• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.31-43
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• 2011

This study investigates the differences in the purchasing behavior of infant & children's wear with the features of children and consumers. This study conducted a survey on female buyers of infant & children's wear. 558 questionnaires were analyzed by using SPSS 18.0 statistic program with factor analysis, Cronbach's ${\alpha}$, cluster analysis, ANOVA, and paired t-test. The results are as follows: 1. The buyer's value was identified with 3 factors: mental achievement value, social achievement value, and pleasure value. Three types of group by values were identified: group seeking mental social achievement, group seeking social achievement, and group seeking pleasure. 2. Fashion and conformity, pleasure pursuit, and reasonable price pursuit orientations showed significant differences among the value groups. 3. A significant difference was found in the imitation of wearing role models according to sibling relationships.

• Journal of Fashion Business
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• v.17 no.3
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• pp.15-29
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• 2013

In the children's market, characters are applied to products to stimulate children to buy a product directly or to implore their parents to buy it for them. To sell characterized products, marketers consider both parents and children. This research was designed to identify which parenting style factors affect the evaluation of characterized children's fashion products and to test how parenting style affects the evaluation of value importance of characterized children's fashion products. The parenting style factors studied were first categorized as communication, children's social acceptance, educational involvement, and media exposure. Responses from 259 parents residing in Woodbury, MN, and Ellicott City, MD, were used for data analysis. A factor analysis and canonical correlation analysis were conducted. Parents with high "Susceptibility to child peer pressure" attached importance to "Social Value" when buying characterized products. On the other hand, parents who were highly involved in their child's life and frequently intervened in their "Child's TV-viewing" attached importance to educational value. Educational value was a unique contributor to the evaluation of characterized products as compared to other fashion products. Marketers can therefore leverage both the social and educational value of characterized products.

• Journal of the Korean Home Economics Association
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• v.50 no.5
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• pp.79-89
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• 2012

The purpose of this study was to investigate differences in the value of children according to the demographic characteristics of mothers with young children. This was to examine the relationship between psychological and environmental factors, and the value of children to mothers with young children. The participants of this study were 237 mothers, who had young children. Descriptive statistics, t-test, F-test, and Pearson's correlation analysis were used for data analysis. The results were as follows: First, the value of children was different according to the child's factors (gender and number of children in the family, etc.), the mother's factors (age and education, etc), and the family's factors (household income and cost of bringing up the child). Second, familism is related to emotional value and instrumental value, parenting efficacy is related to emotional value and social value, children's temperament is related to emotional value, and the value of children from mother's reference group is related to emotional value and instrumental value, social value, and burdensome value. As for the implication of these findings, value of children from mother's reference groups is important for changing the value of children of the mothers with young children.

• Korean Journal of Human Ecology
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• v.21 no.1
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• pp.95-111
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• 2012

This study investigated the pathways of factors affecting 173 employed mothers' second childbirth plans. Participants were all employed working mothers with an infant under 10 months old. The hypothetical model used in this research proposed that workplace childcare support, social support, value of children and parenting stress of employed mothers will directly affect second childbirth plans. Additionally, workplace childcare support, social support, value of children, marital satisfaction and job satisfaction will indirectly influence second childbirth plans as a result of parenting stress. The results of this research demonstrated that value of children and parenting stress were the factors which directly affected second childbirth plans of employed mothers. In addition, workplace childcare support, social support, marital satisfaction and job satisfaction indirectly influenced second childbirth plans as a result of parenting stress. This study suggests the need for the establishment and development of workplace childcare support and the need for enhancing the value of children. This research further suggests the need for policies aimed at increasing psychological well-being and decreasing parenting stress for working mothers who are contemplating second childbirth plans.

• Journal of Families and Better Life
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• v.33 no.6
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• pp.77-95
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• 2015

The purpose of this study was to examine the value of children in South and North Korea and to identify the similarities and differences in value orientations related to children and curriculum in child-care and education. The secondary data including 2013 research report on the South Korean consciousness and values, the Familial Law Act and the Child Welfare Act of South Korea, the Familial Law Act and the Law of Nursing and Upbringing of Children in North Korea, and a series of Choson-yeosung magazines in North Korea were analyzed. Results showed that first, it was common that both of social and psychological values of children were found, but the psychological values were more prevalent in the South and the social values were more dominant in the North. Second, parents in both cultures publically agreed that parenting should promote the development of the whole child. However, parents in the South were inclined to support happiness and personal achievement of children, whilst parents in the North were likely to reinforce ideology education producing a pillar for socialism. Third, it was common that both parents of the South and the North were primarily responsible for child-rearing, but the role of government in child-rearing was more emphasized in the North. Lastly, supporting daily routine activities, communication skills, and art activities were included in child-care and education programs in both cultures. However, communication skills and social relationship were emphasized in programs of the South, whilst ideology education was the most important components in program of the North. The strategies for understanding differences in the value of children between the South and the North after unification were discussed.

• Journal of Families and Better Life
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• v.34 no.4
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• pp.21-35
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• 2016

The purpose of this study was to investigate the effects of family values and expectations for social support on marriage intention among male and female college students. This study involved 427 male and female college students attending colleges located in Seoul. The results are as follows: First, college students in this study tended to have relatively traditional family values in sub-scales including value of children, value of marriage and gender role attitude. Moreover, college students were found to have relatively high expectations toward social support and marriage intention. Second, male students had a higher traditional tendency for all sub-scales of family values including value of children, value of marriage and gender role attitude compared to female students. In addition, they tended to have higher expectations on social support and marriage intention than female students. Third, a greater intention to marry was seen in male students having more traditional values of children and a higher expectation toward future income. The value of children was found to be the most influential factor on marriage intention of male students in the present study. On the contrary, marriage intention was higher in female students the older they were, the greater the expectation of informal support, the lower the expectation of future income, and the more the traditional attitudes toward marriage. Informal support was found to be the most influential factor on marriage intention of female students in the present study.

• Korean Journal of Child Studies
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• v.37 no.6
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• pp.133-144
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• 2016

Objective: The purpose of this study was to identify the mediation effect of value of children in the relationship between maternal parenting stress and ideal number of children and to verify whether perception of the adequacy of national public childcare facilities moderates this mediation relationship. Methods: For the analysis, the 6th year results (2013) from the Panel Study on Korean Children by the Korean Institute of Child Care and Education were used. The main subjects of the study were 1,611 mothers with children aged 60 - 66 months. Results: First, there was a partial mediation effect of mother's parenting stress influencing the ideal number of children through the value of children. Second, the enhancing effect of the perception of the adequacy of national public childcare facilities moderating the value of children and ideal number of children was verified. Third, perception of the adequacy of national public childcare facilities had enforcing effects moderating the value of children and ideal number of children and mediation effects moderating the influence of maternal parenting stress on ideal number of children through the value of children. Conclusion: Based on the results, it was confirmed that the expansion of national public childcare facilities is a factor strengthening the maternal intention of birth.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.3
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• pp.391-399
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• 2017

The purpose of this study is to verify the causal relationship between social withdrawal and peer alienation among Korean children. The survey study participants were 2,110 children in 2nd, 3rd, 4th, and 5th grades. The 5-year longitudinal data (Korean Child and Youth Panel Survey; KCYPS) of 1st grade elementary school student cohort was used. Latent Growth Modeling was applied to analyze the causality over time of social withdrawal and peer isolation. The results revealed that the trajectories of children's social withdrawal decreased over time. Children's social withdrawal showed significant individual differences in terms of initial value and rates of change. The initial value and slope of children's social withdrawal had an effect on the peer alienation in the 3rd grade; however, there was no significant effect on the peer alienation in the 5th grade.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.639-653
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• 2007

The purpose of this study was to investigate factors affecting the decisions regarding second births. Especially, analysis focused on the connections between desire for a second birth and the family factors such as family values and marital relations because they have been rarely known until now. Data was from 1,156 married women that had only one child and had been part of the national data collected by KIHASA in 2003. Major findings can be summarized as follows. First, it was found that value-related factors affect the likelihood of a second birth. The degree of parental responsibility is negatively related with the desire for a second birth. However, the perceived ideal number of children is positively related to it. Second, it was found that the quality of family relations influences the decision for the second birth. Particularly, marital satisfaction is likely to be the most important factor tending to mediate the effects of socio-demographic factors and value-related factors on the plan for a second birth. These results suggest that the effects of social norms on the number of children and timing of childbearing which exist in the family are becoming weaker. Nevertheless, the traditional value of children such as a preference for a son can still be found.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.227-237
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• 2018

This study focuses on the mediated effect of value of children with a purpose of examining the influence of maternal family-of-origin. A group of 247 mothers having young children in the age of 3 to 5 years participated in a survey which is consisted of the scale of family-of-origin experiences, parenting attitude and value of children. The study results show four aspects: First, family-of-origin experiences have positive effect on value of children. Second, maternal value of children also appears to be positive on parenting attitude. Third, family-of-origin experiences have positive effect on parenting attitude. Lastly, value of children shows mediated effect between family-of-origin experience and parenting attitude. In other words, having high level of positive awareness in family-of-origin experiences brings positive value of children, and the value of children brings positive effect on parenting attitude. Therefore, multilateral measures and methodical supports are needed to develop positive value of children, and consideration on father is required as a joint partner of rearing children.