• Title/Summary/Keyword: Social Affordances

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The Effect of Social Affordances in Social Live Streaming Service (소셜 라이브 스트리밍 서비스에서 소셜 어포던스의 영향)

  • Moon, Yunji
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.31-51
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    • 2020
  • During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users' flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

The role of tools in mathematical learning: Coordinating mathematical and ecological affordances (수학 학습에서 도구의 역할에 관한 관점: 수학적 어포던스와 상황적 어포던스의 조정)

  • 방정숙
    • Journal of Educational Research in Mathematics
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    • v.12 no.3
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    • pp.331-351
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    • 2002
  • It is widely recommended that teachers should actively mediate students' engagement with tools such as manipulative materials. This paper is to help to parse classroom life so that both social and psychological aspects are accounted for and coordinated. Building on the theory of affordances from ecological psychology and the activity theory from sociocultural perspectives, the main strategy of this paper is to view manipulative materials as simultaneously participating in social and psychological activity systems. Within these activity systems it is charted how both mathematical affordances related to the structure of mathematical concepts and ecological affordances related to socially situated classroom practices need to be considered by teachers in effective mediation of mathematical manipulatives. This paper has three major sections. The first section develops a theoretical extension of Gibson's theory of affordances from natural to social environments. The second section introduces mathematical and ecological affordances using empirical data from a grade two elementary school classroom. The third section illustrates the need of coordinating the two affordances as embedded in different activity systems.

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Sementic Analysis of PDA (Paralinguistic Digital Affordances) in Social Media :Focusing on College Student (소셜미디어의 디지털 준언어 행동유도(PDA : Paralinguistic Digital Affordances) 의미 해석: 대학생을 중심으로)

  • Cha, Young Ran
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.410-422
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    • 2017
  • This study researches PDA (Paralingustic Digital Affordances) in the social media on the basis of Uses and Gratification theory. The study defines PDA as Likes in Facebook and Instagram and Favorites in Twitter. The study inquiries into the motivation of using PDA and interpretational way when Social media users play a role of a sender or a receiver. For this research purpose, the focus group and interview were conducted with 36 college student in the Korea metropolitan area. The research is to comprehend the motivation and satisfaction of using PDA by applying structured theory frame of Uses and Gratification. As a result, it contributes to more satisfactions when PDA users interact each other as a sender and a receiver than mere verbal-communication. Furthermore, PDA in each social media has different meaning and gravity. For instance, Likes in Instagram is considered less important and lighter than Likes in Facebook. Moreover, people use the PDA without any restriction. People favorably use PDA most of the time, but sometimes they use in contradictory or sarcastic way.

The Effect of Perceived Affordances of Gamified Avatar Fashion Styling on Metaverse Engagement Behavior Intention (지각된 아바타 패션 스타일링 게임 어포던스가 메타버스 인게이지먼트 행동 의도에 미치는 영향)

  • Jeeweon Wee;Namhee Yoon;Yoon-Jung Lee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.560-576
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    • 2023
  • Drawing on gamification affordance theory, this study examines the relationships among key affordances of avatar fashion styling, perceived enjoyment, and engagement behavior intentions-defined as the intention to share content on avatars in the metaverse platform-and the moderating role of metaverse familiarity. Based on survey data collected from 198 Korean ZEPETO users with avatar fashion styling experience, the hereby proposed research model was tested with structural equation modeling. The results demonstrated that self-expression and competition positively influenced perceived enjoyment, which subsequently affected customers' engagement behavior intention. Furthermore, metaverse familiarity as a moderating effect intensified the positive association between affordances and perceived enjoyment as well as between perceived enjoyment and engagement behavior intentions. The individual interaction effect of each affordance dimension on perceived enjoyment was different, with self-expression having a greater influence on enjoyment among the high-familiarity group and competition having a greater influence on enjoyment among the low-familiarity group. Considering that users with low metaverse familiarity might have higher needs for social interaction for adaptation, competition, being more socially triggering, might have affected these users more crucially.

How Design Elements of a Social Q&A Site Influence New Users' Continuance Behavior: An Application of Logistic Regression and XGBoost Techniques (소셜 Q&A 사이트의 디자인 요소가 신규 사용자의 지속사용에 미치는 영향: 로지스틱 회귀분석과 XGBoost 기법의 적용)

  • Minhyung Kang
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.161-183
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    • 2023
  • Social Q&A sites, where individuals freely ask and answer each other online, play an important role as a public knowledge repository. For their sustainable growth, social Q&A sites constantly need new askers and new answerers. However, previous studies have focused only on answerers, with little attention to new users or askers. This study examines the factors encouraging new users to continue using social Q&A sites based on motivational affordance theory and self-determination theory, and also investigates whether the factors differ depending on the types of users (i.e., new asker vs. new answerer). In addition, the moderating effect of prior experience with a member Q&A site was examined. Using logistic regression and XGBoost, we analyzed online activity data from 25,000 users in the Stack Exchange Network and found that design elements with motivational affordances had significant impacts on new users' continuance behavior. The experience of a member Q&A site negatively moderated the influence of the antecedents of continuance behavior. Interestingly, the influence of editing was not significant in the analysis of new users as a whole, but was significant in the separate analyses of askers (significantly negative) and answerers (significantly positive).

A Study on the Significance and the Types of User's Participation in Space Design (현대 공간디자인에 있어 사용자 참여디자인의 의의와 유형에 관한 연구)

  • Lee, Jeong-Min;Hong, Eui-Taek
    • Korean Institute of Interior Design Journal
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    • v.15 no.6 s.59
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    • pp.89-100
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    • 2006
  • This paper researched social, cultural background, psychological bases, design method and design types with regard to user's participation in space design. This issue of user's participation became one of major paradigms of 21st century not only for space design but also for every other cultural phenomenon. First chapter is an introduction. Second chapter tried to assert the fact that user's participation will be the important aspect for future space design by proving the correlation between user's participation in space design and the important social changes. It also tried to prove the psychological reasons why the users' participations affect the level of user satisfaction. It can be explained by Behaviorism which insisted that our outer behaviors affect our inner attitudes and preferences. Third chapter explained the affordances in design which works as a means of inducing user's participatory behaviors. Fourth chapter proposed the types of participatory space designs classified by the users' behavioral features and their characteristics, intending that they will verify the realization of the theories which we discussed in the former chapters regarding the users' participation in space design. The fifth chapter is a conclusion which says that outwardly, those participations are simply making external changes in design. but actually, they are reflecting more profound social changes and making important psychological effects on users.

Continuance Intention Toward Second-generation Mobile Instant Messaging App of LINE in Taiwan

  • Bao Q. Duong;Charlie Chen;Craig Van Slyke
    • Asia pacific journal of information systems
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    • v.33 no.4
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    • pp.899-933
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    • 2023
  • The second-generation mobile instant messaging (SMIM) proliferates with various relationship management functions: group chats, audio/video chats, file sharing, real-time location sharing, and nonverbal graphics, such as emojis and stickers. This study integrates the important but often overlooked affordances theory into innovation diffusion and proposes an SMIM continuance intention model. SMIM is a social affordance platform for users to develop new friendships and maintain their relationships. Integrated diffusion of innovation and affordance theoretical frameworks, this study investigates the influence of four factors on the success of using SMIM apps to improve friendship development and relationship management. Data were collected from 231 participants using a survey questionnaire in a public university in Taiwan. The findings confirm the effects of friendship development and relationship maintenance on the intention of users to continue using SMIM apps. Implications for research and practice are discussed.

Analysis of Scientific Explanations and the Affordances Constructed in Gifted Elementary Students' Science Drawings and Science Writings about Air Pressure: Pedagogical Use of Multimodal Representations (공기 압력에 대한 초등영재 학생들의 과학그리기 및 과학글쓰기에서 구성된 과학적 설명과 어포던스 분석 - 다중모드적 표상의 교육적 활용 -)

  • Chang, Jina;Park, Joonhyeong;Park, Jisun
    • Journal of Korean Elementary Science Education
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    • v.42 no.1
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    • pp.161-177
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    • 2023
  • Scientific explanation is composed of various representations such as texts, diagrams, and graphs, and each representation contributes to expanding scientific meaning by connecting similar but slightly different meanings as a 'mode'. Based on this perspective of social semiotics, we aimed to identify the characteristics of meaning formation demonstrated in students' science writing (verbal mode) and science drawing (visual mode) and to discuss the pedagogical use of multimodal representations. To that end, 18 science drawings and 18 scientific writings constructed by science-gifted elementary students on air pressure were collected. The characteristics of the drawn and written explanations were then analyzed from the affordance perspective in social semiotics. In science drawing, students showed a tendency to use the affordance of the visual mode to infer concrete changes from the particle view, such as the movement of air particles, the number of air particles, and the collision of particles. In science writing, students used the affordance of the verbal mode mainly to infer the causal relationship between the concept of air pressure and other related factors at an abstract level. Based on those results, we discuss the educational implications and provide concrete examples of how to use the unique affordances of each form to complement one another.

The Affordance of the Floor Heating System in Children's Libraries (어린이 도서관에 있어서 바닥 난방시스템의 지원성)

  • Lee, Jeong-Mi;Kwack, Dong-Wha
    • Korean Institute of Interior Design Journal
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    • v.17 no.3
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    • pp.77-85
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    • 2008
  • The purpose of this study is to examine how the floor heating system is affecting to users in childeren's libraries. This study included the method that extracts the affordance of the floor heating system, after surveyed using behavior in children's libraries and referred to J. J. Gibson's affordance and surface concepts. As the positive affordance, it was grasped that the floor heating system promotes social relationships and affords various surfaces for library using, but also as the negative affordance, that hinders users in the public usings and the behaviors for reference and using. The behaviors of these various characters can be regarded as life behaviors resulted from the sitting life style and the natural using behavior can give to children emotional rest and autonomous reading experience. For the function as the children's library, the learning of sociality in the public building and the various reading space, the space planning of children's library should be done after the positive and negative affordances extracted from this study are reflected. The guidelines for space planning are summarized as the followings: the layout of book furniture, the shoe chest and the space around that, the furniture hight and children's eye level, and the practical using of the table for sitting life style.

A Study on the Characteristics of Healing Space of Children Medical Facilities -Focused on the behavioral affordance based on the theory of Rudolf Steiner and Max L$\ddot{u}$scher (어린이 의료시설의 치유공간적 특성에 관한 연구 -루돌프슈타이너와 막스 뤼셔의 이론에 근거한 행태지원성을 중심으로)

  • Kim, Hye-Yeon;Kim, Kwang-Ho
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.16 no.2
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    • pp.37-45
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    • 2010
  • This study is the analysis of characteristics of hospital space for the holistic healing environment of children on the basis of the healing theory on emotion of Max L$\ddot{u}$scher and the healing theory on senses of Rudolf Steiner of the overseas children's hospitals. According to the theory of Rudolf Steiner, children make comprehensive advancement of physical, spirit and soul through the interaction of 12 senses. In addition, Max Luscher asserts that the psychological health can be maintained when the 4 emotional status in content, confidence, self-esteem and liberty make the balance. The 4 elements of Luscher have correspond with spatial expression elements for refuge, flow, prospect and void, and this is analyzed in conjunction with the eight kinds of behavior affordance of ying and yang (-, +) that helps our the advancement of 12 senses of Steiner. WORK & STUDY(+), REST(-), MOBILITY(+), VISUAL SEQUENCE(-), SOCIAL EXCHANGE(+), REFRESHMENT(-), COMMUNITY(+) and MEDITATION (-) would be the 8 kinds of behavioral affordances to make the healing environment as presented in this study and the case analysis for children's hospitals have been undertaken.