• Title/Summary/Keyword: Social Preference

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A Marketing Strategy for Unsold Apartments using Conjoint Analysis of Customer Preference (수요자 선호도 분석을 통한 미분양 아파트 마케팅 전략)

  • Lee, Kwang-Kyun;Lee, Joo-Hyung
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.556-564
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    • 2013
  • The main purpose of this research is considering further marketing strategy to resolve unsold housing matters in private sectors through an analysis of preference factors for those housing customers. This study used one of the most widely-used research methods in marketing to figure out the preference factors for those customers and then it was categorized which factors are more or less important by conjoint analysis. According to the result, the home buyers for the unsold apartments were more paying attention some social and financial benefits for instance, a decline of housing price and a guarantee of housing securities rather than geographical conditions and residential environment before they make the decision to purchase a home. Secondly, they concerned some factors such as the most importance in location and geographical condition which were easy access to the transportation. Furthermore, a standard of eco-friendly apartment buildings was essential matter in residential environment. The third, those properties were on the stocks of unsold homes so they more tended to buy their houses with lower price than the terms and conditions of housing payment. Finally, it was explored that the most efficient way to promoting them through housing exhibitions or presentations as the PR strategy.

The Effect of Net Generation′s Fashion Value on the Purchase-Decision Important Factors at Internet Shopping Mall and the Preference for Fashion Design (N세대의 패션가치관이 인터넷쇼핑몰 구매결정 중요도와 패션디자인 선호도에 미치는 영향)

  • 최정선;유태순
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.1
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    • pp.39-49
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    • 2002
  • The purpose of this study was to characterize the effect of Net fashion value regarding to the factors of purchase-decision at internet shopping mall and the preference for fashion design. The subjects for this sample survey, were junior high school and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples of each aged from 13 to 24 who had purchasing ability of fashion apparels at the interned shopping mal1. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, LSD-test, MANOVA and ANOVA of SPSS WIN package. The results of this study was as follows; 1. It was proved that advertising, pursuit of services and products, pursuit of information were considered first from Net generations fashion value. Next things were perception of danger and pursuit of convenience. It was proved that they considered it important A/S, recall, exchange and post management. 2. It was proved that there was difference at the preference for fashion design of according to Net generations fashion value. Color was considered to be the most important one. 3. Men had higher political value than women and 1318 teenagers had higher fashion value than semi-adult. Under high school educational course Net generation had more theoretical value than above university educational course Net generation did. Also, with the factor of average monthly income, political value was considered to be the most important. People whose monthly expenditure on purchase was above 50,000 won had higher social value than people whose expenditure was under 50,000 won but under 50,000 won had higher political value than above 50,000 won did.

Preference of Interior Finishing Materials and Colors in Senior Congregate Housing according to Pro-senior people (예비노인층의 노인공동생활주택 실내마감재 및 색채에 대한 선호)

  • Hong Yi-Kyung;Oh Hye-Kyung
    • Korean Institute of Interior Design Journal
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    • v.14 no.5 s.52
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    • pp.167-176
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    • 2005
  • Since Korea has already become the 'aging society' and is expected to become the 'aged society' by 2019, development of the facilities and dedicated housing for the senior citizens have become the key issues. The growing population of the senior citizens, changed in the social structure, family type, and the way of living brings a moment to consider the various aspects to support the senior citizens. Now the situation in Korea requires development of congregate housing as a type of residential units for elder who can live at home with some help. Therefore, the purpose of this research was to analyze preference tendency on the interior finishing materials and colors of the congregate housing for the senior citizens who are healthy enough not needing the nursing home. For this research, the preference of 500 Korean pre-senior citizens on the interior finishing materials and colors of congregate housing for the seniors was investigated. The collected data was processed using SPSS 10.0 for Windows regarding frequency, percentage, average, Chi-squared test with cross tabulation. The results are as follows: First, about $60\%$ of the respondents preferred Korean traditional interior image for individual units, and modern interior image for common areas. Second, the respondents preferred wood flooring and wallpaper interior finishing. Third, the respondents Preferred Y, YR color for individual units, and N color for common areas and very pale tone for all spaces. Fourth, the respondents preferred luxury finishing to living room in the all spaces.

A Study on the Pattern and Extent of Washer Use in Household (가계의 세탁기사용방식과 사용정도에 관한 연구)

  • 김선미;이기영
    • Journal of Families and Better Life
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    • v.7 no.2
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    • pp.95-107
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    • 1989
  • In this study one aspect of consumer behavior in household equipment utilization was investigated the pattern, frequency, rate of washer use and their relation to the following factors a) Washer related factors : extent of the presence of desired characteristics, the evaluation of washer's intrinsic features and related household facilities. b) Psycho-social factors : attitude of energy conservation, preference & ability to wash by hand, standard of washing of the respondent homemaker. c) Socio-demographic factors : age, education level and employment status of homemaker, house-hold income, the presence of children under seven years, size of family, the presence of a paid help. The subjects of this study were 286 homemakers with washer in Seoul. Analysis methods were used to fuequency, one-way ANOVA, Gamma test, Pearson's Correlation Coefficient, t-test and multiple regression of SPSS program. The major findings are the following; 1) The pattern, frequency, rate of washe use appeared various in every household. 2) Extent of the presence of desired characteristics was very low and respondents evaluated their washer's intrinsic features moderate. 3) The pattern of washer use was affected by the evaluation of washer's intrinsic features, preference & ability to wash by hand, wife's employment and household income. The frequency of washer use was affected by family size and preference & ability to wash by hand. The rate of washer use was affected by extent of the presence of desired characteristics, the evaluation of washer's intrinsic features and preference & ability to wash by hand. Therefore, washing by hand is major substitute for washer. If more desired characteristics are added to washer, intrinsic features are improved, and maintenance costs are reduced or household income is raised, every houshold with washer will use washer more than washing by hand in washing ask so that it may gain more utility from washer.

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Vocational Preference Inventory of Korean College Students with Symptoms of Temporomandibular Disorders

  • Park, Hye Sook
    • Journal of Oral Medicine and Pain
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    • v.42 no.1
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    • pp.8-15
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    • 2017
  • Purpose: The purpose of this study was to assess the association of vocational interest and personality with temporomandibular disorders (TMD). Methods: Four hundred and fourteen college students in Gyeonggi-do completed Vocational Preference Inventory L form and a questionnaire and collected data were analyzed by R program. Results: The percentage of subjects who responded that they had at least one contributing factor for TMD was significantly different among 27 two-letter Holland codes (p<0.05). The two-letter Holland codes of which the first-letter was social (S) (S artistic [A], S investigative [I], S realistic [R], S conventional [C], S enterprising [E]) or C (CE, CS, CA, CI) had tendency of having the relatively higher prevalence of symptoms and contributing factors for TMD. Among 6 one-letter Holland codes, the prevalence of a symptom of frequent fatigue in the jaw and a habit of gum chewing showed the significant difference (p<0.05). E code seemed to have lower prevalence of a symptom of frequent fatigue in the jaw than other codes. S code appeared to use chewing gum more frequently than other codes. High scorers on emotional instability showed the significantly higher prevalence of TMD symptoms (p<0.05) and contributing factors for TMD (p<0.001) than low scorers. Furthermore, high scorers on emotional instability had significantly higher mean scales of the number of positive answers of TMD symptoms (p<0.01) and of contributing factors for TMD (p<0.001) than low scorers. Conclusions: Symptoms and contributing factors for TMD were related to emotional instability. Vocational Preference Inventory L form might be utilized in assessing emotional factors of persons with TMD symptoms.

Preference of Cohousing according to Sense of Community in Housing Life (주생활 공동체 의식에 따른 코하우징 선호도)

  • Kwak, Yu-Mi;Choi, Jung-Sin;Kwak, In-Sook
    • Journal of the Korean housing association
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    • v.18 no.4
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    • pp.37-48
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    • 2007
  • Purpose of this study is to investigate influence on preference of cohousing (eg. intention to spread and intention to move in cohousing) according to sense of community, especially in housing life by married people residing in Seoul and its outskirts. Research method used for this study was a social survey. Respondents were 214 people by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, T-test, one-way Anova, Duncan's Multiple Range test and Chi-square test. Findings of this study were as follows. Most respondents took part in interactive activities with colleagues from the same occupation. They Focused on the issues about health, leisure and hobby. The respondents mainly wanted to have interaction for changing recycling materials and education programs for children and juveniles. Degree of ideal relationships with neighbors, they think, were greeting and chatting as well as communication about issues on child-care, education for children, offense-prevention and safety. Although respondents were interested in community life and in interaction with their neighbors, they did not build up communal society due to lack of a sense of belonging in their living areas. While respondents showed positive response about preference of cohousing, there were difference between intention to spread of cohousing and intention to move in cohousing. As a result of this study, the stronger sense of community in housing life meant the more interests in thoughts to spread and to move in cohousing. Therefore, in order to increase sense of community in cohousing, the plan of various communication programs that enables frequent interaction among neighbors is needed. Also, in order to spread cohousing in Korea, promotion of cohousing community and cognitions about it are the most needed.

Drivers' Satisfaction of Protected/Permitted Left Turn(PPLT) Signal Operation (보호/비보호 좌회전 신호운영(PPLT) 만족도 분석)

  • Jang, Tae-Youn;Oh, Do-Hyoung
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.14 no.1
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    • pp.46-56
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    • 2015
  • The purpose of this study is to find out the effectiveness of drivers' satisfaction over protected and permissive left-turn (PPLT) traffic signal operation. A structural equation model was established for analyzing the effectiveness of various drivers' factors (e.g., personal characteristics, driving attitude, expectation to PPLT, etc.) on the PPLT preference based on questionnaire survey. As a result, the analysis is satisfied with the critical values, such as Q value, RMR, GIF, AGIF, and NFI. The study reveals that PPLT preference increases in case of driver who is male with long social carrier related to transportation affaire and long driving experience without traffic accident involvement. Moreover, PPLT preference increases as the expectation of PPLT to improvement of traffic safety, traffic operation, and traffic environment increases. Therefore, it is recommended that the PPLT should be preferentially operated in urban area of less traffic accidents and the promotion of PPLT be actively conducted for positive effectiveness.

A Qualitative Study on the Influence of College Student Preference Job Type on Confirmation Bias (대학생의 선호직업유형이 확증편향에 미치는 영향에 관한 질적 연구)

  • Roh, Seon-Hee;Kim, Ki-Seung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.10
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    • pp.169-178
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    • 2019
  • This study examined the influence and role of college students' career preference type on the decision-making process of career selection, and also analyzed the effect on the confession bias in the process. The data was collected from June 20th to July 9th, 2017. The case analysis method was used for three times over 20 days by interviewing university students in the metropolitan area. The results of the analysis of the data from the study participants show that there are differences in the degree of individuals regardless of the preferred occupation type and career aptitude, but mostly there is a bias toward career and career. Confirmed biased thinking is a phenomenon that is shaped by the psychological and environmental factors of the research participants and that they try to fit themselves into a framework that reflects social awareness. The implication of this study is that the preference type affects the selection of the major, and that confirmation bias is a hindrance to proper employment and a job search. The preference for the individual job type should be properly established. Environment and opportunity should be provided.

Impact of a school-based culinary nutrition education program on vegetable consumption behavior, intention, and personal factors among Korean second-graders

  • Bai, Yeon;Kim, Young-Hee;Han, Young-Hee;Hyun, Taisun
    • Nutrition Research and Practice
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    • v.12 no.6
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    • pp.527-534
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    • 2018
  • BACKGROUND/OBJECTIVES: Veggiecation was developed to improve children's vegetable consumption through classroom lecture and cooking activities. In this study, we explored potential determinants of vegetable consumption behavior and intention, and examined the impact of Veggiecation on vegetable consumption behavior, intention and personal factors among Korean children. SUBJECTS/METHODS: The 4-week Veggiecation program was implemented for second-graders in South Korea (35 children in the intervention group, 36 in the control group). We identified personal and environmental factors influencing vegetable consumption behavior and intention using multiple regression analyses. Consumption behavior, intention and, personal factors such as preference, attitude, and self-efficacy were compared between the groups before and after the intervention. RESULTS: Children's vegetable consumption behavior was significantly correlated with personal, social-, and physical-environmental factors as well as intention. Among the variables, preference was the most influential factor on intention, and attitude and intention had great influence on the behavior. After the program, children in the intervention group demonstrated significant improvements in vegetable consumption, intention, attitude, preference, and self-efficacy compared with children in the control group. CONCLUSION: Veggiecation, a school-based culinary nutrition education program, improved vegetable consumption and intention, as well as preference, attitude, and self-efficacy, in second-graders. Veggiecation has great potential, as a global program, to increase children's vegetable consumption. This program can be expanded through various channels, such as after-school programs or camps, to provide a positive impact for children.

Analysis on the Actual Status of Users of Public Nature Burial and Cremated Bodies Using the Public Cremation Facilities in the Capital Area through the Funeral Information System and the Activation Plan of the Public Nature Burial

  • Choi, Jae-sil;Kim, Jeong-lae
    • International journal of advanced smart convergence
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    • v.8 no.3
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    • pp.123-130
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    • 2019
  • In the study, we suggest that the activation plan of the public nature burial in the capital area through funeral information system as follows. First, according to the report on the social survey announced by the National Statistical Office in December 2017, the Korean people's preference of nature burial was 43.6% while the actual utilization rate of national nature burial in 2017 was only 8.8%, which showed a huge gap between preference and utilization rate of nature burial. Therefore, through the activities to improve the awareness of nature burial by performing the national promotion and education, and also the investment for the expansion or improvement of nature burial facilities in the level of central government and local government, the preference of nature burial should be led to the actual demand. Second, during the period from 2011 to 2018, the utilization rate of public nature burial in the capital area was annually increased by average 26.9%, which showed the huge increase of demand for nature burial. Thus, each local government should carry forward the policies for expanding the supply of public nature burial focusing on the woodland burial showing the high preference of users of public nature burial. Third, even though the public cremation facilities are installed or operated by local governments in the capital area, Seongnam City without the public cremation facilities should install the public nature burial for the enhancement of users convenience by providing the One Stop Total Funeral Service.