A Study Exploring Factors for Strategic Advantage from Electronic Commerce

전자상거래로부터 전략적 우위를 확보하기 위한 요인 탐색에 관한 연구

As EC replaces traditional market methods in many places, the market size of EC is greatly expanding year by year according to some researchers. Even though several researchers have proposed several success factors for the success of EC, there are many differences among these factors. The main purpose of this research is to improve the original research works of Lederer et al.(2001) which might have some more modification works. This study modified and added several success factors based on the original research works of Lederer et al.(2001). This modified research works have been tested by using SPSS and Lisrel statical packages. The results of this study shows some improvements against the of original works of Lederer et al.(1991).