• Title/Summary/Keyword: Strategic Success Factors

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전자상거래로부터 전략적 우위를 확보하기 위한 요인 탐색에 관한 연구 (A Study Exploring Factors for Strategic Advantage from Electronic Commerce)

  • 박관희
    • 한국정보시스템학회지:정보시스템연구
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    • 제12권2호
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    • pp.91-107
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    • 2003
  • As EC replaces traditional market methods in many places, the market size of EC is greatly expanding year by year according to some researchers. Even though several researchers have proposed several success factors for the success of EC, there are many differences among these factors. The main purpose of this research is to improve the original research works of Lederer et al.(2001) which might have some more modification works. This study modified and added several success factors based on the original research works of Lederer et al.(2001). This modified research works have been tested by using SPSS and Lisrel statical packages. The results of this study shows some improvements against the of original works of Lederer et al.(1991).

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A Study on the Performances of Strategic Alliance in Liner Shipping

  • Kim, Hyun-Duk;Ahn, Ki-Myoung;Lee, Sung-Yhun
    • 한국항해항만학회지
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    • 제30권7호
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    • pp.579-583
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    • 2006
  • The purpose of this paper is to study a relationship between alliance success factors and performances of strategic alliance. In order to achieve the purpose of this research, factor analysis, reliability and validity and regression method are used. In conclusion, alliance success factors can be divided as mutual complementarity and information sharing factor, sharing and mutual agreement of vision and goal factor, performance management factor and culture and organization factor. According to regression results, all of four factors affects significantly dependent variables. Among them, mutual complementarity and information sharing mostly affects each dependent variable.

Fuzzy AHP Approach to TQM Strategy Evaluation

  • Tseng, Ming-Lang;Lin, Yuan-Hsu;Chiu, Anthony SF;Chen, Chia Yi
    • Industrial Engineering and Management Systems
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    • 제7권1호
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    • pp.34-43
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    • 2008
  • In recent years, many electronics producing firms have looked upon total quality management (TQM) strategy as a means by which they could maintain competitive advantage. This empirical research evaluates TQM strategic factors in order to determine the critical success factors in environmental uncertainty. Fuzzy analytic hierarchy process (FAHP) is the proposed research methodology to discuss and tackle the different decision criteria like effective leadership, people management, customer focus, strategic plan and process management, being involved in identifying the TQM strategic critical success factors with uncertainty. The result shows that effective leadership is the most critical success factor in TQM strategy.

간호사가 인지하는 병원 간호조직의 핵심성공요인 (The Critical Success Factors of Nursing Organizations Perceived by Nurses in a Hospital)

  • 강경화
    • 간호행정학회지
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    • 제10권3호
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    • pp.365-373
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    • 2004
  • Purpose: This study was designed to describe the Critical Success Factors (CSF) of nursing organization perceived by hospital nurses. Method: Data was collected from 12 nurses who were working in the university affiliated medical center in Seoul using interview. To analyze data, content analysis was done. Results: The Critical Success Factors (CSF) of nursing organizations perceived by hospital nurses was classified into 5 categories. The 5 categories (the expectation of nurses' clients, The awareness economic value that nurses perform work, efficient nurses' work process, attractive nurses' work conditions, nurses' grow into professional) include 21 themes and 53 significant statements. Conclusions: The result of this study may be helpful in the strategic performance management of nursing organizations.

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전략적 제휴에 부정적인 영향을 미치는 요인에 관한 연구 - 정기선사를 중심으로 - (A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping -)

  • 김동열
    • 한국항만경제학회지
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    • 제27권3호
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    • pp.247-272
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    • 2011
  • 정기선사들간의 전략적 제휴는 10,000TEU가 넘는 선박의 투입과 발주로 물동량 확보 및 비용부담의 최소화와 대고객 서비스의 향상 및 이윤확보와 안정적인 경영을 위하여 점차 다양하고 활발하게 진행될 것이다. 그 동안 많은 선행연구들이 전략적 제휴의 성공요인이나 동기 또는 성공적인 제휴를 위한 파트너 선정 등에 대한 것이었다. 그러나 전략적 제휴의 70% 이상이 실패하고 있다. 전략적 제휴의 실패가 성공보다 많기 때문에, 전략적 제휴에 부정적인 영향을 주는 변수들을 측정하여, 변해가는 해운시장 환경에 적응해야 한다. 전략적 제휴에 부정적인 영향을 주는 요인들을 개선하기 위하여 파트너간 신뢰성 향상에 노력해야 하고, 계약의 애매한 문구를 제거하여 분쟁을 억제해야 한다. 또한 전략적 제휴를 이끌어가는 구성원의 만족이 증가하도록 하여 제휴가 성공적이 되도록 하고, 제휴 파트너들의 외부관계로 발생하는 제휴의 복잡성을 최소화 시켜야 제휴를 성공적으로 이끌 수 있다.

국제촉진수단으로서의 무역전시회(Trade Show)의 효과성 및 전략적 활용방안 연구 (A Study on the Effectiveness and Strategic Management of Trade Show As a International Promotion Method)

  • 서민교;이창현
    • 통상정보연구
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    • 제8권1호
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    • pp.305-323
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    • 2006
  • Though trade shows have emerged as an increasingly significant component in companies' international promotional tools, little research has examined this activity and previous findings on this theme are few and mostly foreign. With the trade show costs rising, exhibitors are forced to exert more effort to their trade show success. This research studies the effectiveness of trade show as a international promotion method and suggests strategic management program to enhance trade show performance such as image-building, sales-related, information-gathering, and relationship-improvement. Our suggestions are as follows: (1) Marketing executives should make a plan for trade show management and set their trade show objectives before trade show opens. (2) Companies should reinforce pre-show promotion and booth staff training. (3) After trade shows close, it should measure their trade show performance. These are key success factors for companies to enhance their trade show performance. By implementing these success factors effectively, exhibitors can have better performance of trade show.

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CRM 성과에 영향을 미치는 요인에 관한 실증적 연구 : '고객자산가치관리역량' 매개효과 중심으로 (A Study on the Factors Affecting the Customer Equity Value Management and CRM Capability)

  • 조문제;정윤
    • Asia pacific journal of information systems
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    • 제16권4호
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    • pp.71-101
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    • 2006
  • Modern companies have heavily invested in developing CRM systems without explicitly knowing how the systems improve customer relationship management. Many researchers have attempted to find the factors that contribute to the success of CRM systems. However, most research have investigated the direct relationships between CRM success factors and system success without explaining how the factors contribute to the system success. It seems to be logical to think that success factors enhance the customer equity value management (CEVM) capability of the firms and then these capabilities are the foundation for the success of systems. In this study, we developed a CRM success model that includes CEVM capability as a mediating variable. The research followed the following steps: (1) CRM success factors that have theoretical relationship with CEVM capability are identified and categorized, (2) the theoretical relationship between CEVM capability and CRM performance is established in the perspective of strategic CRM, and (3) the research model is tested with the survey data collected from Korean firms.

가상기업의 성과요인에 관한 연구 (A Study on the Influence Factors for Virtual Enterprise)

  • 박경혜;최세연
    • Journal of Information Technology Applications and Management
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    • 제14권1호
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    • pp.117-135
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    • 2007
  • Globalization changes in market structures and consumer needs, as well as technology innovations force organizations to adopt new structures and collaborative networks to cope with rapidly changing environments. These Collaborative Networks are based on the Idea of virtual enterprise. A virtual enterprise(VE) is a temporary alliance of globally distributed independent enterprises that share core competencies and computer networks. This paper presents a proposal for a methodology to measure a key factor of success and risk First of all, we chose thirty experts' defines on virtual enterprise, fifteen are academic specialist and other fifteen are from industry. For this study we define twenty two factors determining VE's success and seventeen factors determining VE's risk using by Delphi method. And we built the influence model on virtual enterprise. A research model was established according to preceeding research and consensus on experts then the revised model of key factors on virtual enterprise. This survey was based on the Analytical Hierarchy Process (AHP). AHP is an approach to decision making that involves structuring multiple choice criteria into a hierarchy, the assessing the relative important of these criteria, comparing alternative for each criteria, and determining an overall ranking of the alternatives. A model was constructed as 3 level hierarchy. The hierarches are organizational, strategic, technical criteria. for success model on VE has 22 factors and 17 factors for risk model. They are selected by all 30 experts. 14 copies among 30 copies distributed to carry out on the Analytical Hierarchy Process (AHP). Consistency ratio confirm high validity and reliability of instrument and support theoretical model. The results of this study are summarized as follows. (1) This study presented success on VE influenced strategic criteria, and essential factor is Creating a value. Risk on VE influenced strategic criteria, and essential factor is Outcome/Distribution. (2) Its enable that ranking the criteria influence on VE. These are supported VE management and using guideline of VE.

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유기농마케팅조직의 성공사례 및 성공요인 연구 (A Study on Success Factors and Successful Case of Organic Marketing Initiatives)

  • 유덕기
    • 한국유기농업학회지
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    • 제19권2호
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    • pp.157-184
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    • 2011
  • This work is based on the experience of active and successful organic marketing initiatives, and aims to provide advice for genuine and practical sustainability. To make successful marketing possible we describe, on the one hand, the main challenges of the market and policy environment for organic marketing initiatives and, on the other hand, key factors for management. Management planning is a key issue for successful marketing and is therefore the focus of special attention in this work. This paper summarises and highlights those key factors which influence the operations of an organic marketing initiative. These include the role of key individuals, the role of innovation, the importance of strategic planning and clear objectives, the role of coherence, motivation and identity, brand policy, the role of networks, the importance of market research, public funding, economies of scale, systematized cooperation, hazards and risks in general.

인터넷전문은행의 성공요인과 국내 도입시 고려요인에 관한 다중사례 연구 (The Critical Success Factors of Internet Banks and Considerable Points When Introducing into Domestic Markets)

  • 조동환;이호근
    • 한국콘텐츠학회논문지
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    • 제9권12호
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    • pp.600-612
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    • 2009
  • 최근 들어 설립 가능성이 높아지고 있는 인터넷전문은행은 고객과의 거래행태, 위험관리, 자본력, 지점 네트워크 등에서 일반은행과 상이한 특성을 가지고 있다. 이러한 인터넷전문은행의 성공 및 실패요인에 대해 기존 연구에서는 조직 생태학적 관점에 기반하여 규모의 경제와 학습 효과로만 설명하고 있다. 본 연구에서는 이러한 조직 생택학적 관점 대신에 조직의 전략적 선택 관점과 자원 기반 관점에 근거하여 인터넷전문은행의 성공요인을 도출하고자 하였다. 이를 위해 해외의 주요 인터넷전문은행 31개를 대상으로 은행의 규모와 수익성에 따라 구분하여 3개의 전략그룹을 도출하였으며, 각각의 전략그룹을 대표하는 기업 사례를 심층 분석하였다. 다중사례분석 결과, 인터넷전문은행의 주요성공요인이 도출되었으며, 국내 도입시 고려해 야 할 요인에 대한 논의가 이루어졌다.