• Journal of Korean Society of Rural Planning
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• v.21 no.3
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• pp.85-99
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• 2015

This study explores influences of the relationship between social capital and residents' perception in a collective aspects, and also explores the differences of influence between two groups in 10 rural communities. This study conducts regression analysis with residents questionnaires, and analyzes the relationship of influence among the latent factors, and differences between the two groups. As a results, associational network and social trust factors of social capital are identified as the most important factor in the quality of life and residents' attitudes. In addition, the differences in socio-cultural factor of quality of life and residents' attitude between two groups are identified by comparison with the relationship between two groups, although the explanatory power of both groups is not high. To achieve a successful rural tourism based on the result of this study, rural tourism should consider the regional and demographic characteristics, such as age, occupations and education and so on. The major contribution of this study is to confirm that the impact of social capital on the residents' perception would be different by regions in comparison with two groups, and it will be able to provide useful implication for the rural tourism development in the future.

• 한국노년학
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• v.30 no.1
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• pp.221-240
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• 2010

Despite a growing trend in elder mistreatment, research about the problem and its effects on the victims has been sparse. Notably missing are the perspectives of older adults themselves, whose perceptions and responses to elder mistreatment are greatly affected by social and cultural context. The purpose of this study is to examine factors associated with older persons' perceptions of elder mistreatment and subsequent help-seeking behaviors. Six hypothetical scenarios featuring elders were the basis of interviews with 124 older persons, drawn by a quota sampling strategy. Findings indicated that older persons perceived situations of physical abuse (87.9%), financial abuse (86.3%), and psychological abuse (66.1%) to be elder mistreatment, yet respondents showed less sensitivity to elder mistreatment that took the form of physical mistreatment within a couple (47.6%), neglect (40.3%), and self-neglect (16.9%). Certain scenarios yielded less intention to seek help: namely, physical mistreatment within a couple, neglect, and self-neglect. Older persons' personal characteristics, social factors, and cultural factors exerted significant influence on both perception and help-seeking behavior. Perception was identified as a key factor that significantly influenced help-seeking behavior. Findings point to awareness of cultural and social context for success in elder mistreatment prevention, intervention, and policy design for this population.

• Child Health Nursing Research
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• v.16 no.4
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• pp.334-343
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• 2010

Purpose: The study was done to explore the effect of perception of parental rearing attitude and social support on self-efficacy and stress among school-aged children, then to supply information for health promotion of children and to promote multi-cultural communication between Korea and China. Methods: The participants for this study were 180 elementary students each, from Korea and China. Data were analyzed with descriptive statistics, $X^2$test, t-test, correlation analysis and AMOS. Results: Social support had a direct effect on self-efficacy for both Korean and Chinese children. In Korea parental rearing attitude had greater direct effect on stress than social support and self-efficacy. But in China only, parental rearing attitude had direct effect on stress. Conclusion: These findings provide support for perception of parental rearing attitude, social support, and self-efficacy as predictive variables of stress in Korean and Chinese school-aged children.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.45-50
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• 2019

This research analyzed that what factors affect to the change of social positioning of 'multi-cultural family(MCF)' centered on 'multi-cultural family in Jecheon City using Social Construction. The purpose of this research analyze the social positioning of MCF in Jecheon City, policy design depending on that social positioning and the effect of social perception. Therefore, this research carried out qualitative analysis method that analyzed news articles, legislations and interviews from 1990 to 2013 based on social construction theory. For the purpose, first, the time scope could be divided into four periods such as 'the quickening period in 1990s', 'quantitative growth period from 2000 to 2005', 'qualitative growth period from 2006 to 2011', 'the period of antagonism after 2012' of MCF.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.193-204
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• 2021

The purpose of this study was to examine the mediating effect of self-efficacy moderated by social support in the influence of local children's center cultural program commitment on career awareness and development of children and adolescents using Local Children Centers' Services. For this purpose, the questionnaires of local children's center cultural program commitment, career awareness and development, social support, and self-efficacy was conducted to 190 elementary school students in the 3rd grade and middle and high school in 22 children's centers in N city. The statistical packages were SPSS PC+ 25.0 and SPSS MACRO. The main results are as follows: First, cultural program commitment had positive correlation with self-efficacy, social support, career awareness and career development. Also, self-efficacy had a positive correlation with social support, career awareness and career development, and social support had a positive correlation with career awareness and career development. Second, the hypothesis model was supported that cultural program commitment positively affects career awareness mediated by self-efficacy moderated by social support. In other words, the more they participated and commited in cultural programs, the more self-efficacy increased leading to more career awareness. Also, the more social support was felt, the more the positive influence of cultural program commitment on self-efficacy increased. The hypothesis model was supported that cultural program commitment positively affects career development mediated by self-efficacy moderated by social support. In other words, the more they participated and commited in cultural programs, the more self-efficacy increased leading to more career development. Also, the more social support was felt, the more positive influence of cultural program commitment on self-efficacy increased. The limitation and future tasks were discussed.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.1-9
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• 2019

The purposes of the study are to investigate Koreans' perception about Vietnam by analyzing social big data and to seek changing direction in perception. For the purposes, the texts about Vietnam in Naver Blog and Twitter and the number of search and click for Vietnam in Naver were analyzed by Social Metrics of Daum Soft and Datalab of Naver. The study also analyzed the annual change of their interest in Vietnam based on social media. The results showed that Koreans still remember the Vietnam war, have a positive emotion toward Vietnam, and view Vietnam as a country where we can gain mutual benefit by exchange. The findings also indicated that Koreans perceive Vietnam as a favorite tourist spot regardless of age. Meanwhile, children under 12 showed a different pattern of an annual change in perception. It might be a positive sign that Koreans' interest region toward Vietnam would be diversified because children under 12 would be the central axis of cultural contents.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.2
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• pp.125-145
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• 2014

As Korea becomes a multi-cultural society, Korean government ministries are enforcing various multi-cultural services. Especially, Ministry of Culture, Sports and Tourism, which is in charge of public libraries, is operating multi-cultural services for cultural diversity. The trends in the research on the multi-cultural services in public libraries, however, are rather on adaptation of the multi-cultural people in Korea than on the cultural diversity. In this exploratory study, we investigated the perception of local residences on multi-cultural library services with several in-depth interviews with the local residences not only for the adaptation but also for the cultural diversity. The results shows that they tended to regard public libraries as an institution of local life-long education, and then they think public libraries can take a role for coping with social adaptation and prevention of social problems in terms of multi-cultural population. Based on the results, public libraries would better consider to inform their roles in this multi-cultural society to their local residences based not only on adaptation but also on cultural diversity. For this, the libraries would develop programs, in which both multi-cultural and non-multi-cultural people can be participated, to encourage communication between them.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• The Korean Journal of Community Living Science
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• v.22 no.3
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• pp.341-349
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• 2011

As elder abuse has become a social problem, it has drawn a great deal of attention from researchers and policy-planers. While there have been a number of studies addressing various issues related to elder abuse, the present study aims to explain whether and how the perception of elder abuse would differ among the elderly themselves. In particular, the study focuses on the differences between urban and rural areas. Family-centered culture is believed to have a stronger influence in rural areas compared to urban areas. This cultural tradition highlights the importancy of the family compared to the individuals. Thus, the elderly who experience abuse would take it as personal matter rather than publicizing it. In addition, the information and campaigns on preventing elder abuse are less prevalent in rural areas than in urban areas due to limited communication networks. For these reasons, the study suggests a hypothesis that the elderly in rural areas are less perceptive to elder abuse. Using 6,709 persons aged 65 and over from a nationwide survey conducted by the Korean Institute for Health and Social Affairs in 2009, the study ran regression analysis on 4 types of elder abuse including psychological, financial, physical and neglect. The results show that regardless of types of abuse, the elderly in rural areas have lower levels of perception than the elderly in urban areas do. In addition, the frequency of social activities is positively related to the perception of elderly abuse. This is also true for the different types of elder abuse. The findings suggest that social effort to prevent elder abuse consider the urban-rural differences and their sources.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.9
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• pp.201-210
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• 2016

The purpose of this study is to explore the process of multicultural perception change of university students who have participated in multicultural mentoring. From May to December of the year 2015, the researcher conducted continuous e-mail interviews as well as in-depth interviews with mentors who participated in multicultural mentoring at I university. The interview contents were transcribed and comparative analysis was done. The result of the study is as follows. The process of multicultural perception change of mentors were discovered to be change in stereotypes, prejudice and ideas on multiculture, difference detection and social desire. They realized that stereotypes and prejudice were the errors of generalization due to their ideas on multiculture which were developed through media. Through mentoring activities the mentors reflected on the inherent negative ideas on multiculture, thus changing their ideas and thoughts. Also, the difference detection acknowledged cultural diversity along with the understanding of the cultural environment of mentees. Social desire expressed their wish for the change of perception in the cultures of others along with the positive change of multicultural perception through mentees. Thus, it was discovered that multicultural mentoring activities are sufficient prerequisites to change the social perception of multiculture from personal interest.