• Title/Summary/Keyword: Social Media Education

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Determinants of Successful Online Education Services : Focusing on Social Capital and Service Quality (온라인 교육 서비스의 재구매 의도에 영향을 미치는 요인 분석 : 사회자본과 서비스품질을 중심으로)

  • Kim, Kun-Ah;Yun, Hae-Jung;Lee, Choong-C.
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.155-173
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    • 2010
  • Although online education service markets are growing fast, previous studies have been limited to the studies on media types or system qualities of online education. In order to provide timely implications for online education service providers to maintain and increase the number of users, other factors such as interactivity and community perspectives should be considered. In this study, social capital and service quality were adopted as antecedents of learning motivation. Also, service quality dimensions, as well as learning motivation, were chosen to examine its impact on intention to repurchase of online education services. Research findings show that structural and cognitive dimensions of social capital are proved as antecedents of relational capital; structural and relational social capital positively influence on learning motivation; tangibility positively makes impact on learning motivation; and intention to repurchase is positively influenced by responsiveness and learning motivation. Practical implications based on the research findings are presented.

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Machine Learning Algorithm Accuracy for Code-Switching Analytics in Detecting Mood

  • Latib, Latifah Abd;Subramaniam, Hema;Ramli, Siti Khadijah;Ali, Affezah;Yulia, Astri;Shahdan, Tengku Shahrom Tengku;Zulkefly, Nor Sheereen
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.334-342
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    • 2022
  • Nowadays, as we can notice on social media, most users choose to use more than one language in their online postings. Thus, social media analytics needs reviewing as code-switching analytics instead of traditional analytics. This paper aims to present evidence comparable to the accuracy of code-switching analytics techniques in analysing the mood state of social media users. We conducted a systematic literature review (SLR) to study the social media analytics that examined the effectiveness of code-switching analytics techniques. One primary question and three sub-questions have been raised for this purpose. The study investigates the computational models used to detect and measures emotional well-being. The study primarily focuses on online postings text, including the extended text analysis, analysing and predicting using past experiences, and classifying the mood upon analysis. We used thirty-two (32) papers for our evidence synthesis and identified four main task classifications that can be used potentially in code-switching analytics. The tasks include determining analytics algorithms, classification techniques, mood classes, and analytics flow. Results showed that CNN-BiLSTM was the machine learning algorithm that affected code-switching analytics accuracy the most with 83.21%. In addition, the analytics accuracy when using the code-mixing emotion corpus could enhance by about 20% compared to when performing with one language. Our meta-analyses showed that code-mixing emotion corpus was effective in improving the mood analytics accuracy level. This SLR result has pointed to two apparent gaps in the research field: i) lack of studies that focus on Malay-English code-mixing analytics and ii) lack of studies investigating various mood classes via the code-mixing approach.

How Social Media is Transforming the Fashion Consumers: The Effects of "Social" Consumer Attributes on Brand Engagement in Social Networking Sites

  • Park, Hyejune
    • Fashion, Industry and Education
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    • v.15 no.1
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    • pp.1-11
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    • 2017
  • The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

Influence of Peer Body Shape Norm and Peer Pressure Related to Body Shape on Social Media on Body Image Over-distortion of Early Adolescent Girls (소셜미디어 내의 또래 체형규범과 체형관련 또래압력이 초기 여자 청소년의 신체이미지 과대왜곡에 미치는 영향)

  • Jeeyeon Hong;Dooyoung Kim;Yoon Kyung Kim;Ju Hee Park
    • Human Ecology Research
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    • v.62 no.3
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    • pp.441-453
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    • 2024
  • This study aimed to explore the characteristics of early adolescent girls with an over-distorted body image and to examine the influence of peer descriptive norm and peer injunctive norm related to body shape and peer pressure for thinness on social media on body image over-distortion. The participants were 505 female adolescents in the 1st and 2nd grades of middle school. Descriptive statistics, frequency analysis, and binary logistic regression were used to analyze the data with SPSS 26.0. The results were as follows. First, the body image over-distortion group contained more 2nd-grader early adolescent girls than 1st graders and approximately three-quarters of the body image over-distortion group had previously attempted to lose weight. Second, peer pressure for thinness on social media significantly predicted whether early adolescent girls were in the body image over-distortion group compared to the non-distortion group. These outcomes suggest that it is necessary to create a social media culture that encourages early adolescent girls to have a realistic and healthy body shape. The results also highlight the importance of developing social media literacy education programs that inform early adolescents of the potential harm of negative comments on social media, and teach them how to recognize and dismiss indiscriminate and harmful comments and contents on social media.

A Study on the Awareness of Teacher-Parents of Media Education for Children (유아미디어 교육에 대한 교사-학부모의 인식 연구)

  • Kim, Yong-Suk;Kang, Young-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.8
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    • pp.3466-3471
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    • 2011
  • This study is to examine how media education is recognized and used in the field of early childhood education. For this, it analyzed awareness and problems of media education by kindergarten teachers and parents and set the following research questions to find out a new alternative of media education for children. First, what are differences in concerns and educational experiences on media education for children by teacher-parents? Second, what are differences in teaching-learning methods on media education for children recognized by teachers-parents? Third, the present study examined problems and effective improvement methods of media education for children with 250 teachers in the field of early childhood education and 250 parents and obtained the following conclusions. The teaching-learning method preferred most by teachers and parents was talking activity and as a result of asking the preferred type of group, it was found that teachers-parents answered small group activity was most ideal and what are to be improved in the media education for children included the extension of teachers' opportunities to have research training and non-establishment of the genral theory of media education in our whole society.

An Analysis of the Research Trends on Children's Media in the Digital Era (디지털 시대의 아동 미디어 관련 연구동향 분석)

  • Lee, Ran;Hyun, Eunja
    • Korean Journal of Child Studies
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    • v.35 no.4
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    • pp.17-40
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    • 2014
  • The aims of this study were three-fold; to analyze the trends of research on children's media, to anticipate any transitions in the direction of the research and finally to provide a guidance for future directions in the research. For this purpose, 55 research papers were chosen. The tool used for this analysis was that developed by Meyrowitz(1998; 1999), which classifies(1998, 1999) three main viewpoints towards media. Based on these three viewpoints, this study found that the most common category is 'media as a vessel.' Furthermore, it was verified that some studies in 'media as a vessel' have a tendency to be mixed with the notion of 'media as a language.' Subsequently, all the research papers in the category of 'media as a language' were subcategorized into 6 digital literacy competencies, in the manner proposed by Hobbs(2010). Consequently, the studies in the category of 'creation' were revealed to be the most common, and it was further confirmed that the research included in the categories of 'reflection' and 'social action' both begins to partially appear. Based on these results, this study speculates on a number of educational points supporting the development of media education in the digital era.

The effects of academic stress, social network service addiction tendency, and upward social comparison on depression in nursing students (간호대학생의 학업스트레스, 소셜네트워크서비스 중독경향, 상향비교성향이 우울에 미치는 영향)

  • Park, Seungmi;Lee, Jung Lim;Yu, Soo-Young
    • The Journal of Korean Academic Society of Nursing Education
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    • v.29 no.1
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    • pp.41-50
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    • 2023
  • Purpose: The aim of this descriptive study was to identify the factors influencing depression risk among South Korean nursing students. Methods: The data were collected from nursing students attending two universities through web-based questionnaires that surveyed them about depression, academic stress, social network service (SNS) addiction tendency, and upward social comparison from August 22 to September 4, 2021. The collected data from 196 nursing students were analyzed by t-test, one-way ANOVA, Pearson's correlation coefficients, and multiple linear regression. Results: The mean score of depression (using CES-D Korean version) among nursing students was 13.91, which denotes probable depression. Concerning the variance with regard to depression among nursing students, 20.2% was explained by clinical practice period, academic stress, and upward social comparison. Conclusion: Programs to relieve academic stress and depression should be developed in a simple way and systematically provided at the organizational level so that nursing students secure sufficient support during the initial and continuing period of clinical practicums. Concomitantly, an attempt to reduce the upward social comparison should be highly considered.

Incorporation of Media in the Activities of Scientific Library of Higher Education Institution

  • Horban, Yurii;Berezhna, Oksana;Bohush, Iryna;Doroshenko, Yevhenii;Kovbel, Viktoriia
    • International Journal of Computer Science & Network Security
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    • v.22 no.4
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    • pp.59-66
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    • 2022
  • Students can successfully connect with one another thanks to the introduction of Web 2.0 and the tools and technology linked with it. The fact that rising digital tools are systematically influencing the education system is not a secret. The purpose of the research article efficiently evaluates the influence of incorporation of media in the activities of the scientific library of the higher education institution. The research Methodology is the Concepts, techniques, and procedures to effectively inculcate primary and secondary data to conduct the research effortlessly. It's worth noting that in this case, quantitative primary research was provided in the form of a survey. The researchers have proposed a survey in order to successfully instil a comprehensive view on the "incorporation of media in the operations of the scientific library of higher education institutions." As a result, fifty-one higher education institution principals were asked to attend this session. This is necessary to understand that they are both well-educated and cognizant of the impact of technology innovation on schooling. As a result, the researchers were able to gain a comprehensive view of this situation thanks to this survey. The results effectively showed that most of the participants believe that social media plays a vital role in shaping up higher education and at the same time they believe that the libraries of famous educational institutions must adapt as per the new educational trend so that teachers and students both can tap into its benefit.The practical significance of the result is manoeuvred by the efficient survey analysis and at the same time, peer-reviewed journals have been employed to put forward authentic information. Therefore, efficient insight regarding this topic has been gathered by the researchers.

Linking Social Network to Education: The Potentials and Challenges

  • RHA, Ilju;BYUN, Hyunjung;KIM, Younyoung;HONG, Seoyon
    • Educational Technology International
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    • v.13 no.1
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    • pp.1-25
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    • 2012
  • Despite the relatively short history of Social Network Sites or Services (SNS), it has quickly gained popularity with more than seven hundred million users all over the globe. The SNS emerged as one of the strongest cultural influences for the contemporary society. The SNS would provide both chances and challenges for Education. The main purpose of the article was to explore the way education react and adapt to the emergence of social network and SNS. It tried to provide major theoretical grounds that bridge education and social network. In the due process, the researchers have examined the curriculum and instructional design process of education from the perspective of disruptive and sustainable aspect of SNS technology. Consequently, four major theoretical grounds were identified and reviewed: Gibson's theory of affordance, Vygotsky's social constructivism, Rha's human visual intelligence theory, and the network theory. By investigating these theories, the educational potentials of social network and SNS were emerged. The SNS was viewed as a new medium with abundant potentials of expanding the learning space, empowering the affective aspects of learning, and facilitating the formation of group intelligence. Finally, some future implications and challenges of SNS were suggested.

An Exploratory Study of Undergraduate Students' Health Information Needs and Seeking Behaviors in Social Media (소셜 미디어 환경에서 대학생들의 건강정보 요구와 추구행태에 관한 탐험적 연구)

  • Kim, Soojung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.4
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    • pp.239-260
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    • 2012
  • This study examined undergraduates' health information needs, information seeking behaviors, and their perceptions of credibility of health information in social media environments. Interviews with 22 undergraduates revealed that social media was used mainly in a preventive stage or in a health maintenance stage. The perceptions of credibility of health information widely differed according to the type of social media. This finding indicated the need for health information literacy education that could help undergraduates effectively evaluate and acquire health information online.