• Title/Summary/Keyword: Smart-media

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Effects of SNS Characteristics on SNS Engagement and Consumer Brand Engagement

  • CHO, Byung-Kwan;SHIN, Hyang-Sook
    • The Korean Journal of Franchise Management
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    • v.11 no.2
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    • pp.23-39
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    • 2020
  • Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

A Study on Self-medication for Health Promotion of the Silver Generation

  • Oh, Soonhwan;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.82-88
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    • 2020
  • With the development of medical care in the 21st century and the rapid development of the 4th industry, electronic devices and household goods taking into account the physical and mental aging of the silver generation have been developed, and apps related to health and health are generally developed and operated. The apps currently used by the silver generation are a form that provides information on diseases by focusing on prevention rather than treatment, such as safety management apps for the elderly living alone and methods for preventing diseases. There are not many apps that provide information on foods that have a direct effect and nutrients in that food, and research on apps that can obtain information about individual foods is insufficient. In this paper, we propose an app that analyzes food factors and provides self-medication for health promotion of the silver generation. This app allows the silver generation to conveniently and easily obtain information such as nutrients, calories, and efficacy of food they need. In addition, this app collects/categorizes healthy food information through a textom solution-based crawling agent, and stores highly relevant words in a data resource. In addition, wide deep learning was applied to enable self-medication recommendations for food. When this technique is applied, the most appropriate healthy food is suggested to people with similar eating patterns and tastes in the same age group, and users can receive recommendations on customized healthy foods that they need before eating. This made it possible to obtain convenient healthy food information through a customized interface for the elderly through a smartphone.

Design of Highway Accident Detection and Alarm System Based on Internet of Things Guard Rail (IoT 가드레일 기반의 고속도로 사고감지 및 경보 시스템 설계)

  • Oh, Am-Suk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.12
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    • pp.1500-1505
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    • 2019
  • Currently, as part of the ICT Smart City, the company is building C-ITS(Cooperative-Intelligent Transport Systems) for solving urban traffic problems. In order to realize autonomous driving service with C-ITS, the role of advanced road infrastructure is important. In addition to the study of mid- to long-term C-ITS and autonomous driving services, it is necessary to present more realistic solutions for road traffic safety in the short term. Therefore, in this paper, we propose a highway accident detection alarm system that can detect and analyze traffic flow and risk information, which are essential information of C-ITS, based on IoT guard rail and provide immediate alarm and remote control. Intelligent IoT guard rail is expected to be used as an intelligent advanced road infrastructure that provides data at actual road sites that are required by C-ITS and self-driving services in the long term.

Abnormal Situation Detection Algorithm via Sensors Fusion from One Person Households

  • Kim, Da-Hyeon;Ahn, Jun-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.4
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    • pp.111-118
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    • 2022
  • In recent years, the number of single-person elderly households has increased, but when an emergency situation occurs inside the house in the case of single-person households, it is difficult to inform the outside world. Various smart home solutions have been proposed to detect emergency situations in single-person households, but it is difficult to use video media such as home CCTV, which has problems in the privacy area. Furthermore, if only a single sensor is used to analyze the abnormal situation of the elderly in the house, accurate situational analysis is limited due to the constraint of data amount. In this paper, therefore, we propose an algorithm of abnormal situation detection fusion inside the house by fusing 2DLiDAR, dust, and voice sensors, which are closely related to everyday life while protecting privacy, based on their correlations. Moreover, this paper proves the algorithm's reliability through data collected in a real-world environment. Adnormal situations that are detectable and undetectable by the proposed algorithm are presented. This study focuses on the detection of adnormal situations in the house and will be helpful in the lives of single-household users.

Brain Correlates of Emotion for XR Auditory Content (XR 음향 콘텐츠 활용을 위한 감성-뇌연결성 분석 연구)

  • Park, Sangin;Kim, Jonghwa;Park, Soon Yong;Mun, Sungchul
    • Journal of Broadcast Engineering
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    • v.27 no.5
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    • pp.738-750
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    • 2022
  • In this study, we reviewed and discussed whether auditory stimuli with short length can evoke emotion-related neurological responses. The findings implicate that if personalized sound tracks are provided to XR users based on machine learning or probability network models, user experiences in XR environment can be enhanced. We also investigated that the arousal-relaxed factor evoked by short auditory sound can make distinct patterns in functional connectivity characterized from background EEG signals. We found that coherence in the right hemisphere increases in sound-evoked arousal state, and vice versa in relaxed state. Our findings can be practically utilized in developing XR sound bio-feedback system which can provide preference sound to users for highly immersive XR experiences.

Design and Implementation of IoT Platform-based Digital Twin Prototype (IoT 플랫폼 기반 디지털 트윈 프로토타입 설계 및 구현)

  • Kim, Jeehyeong;Choi, Wongi;Song, Minhwan;Lee, Sangshin
    • Journal of Broadcast Engineering
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    • v.26 no.4
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    • pp.356-367
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    • 2021
  • With the recent development of IoT and artificial intelligence technology, research and applications for optimization of real-world problems by collecting and analyzing data in real-time have increased in various fields such as manufacturing and smart city. Representatively, the digital twin platform that supports real-time synchronization in both directions with the virtual world digitized from the real world has been drawing attention. In this paper, we define a digital twin concept and propose a digital twin platform prototype that links real objects and predicted results from the virtual world in real-time by utilizing the oneM2M-based IoT platform. In addition, we implement an application that can predict accidents from object collisions in advance with the prototype. By performing predefined test cases, we present that the proposed digital twin platform could predict the crane's motion in advance, detect the collision risk, perform optimal controls, and that it can be applied in the real environment.

Real-time Online Study and Exam Attitude Dataset Design and Implementation (실시간 온라인 수업 및 시험 태도 데이터 세트 설계 및 구현)

  • Kim, Junsik;Lee, Chanhwi;Song, Hyok;Kwon, Soonchul
    • Journal of Broadcast Engineering
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    • v.27 no.1
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    • pp.124-132
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    • 2022
  • Recently, due to COVID-19, online remote classes and non-face-to-face exams have made it difficult to manage class attitudes and exam cheating. Therefore, there is a need for a system that automatically recognizes and detects the behavior of students online. Action recognition, which recognizes human action, is one of the most studied technologies in computer vision. In order to develop such a technology, data including human arm movement information and information about surrounding objects, which can be key information in online classes and exams, are needed. It is difficult to apply the existing dataset to this system because it is classified into various fields or consists of daily life action. In this paper, we propose a dataset that can classify attitudes in real-time online tests and classes. In addition, it shows whether the proposed dataset is correctly constructed through comparison with the existing action recognition dataset.

Using Interaction for an Experiential Story 'The Three Little Pigs and Wolf' - for ipad - (인터랙션을 활용한 체험형 동화 '아기 돼지 삼형제와 늑대' - ipad를 중심으로 -)

  • Kim, Hyunhee
    • Design Convergence Study
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    • v.14 no.3
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    • pp.1-15
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    • 2015
  • Storytelling which is part of human nature, has changed over millions of years. The development of technology and media has shaped Storytelling into various forms and shapes, and due to the recent spread of smart devices, the influence of interactive storytelling has grown significantly. The technology which allows diverse and natural input of users, have transformed the listener to user and has allowed the user to 'experience' the story rather than 'hear' it. In line with the trend in the development of these technologies, this study seeks to design and implement an interactive tale for children on an ipad platform. Focusing on the interaction aspect, this story is designed mainly for 3-7 years olds, which contains various multimedia elements and interaction elements that use built in technology such as multi-touch technology and microphone technology to allow user input that aline with the context of story. Focusing on children's experience and empathy with the characters of the story, 'Three Little Pigs and the Wolf' contains 22 steps and was published in the itunes Store.

Data Load Process of large-sized media for avionics using FTP and JSON (FTP와 JSON을 활용한 대용량 미디어의 항공장비용 데이터 로드 프로세스)

  • Ji-Hwan Choi;Nak-Min Choi;Jae-Kwon Shin
    • Journal of Advanced Navigation Technology
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    • v.27 no.5
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    • pp.610-620
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    • 2023
  • The interest in the aircraft interior market is gradually growing due to technological development based on the 4th industrial revolution and competition for airlines to attract customers, and as part of that, Cabin Display System (CDS) for FAA Part.25 civil aircraft is being developed in Korea. The CDS is a system that provides various multimedia services to passengers by utilizing Flexible and Transparent Organic Light Emitting Diodes (OLED) with Integrated Display Processing Module (IDPM). This paper presents a new method for efficient Data Load Process of large-sized files and deals with their implementation and performance. The results of this study are expected to be applied to Data Load Process development of avionics that require reliable large-capacity file transmission along with reducing the costs of development compared to existing ARINC-615A.

Design of Education Service for 1:1 Customized Elderly SmartPhone using Generative AI applicable in Local Governments (지자체에서 활용할 수 있는 생성형 AI를 이용한 1:1 맞춤형 노인 스마트폰 교육 서비스 설계)

  • Min-Young Chu;Yean-Woo Park;Soo-Jin Heo;Seung-Hyeon Noh;Won-Whoi Huh
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.1
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    • pp.133-139
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    • 2024
  • In response to the challenges posed by a super-aged society, local authorities are conducting educational programs on smartphone usage tailored for the elderly. However, obstacles such as the limitations of one-to-many education and suboptimal learning outcomes for the elderly have hindered the efficacy of smartphone education. This study suggests an educational service intended for direct application in offline settings, considering the identified problems. Through the utilization of generative AI, the proposed app identifies specific challenges encountered by users during actual smartphone use, offering personalized exercises to facilitate customized and repetitive learning experiences for individual users. When integrated with existing local government education initiatives, this app is anticipated to enhance the efficiency of smartphone education by providing personalized, one-on-one training that is efficient in terms of time and content.