• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.193-203
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• 1999

This study was executed to show influence of material and property of sportswear to physiological responses of body and comfort sensation and to supply basic research data about comfortable sportswear Trainning wear was manufactured with cotton(C) and hygroscopically treated polyester material (FP), and its properties of material were measured. Then rectal temperature, skin temperature, heart rate, weight loss, clothing microclimate and subjective sensation was estimated with study of wearing with these sportswear and examined the influence that it got to physiological responses of body and sensation. Health adult men were selected for subjects and executed at climatic chamber of temperature, $20\pm2^{\circ}C and humidity, $60\pm5%$ R.H. Conclusively sportswear of hygroscopically treated polyester is a favorable functional material. So far factor that affect to physiological comfort sensation has been explained mostly by moisture regain but in our experiment, it turned out that air permeability, water absorption velocity and dynamic oater absorption etc. were affecting factors. So according to this result, air permeability and moisture permeability should be considered with transmittance of temperature moisture for development of comfort material.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.243-253
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• 2011

The outdoor sportswear market in Korea has received increased attention due to the interest in health and leisure activities promoted through the well-being trend. This study examines the merchandising process for outdoor sportswear brands and focuses on textile planning in order to identity the opportunities for Korean textile companies. Data were collected through an interview method of nine outdoor leading brands (six national brands and three license brands). The interviewees were merchandisers with two to nine years of career experience in the company. The majority of interviewed brands implemented a merchandising plan twice a year. Basic goods took 80% and reorder or spot goods took 10-20% of the total quantity, which possessed a substantial possibility to substitute imported textiles for Korean ones. After the 2008 global economic crisis, outdoor brands have increased the quantity of Korean textiles up to 70% of the total amount of sales because of low price per quality, lead-time accuracy, convenience for handling, and communication. The most important factors when selecting materials were functionality, quality, design, price, and lead-time for orders. The managerial implications for Korean textile companies were also discussed.

• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.500-514
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• 2012

The purpose of this study was to classify the lifestyles of 20's unmarried women, identify the differences among the lifestyle groups, and analyze sportswear purchase behaviors and brand loyalty according to the lifestyle types. The subjects were 312 single women who had purchased sportswear. The questionnaire consisted of measurement items for lifestyle, purchase behaviors, brand loyalty and demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ANOVA, ${\chi}^2$-test and Duncan's multiple range test, using SPSS 18.0 program. The results of the study were as follows. First, as a result of cluster analysis to classify the lifestyles of 20's single women, 4 groups were identified as practical and advanced-media-usage type, adventurous and self-actualizing type, enthusiastic-fashion seeking type, active and leisure-oriented type. Second, 3 factors of brand loyalty were classified as continuous brand loyalty, habitual brand loyalty and no brand loyalty. Third, upon analyzing the differences of brand loyalty based on lifestyles, practical and advanced-media-usage type and enthusiastic-trend seeking type showed no brand loyalty. Forth, 4 groups showed different sportswear purchase behaviors, such as purchase motivation, information sources, purchase frequency, purchase cost of one time, purchase place, the number of possession and purchase items.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.583-591
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• 2018

This study investigated the current production of women's sportswear tights among a total of 813 yoga, gym and training tights on the market to provide basic data for the development of women's sportswear tight tops. The results found the following: First, according to the analysis of women's sportswear tight tops by brand, polyester, nylon and polyurethane were most used. In addition, elastic, breathable and quick-dry, sweat absorbent products were commonly found. In terms of design, crew neck and sleeveless styles were popular. In addition, mesh was frequently applied to the top of the chest and upper part of the back. The size was mostly marked in S, M and L, and the size range was very large by brand. For color, achromatic color was most common. In terms of price, 'KRW 50,000-100,000' was frequently found. Second, yoga tights were compared to gym & training wear. In the case of yoga tights, elastic, various products in diverse design (e.g., crew neck, sleeveless, long sleeve, etc.) and colors (e.g., red, black, etc.) made of breathable and water-absorbing fabric were most produced. In particular, a combination of mesh materials was common. In gym and training wear, crew neck and short-sleeve styles in achromatic color made of elastic, breathable and quick-dry, seat absorbing fabric were most produced.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.43-59
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• 2010

In the first half of 20th century, there was an abrupt change in society and social values. Therefore, a demand for functional women's sportswear started to increase. This paper has attempted to investigate the impact of functionalism on women's sportswear in the first half of the 20th century. The following results were obtained: First, anti-tradition was observed. There was a tendency to be separated from the past and against tradition. It was tried to pursue freedom, getting away from corset and petticoat. Second, structural functions were targeted. In other words, precise and efficient shapes and simple silhouette and line were emphasized. Third, fitness of purpose was found. More liberal and comfortable design has been targeted. That's why a variety of functional pants have been designed instead of skirts. Fourth, utility and practicality were found. Elastic fabrics such as wool and jersey and sweater have commonly used in sportswear. A variety of new fabrics have been used and details such as flare, slit and pleats have been designed. Lastly, non-ornamentality was found. The beauty of simple shape was pursued by omitting details or eliminating unnecessary ornaments. Monochrome and dark color were preferred and a use of accessories has declined. The result of this paper could be used in establishing a theoretical framework on the impact on social change, values and art and helpful In modern women's sportswear design and marketing which have become more important.

• Fashion & Textile Research Journal
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• v.2 no.5
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• pp.416-422
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• 2000

In this study, to find out the physiological reaction of the human body and the sensation of comfort when people are wearing sportswear which is made of waterproof breathable fabrics under general environmental conditions (temperature : $20{\pm}1^{\circ}C$, humidity : $60{\pm}5%RH$, air current : 0.1 m/sec) and rainy environmental conditions (temperature : $20{\pm}1^{\circ}C$, humidity : $60{\pm}5%RH$, air current : 0.1 m/sec, rainfall : 250 1/hr), we made an experiment with sportswear in an artificial climate chamber and studied the thermal physiological response and subjective sensation. Mean skin temperature of the subjects was low and had a big range of fluctuation in rainy environmental conditions of two condition. Temperature started to increase at the beginning of the exercise, reached the maximum at the 2nd level of the exercise and then started to decline. Rectal temperature showed a slighter increase and bigger range of fluctuation in general conditions than in rainy conditions. Except clothing micro climate in rainy conditions, temperature and humidity and their range of fluctuation around back were higher than those around chest. Humidity was high and had wide range of fluctuation in general conditions. Heart rate was 4.4 beats/min higher in general conditions. In subjective test on rainy conditions, the feeling of discomfort increased due to the raindrops fallen on the skin. Unlike that in general conditions, cold sensation increased and humidity sensation reached to the peak after the exercise. In wearing sportswear made of shape memory breathable waterproof fabric, controlling function over a small amount of heat and water was distinctive while it turned out to be not so comfortable over a large amount of heat and water. Through this, the limitation of shape memory breathable waterproof fabric was recognised.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.123-128
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• 2006

For the purpose of examining the relationship of physiological and subjective responses to different exercise intensities and varied types of sportswear material, under environmental condition $20{\pm}1^{\circ}C$ $50{\pm}3%$RH, five men who wear four different kinds of sportswear which have same clothing cover area. The subjects exercised for 20 min with a 20 min pre-exercise rest period and another 20 min post-exercise recovery period. Throughout the 60 min. duration, we monitored the local skin temperature, rectal temperature, clothing microclimate and subjective sensation. The mean skin temperature was recorded to range from $33.5{\sim}34.1^{\circ}C$ for the entire duration of the experiment with the highest temperature observed at the 7th min after starting the exercise. During the exercise intensity at THR 20, the lowest recorded temperature was at the 5th min of the recovery time and stabilized at the 10th min. However, in the exercise intensity condition at THR 70, the temperature declined steadily until the end of the experiment. With regard to clothing materials, cotton 100% and Polyester/Cotton blended fabrics knit(35/65) was $0.5{\sim}0.7^{\circ}C$ maintained lower than Polyester 100% and polyester/Cotton blended woven fabrics (65/35). In the case of the rectal temperature at THR 70 in case of PET 100%, Polyester/Cotton blended woven fabrics (35/65) was higher $0.2{\sim}0.5^{\circ}C$ than other sportswear throughout the duration of the experiment.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.8-13
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• 2007

The purpose of the study was to analyze how to express the eroticism on the female's contemporary sportswear. Six hundred fifty few pictures in the fashion magazines such as Vogue, and Elle etc., and at the collections through the internet from 2000 to 2005, were used for the analysis. Other related books and articles were also used for the study. The eroticism on the female's contemporary sportswear was mainly expressed through two ways such as direct exposure and indirect exposure. The details of the eroticism expressed through these two ways were as follows; 1. The extent of direct exposure in bust area and leg were excessive compared to other body area specially in tennis wear, swimsuit, boxing wear and dance wear etc. 2. See-through and close adhesion were used in order to express eroticism indirectly.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.342-348
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• 1999

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.