• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1295-1302
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• 2021

The study aims to investigate the antecedents affecting purchase intention in the category of green skincare products. Many studies have used the theory of planned behavior to investigate factors affecting intention to purchase products in general. This paper not only retests the influences of attitude, subjective norm, perceived behavioral control on the intention to buy eco-friendly skincare products but also suggests a new antecedent - environment knowledge of purchase intention. More importantly, this study is the first to propose the moderating effect of country of origin and product knowledge on the relationship between attitude and purchase intention. This study employs a sample of 350 female customers from 18 to 39 years old in Ho Chi Minh City. The research applies the Multiple Linear Regression to analyze the proposed hypotheses in the conceptual framework and results in significant outcomes. The result shows that attitude is the most influential factor then, subjective norm, perceived behavioral control and environmental knowledge. Most importantly, the findings of this study suggest that product knowledge is found to moderate the effect of attitude on purchase intention. The finding of moderating effect is a new contribution to the literature and future research can be carried out to validate this result.

• Asia pacific journal of information systems
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• 제15권2호
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• pp.1-21
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• 2005

This study is an empirical study about the effects of perceived risks and perceived benefits on purchase intention in mobile commerce. Perceived risks and perceived benefits are proposed as mediators that make a significant impact on purchase intention in mobile commerce. Also, this study compared the direct effect of perceived risks, perceived benefits and consumer subjective knowledge to purchase intention. As antecedents of perceived risks and perceived benefits, subjective knowledge, mobile Internet familiarity, credibility for the purchase and provided information level are proposed and verified. Results from this study are as follows: First, the effect of perceived risks to purchase intention is not significant whereas that of perceived benefits is significant. Second, this study revealed that mobile Internet familiarity, credibility for the purchase and information level are significantly related to mobile purchase intention through perceived benefit. Third, subjective knowledge makes a significant impact on purchase intention directly not mediated by perceived risk or perceived benefit. Based on these results, managerial implications for mobile commerce vitalization and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

• 복식
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• 제42권
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• pp.43-58
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• 1999

The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

• 경영과학
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• 제12권3호
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• pp.135-161
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• 1995

This paper is concerned with a conceptual design of a knowledge-based modeler for network analysis. The "knowledge-based modeler" approach is suggested as a method for incorporating the user's qualitative knowledge and subjective decison in the course of the mathematical modeling and the subsequent solution procedure. The submodules of the proposed modeler such as database, model/algorithm base and functional knowledge bases are identified and the flows of information between the submodules are sequentially defined. A prototype system is implemented for experimental purpose by using the application software GURU.ware GURU.

• 패션비즈니스
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• 제26권5호
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• pp.105-121
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• 2022

To improve the discrepancy between consumer attitude and actual consumption behavior despite the expansion of consumer perception of sustainable fashion, this study attempted to identify the factors influencing the purchase intention and behavior of sustainable fashion consumers. The extended theory of planned behavior, which adds prior knowledge and consumer inertia, was used to predict purchase intention and factors affecting purchase behavior for sustainable fashion, and to verify the influence of knowledge and inertia on consumers' attitudes, subjective norms, and perceived behavioral control. The results of this study were derived from SPSS and AMOS statistical analysis based on response data of 323 domestic male and female consumers, 20 years or older with experience in sustainable fashion consumption. The results showed that consumers' prior knowledge and inertia about sustainable fashion have a significant influence on their attitude toward sustainable fashion consumption, subjective norms, and perceived behavioral control. Implications were derived based on this quantitative verification. The higher the level of consumers' knowledge of sustainable fashion, the greater the impact on attitude, subjective norms, and perceived behavioral control, but inertia decreases the impact. Therefore, to grow consumers' knowledge, not only a shopping environment should be established but also inertia should be suppressed as much as possible through sustainable fashion marketing activities.

• Child Health Nursing Research
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• 제23권3호
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• pp.319-328
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• 2017

Purpose: This study was conducted to identify factors affecting health promotion behaviors of upper grade elementary students. Methods: A descriptive study was carried out with 282 fifth or sixth elementary school students from two cities, Korea. Data were collected using self-administrative questionnaires containing items on health knowledge, attitudes, subjective norms, perceived behavior control and health promotion behavior, and analyzed using descriptive statistics, t-test, ANOVA, Cronbach's ${\alpha}$, Pearson Correlation Coefficients, and multiple regression analysis with the SPSS/WIN 21.0 program. Results: There were significant positive correlations between health promotion behavior and health knowledge (r=.36, p<.001), attitudes (r=.41, p<.001), subjective norms (r=.36, p<.001), perceived behavior control (r=.49, p<.001). Perceived behavior control (${\beta}=.38$, p<.001), health knowledge (${\beta}=.26$, p<.001), perceived health status - good (${\beta}=.15$, p=.005) were significant factors affecting health promotion behavior and explained 31%(F=43.29, p<.001) of variance. Conclusion: Results indicate that level of health promotion behavior is appropriate and perceived behavior control is the most important factor for health promotion behavior among the predictors. These findings also suggest that it is necessary to promote perceived behavior control and health knowledge in developing health promotion intervention programs for these students, as well as a need to strengthen education on sex behavior and health, accident prevention and first aid.

• 여성건강간호학회지
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• 제12권1호
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• pp.29-36
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• 2006

Purpose: The purpose of this study was to investigate postmenopausal women's risk factors and subjective symptoms of coronary artery disease, their knowledge about the risk factors and their performance of health behaviors. Method: The subjects were 285 women aged between 50~60 who had naturally reached menopause. We interviewed them using a questionnaire on the subjects' risk factors of coronary artery disease, their knowledge about the risk factors and their performance of preventive health behaviors. Collected data was analyzed through t-test, ANOVA & Duncan test. Results: Risk factors of coronary artery disease observed in the subjects were diabetes (10.9%), hypertension (22.8%) and hyperlipidemia (14.7%). Symptoms of coronary artery disease were experienced more by those who had diabetes, smoked, had a history of coronary artery disease, and thought that they might have coronary artery disease. With regard to the subjects' knowledge about the risk factors of coronary artery disease, the average score was 13.88 out of 20 points. Conclusion: The results of this study suggest that postmenopausal women have several risk factors of coronary arterial disease but they did not have sufficient knowledge about the risk factors and did not manage the factors appropriately.

• 근관절건강학회지
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• 제30권2호
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• pp.138-146
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• 2023

Purpose: The purpose of this study was to examine knowledge, health beliefs and health promoting behavior about osteoporosis in working women in their 20s and 30s. Methods: A survey was conducted among working women in their 20s and 30s who visited the health promotion center of B Medical Center in B Metropolitan City. The data were collected from December 2021 to March 2022 using structured self-reported questionnaires. SPSS/WIN 25.0 program was used to analyze the data. Results: Factors influencing health promoting behavior about osteoporosis in women in their 20s and 30s were in the order of "good" subjective health status (β=.47, p<.001), "moderate" subjective health status (β=.36, p<.001) and knowledge (β=.18, p=.015). These factors explained 12.4% of health promoting behaviors about osteoporosis. Conclusion: The results indicate the need to develop and implement healthcare programs that can improve the health status and provide knowledge to improve health promoting behavior about osteoporosis in women in their 20s and 30s.

• 한국콘텐츠학회논문지
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• 제13권1호
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• pp.300-310
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• 2013

본 연구는 주관적 구강건강 인지 특성과 구강보건 지식 및 구강보건 실천 행태간의 연관 요인들을 알아보고자, 2011년 6월 23일부터 2012년 3월 24일까지 일부지역 성인 763명의 설문지를 채택 분석하여 다음과 같은 결론을 얻었다. 1. 일반적 특성에 따른 구강보건 지식은 성별, 학력, 직업에서 통계적으로 유의하였다(p<0.001). 2. 일반적 특성에 따른 구강보건 실천 행태는 성별, 연령, 학력, 직업, 소득에서 통계적으로 유의하였다(p<0.001). 3. 주관적 구강건강 인지 특성에 따른 구강보건 지식과 구강보건 실천 행태에서는 공통적으로 구강건강의 중요성, 주관적 구강건강 상태, 구강건강 관심도에서 통계적으로 유의하였다(p<0.001). 4. 구강보건 지식과 구강보건 실천 행태의 관련 요인 회귀분석에서는 공통적으로 구강건강 관심도에서 통계적으로 유의하였으며(p<0.001) 서로 연관성이 있었다. 이상의 결과로 볼 때 구강보건 교육프로그램 개발과 구강보건교육 방법 연구 및 실시에 있어서 개인의 일반적 특성 및 주관적 구강건강 인지 특성이 충분히 고려될 때 실질적인 국민의 구강건강 증진을 위한 구강보건 실천력이 향상 될 수 있을 것으로 사료되었다.

• 농촌계획
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• 제24권2호
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.