognition about home visit nursing; however. in aspects of the evaluation and receiving attitudes, they showed a big difference. When all the above results are integrated. in the case of the first type the home visit nursing service, which satisfied the demand for health care of the medically weak people. should be continuously supplied. Additionally in case of the second type (negatively mistrust). continuous education and support should be supplied with enough interest to lead their concerns about their own health care as well as lead medical spending in a productive and effective direction in order to change their impressions. Through this study. I learned that the recognition of the objectives of home visit nursing services can be categorized in to 3 types and could be analyzed. Thus I wish that this study helps to present basic data which contributes to the development of the home visit nursing field.

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Recognition on Suicidal Intent of the Elderly among Caregivers: A Q-Methodological Application (노인 자살의도에 대한 주부양자의 인식: Q-방법론 적용)

  • Cho, Joon Ah;Kim, Boon Han
    • Korean Journal of Adult Nursing
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    • v.26 no.5
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    • pp.522-532
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    • 2014
  • Purpose: This study's purpose is to classify and analyze caregivers' recognition of the elderly suicidal intents. Methods: This study uses applied Q-methodology to measure human subjectivity in depth. Concretely, 35 statements are composed in depth interviews and literature investigation. Then, Q-cards and distributive chart of Q-sampling were given to 25 caregivers randomly-selected, who were asked to arrange them on a 7-score based. After coding Q-factor analysis is carried out with the PC-QUANL program. Results: Four types of indicators of the elderly suicidal intents were identified by the caregivers. These are Knowledge-based recognition, Behavioral measure based recognition, Negative comprehension and Sympathy. Conclusion: In this study, four types of recognition were yielded among the caregivers and the characteristics of each type were analyzed. These findings may be useful in assessing suicidal potential and nursing interventions.

Subjectivity of Nursing College Students' Awareness of Gender Equality: An Application of Q-methodology (간호대학생의 양성평등의식에 대한 주관성)

  • Yeun, Eun-Ja;Kwon, Hye-Jin;Kim, Hyun-Jeong
    • Journal of Korean Academy of Nursing
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    • v.42 no.3
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    • pp.342-350
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    • 2012
  • Purpose: This study was done to identify the awareness of gender equality among nursing college students, and to provide basic data for educational solutions and desirable directions. Methods: A Q-methodology which provides a method of analyzing the subjectivity of each item was used. 34 selected Q-statements from each of 20 women nursing college students were classified into a shape of normal distribution using 9-point scale. Subjectivity on the equality among genders was analyzed by the pc-QUANL program. Results: Four types of awareness of gender equality in nursing college students were identified. The name for type I was 'pursuit of androgyny', for type II, 'difference-recognition', for type III, 'human-relationship emphasis', and for type IV, 'social-system emphasis'. Conclusion: The results of this study indicate that different approaches to educational programs on gender equality are recommended for nursing college students based on the four types of gender equality awareness.

Recognition Saves a Space where Invisible, Inaudible, and Unwritable - Another Reason for Geography as Humanities - (인정, 보이지 않고, 들리지 않고, 쓰여지지 않은 공간을 발견하다: 지리학이 인문학인 또 다른 이유)

  • Park, Seung-Kyu
    • Journal of the Korean Geographical Society
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    • v.46 no.6
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    • pp.767-780
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    • 2011
  • The present paper discusses the relationship between human being and space through 'recognition.' Recognition is the natural desire of human being. Every human being wants to be recognized for what they do in everywhere. Human being enhances their own identity and fight for the raison d'etre to be recognized by others. Hegel's recognition is grounded by a process of mutual recognition based on the subject-object view of human beings. On the other hand, the recognition based on inter-subjectivity is founded by the view of human beings emphasizing "we" on the basis of the relationship between you and I. These two meanings of recognition make it possible to newly recognize the relationship between human beings and space. In the paper, I emphasize the role of geography about the invisible space over the geographical recognition regarding the visible space dealing in previously geography. I expect to be recovered the nature of geography by revealing the invisible space. Also, the geographical discovery is presented about two spaces including inaudible space and unwritable space but having story via '$\acute{e}$criture blanche.' In terms of the discovery, I criticize irrationalities and discrepancies of our society and suggest ways of solving problems. The goal of the discussion is to support the overcoming of the immediate geography crisis as well as communicate with the world as humanity.

Subjectivity Type Analysis Study of Single-person Households on Meal Kit Products of Food Service Industry (외식업체 밀키트(Meal Kit)상품에 대한 1인가구의 주관적 인식유형 분석연구)

  • Kim, Chan-Woo;Lee, Kang-Yeon
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.406-415
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    • 2020
  • This study applies Q methodology that can extract subjective opinion or recognition structure for each single household whose Meal Kit products developed and marketed by catering companies according to the demographic structure that changes socially. Implications were analyzed. As a result of subjective recognition type analysis in this study, four types were derived, and each type was named according to its specificity as follows. Type 1 (N = 6): Appearance Assessment Purchase Type, Type 2 (N = 6): Price Comparison Purchase Type, Type 3 (N = 10): Brand Trust Purchase Type, Type 4 (N = 2) : Easy Cooking Purchase Type was analyzed for each unique feature type. In this study, we analyzed the subjective opinion or recognition structure of single-person households whose Meal Kit products are the main demand groups, and suggested the direction and improvement measures for future food product development and launch for single-person households through the analysis by type. The purpose of this study is to provide academic implications based on the analysis results.

Haewon Sangsaeng and the Theory of Desire in Psychoanalysis: a Comparison Focused on Mourning (해원상생과 정신분석의 욕망이론 - 애도를 중심으로 -)

  • Kim, Seok
    • Journal of the Daesoon Academy of Sciences
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    • v.28
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    • pp.73-102
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    • 2017
  • This paper is an attempt to find commonality and complementarity between psychanalysis and Daesoon thought, while understanding the practical meaning of the Haewon-Sangsaeng, which is one of the religious doctrines of Daesoon Jinrihoe, in terms of the theory of desire posited by psychoanalysis. There is a common point between Daesoon thought and psychoanalytic theory since both ideas give importance to desire. The Haewon idea is similar to that of psychoanalytic theory, which emphasizes restoring desire through mourning and realizing it within a structure of inter-subjectivity. Of course, the meaning of desire in Daesoon thought, given its status as a religious doctrine, is polysemous, and the orientation of this type of desire is also different from that of psychoanalysis given psychoanalysis's role as a therapeutic discourse. However, Daesoon thought explains that the pain and unhappiness suffered by human beings occurs because of mutual overcoming which is a relational style wherein desire can not be solved properly for either party involved in an interaction. Mutual overcoming is a state of mutual beneficience beyond the previous state of mutual overcoming. Likewise, psychoanalysis seems to accept the loss of the object through mourning, and in this way, desire is reactivated. Daesoon thought emphasizes the importance of social and cosmic systems like mutual beneficience and the reordering of the Universe and these systems have a commonality with psychoanalysis as psychoanalysis sees desire positively within the structure of inter-subjectivity. The direction of social practice in Daesoon thought and psychoanalysis both aim at the realization of a new universality. The inter-subjectivity structure suggests desire of recognition and recognition of desire as a way of practice because desire is not personal but rather social. In conclusion, we should not stop at resolving our own individual desires, but should instead go forward in solidarity toward the achieving the common good.

Subjectivity Study on Decision Making Elements for Firefighting of Firefighters: An Investigation Utilizing Q Methodology (소방관의 화재대응의사결정요인에 관한 주관성 연구: Q방법론을 활용한 조사를 중심으로)

  • Junghoon Kim;Seung Hoon Ryu;Dongkyu Lee
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.23-42
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    • 2023
  • This study originated from recognition of importance of firefighters' decision-making in fire response, coupled with existing gap in research. By utilizing Q-methodology, the study aimed to categorize firefighters' subjectivity in fire response decision-making. Through this categorization, the study sought to highlight insights into the current technological and data limitations, as well as potential directions for future R&D in the field of firefighting. The findings of the study revealed that firefighters' subjectivity could be classified into three factors: "emphasis on direct information related to rescue," "emphasis on information related to the target property," and "emphasis on information related to command and coordination." The study theoretically confirmed that the subjectivity of firefighters' decision-making in fire response is partially influenced by their experiences and job. Additionally, the study's significance lay in its approach of collecting specific decision-making factors in fire response, moving beyond general theoretical models. Furthermore, from a policy perspective, the typification of decision-making factors contributed to connecting the identified data-based administrative needs from prior studies. Insights from the study emphasized the importance of leveraging on-site experience in Korea to aid decision-making, calling for the development of equipment and data collection methods that can rapidly and accurately assess on-site conditions.

Subjectivity of the Delivery Experience - A Q methodology Approach - (분만경험에 대한 주관성연구)

  • 신혜숙
    • Journal of Korean Academy of Nursing
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    • v.30 no.2
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    • pp.307-318
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    • 2000
  • The researcher would like to suggest that the delivery experience varies depending on the personal situation and the childbirth experiences of the mother. The goals of this study are : 1. To find out the subjectivity structure on delivery experience. 2. To describe the differences in delivery experience depending on the delivery methods. 3. To suggest effective nursing intervention for each type. Q-methodology was used for the research design. One of the main reasons to use this Q methodology. Because each individual's delivery experience can be different. The result of this study shows that the subjectivity related to the delivery experience of mother has at least four distinctive types. Type I mothers can be named as "Motherhood Identity Recognition Type". Type I subjects accept delivery experience very positively, show interest in the health of the baby, and identify their motherliness with responsibility. Type II mothers can be named "Leaping to Maturity Type". It can be explained as a state that mothers experience pain, but by understanding and enduring the pain, the pain is changed to maturity. Type III mothers can be named as "Pride Experience Type". Type III feels vaginal delivery as a process to become a real mothers, and have great pride in making this type of significant emotiange delivery. Therefore, they think the labor pain is worth the value and believes that there are other differences between vaginal delivery and cesarean section. Mothers of Type III take the delivery experience to be meaningful. Type IV mothers can be named as "Lack of Motherhood Transition Type". This type does not seem to feel sorry for their babies for going through a cesarean section delivery. The also do not have the satisfaction of delivery and motherliness identity is low. In addition, they especially do not feel affection towards their babies. Also, because they delivered babies in a state of anesthetics, they do not seem to feel much different, but show negative reactions toward themselves.ow negative reactions toward themselves.

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