• Review of Culture and Economy
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• v.21 no.3
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• pp.3-30
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• 2018

The purpose of this study is to investigate the effects of participation in cultural activities on happiness. The empirical results show that participation in cultural activities has a positive impact on individual happiness, because cultural activities cause entertainment and social contacts with people. Furthermore, the levels of income and education are analyzed by dividing them into high and low groups. Noteworthy is that the low-income and less-educated groups show lower participation in cultural activities than those in the high-income and well-educated groups, But the utility magnitude gained through cultural activities is higher. This implies that opportunity costs arising from financial and time constraints are greater in the low-income and less-educated groups than in the high-income and well-educated groups. Finally, for the low-income group, the marginal utility is reduced when spending on cultural activities exceeds certain levels, which means there exist a budget constraint for the low-income group.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.395-404
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• 2021

Emoticons used in personal messengers have already become a one of industry. In this study, we want to explore what motivations people use emoticons and how they affect to purchasing behavior. We first looked into which emoticon usage motivation influenced the attitude of emoticon purchase, and then analyzed the research model through PLS-based structural equation modeling. The result found that fashion and fun/habit factors significantly explain attitudes to emoticon purchase, and attitude, subjective norms, and perceived self-control affect to purchase intention and purchase intention predict purchase behavior. This study showed the factors affecting the purchase of emoticons through a validated model, and the results suggest what motivation factors should be included in the marketing phase and advertising.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.165-170
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• 2019

This study examined the meaning of employees' university-graduate school experiences for job conversion. For it, date was collected and analyzed by in-depth interview for 7 employees with university-graduate school experiences from Jun. to Doc. 2018. As a result, 3 great ranges and 8 sub-factors of the meaning of employees' university-graduate school experience for job conversion. were drawn. First is the change of value changing new view and recognition. Second is confidence improvement, motivation, and psychological change recovering interests and aptitudes. Third is changes of actual life that obtain pleasure of leaning, formation of personal network, and family supports. From the above results, employees' university-graduate school experience may let them challenge new works with confidence and be analyzed as appearance of identity finding the work suitable for their aptitude and living a subjective life.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.139-148
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• 2022

We attempted to determine how adolescents' general characteristics, appearance stress, and anxiety affect adolescents' body image distortion using data from the 16th Korea Youth Risk Behavior Survey. We confirmed Body image distortion in 38.2% of the subjects, and the results of underestimated body image in 19.9% and overestimation in 18.3%. Appearance stress and anxiety were found to have an effect in both underestimate and overestimate groups. We confirmed that demographic characteristics such as gender, economic level, and academic level influence different aspects in the underestimation and overestimation groups. Therefore, we suggested that comprehensive evaluation by subdividing the subjective perception of adolescents' weight into cases of overestimation and underestimation will be an important factor in determining mental health and weight control behavior in the future.

• The Research Journal of the Costume Culture
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• v.30 no.2
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• pp.262-280
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• 2022

The purpose of this study is to analyze the organic forms, expressions, and characteristics of Alexander McQueen's fashion design and to present various materials for understanding and utilizing this organic design style. The criteria for organic design expressions and characteristics were classified through a literature review, and the organic design characteristics of Alexander McQueen's fashion were then analyzed. The results are as follows: First, the morphological characteristics of nature's forms are used as objects in Alexander McQueen's fashions to represent organic characteristics. Second, abstraction through the application of organic forms means creating an abstract representation of the object being represented. Abstracting organic forms occurs by partially modifying the structural features of the human body to show characteristics or by visualizing these characteristics within the surface of the natural object. Third, continuity through the expression of the formation process of organisms is characteristic of the expression of the gradual growth of organisms; this reinterpretation is based on the concept that the internal elements of natural objects affect their external forms. Fourth, the structure of using natural materials, as well as regional and cultural characteristics, is shown in the designs through use of the physical characteristics of expressions and materials that use natural elements. Fifth, symbolism through subjective thinking implies that the element of nature that an object expresses is the element that appears in nature; this includes created organisms along with environmental factors. These characteristics are best demonstrated in fashion designs that express themselves through creativity.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.307-329
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• 2022

This study aimed to explore factors which can predict interpersonal tolerance and intolerance. Specifically, the study examined whether tolerance and intolerance would be explained by demographic variables, social desirability, empathy (cognitive empathy and affective empathy), fear of compassion for others, social trust, and zero-sum belief. Participants in the study were 445 adults (218 males and 227 females) who completed an online survey. Data were analyzed by using hierarchical regression analyses to control the effects of demographic variables and social desirability. The results indicated that tolerance was explained by gender, subjective socioeconomic status, social desirability, cognitive empathy, and social trust. In addition, intolerance was predicted by social desirability, fears of compassion for others, and zero-sum belief. It means that the constructs of tolerance and intolerance are distinct, and different factors predict tolerance and intolerance, respectively. Therefore, it would be necessary to develop realistic ways to promote tolerance and to prevent intolerance at the same time in order to achieve co-existence in a multicultural and diverse society.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.471-478
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• 2022

In a good class, the elements that make up the class are organically related as a system. Unilateral assessment without sufficient explanation or agreement on assessment criteria, subjective assessment that does not guarantee the reliability of the assessment process and decolonized evaluation separate from the learning process can be a threat to a good class or healthy learning ecosystem. This study analyzed the evaluation through rubric and its effects to solve problems related to educational evaluation. 'Rubrick' is a descriptive evaluation tool that details the criteria for evaluating performance tasks based on class goals and the quality of performance in several stages. The rubric applied for movie literacy evaluation is 'analytical rubric'. It covers literacy to understand movies, movie making literacy and movie utilization literacy. For rubric, learners recognized it as a valid and very useful learning reflection tool.

• Korean Journal of Culture and Social Issue
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• v.21 no.2
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• pp.159-176
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• 2015

This study was conducted to revalidate CQS and to examine the factors influencing cultural intelligence among Korean students studying abroad. 143 Korean students in USA and Canada were participated in the survey. Confirmatory factor analysis identified a model with four factors and CQS has negative correlation with acculturation stress and academic stress but positive correlation with subjective wellbeing. This findings suggest that CQS is a reliable and valid scale. Hierarchical regression analyses confirmed that personality is more significant predictor than cultural experiences for CQS. Discussion focuses on the importance of the findings, limitations and future directions.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.152-161
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• 2023

Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

• Journal of the Korean Society of Food Culture
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• v.25 no.2
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• pp.117-125
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• 2010

We surveyed 821 children (ages 12-15 y) in Daejeon city and Cunngcheong province, Korea for their use of vitamin mineral supplements (VMS), either over-the-counter drugs and/or health functional foods (HFF). We also considered the significant variables of VMS use, including demographic characteristics, health-related variables, eating habits and nutritional beliefs of VMS by subjects. The frequency of VMS use was 24.8% and, in comparison to counterparts, it was higher in subjects attending middle school (p<0.001), in those living in a large city (p<0.001), in those with a high monthly family income (p<0.05), and in those with high concerns about school performance by parents (p<0.01). Selfhealth concerns by subjects (p<0.05) and concerns about health of offspring by parents (p<0.01) were higher in users than in nonusers. Eating habits of subjects did not affect the use of VMS. Users had a more positive view concerning the potential health benefits of VMS than did nonusers (p<0.05). Most users took VMS when they were healthy (78.9%) and expected 'disease prevention and health maintenance' (44.6%). However, most users did not feel any special effects from VMS use (58.8%), and they got their information on VMS through family and relatives (53.9%). Users of VMS preferred vitamin C supplements (44.2%) and Ca-supplements (56.9%). Therefore, the results show that VMS use is widely spread among the subjects, and that use of VMS is influenced by multiple variables and subjective criteria. Therefore, practical guidelines on VMS use for children's health and growth should be given through nutritional education.