• 제목/요약/키워드: Strategic Activities

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중소 제조기업의 전략 유형에 따른 조직문화, 전략적 활동, 수출성과의 관계 비교 (A Comparative Study on the Relationship between Organizational Culture, Strategic Activities and Export Performance of Manufacturing SMEs based on the Type of Strategies)

  • 조연성
    • 통상정보연구
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    • 제18권3호
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    • pp.307-327
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    • 2016
  • 본 연구는 한국 중소 제조 기업을 대상으로 조직문화, 전략유형, 전략적 활동 그리고 수출성과의 관계를 실증 분석하였다. 주요 개념 사이에 경로모형을 설정하였으며, 전략유형의 조절효과 검증을 목적으로 집단 간 비교분석을 실행하였다. 기존 연구를 기반으로 잠재변인과 20개의 측정문항을 설정하였다. 조직문화는 혁신형과 시장형으로 나누었으며, 전략유형은 공격형과 방어형으로 구분하였다. 200개 기업을 대상으로 구조방정식 모형으로 실증분석을 진행하였다. 분석결과 조직문화, 고객관계구축, 제품품질활동, 수출성과 사이에 모두 긍정적 영향이 나타났다. 집단 간 비교분석 결과, 공격형 전략 집단에서 혁신형 문화가 고객관계 구축 활동과 제품 품질확보에 더 큰 영향을 주었다. 또한, 공격형 전략의 경우 고객관계 구축과 수출성과의 관계에서도 혁신형이 시장형보다 더 큰 영향을 주었다. 분석결과는 해외시장 진출 중소 제조 기업이 공격형 전략을 선택할 때 고객관계구축의 중요성을 시사한다.

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웹 기반의 SFA 시스템 설계 및 개발 (Design & Development of Web-based Sales Force Automation System)

  • 남호기;박상민;원미란;정성아
    • 대한안전경영과학회지
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    • 제13권4호
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    • pp.283-290
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    • 2011
  • According to the rapid evolution of information technology, the salesperson's business efficiency and faster information sharing within the enterprise that need to improve competitiveness has been increasing steadily. In general, many companies has been managed the sales through the ERP system. However, the ERP informations as a result of operating activities can not perform customer maintenance activities from strategic planning. Therefore, a series of sales activities information as corporate intellectual assets is needed strategic business solutions for managing it. In this study, the web-based SFA systems were designed for salesperson. Salespersons improve the efficiency of the business through management and improvement activities of sales information. The systematic customer information management contribute to improving the company's revenue through improved customer service satisfaction.

4P Model for Strategic Research Planning: Focusing on the Cases of Korea Research Institute of Chemical Technology

  • Choi, Kyungsun;Choe, Hochull;Ko, Youngjoo
    • Asian Journal of Innovation and Policy
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    • 제7권2호
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    • pp.287-309
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    • 2018
  • The demand for efficient utilization of input resources and productive outcomes is increasing as the government's R&D investments in Government-funded research institutes (GRIs) expand. These changes call for improving research-planning activities, which are defined as a set of activities wherein objectives are established, strategies for acquisition and expenditures of research resources are devised, and utilizations of research outcomes are addressed. This study introduces the integrated 4P analysis model that identifies the relationships among patents, papers, products, and projects. It looks into 4P analysis structure and its efficiency as a research planning means through case studies of the Korea Research Institute of Chemical Technology. This study introduces 4P analysis applied to KRICT, which can be utilized for outcome-oriented research planning of GRIs. At the same time, it investigates into the benefits and implications of 4P analysis. It proffers policy suggestions on such aspects as how research planning of GRIs should go through changes in a strategic and systematic way.

정보기술의 집중화와 조직 구조가 정보시스템 성과에 미치는 영향 (The Effects of IT Centralization and Organizational Structure on the Performance of Information System)

  • 김준석
    • Asia pacific journal of information systems
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    • 제9권4호
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    • pp.69-88
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    • 1999
  • The purpose of this study is to determine whether the centralization of information technology activities and the organizational structures, especially the centralization of decision making and the complexity have any effects on the information systems performance. The strategic types, the formalization dimension of organizational structures, and the industrial characteristics, which might have impacts on the dependent variables were controlled. Information systems performance was measured by both user satisfaction and organizational performance. To achieve the research objective, a field study using the structured questionnaires was employed. Thirty large companies participated in this study. Multivariate regression analysis was used to analyze the data collected. Findings of this study are summarized as follows: The centralization of IT activities, the centralization of decision making, the complexity of organizational structure and the interaction effects among these independent variables all turned out to have statistically significant effects on the user satisfaction, while not on the organizational performance. The implication of these findings is that the IT structure must be determined in congruence with the organizational structures and vice versa. One weakness of this study is that the strategic type was not an independent variable but a controlled variable. Further study of using the strategic type as an independent variable with more sample corporations is to be encouraged.

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의료보장제도 운영에 있어서 전략적 구매의 개념과 한국 제도에의 적용 (The Function of Strategic Purchasing and Its Application to the Korean National Health Insurance System)

  • 김덕호;정설희
    • 한국콘텐츠학회논문지
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    • 제18권1호
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    • pp.504-516
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    • 2018
  • 재정의 지속가능성 확보는 보편적 의료보장(UHC)을 달성하기 위해 필수적이며, 전 세계적으로 재정관리체계 구성요소 중 하나인 전략적 구매기능에 관심이 높아지고 있다. 본 연구에서는 전략적 구매의 개념과 기능을 고찰하고, 한국 건강보험제도에 있어서의 구매기능과 관련 기관을 Preker(2005)가 제시한 전략적 구매 모형에 근거하여 검토하였다. 이를 위하여 관련 문헌을 고찰하였다. 전략적 구매는 주어진 예산의 범위 내에서 국민이 필요로 하는 보건의료서비스를 제공하기 위한 전략적 활동으로 정의된다. 구매관리자는 정부 혹은 국민들을 대신하여 구매 활동을 수행하며, 정부, 구매자, 의료공급자의 관계는 주인-대리인 이론으로 설명될 수 있다. 우리나라에서의 '구매'는 '한정된 재정 내에서 국민이 필요로 하는 보건의료를 제공하기 위한 전략적 활동으로 급여 범위와 대상 설정, 상급종합병원 지정이나 정보 공개 등 양질의 의료서비스 공급자 선정 활동, 급여기준과 가격 설정, 진료비 지불방법의 설계와 운영, 심사와 평가, 모니터링 활동을 포함'하는 것으로 설명할 수 있다. 건강보험심사평가원과 국민건강보험공단이 정부의 위임을 받아 주된 구매활동을 수행하며, 의료기관평가인증원과 한국보건의료연구원 등이 일부 역할을 담당하고 있다.

과학교육을 위한 전략적 실행공동체의 형성 가능성 탐색 -과학중점학교를 중심으로- (Exploring the Possibility of Forming the Strategic Community of Practice for Science Education: A Case of Science Core Schools in Korea)

  • 김진희;나지연;송진웅
    • 한국과학교육학회지
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    • 제37권1호
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    • pp.169-179
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    • 2017
  • 본 연구는 학교 과학교육 현장을 실행공동체적 관점에서 살펴보고 학교 차원의 전략적 실행공동체의 형성 가능성을 탐색하는 데 그 목적이 있다. 이를 위해 전국의 14개 과학중점학교 학생 1600여명을 대상으로 SCaCoP 검사를 실시하여 과학교실 내의 실행공동체적 특징을 점검하고, 학교 교육과정의 과학교육활동 중 학생들에게 긍정적 영향을 미친 활동과 그 영향을 분석하였다. 연구결과를 요약하면 다음과 같다. 첫째, 과학중점학교의 교육과정이 두드러지게 운영되는 과학중점과정은, 학교 내의 자연과정 및 인문과정에 비해, SCaCoP의 5개 모든 요인(학습책임감, 호혜적 인간관계, 개방적 참여, 실행, 공동의 관심사)에서 실행공동체적 특성이 높게 나타났다. 둘째, 과학중점과정 학생들은 긍정적으로 인식하는 활동으로 구성원간의 상호작용과 협력이 필수적인 공동체 활동인 '실험', '체험활동', '동아리', '과제연구', 'R&E' 등을 들었다. 셋째, 학생들은 과학중점학교의 활동이 '자기주도적 학습', '학습성과 공유', '동료와의 협력' 등에 긍정적이라고 인식할 뿐만 아니라 '교과 외 과학지식 습득', '교과 내 과학개념 이해', '과학 관련 태도 형성' 등 일반적인 과학교육의 목표들에 대해서도 긍정적이라고 응답하여 실행공동체를 활성화 하는 데 효과적인 교육활동들이 과학교육적 측면에서도 긍정적인 효과를 얻고 있는 것으로 분석되었다. 이러한 과학중점학교의 특징들은 우리나라의 학교 교육 맥락에서 전략적 실행공동체의 형성과 이를 통한 과학교육 혁신의 가능성을 잘 예시한다고 하겠다.

APEC Engineer제도의 특징적 현황과 대응전략 (The Characteristic Status and Strategic Roles for APEC Engineer Framework)

  • 심순보;조정윤
    • 기술사
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    • 제33권1호
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    • pp.12-28
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    • 2000
  • This paper presents several important status and strategic rotes for APEC Engineer Framework. Every technologies and engineering services are opened to the world and freely competed under WTO system after 1995. Most developed economics have been organized and coordinated each other within the common economic zone, such as EU, NAFTA for the mutual recognition agreement for professional engineers . Asia Pacific Economic Cooperation Engineers ( APEC Engineers) has been organizing to proceed the mutual recognition agreement for professional engineers among the Asia and Pacific economic including Korea from 1996. Therefore, Korean government and civil organization, such as KPEA must monitor and investigate the activities and managements of APEC Engineers.

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진료환경개선을 위한 우선적 전략과제 설정 및 그 적용 (A Strategic Quality Initiative and Its Opportunities to Improve Healthcare Environment)

  • 탁관철;박현주;박창일;강진경
    • 한국의료질향상학회지
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    • 제5권2호
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    • pp.324-334
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    • 1998
  • Background : Strategic planning is an organizationwide or systemwide, ongoing look into the future usually of 2~3 years, based on objective analysis of the current environment and trends, but it can incorporate both short-term and long-term goals. The strategic planning process includes external analysis, internal analysis, issue analysis, development of mission, vision and values, and lastly development of organizational goals and objectives. As a part of the strategic quality planning process, certain service lines, important organizationwide functions, or key processes supporting these functions can be prioritized to expedite and roll out certain strategic goals. This is called strategic quality initiatives. Methods : We organized a quality improvement team, a subgroup of 21st century vision planning corps of our medical center, and pursued QI activities for improvement of healthcare environment, particularly in the admission setting. We developed a strategic quality initiative based on the results of patient satisfaction surveys, and carried out functions of self-directed work team. Results : The strategic goal was to be the benchmark for peer group hospitals in Korea for providing cost-effective best-practice. The QI team included 3 medical doctors, 1 nurse, 1 social worker, and 1 QI consultant as well as many operational members to support services and quality initiatives met every Tuesday for 18 weeks. Outcome objectives were to improve patient satisfaction score. The issues included in the objectives were comfort, temperature, noise, cleanliness of the admission wards, quality and education of patient meals, matters regarding the admission process, and an appurtenant facility such as restaurant or convenience store. Every issue was discussed and recommendations, conclusions and opportunities were implemented. Conclusions : By developing a strategic quality initiative as a part of the strategic quality planning process, and pursuing a self-directed work team, certain sen/ice lines, important organizationwide functions, or key processes supporting these functions can be improved effectively within a short period. Strategic quality initiatives serve to support, or roll out, certain strategic goals that are relevant to performance improvement and development of specific measurable outcome objectives, and associated performance measure for each initiative. Each strategic quality initiative should include a statement of intent outcome objectives, and performance measures. We will come back with follow up of the strategic quality initiative, for improvement of healthcare environment, and results of patient satisfaction re-survey.

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한국기업의 글로벌화를 위한 CSR전략에 관한 연구 (A Study on the Strategy of Corporate Social Responsibility for Globalization of Korean Firms)

  • 홍성헌;이수형
    • 통상정보연구
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    • 제11권4호
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    • pp.313-344
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    • 2009
  • Corporate Social Responsibility(CSR) is considered recently a key factor for the firm's success and sustainable growth in today's changing business environments. Discussions on CSR are extensively unfolding in various sectors, public, civil society and business organizations, across the world. Consumer in foreign markets have been insisted that multinational corporations and foreign supplier need to adapt their business activities to not only the economic, but also social needs of the consumer. Therefore Korean companies operating in global markets need their global CSR strategy, which will contribute to the improvement of their international competitiveness and long term growth. Thus, the purpose of this study is to report on the strategy of corporate social responsibility through the literature review and illustration of CSR activities of the leading companies in global market. In addition, this paper is aimed to provide Korean firms the insight in reinforcement of global competitiveness in relation of strategic CSR.

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웹기술의 흡수에 전략적 요인이 미치는 영향 (The Effect of the Strategical Factors Towards the Assimilation of the Web-Technology)

  • 손달호
    • 경영과학
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    • 제21권2호
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    • pp.27-42
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    • 2004
  • Assimilation is defined as the extent to which the use of a technology diffuses across organizational work processes and becomes routinized in the activities associated with those processes. Assimilation is an important construct in the casual chain of influence from the organizational adoption of an information technology to the evidence of its impacts on business performance. Given a wide range of experiences with the effective assimilation of Web technologies. there is a need to discover how firms can institutionally encourage the managerial activities that will result in greater levels of technology assimilation. This study analyzes or shows which organizational and strategical factors like management belief. management participation. strategic investment rationale and coordination mechanism have impact on the assimilation of web technologies. Moreover. this research is tried under the different types of firms. manufacturing and service firms. The result shows that the management belief among the determinants had a significant effect on the assimilation of web technology. However. the result would be generalized with the inclusion of the psychological factors to the current model.