• 유통과학연구
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• 제16권11호
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• pp.57-64
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• 2018

Purpose - As the importance of salesperson attitudes and behaviors enhancing customer perception and loyalty have increased, many retail companies put emphasis on internal marketing activities. The issue also has captured the interest of academics, but most of the previous research tends to be limited to investigating antecedents of salesperson job satisfaction and commitment. Based on the consumer-brand relationship concepts, this study aims to examine the effects of the salesperson-brand relationships on customers' service evaluation and store loyalty. Research design, data, and methodology - In a structural equation model, it is hypothesized that salesperson brand identification influences salespersons' brand trust and affect, which are the two dimensions of consumer-brand relationships. Salespersons' brand trust and affect are expected to increase salespersons' customer orientation, which in turn influences customers' service evaluations and store loyalty. To test this hypotheses a set of data collected from department stores in Seoul is utilized. Results - First, it was found that salesperson brand identification is a significant antecedent to salespersons' brand trust and affects, the two dimensions of salesperson brand relationships. Second, salespersons' brand trust and affect were found to enhance salespersons' customer-oriented behaviors. Third, salespersons' customer orientation showed a significant effect on customers' service evaluation. When a salesperson makes more effort to provide useful information for fulfilling customer needs, customers evaluate the salesperson's service more positively. Finally, customers' service evaluation had a positive impact on customers' store loyalty. Conclusions - This study provides significant academic and practical implications. First, based on the theory of consumer-brand relationships, the concept of salesperson-brand relationships was introduced and found to be an effective motivator of salespersons' customer oriented attitudes and behaviors. Therefore, the two dimensions of brand relationships, brand trust and affect, should be considered as the critical factors both in developing theoretical research and improving long-term company performance. Also, internal marketing activities should focus on maximizing employees' brand identification. That is, retail companies need to put emphasis on sharing their brand values and personality with internal customers to strengthen the brand relationships with salespersons and to enhance customer responses.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2006년도 정기 학술대회 논문집
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• pp.675-680
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• 2006

This paper deals with the flexural free vibrations of strip foundations. Based on dynamic equilibrium equations of a beam element resting on Winkler foundation, differential equations governing free vibration of strip foundation are derived, in which effects of rotatory inertia and shear deformation are included. For obtaining the natural frequencies, differential equations are solved by numerical methods. As the numerical results, relationships between natural frequencies and various strip parameters are obtained and presented in Tables and Figures.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 1991년도 봄 학술발표회 논문집
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• pp.3-7
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• 1991

Considering the relatively large amount of stable flexural teat results available for steel fiber reinforced concrete (SFRC) and their dependency on the constitutive behavior of the material, a technique called “System Identification” is used for interpretating the flexural test data in order to obtain basic information on the tensile constitutive behavior of steel fiber reinforced concrete. “System Identification” was successful in obtaining optimum sets of parameters which provide satisfactory matches between the measured and predicted flexural load-deflection relationships.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 1998년도 가을 학술발표회 논문집
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• pp.201-207
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• 1998

In this study, a geometric nonlinear analysis formulation for spatial frames is developed using the 3D stability functions. For the formulation, the relationships of local and global coordinate systems in force, deformation, and the initial and current configurations of a frame are derived. The force-deformation relationship in global coordinate system is derived as well. The developed formulation is verified in each derivation by reducing the derived equations into 2D equations. The gradual plastification of connections and critical sections can be implemented effectively to this formulation for the complete second order inelastic advanced analysis of spatial frames.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 1998년도 봄 학술발표회 논문집
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• pp.335-340
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• 1998

The apparently different physical problems of lateral vibration and elastic stability of a linear member are limiting cases of a single phenomenon, the more general expression being the mode of vibration with end thrust. For a single-span beam-column, it is generally known that the square of the frequency of lateral vibration is approximately linearly related to compressive axial force. In this paper the relationship between the frequency and axial force of multi-span compression members is investigated by means of the finite element method.

• 품질경영학회지
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• 제40권4호
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• pp.599-614
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• 2012

Purpose: We measure service quality based on service process, and examine relationships among product quality, product and service loyalty. Methods: We develop a construct to evaluate process based service quality. We collect data from customers of auto maintenance centers to measure perceived product quality, service and product quality. We test relationships between constructs using structural equation model and regression analysis. Results: Relationships among perceived-product quality, service quality, service loyalty, and product loyalty are all significant. Conclusion: Perceived-product quality has a indirect impact through service quality and loyalty in addition to a direct impact on product loyalty.

• 한국조리학회지
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• 제20권5호
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• pp.111-118
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• 2014

This study sought to describe the relationships among physical environment, self-congruity, positive emotion, and revisit intentions in the coffeehouse setting. This study adopted second-order factor of physical environment in a structural equation model, imploying trend(fashion), cleanliness, reliability, spatial, convenience, and appropriacy as the second-order factors. The conceptual model in this study used responses from 338 college students who visited coffeehouse at least once in the past month. The proposed relationships were analyzed using SPSS 20.0 and AMOS 6.0. The results of data analysis indicated that the six secondorder factors of physical environment significantly affected coffeehouse visitor's self-congruity and positive emotion, and self-congruity as well as positive emotion significantly influenced revisit intentions. Further discussion and theoretical/practical implications of the findings along with directions for future studies are provided. In essence, the findings highlight significant role of coffeehouse's physical environment toward self-congruity and positive emotion in the formation of customer's revisit intentions in the coffeehouse context.

• 한국경영과학회지
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• 제31권4호
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• pp.13-33
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• 2006

Using structural equation modeling, this study empirically examined the causal relationships among the level of advanced manufacturing technology (AMT), facilitation of alignment, the degree of strategic alignment of management eccounting Information systems (MAIS), and the improvement of production performance. The causal relationships between MAIS strategic alignment and information characteristics of MAIS were also investigated. The results showed that the level of AMT has a significant and positive impact on alignment facilitation. A significant causal relationship between alignment facilitation and MAIS strategic alignment was also found. It was shown that under high degrees of MAIS strategic alignment, MAIS must provide broad-scope and integrated types of Information. The causal relation-ships between MAIS strategic alignment and organizational performance were significant and positive. Thus, it is concluded that under high levels of AMT, a high degree of MAIS strategic alignment positively contributes to the improvement of production performance.

• Safety and Health at Work
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• 제11권4호
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• pp.443-449
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• 2020

Background: The study tries to show the effect of Occupational Health and Safety (OHS) legislation implemented via plan-do-check-act methodology on accident and sickness absenteeism. Methods: The data for the study gathered via a questionnaire from a large-sized organization operates in production and maintenance of passenger coaches in February-March 2019 in Turkey. The data analyzed via structural equation model analysis. Results: The results showed that there are statistically meaningful relationships between OHS protective measures, training and informing of employees, and employee participation and accident and sickness absenteeism. In addition, a meaningful relationship between internal control and accident and sickness absenteeism was determined. Statistically meaningful relationships between emergency measures, and health surveillance and internal control, and accident and sickness absenteeism could not be determined. Conclusion: It is concluded that the actions implemented by organizations to reduce absenteeism should be as per OHS legislation.

• 한국학교수학회논문집
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• 제13권2호
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• pp.205-224
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• 2010

본 연구에서는 창의적 문제해결력 증진에 영향을 미치는 주요 변인으로 규명된 메타인지와 몰입(flow)이 수학 창의적 문제해결력과 어떠한 구조적 관계를 가지고 있는지를 조사하였다. 이를 위해 중학교 2학년 일반아 196명을 대상으로 수학 창의적 문제해결력 검사(MCPSAT)를 실시하고, 메타인지 검사와 몰입 검사를 통해 문제해결 과정에서의 학생들의 인지적 정의적 상태를 측정하였다. 그리고 상관분석을 통해 세변인 간의 관련성을 살펴보았으며, 구조방정식 모형을 통해 세 변인 간의 구조적 관계와 메타인지와 수학 창의적 문제해결력 간의 관계에서 몰입의 매개효과를 검증하였다. 연구 결과에 따르면, 메타인지는 수학 창의적 문제해결력에 직접적인 영향을 미치지 않으며, 몰입이라는 매개변인을 통해 수학 창의적 문제해결력에 영향을 미치고 있었다. 세부적으로 살펴보면 메타인지가 수학 창의적 문제해결력의 측정변수 중에서 유창성과 독창성에 영향을 미치지 못한 반면에 융통성에는 직접적인 영향을 주고 있음을 알 수 있었다. 특히 메타인지가 융통성에 주는 직접적 영향보다는 몰입을 매개로한 간접효과가 훨씬 크게 나타났다. 본 연구 결과를 통해 학생들의 높은 메타인지 능력은 문제해결과정에서의 몰입도를 높여주게 되고, 이러한 몰입상태에서의 문제해결은 학생들의 수학 창의적 문제해결력 증진에 영향을 미친다는 사실을 알 수 있었다.