• 제목/요약/키워드: Study in Korea

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A Comparative Study on the Clothing Involvement, Price and Discount Influence of Consumer Satisfaction between Korea and the United States (패션제품 구매에 있어서 한국과 미국 소비자의 의복관여, 구매가격, 할인구매 특성이 만족에 미치는 영향 비교)

  • Park, Soo-Kyeong;Lim, Sook-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • 제13권1호
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    • pp.1-10
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    • 2011
  • The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of consumer involvement, product price and discount. The data were collected through a survey based on three stages: two pre-tests and a main survey conducted in the U.S and Korea. A total of 520 participants from each country were used. The results of this study are as follows. First, clothing involvement, price and discount had no difference, but there was relationship on discount rate between countries. In addition, there were gender differences in involvement between the countries, and Korea showed a significant relationship in price discount. In general, the involvement of both American and Korean students was high and women had higher involvement than men indicating that women showed more interest in clothing than men. The discount rate was higher in the U.S and had a wider range of discount than Korea. Second, consumer involvement and price discount affected the satisfaction of Korean students whereas only involvement affected the satisfaction of American students. This study will extend understanding of consumer satisfaction between Korea and the United States. With the results of this study, apparel marketers will be able to understand how consumer involvement, price and discount may influence consumer satisfaction and develop effective marketing strategies for their profit.

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Brand Equity Comparison of Local and International Fast Food Operations between Korea and the Philippines

  • Baek Seung-Hee;Ham Sunny;Yang Il-Sun
    • Journal of Community Nutrition
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    • 제8권2호
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    • pp.96-101
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    • 2006
  • This study compares brand equity of the fast food industry between Korea and the Philippines. This comparison is conducted by measuring a price premium that the college students in both countries would pay for hamburgers. Three popular fast food chains in each country, Lotteria, McDonalds', and Burger King in Korea and Jollibee, McDonalds', and Burger King in the Philippines, were chosen for the study. Utilizing a brand-based comparative approach, the findings of the study indicated that Burger King showed the highest brand equity for the premium brand image in both countries, whereas both local brands had a lower brand equity compared to international brands. The results of the study provide useful information for international and local brand managers that wish to establish strategies for a brand image, as well as to manage brand equity effectively. (J Community Nutrition 8(2): 96-101, 2006)

An Analysis of Preceding-Research on Science-Teacher and Science-Teacher Education in Korea and America (과학교사에 관한 선행연구 분석)

  • Hong, Sung-Il;Woo, Jong-Ok;Jeong, Jin-Woo
    • Journal of The Korean Association For Science Education
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    • 제15권3호
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    • pp.241-249
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    • 1995
  • There were many studies on the science teacher. Also, there were many researches on the science teacher education. What seems to be needed is more analysis and synthesis of these results. In this study, the results of preceding-research were analyzed and categorized. The study subjects were preceding-researches published on the 'Journal of the Korean Association for Research in Science Education' and the 'Science Education' of America. The results of this study were as follows : The trend of research on science teacher and teacher education became more various and diverse. The domain of research were categorized in three : (1) Teacher Character(of Cognitive and Affective), (2) Teacher Education(of in-service and pre-service ), (3) Professional Practice (of Teaching). The implication of this study was that it was more necessary to investigate on the teacher's teaching strategies.

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Preliminary Study on the Influence of Culture Differences between the Europe and Korea on the Negotiation Outcomes (유럽과 한국의 문화 차이가 협상성과에 미치는 영향에 관한 서설적 연구)

  • Hyun-Hyeok Park;Myong-Sop Pak
    • Korea Trade Review
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    • 제46권2호
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    • pp.229-243
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    • 2021
  • This study aims to establish a research model to see how cultural differences affect negotiation outcomes. People from different countries tend to communicate in slightly different ways. So Recognizing the cultural differences in global businesses is an important preparation process and strategy. If such preparations are not made before doing business with companies in other cultures, many conflicts could arise in the negotiation process and even the negotiations could break down. Therefore, it is important to recognize cultural differences and establish appropriate strategies in international negotiations, and it is necessary to take a look at the factors that affect them one by one. For the purpose of this study, Cultural differences based on Edward Hall's context theory and Personal characteristics were set as moderator variables. and The EU countries(low context cultures) and the Korea(high context cultures) were sampled to study the effects of Negotiation strategy(Problem-Solving Approach).

Research Trends of Fashion Field among Chinese Students in Korea - Focused on Graduate Degree Thesis - (재한 중국인 유학생의 패션 분야 연구 동향 - 대학원 학위논문을 중심으로 -)

  • Wei, Fei;Park, Eun Kyung
    • Journal of the Korean Society of Costume
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    • 제66권1호
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    • pp.58-72
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    • 2016
  • Since the mid 2000s, a large number of Chinese students have come to Korea to study. This study investigates the research trends of Chinese students studying in the fashion field in Korea. For this study, a total of 235 graduate degree theses on fashion written by Chinese students in Korea (from 1992 to 2014) were collected through the RISS website. Various keywords were used to find the theses, including fashion, clothing and costume. Factors used in the analysis of these theses were the number of theses per year, major of the student, research trend of specific areas and research target area. The results are as follows: Most of the theses were written by Fashion/Clothing majors (141 theses/60% of the total), while other majors - such as Business Administration, International Trade, Economics, Journalism/Broadcasting, and Movie Entertainment - made up the rest (94/40%). The theses researched in the study were focused on a specific field in fashion. Fashion Marketing/Socio-Psychology of Clothing was the most popular field (113/48.1%), and Fashion Design/Aesthetics came in second (87/37.0%). Other topics, such as Costume History, Clothing Construction/Textile Science, Costume Culture, followed. Chinese student's research target area was very limited, with Chinese Study being the most popular area, and Korean and Chinese Comparative Study coming in second.

The Coastal Geomorphology in General of Korea - Research Trends and Issues - (한국의 지형학 연구 - 해안지형 일반 -)

  • Kim, Sung Hwan
    • Journal of The Geomorphological Association of Korea
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    • 제19권1호
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    • pp.1-15
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    • 2012
  • The purpose of this study is to review research trends and issues of coastal geomorphology in general of Korea, which is divided into two periods; the former and later periods of 1990s when The Korean Geomorphological Society was established. In this study, coastal geomorphology in general refers to the landforms except tidal flats and coastal terraces. The descriptive statistics of research papers published in 5 major geography journals since 1990s were computed and these papers were classified according to their main subjects. The methodology for coastal landform study was analyzed by sub-fields of landform change and sediment analysis. The study of coastal geomorphology in Korea started from around 1970s and has progressed significantly in terms of the scope and the number of papers published since 1990s. There is few paper published in 1990s on coastal geomorphology in general, but so many research has achieved and came to be the major part of coastal geomorphology study since 2000s. Further methodology is necessary for morphodynamics study in the future.

Case Study on Current State of Distribution of Overseas New Sport

  • MOON, Bo Ra;KIM, Hae Yu;KIM, Chang Won;SEO, Won Jae
    • Journal of Sport and Applied Science
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    • 제5권2호
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    • pp.23-29
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    • 2021
  • Purpose: The purpose of the study is to review the current states of new sports imported from foreign countries and to discuss strategic insights for promoting new sports which has been invented in Korea. Research design, data, and methodology: This study employed the qualitative approach, in which reviewed a related literature. First, the study selected flying disc, sports stacking, and T-ball as sample cases. This is because these new sports were recognized the prominent sports frequently played in physical education classes in Korea. Second, the study reviewed prior studies in the field of distribution and marketing in order to determine the criteria of analysis and variables that frequently examined in distribution and marketing studies. Finally, the study confirmed such terminologies as research variables including new sport name, organization name, background of the invented sports, distributional channel, promotional activities and so forth. To collect data, the study search literature via academic search engine including DBpia, KISS, RISS, ScienceDirect, SAGE Journals, SpringerLink, and Taylor & Francis. Results: It was found that all of the imported new sports organized association and its nationwide branches to deliver their sprots to local schools and recreational markets. second, they targeted schools and sought to broaden their markets to recreational communities. Conclusions: In order to promote new sport invented in Korea, associations need to be systematically organized and mission should be clearly stated. In addition, creative methods for promotion need to be developed. Future directions were discussed.

A Study on the Library Cooperation between South and North for the Unified Korea (통일 한국을 대비한 남북한 도서관교류협력에 관한 연구)

  • Park, Mihyang
    • Journal of the Korean Society for information Management
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    • 제34권1호
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    • pp.317-340
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    • 2017
  • Non-ideological information exchange and cooperation based on the scholarly and cultural fields would be the most effective project of south and north Korea for gaining the national homogeneity and trust in the long-term perspective. In this context, this study researched the measures on cultural exchange and cooperation between south and north through national libraries for the unified Korea. Related with that issue, this study analyzed function and limitation of national library in north Korea and evaluated library cooperation between south and north Korea in the frame of cultural cooperation project. So, this study suggested the stepwise model of the library cooperation between south and north based on the five practical measures including the cooperation governance system.

A Study on Estimation of Rainfall Erosivity in RUSLE (RUSLE의 강우침식도 추정에 관한 연구)

  • Lee, Joon-Hak;Jung, Young-Hun;Heo, Jun-Haeng
    • Proceedings of the Korea Water Resources Association Conference
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    • 한국수자원학회 2008년도 학술발표회 논문집
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    • pp.1324-1328
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    • 2008
  • RUSLE(Revised Universal Soil Loss Equation) is one of empirical models for estimating the soil loss effectively, when there is no measured data from the study areas. It has been researching into application and estimation of the RUSLE parameters in Korea. As one of the RUSLE parameters, the rainfall-runoff erosivity factor R, is closely connected hydrologic characteristics of the study areas. It requires a continuous record of rainfall measurement at a minute time step for each storm to calculate an accurate R factor by the RUSLE methodology and it takes a lot of time to analyze it. For the more simplified and reasonable estimation of the rainfall erosivity, this study researched for correlation between the rainfall erosivity and mean annual precipitation used 122 data from the existing studies in Korea. Considering hydrologic homogeneity, new regression equations are presented and compared with other annual erosive empirical index for the test of application. As the results, the study presents the isoerodent map at 59 sites in Korea, using annual rainfall data by the Korea Meteorological Administration from 1978 to 2007.

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A Theoretical Construction for the Cultural-Political Study on the Place Names in Korea (한국 지명의 문화정치적 연구를 위한 이론의 구성)

  • Kim, Sun-Bae;Ryu, Je-Hun
    • Journal of the Korean Geographical Society
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    • 제43권4호
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    • pp.599-619
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    • 2008
  • Korean peninsula has a long history and a geopolitical location as a buffer tone, which has provided the conditions for cultural dynamism and diversity across space and time. The changing processes of place names in Korea is considered to be better suited to the study on cultural politics that is interested in the culture wars over the meaning of culture among different social subjects. In order to ensure the legitimacy of cultural politics for the study of place names in Korea, this study attempts to make a theoretical construction based on the concepts of place identity, territorial contestation, and the politics of scale. Cultural and linguistic theories to be best applied to the study of place names in Korea are the theories on Angehm's and Castells' identity, $P{\hat{e}}cheux's$ identification, Hall's decoding, and Voloshinov's ideological sign. Power relations involved in the inclusion and exclusion are necessarily concerned with the process of constructing a place identity or territorial identity by means of a place name, which represents identity and ideology of a social subject. In the examination of this process, it is necessary to take the elements of identity, ideology and power relations into consideration. In this study, therefore, the politics of scale is experimented for its applicability in the study of place name in Korea, which is expected to accommodate concepts of boundary, territory, territoriality and territorialization. In the end, it is suggested in this study that a series of basic and interdisciplinary studies on the cultural politics of place names in a range of area should be undertaken along with the enough theoretical knowledge of cultural politics.