• 경영과학
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• 제10권1호
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• pp.41-58
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• 1993

This research analyzes the level of technological growth in Korean telecommunication industry and suggests a technology development strategy. Comparative analysis of technological growth with the advanced countries was performed based on a new technology classification scheme. Technology indices were calculated by applying Analytical Hierarchy Process(AHP). The result of the AHP was put into forecasting models to have a glimse of future growth pattern and to suggest a long-term development strategy for telecommunication technology.

• 기술혁신연구
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• 제22권1호
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• pp.23-58
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• 2014

본 연구는 규모가 작고 역동적인 벤처기업의 성장에 영향을 줄 수 있는 요인들 중에서 기업의 전략적 행동이나 경영자의 경영 역량과 관련된 제품 전략과 CEO(최고경영자) 특성의 효과를 실증적으로 분석하였다. 벤처기업의 표본을 이용하여 FGLS 추정법에 기반한 회귀분석의 결과에 따르면, 제품 전략과 CEO 특성은 기업 성장에 유의한 영향을 주며 추가적인 설명력을 가진다. 일반적으로 제품의 다양화와 마케팅을 강조할수록, 변화혁신을 완화할수록 성장률이 높았다. 그리고 CEO가 경영지배력을 가진 창업자가 아니거나, 현재 사업관련 분야에서 실무경험이 많을수록 성장률이 높았다. 또한, 연구개발 위주 업무경력보다 일반경영 중심의 업무경력을 가진 CEO가 관리하는 기업이 성장률이 더 높았다. 제품 전략과 CEO 특성이 벤처기업의 성장에 미치는 이런 효과들은 조직수명주기 단계에 따라서 달라졌다. 창업기 및 초기 성장기에 있는 기업에서 제품의 마케팅 강조 전략과 CEO의 일반경영 중심 업무경력이 기업 성장에 미치는 긍정적 효과가 상대적으로 강화된 반면, 성숙기 및 정체기에 있는 기업에서 이런 제품 전략과 CEO 특성이 기업 성장에 미치는 효과가 부정적이거나 유의하지 않았다.

• 한국정보시스템학회지:정보시스템연구
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• 제24권4호
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• pp.61-81
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• 2015

Purpose Seoul Digital Industrial Complex has remarkably grown both quantitatively and qualitatively in short period of time since it started restructuring project in 1997. It's also not few that there were various challenges and difficulties in this industrial complex due to fast growth in short-term, such as the deficient amenities, noncooperation among the related organizations. Now, it's time to overcome these challenges and difficulties to establish new strategy for the sustainable growth and development of this Industrial Complex. Methodology There are some previous researches but almost none of them considered the priority order of the development strategy having reflected the needs of industrial complex in point of customer. In this regard, this study suggests the development strategy of Seoul Digital Industrial Complex by supplementing the limits of proceeding researches and using the combined SWOT/AHP analysis theory. Findings Based on the final analysis result of survey by combined SWOT/AHP method, this study suggests the priority order of 4 development strategies for Seoul Digital Industrial Complex, such as SO strategy, ST strategy, WO strategy and WT strategy.

• The International Journal of Costume Culture
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• 제7권2호
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• pp.123-134
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• 2004

This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.

• 대한안전경영과학회지
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• 제7권2호
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• pp.107-121
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• 2005

The growth and survival of a enterprise depend upon its proper strategic capability against the rapid change in environment. The enterprise that well accommodates the changing environment and properly uses the resources will continue its growth. The problems in accommodating business environment are how to focus the limited manufacturing strategy on certain point. The manufacturing innovation program receives a large effect in the manufacturing strategy. Consequently it follows the degree with manufacturing innovation program agrees with the manufacturing strategy determine the maximization of the manufacturing and management performance.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.233-236
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• 2001

This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

• 한국사회정책
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• 제25권2호
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• pp.243-280
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• 2018

본 논문은 문재인 정부의 핵심 국정운영 전략으로 '알려진' 소득수도성장과 관련된 논의를 한국 복지체제의 관점에서 검토했다. 소득주도성장 전략에 대한 다양한 논점들을 제시했지만 소득주도성장 전략은 1980년대 이래 공급중심의 성장전략이 장기침체를 유발하고, 불평등을 심화시켰다는 점을 고려하면 수요측면을 강조한 시의 적절한 대안 담론으로 보인다. 특히 소득주도성장 전략은 한국 복지체제의 관점에서 사회지출이 인적자본을 향상시켜 성장에 기여한다는 사회투자전략의 협소한 공급측면의 논리와 사회지출을 안정화 장치로 접근했던 전통적 접근을 넘어 생산과 소비를 선순환시키는 중요한 성장 동력으로 위치시켰다는 점이 중요하다. 하지만 본 논문은 단순히 임금을 높이고, 사회지출을 늘린다고 해서 총수요가 증가하고 투자와 생산이 증가해 경제가 성장하는 것은 아니라는 것을 확인했다. 더욱이 경험적 연구에 따르면 대외부문과 부채를 분석에 포함할 경우 한국 성장체제의 임금주도성은 약해지는 것으로 나타났다. 이러한 이유로 본 연구는 실질임금의 증가와 사회지출 증가가 경제성장과 선순환하기 위해서는 정부의 정교한 정책개입이 필요하다는 결론을 내렸다.

• Strategy21
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• 통권44호
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• pp.28-53
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• 2018

The U.S. has recently developed Free and Open Indo-Pacific strategy and Distributed Lethality strategy based on a common perception that they are responding to China's threats. In the future, it is anticipated the following. Strengthen cooperation of the U.S.-India-Vietnam navy, Maximizing the combined combat power between the U.S. and regional navies, Improving its ability to restore damage control, Economic cooperation between the Pacific and Indian countries. The meanings given to the Korean navy are as follows. First, South Korea should pursue cooperation with the Indian Navy, which will grow into a regional balance on China's growth. The growth of the Indian navy is expected to increase cooperation with other Pacific countries. The government should seek ways to promote cooperation with india navy in various fields. Secondly, it is a joint drill between the U.S. Navy and the Korean Navy. Recently, the Korea-U.S. joint drill has not been conducted and many changes are expected to be made regarding the implementation of the joint drill in the future. Therefore, it is necessary to respond to possible changes in the naval relationship between Korea navy and the U.S. navy Also, due to distributed lethality strategy, preparations for operations and training with U.S.navy will be necessary. Lastly, it should contribute to cooperation among regional countries in preparation for maritime territorial disputes. The growth of the Chinese navy and the territorial disputes in the East and South China sea has raised the possibility of accidental military clashes at sea. Therefore, the government should make efforts to create multilateral security cooperation systems that can continue to promote the prevention of armed conflict.

• 산업진흥연구
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• 제6권4호
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• pp.11-21
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• 2021

본 연구는 콘텐츠 산업 대표 기업인 CJ E&M를 대상으로 기업 성장성 요인을 분석하고자 하였다. 먼저 CJ E&M 성장 동력을 분석하고자 마이클 포터의 다이아몬드 모델을 활용하여 핵심요인을 검토하였으며, 이후 4P 모델을 기준하여 향후 기업 성장을 도모할 수 있는 방향을 제시하고자 하였다. 연구결과, 기업 성장요인으로는 생산조건 측면에 다양한 장르에 기준한 미디어 콘텐츠와 스타급 인재 영입을 제시할 수 있으며, 수요조건 측면에서는 중국시장 수요조건을 충족 시켜왔다. 또한 관련 산업 측면에 K-Culture를 겨냥한 한류 산업을 뽑을 수 있으며 경영 여건 즉 전략, 구조, 경쟁 측면에 '투 트랙 전략인 글로벌·글로컬 전략, 미디어 커머스 전략이 유효하였다. 향후 발전 방향을 제시해 보면, 계열사 협업체계에 기초한 다양한 제품, 가격 측면에서 넷플릭스를 벤치마킹한 티빙을 제시하고자 하며, 유통경로 측면에서는 OTT 플랫폼의 글로벌 확장과 촉진 측면에서는 틱톡 플랫폼을 활용한 챌린지 마케팅을 활성화 시켜나갈 필요성이 있다.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2000년도 제17회 하계학술발표회 논문집
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• pp.175-209
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• 2000

The performance of US economy in the last cecade is considered to be driven by the IT investment. However, the causal relationship has not been conclsive between IT investment and economic performance, which makes a decision in IT investment tricky. IT as a growth strategy is critical to the developing countries which experienced resource constraint. In case IT acts as a driving force in the new technology paradigm, the less investment in IT will continue to which the growth gap between countries. When IT dose not make a significant contribution to growth, heavy investment in IT means misallocations of resources. Therfore a decision on IT investment has critical implication in terms of growth strategy. Based on a growth accounting nethod, the current study is to analyse the contribution of IT