• 지식경영연구
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• 제10권3호
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• pp.35-49
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• 2009

The purpose of this study is to examine whether suppliers are able to benefit by means of constructing a relationship-specific intangible asset and participating in collaboration with purchasers to actively maintain value created while mutually using inter-organizational information systems. To achieve the purpose of this study. 82 questionnaires have been analyzed from suppliers which are using electronic transactions through inter-organizational information systems. As a result, business process specificity and domain knowledge specificity, which are relationship-specific intangible assets, affect operational collaboration and strategic collaboration, which are classified by level of decision-making. Although both types of collaboration are needed to achieve both strategic and operational benefits, we find each collaboration to be uniquely promoted by a specific types of relationship-specific intangible asset. Operational collaboration is found to be an antecedent to operational benefit and strategic collaboration is found to be an antecedent to strategic benefits. No crossover between collaboration and supplier's benefits is found. Consequently, the result of this study shows collaboration is needed for domestic suppliers, which have relatively low levels of collaboration, to keep maintain relationship-specific intangible assets and to prevent the relationship termination cost when transactions have been stopped between supplier and purchaser. Also the results imply the supplier can have advantages by participating in collaboration.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.341-367
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• 2008

This study propose a model relating supplier's use of IOIS(Inter-Organizational Information Systems) to strategic benefits through extension of Subramani's research model. In extended model, collaboration serves as a safeguard for relationship-specific intangible asset. Specifically, we evaluate how two patterns of IOIS use by supplier(exploitation and exploration) relate to two specific types of relationship-specific intangible asset(business process specificity and domain knowledge specificity), which in turn are posited to promote collaboration and strategic benefits. To explore the current study, questionnaire survey was conducted on 72 first-tier supplier firms in the manufacturing industry. Based on the survey results, we posits the following : (1) Each pattern of IOIS use directly promotes a specific type of relationship-specific intangible asset. The path of the relationship between IOIS use for exploitation and domain knowledge specificity is positive but not significant. The other paths are positive and significant. (2) Both types of relationship-specific intangible asset have a positive and significant impact on collaboration. (3) Domain knowledge specificity influences on strategic benefits but business process specificity does not have an effect on them. (4) Collaboration affects supplier's strategic benefits. These findings provide a deeper understanding of the mechanism of how the pattern of IOIS use can result in strategic benefits for supplier firms.

• 한국의류학회지
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• 제36권10호
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• pp.1058-1073
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• 2012

This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

• 한국항만경제학회지
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• 제27권3호
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• pp.13-39
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• 2011

공급사슬관리에 관한 많은 선행연구들이 지속적으로 공급사슬성과의 향상을 위해서는 협업이 필요하다고 주장하고 있다. 본 연구는 물류기업의 관계특성, 협업, 성과 간의 인과관계를 밝히는 것이며, 특히 관계특성과 성과 간의 관계에서 매개변수로서 두 종류의 협업(운영적 협업과 전략적 협업)에 초점을 맞추고 있다. 분석을 위해 물류기업 164개의 자료가 사용되었으며, PLS를 이용해 구조모형을 분석하였다. 분석결과 신뢰성, 정보공유는 운영적협업에 긍정적인 영향을 미쳤으며, 운영적 협업은 공급사슬 성과에 긍정적인 영향을 미치는 것으로 나타났다. 거래지속의지와 정보공유는 전략적 협업에 긍정적인 영향을 미쳤으나, 전략적 협업은 공급사슬 성과에 긍정적인 영향을 미치지 않는 것으로 나타났다. 따라서 관계 특성과 공급사슬성과 사이에는 운영적 협업이 매개역할을 하는 것으로 나타났다.

• 복식
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• 제58권6호
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• pp.110-123
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• 2008

The objectives of this study are to define the fundamental notions of collaboration in design field. The results of this study are summarized as follows: Firstly, collaboration means a cooperative work which are cooperatively done by collabarator and collaboratee on the equal status within a certain period of time, based on core ability of each of them. This cooperative work is presented with a visual image based on the identity of participants, and it creates an added value. Collaboration is different from convergence and hybrid in the methodological aspects and from brand alliance and strategic alliance in the aspects of the subject of project. Secondly, collaboration has been developing through step of using the specific ability, step of sharing each core abilities, and step of fusing their identities, in a view of the sphere of cooperative work and the intimate relations in reciprocity. Thirdly, according to strategic purpose, collaboration can be classified into value ascending collaboration, image changing collaboration, business-field extension collaboration, and event collaboration. Fourthly, production methods of collaboration consist of limited edition method, premium line method, common line method, producing a collaborative product, and so on. Fifthly, differentiation effect, image upgrade effect, production of higher value-added products, sale increase, diversification of business, sharing the targets, and promotion effect are achievable through collaboration. Sixthly, to make progress in collaboration successfully, the compatibility of combination between collaborator and collaboratee, the superiority of collaboratee, definitude of collaboration, the fit method of collaboration, the novelty of collatoration, possibility of issuing of collaboration, and perfection of collabo-product must be the points which deserve our attention.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2002년도 학술대회지
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• pp.248-251
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• 2002

국내 건설엔지니어링 업체가 새로운 사업모델을 개발하기 위해서는 엔지니어링 설계분야에 대한 확고한 기반 구축이 필요하며, 이는 설계협력사와의 협력관계 조성을 통해 가능하다. 이에 본 연구는 문헌 및 면담조사를 실시하여 설계협력사와의 협력관계 실태를 파악한 후, 건설엔지니어링 업체와 설계협력사간의 전략적 제휴방안을 제안하였다. 설계협력사와의 전략적 제휴는 경영${\cdot}$재무, 인력${\cdot}$기술, 관리제도 분야별로 시행단계, 발전단계, 전략적 제휴단계를 거쳐 이루어지도록 하였다.

• Asia pacific journal of information systems
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• 제16권4호
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• pp.121-149
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• 2006

This study tries to explain how the relationship-specificity of invested assets affects E-collaboration and consequently on performance of Small and Medium Enterprises (SMEs). We classify the relationship-specificity of invested assets into four types such as business process specificity, physical asset specificity, domain knowledge specificity, and site specificity. We define E-collaboration as composed of Electronic Information Sharing (EIS) and Electronic Cooperation (E-Co). In addition, we articulate firm's performance as operational and strategic one, and investigate the impacts of EIS and E-Co on its performance. The data were collected from 187 SMEs and used for analysis. Based on the survey results, we find the following: (1) EIS is directly influenced by business process specificity and physical asset specificity, (2) E-Co is affected by site specificity and domain knowledge specificity, (3) EIS has a positive and significant impact on E-Co, (4) EIS affects firm's operational performance, (5) E-Co influences on firm's strategic performance. In conclusions, the higher the level of EIS, SMEs seem to get greater operational performance, Respectively, the higher the level of E-Co, they tend to get greater strategic performance.

• Asia Marketing Journal
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• 제21권2호
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• pp.51-71
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• 2019

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.

• 벤처창업연구
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• 제16권5호
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• pp.49-59
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• 2021

산학협력 네트워킹을 통해 기업 구성원들의 경영인식, 시스템구축, 전략 운영이 기업성과에 미치는 영향력의 관계성을 연구하여 증명하였다.. 연구 결과 첫째, 산학협력 네트워킹의 중요성으로 시스템구축은 기업성과에 가장 큰 영향력을 제공하고 있는 것으로 나타났다. 둘째, 산학협력으로 구축된 기업 경영 인식의 구성원 공감 형성이다. 기업 경영 인식은 기업의 전략적 운영과정에서 중요한 요인으로 제시되었다. 셋째, 전략 운영의 중요성이다. 전략 운영은 기업성과와의 관계성이 높은 것으로 증명되었다. 넷째, 산학협력 네트워킹의 시스템구축과 전략운영과의 관계성을 증명하였다. 시스템구축은 기업의 전략 운영에 중요한 영향력을 제공한다. 다섯째, 산학협력으로 도출된 경영인식을 통한 시스템구축이다. 구성원들의 경영인식은 시스템구축에 유의한 영향력을 제공하는 것으로 나타났다. 마지막으로 경영인식과 기업성과 간의 관계성도 유의한 것으로 나타났다. 구성원들의 경영인식은 기업의 성과에 중요한 변수로 제안한다. 코로나 팬데믹 환경에서 중소기업이 가지는 구성원들의 경영인식은 기업성과에 높은 영향력을 제공하는 것으로 확인되었으며, 현장 개선과 정보 자산의 지속적 확보는 중소기업의 경쟁우위를 확보하는 주요 변수로 제안된다. 본 연구는 중소기업의 한계점을 산학협력을 통해 혁신성장의 기반을 마련하고 현장 중심의 창조적 프로세스 개선 방법과 구성원들과의 경영인식 공감대 형성, 프로그램 시스템 구축을 통한 중소기업의 경쟁력 확보 강화방안을 제안하였다는데 의의가 있다.

• 정보화정책
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• 제17권1호
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• pp.120-135
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• 2010

국내외를 막론하고 개별기업 간 경쟁은 이제 네트워크 기업(NE: Networked Enterprise) 간 경쟁으로 전환되고 있다. NE의 핵심 가치는 참여자 간의 협업을 통해 네트워크 전체의 성과를 높이는 데 있다. 그러나, 협업 자체의 의미와 속성이 명확히 정의되지 않은 상태에서 NE 내에서 수행되는 협업의 성과를 평가해서 효과적으로 활용하는 것은 매우 어려운 일이다. 본 논문은 NE의 협업을 측정해서 전략적으로 관리하기 위한 성과평가 모형을 제안하기 위한 것이다. 제안 모형 자체는 균형성과표(BSC)와 EU의 품질경영 평가모형인 EFQM을 결합한 것이지만, 협업에 대한 포괄적 프레임워크에 기반을 두고 성과관리를 전략관리에 연계시킨 일종의 거시모형이라는 점에서 기존 연구들과 차이가 있다. 제안 모형은 추후 실증연구가 필요한 상태이며 우선 국내 몇 개의 NE에 대한 사례연구를 통해 제안 모형의 유효성을 확인하고 이론적, 실무적 시사점을 도출하였다.