• Journal of the Korean housing association
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• v.27 no.6
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• pp.113-124
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• 2016

The purpose of this study is to analyze characteristics of rental housing management and service preference according to social relationship types. The data for the analysis was collected through questionnaire survey method from 12th, April to 4th, May, 2016 and 565 data were finally used. Data were statistically analyzed using SPSS WIN 18.0. The findings of this study are as follows: 1) the six factors on social relations of subjects are made up as 'interpersonal stress of the relationship', 'new relationship', 'neighbor relations', 'online relationship', 'family relations', and 'friendship'. 2) Along with this result, cluster analysis was carried out, and four social relation types are classified and named as the 'extroverted relationship type', 'passive relationship type', 'active relationship type' and 'introverted relationship type'. 3) Rental housing management and service was examined separately as 'housing management system', 'housing services', and 'community facilities'. Differences in preference were identified by type of social relationship. Housing services and community facilities showed a significant difference in almost all items. In the housing management system, most of the items did not show any significant difference according to social relationship types.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.574-590
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• 2016

This research aims to examine the effects of various types of social comparison in SNS on users' life satisfaction. For this, this research posited four types of social comparison including upward contrast, upward identification, downward contrast and downward identification that might affect SNS users' life satisfaction. Several other factors including demographic variables, SNS usage time, offline social capital and social comparison orientation as control variables were taken into account and the moderating effects of social comparison orientation in the relationships between four types of social comparison and users' life satisfaction was also examined. An online survey was employed for collecting data and the date collected were analyzed with hierarchical regression analysis. The results showed that ages and marriage status have influences on SNS users' life satisfaction. It was proven that the degrees to which SNS users participate in family activities and club/group activities in which they are interested have correlations with their life satisfaction. The findings also revealed that only upward contrast and upward identification among four types of social comparison have influences on the life satisfaction and there is the moderating effect of social comparison orientation on the relationship between upward identification and life satisfaction. On the basis of the results, the necessity of new perspectives in understanding social comparison experience in SNS as compared to the existing literature were discussed.

• Asia Marketing Journal
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• v.17 no.1
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• pp.149-160
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• 2015

Social enterprises that seek to pursue socially desirable goals through economic profits have received considerable attention in recent years. Despite the widespread attention paid to social enterprises, they often achieve limited success in markets. This research examines how types of enterprises affect consumer judgments. This research considers two types of enterprises: social and for-profit enterprises. Building on the stereotype content model, we propose that consumers perceive social enterprises using the dimensions of warmth and competence. Study 1 shows that a product of a for-profit enterprise is judged as having higher performance, but being less meaningful; in contrast, a product of a social enterprise is judged as warmer, but less competent. Further, in Study 2, we demonstrate that consumers' willingness to buy products can be lowered when the products are offered by a social enterprise. Practical and theoretical implications are further discussed.

• The Korean Journal of Elementary Counseling
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• v.11 no.1
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• pp.21-33
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• 2012

This study examined the differences of academic achievement by social status types through sociometry. This study analyzed 201 students in grade 6 in S elementary school. The social status is classified by 7 (popular, average, rejected, aggressive-rejected, submissive-rejected, neglected, controversial) with academic achievement of each type as dependent variables to figure out the relation between social status types and academic achievement. To classify 5 social status types, a sociometry program developed by Ahn, Ie-Hwan (2007) was used, 2 social status types was classified with experimental condition, and its dependent variable was the score by subjects in the mid-term exam of the 1st semester in 2011. The average values of humanities courses (Korean and social studies) and natural science courses (math and science) were compared by both sexes and 7 social status types. The reference group was average group. As a result, as to male students, N type had the highest score both in humanities courses and natural science courses while C type had the lowest score in both groups. As to female students, P, N, C types had the highest score in both groups with similar range while R type had the lowest score in both groups. This result demonstrates that the academic achievement of students had relatively high relevance with social status. and also, suggestion that how teachers can do to enhance the academic achievement of elementary school students.

• Korean Journal of Social Welfare
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• v.39
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• pp.322-349
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• 1999

The purpose of the study is to investigate kinds of social support provided by various types of family members, relationships between types of family support and personal variables of the elderly and structural variables of the family network, and the relationships between family support and depression of the elderly. Here, family included a spouse, sons and daughters and their spouses, grandchildren, siblings and parents of an older person. Social support consisted of emotional, instrumental, financial help and social companionship. Two-hundred-eight older persons of age 60 years and over were interviewed. The main results of the study were as follows: an older person's spouse tended to provide more for emotional support, sons for financial help, daughters-in-law for instrumental support, and daughters for emotional and financial support. Some elderly were also provided for emotional support by parents and siblings. Possibility of daughters-in-laws and grandchildren as support providers was also verified. Various factors among personal and network-structural characteristics were significantly related to many types of social support provided by various types of family members. In general, while younger female elders, elders with good IADL ability or more frequent contacts with family members tended to have social support from more family members, support from daughters-in-law was provided to the elderly with less functional abilities. Various types of social support from a spouse were significantly related to depression level of the elderly. Their depression level was more related to whether or not sons and daughters-in-law exist rather than whether or not they provide social support. Practical methods to increase family support for the elderly were discussed.

• Journal of Distribution Science
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• v.17 no.10
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• pp.73-81
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• 2019

Purpose - The purpose of this study was to examine the effect of the heuristic type of consumers affecting purchase decision making and the intention of shopping value in their relationship to derive mobile social commerce purchase promotion plans. Research design, data, and methodology - A research model was constructed to relate the mediating effect of shopping value between heuristic types and purchase intentions. A total of 233 valid questionnaires were used for analysis for users using mobile social commerce. The statistical program used SPSS 24.0 and AMOS 24.0, and correlation analysis, regression analysis, and 3-step parametric regression analysis were used for the analysis. Results - The results of the analysis showed that representativeness heuristics, availability heuristics, adjustment heuristics, and affect heuristics had a statistically significant effect on the utilitarian value and the hedonic value. On the other hand, affect heuristics among the heuristic types were found to have the greatest influence not only on the utilitarian value but also on the hedonic value. The two types of shopping value were found to be partially mediated between representativeness heuristics and purchase intentions, between adjustment heuristics and purchase intentions, and fully mediated between availability heuristics and purchase intentions, affect heuristics and purchase intentions. Conclusions - These findings suggest that mobile social commerce companies should check in advance how consumer heuristic types affect purchase intentions. In particular, affect heuristics are caused by consumers' emotional mood such as mood or external stimulus being more important to decision making than rational decision making. Therefore, the result of this study suggests that it can be an important factor to secure the competitiveness that the potential customers who access to use mobile social commerce can feel enough fun and enjoyment in the platform provided by the company. It is also worth paying attention to the utilitarian and hedonic values perceived by consumers. This is because the judgment regarding the economic, convenience and important information provided by the mobile social commerce users affects the purchase intention through the trust of the information, past use, and shopping experience displayed on the mobile social commerce platform.

• Journal of Family Resource Management and Policy Review
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• v.17 no.4
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• pp.189-213
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• 2013

The purpose of this work is to explore different types of intergenerational relationships in the later lives of old retirees. This will be done according to the eligibility of public pension and the old age social security system so that the factors affecting intergenerational relationships can be analyzed, and to propose a plan to improve social adaptation in later life. The data used in this work are the Fourth basic survey data of the 2011 Korea Retirement and Income Study. The study subjects of this work were 2,435 retirees over age 65 who had children. In this study, latent class analysis and logistic regression analysis were conducted to classify types of intergenerational relationships and to analyze the influence of relevant factors. As a result of the analysis, some of those in the group were eligible for public pension, and the ones who were not were classified into three types: the closely-living-together type, the separate-living-contact type, and the estrangement type. In the group not eligible for public pension, it was found that age, spouse, number of children, economic factors, and level of health satisfaction gave significant power to intergenerational relationships. In the group eligible for public pension, it was found that age, income and net assets, ADL(Activities of Daily Living), whether there was an IADL(Instrumental Activities of Daily Living) spouse, and number of children affected types of intergenerational relationships; Socio-demographic factors, economic factors, and healthy factors became significant variables according to the classified types of intergenerational relationship. Based on the study results, this work suggested such necessities to lay the foundation for an elderly welfare system for social adaptation in later life, This includes the offering of programs for retirement preparation, the use of family and local society resources, and expansion of the opportunity to participate in social activities.

• Journal of radiological science and technology
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• v.30 no.3
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• pp.271-280
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• 2007

The objectives of this study were to identify the types of work values of radiological technology students and to verify the characteristics of them. The population of this study was the radiological technology students from 7 colleges randomly chosen in the whole country. data collected from 791 subjects were used. Types of work values were identified through the factor analysis and t-test between variables was used to determine the characteristics of the students. The research instrument used in this study was the Maryland Work Value Inventory(MWVI) designed by Meitus, R. The findings of this study were as follows ; 1. The types of work values of radiological technology students can be classified into 6 categories ; social contribution, achievement, capability, work interest, social status, economic reward. 2. Social contribution, achievement, capablity and work interest were classified as 'internal work values', while social status and economic reward as 'external work values'. 3. Work values of the radiological technology students were economic reward, social status, achievement, capablity, work interest, social contribution in order. 4. External work values of the radiological technology students got higher grade than internal work values.

• Journal of Intelligence and Information Systems
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• v.17 no.3
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• pp.115-130
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• 2011

Many online stores bring features that can build trust in their customers. More so, the number of products or content services on online stores has been increasing rapidly. Hence, personalization on online stores is considered to be an important technology to companies and customers. Recommender systems that provide favorable products and customer product reviews to users are the most commonly used features in this purpose. There are many studies to that investigated the relationship between social presence as an antecedent of trust and provision of recommender systems or customer product reviews. Many online stores have made efforts to increase perceived social presence of their customers through customer reviews, recommender systems, and analyzing associations among products. Primarily because social presence can increase customer trust or reuse intention for online stores. However, there were few studies that investigated the interactions between recommendation type, product type and provision of customer product reviews on social presence. Therefore, one of the purposes of this study is to identify the effects of personalized recommender systems and compare the role of customer reviews with product types. This study performed an experiment to see these interactions. Experimental web pages were developed with $2{\times}2$ factorial setting based on how to provide social presence to users with customer reviews and two product types such as hedonic and utilitarian. The hedonic type was a ringtone chosen from Nate.com while the utilitarian was a TOEIC study aid book selected from Yes24.com. To conduct the experiment, web based experiments were conducted for the participants who have been shopping on the online stores. Participants were a total of 240 and 30% of the participants had the chance of getting the presents. We found out that social presence increased for hedonic products when personalized recommendations were given compared to non.personalized recommendations. Although providing customer reviews for two product types did not significantly increase social presence, provision of customer product reviews for hedonic (ringtone) increased perceived social presence. Otherwise, provision of customer product reviews could not increase social presence when the systems recommend utilitarian products (TOEIC study.aid books). Therefore, it appears that the effects of increasing perceived social presence with customer reviews have a difference for product types. In short, the role of customer reviews could be different based on which product types were considered by customers when they are making a decision related to purchasing on the online stores. Additionally, there were no differences for increasing perceived social presence when providing customer reviews. Our participants might have focused on how recommendations had been provided and what products were recommended because our developed systems were providing recommendations after participants rating their preferences. Thus, the effects of customer reviews could appear more clearly if our participants had actual purchase opportunity for the recommendations. Personalized recommender systems can increase social presence of customers more than nonpersonalized recommender systems by using user preference. Online stores could find out how they can increase perceived social presence and satisfaction of their customers when customers want to find the proper products with recommender systems and customer reviews. In addition, the role of customer reviews of the personalized recommendations can be different based on types of the recommended products. Even if this study conducted two product types such as hedonic and utilitarian, the results revealed that customer reviews for hedonic increased social presence of customers more than customer reviews for utilitarian. Thus, online stores need to consider the role of providing customer reviews with highly personalized information based on their product types when they develop the personalized recommender systems.

• International Journal of Advanced Culture Technology
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• v.7 no.3
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• pp.86-91
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• 2019

The goal of this study is to identify how different types of messages can contribute to the effectiveness of social media in healthier dietary behavior. The sample consisted of 160 participants who use social media and participants were randomly assigned to one of the four experimental conditions. The study shows that a positively framed message paired with a health focused message and a negatively framed message paired with a body image focused message exhibit a positive eWOM and message perception. This research offers direction for development of appropriate message types to improve social media effectiveness. Social media marketers and advertisers can develop social media content on healthier dietary behavior.