• Title/Summary/Keyword: Smart product

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A Study on the Customer Relationship Management Method Using Real-Time IoT Data (실시간 IoT 데이터를 활용한 고객 관계 관리 방안에 관한 연구)

  • Bae, Ji Won;Baek, Dong Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.2
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    • pp.69-77
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    • 2019
  • As information technology advances, the penetration of smart devices connected to the Internet, such as smart phone and tablet PC, has rapidly expanded, and as sensor prices have fallen the Internet of Things has begun to be introduced in the industry. Today's industry is rapidly changing and evolving, requiring companies to respond to the new paradigm of business. In this situation, companies need to actively manage and maintain customer relationships in order to acquire loyal customers who bring them a high return. The purpose of this study is to suggest a method to manage customer relationship using real time IoT data including IoT product usage data, customer characteristics and transaction data. This study proposes a method of segmenting customers through RFM analysis and transition index analysis. In addition, a real-time monitoring through control charts is used to identify abnormalities in product use and suggest ways of differentiating marketing for each group. In the study, 44 samples were classified as 9 churn customers, 10 potential customers, and 25 active customers. This study suggested ways to induce active customers by providing after-sales benefit for product reuse to a group of churn customers and to promote the advantages or necessity of using the product by setting the goal of increasing the frequency of use to a group of potential customers. Finally, since the active customer group is a loyal customer, this study proposed an one-on-one marketing to improve product satisfaction.

A Study on the Effects of SEMs R&D Capabilities and Resource Allocation Capabilities on Product Performance (중소제조기업의 연구개발역량과 자원배분역량이 제품성과에 미치는 영향)

  • Jong-Seo Jung;Young-Wook Seo
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.69-82
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    • 2023
  • This study verified the effect of R&D capabilities and resource allocation capabilities on technology commercialization capabilities and the effect of technology commercialization capabilities on product performance. The effect of technology commercialization capability was verified by using commercialization speed, market scope, and technology breadth as variables. A survey was conducted for employees of SMEs companies, and the model and hypotheses of the study were verified using SPSS 25 and Smart PLS 3.0. It was confirmed that R&D capabilities and resource allocation capabilities had a significant effect on technology commercialization capabilities, and technology commercialization capabilities had a significant effect on the company's product performance. Through the results of this study, strengthening a company's R&D capabilities and resource distribution capabilities from a resource-based perspective expands technology commercialization capabilities such as commercialization speed, market scope, and technology breadth, and strengthening technology commercialization capabilities affects product performance of a company. It is meaningful in providing implications for the commercialization performance of companies by revealing the impact.

The fourth industrial revolution and the future of food industry (4차산업혁명과 식품산업의 미래)

  • Yoon, Suk Hoo
    • Food Science and Industry
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    • v.50 no.2
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    • pp.60-73
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    • 2017
  • Recently, the whole world is facing an unprecedented moment of opportunity, so-called The Fourth Industrial Revolution. As emphasized in the World Economic Forum held in January of 2016 at Davos, the Fourth Industrial Revolution is not merely a changes of technological devices. The fundamental of the revolution is new, innovative, and visionary business models which change the whole systems dramatically. One of the greatest challenges is to feed an expected population of 9 billion by 2050 in a impactful way. The system should be sustainable as well as beneficial in improving the lives of people in the food chain along with the ecological health of environment. The technological advances of the Fourth Industrial Revolution are expected to improve our food system. The smart farm technology such as precision planting and irrigation techniques will improve the yields of food materials. The smart food transportation and logistics systems will substantially improve the safety and human nutrition. The adaptation the Fourth Industrial Revolution technology will induce the smart supply chains, smart production, and smart products in food industry due to its flexibility and standardization. This will lead the manufactures to adapt to customers' changing product specifications and traceable services in a timely manner.

Smart Farming Education service based on ICT Network (ICT 네트워크 기반에서의 스마트 농업 교육 서비스)

  • KIM, DONG-IL;CHUNG, HEE-CHANG
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.11
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    • pp.1534-1538
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    • 2020
  • Smart farming education service focuses on the dissemination of farming information that is the farming knowledge, farming skill, and farmer's experiences and knowhow, etc. This farming information is supposed from current activities, farming product and from the experience of farmer on the field. If the information is not available, or if available and not in a form that is amenable to being brought to the end producer then the process stalls at this point. The core component of the automation process for smart farming education service is the creation of a data store which will be a repository for the information of the smart farming education. The farming sector will benefit immensely from the implementation of farming data in farming contents repository which will serve as the knowledge base for the smart farming education service.

Recognizing the Necessity for Developing Customer-Oriented New Products for the 4th Industrial Revolution (4차 산업혁명 시대를 대비한 고객 중심의 신제품 개발 필요성 인식 제고)

  • Oh, Won-geun
    • Journal of Information Technology Applications and Management
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    • v.27 no.1
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    • pp.97-109
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    • 2020
  • It is expected that the Fourth Industrial Revolution will have a great impact on the manufacturing industry, especially as it will cause big changes in industry, economy as well as socio-cultural. To cope with this situation, each country is promoting the policy of cultivating its manufacturing. This study derives the effect of the fourth industrial revolution on product lifecycle management for smart manufacturing through expert's cognitive analysis. The knowledge area of product lifecycle management is divided into Project Portfolio Management, Collaborative Product Design, Customer Needs Management, Direct Material Sourcing, Product Data Management, Digital Manufacturing & Engineering, R&D Foundation, New Product Development through academic research. The expert survey was conducted in five different perspectives: Importance, Insufficiency. Then, using the results of the survey and the academic research the implication about Product Lifecycle Management were derived. The significance of this study is that it derives the change areas and factors of the product life cycle management knowledge domain in preparation for the fourth industrial revolution according to the perspective of importance and insufficiency.

Assessment of the Potential Environmental Impact of Smart Phone using LCA Methodology (LCA 기법을 활용한 스마트폰의 잠재적 환경영향평가)

  • Heo, Young-chai;Bae, Dae-sik;Oh, Chi-young;Suh, Young-jin;Lee, Kun-mo
    • Journal of Korean Society of Environmental Engineers
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    • v.39 no.9
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    • pp.527-533
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    • 2017
  • Environmental concern about smart phone is growing because it has short product life span while having intensive production technology and cost. In this study environmental impact of the smart phone is quantified using the LCA methodology based on the ISO 14040 series standards. The assessment considers potential environmental impacts across the whole life cycle of the smart phone including; pre-manufacturing; manufacturing; distribution; product use; and end-of-life stages. The pre-manufacturing stage is the most dominant life cycle stage causing the highest environmental impacts among all 10 impact categories assessed. The global warming impacts of the smart phone in the pre-manufacturing, distribution, use, manufacturing, and end-of-life stages were 52.6% 23.9%, 15.7%, 7.0%, and 0.8%, respectively. Sensitivity of the life cycle impact assessment results to the system boundary definition and assumptions made were quite high. Three components of the smart phone, PCB, battery, and display module were identified as the key components causing majority of the potential environmental impact in the pre-manufacturing stage. As such the slim and light-weight design and the use of environmental friendly materials are important design factors for reducing the environmental impact of the smart phone.

A Study on Business Types of IoT-based Smarthome: Based on the Theory of Platform Typology (IoT 기반 스마트홈 비즈니스 유형 연구: 플랫폼유형론을 근간으로)

  • Song, Minzheong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.2
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    • pp.27-40
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    • 2016
  • This paper aims to analyze the business types of 237 IoT based smart home companies in the world (launched during 1999~2014) which got global investment last few years. For this, the previous literatures trying to analze technology and service types of smart home are searched and the typology of the platform is discussed. Based on it, this research conceptualizes an analysis framework that includes three areas of smart home like home automation, home security, and energy efficiency with the three platform types like product, software, and service. This study concludes that the development of business type for IoT based smart home ecosystem is from the product to software and it can be a platform or not. In current status, there are a few platforms of product and software, but in the device management (16%) and thermostat (11%), companies are persuing more platform like. It is difficult to find the service platform in overall areas, for application based service has a few attractions in the investment market due to the lack of cloud infrastructure and data analytics. The following three are the implication to domestic market: 1) More active offering of API and SDK, 2) more active introduction of wireless Intenet network protocols, and 3) more active interoperability efforts and alliance activities are needed.

Impact of the Physical Characteristics of Smart Wristbands and Smartwatches on Perceived Functional, Aesthetic, And Symbolic Values (스마트팔찌와 스마트워치의 물리적 특성이 지각된 기능적, 심미적, 상징적 가치에 미치는 영향)

  • Soo In Shim;Heejeong Yu
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.525-532
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    • 2024
  • This study explores the impact of physical characteristics (e.g., shape, color, material, size, weight, technical features) of smart wristbands and smartwatches on consumers' perceived functional, aesthetic, and symbolic values using an extended technology acceptance model. An online survey was conducted with adult residents of the United States who had experience using smart wristbands or smartwatches. Participants were asked about various physical characteristics of products they had used in the past year or were currently using, and their evaluations of these characteristics. The results revealed that the shape of the front display shape significantly influenced symbolic value, with circle shape and square shpae showing significantly higher symbolic value than rectangle shape. Wristband materials also had a significant impact on symbolic value, with metal and leather showing higher symbolic value among various materials. Additionally, an increase in product size was associated with higher symbolic value. Moreover, certain technical features such as activity tracker, alarm clock, and distance tracking influenced perceived functional value, while functions like time display, GPS, and email influenced perceived aesthetic value. Pedometer, GPS, and email were found to enhance perceived symbolic value. These findings provide valuable insights into consumer preferences for smart wristbands and smartwatches, serving as valuable information for product improvement and new product development.

Attitudes and Acceptability of Smart Wear Technology: Qualitative Analysis from the Perspective of Caregivers

  • Park, Soonjee;Harden, Amy J.;Nam, Jinhee;Saiki, Diana;Hall, Scott S.;Kandiah, Jay
    • International Journal of Human Ecology
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    • v.13 no.2
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    • pp.87-100
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    • 2012
  • Smart wear integrates computing technology into fabric or a garment for additional functionality. This research explored the attitudes and opinions of the use of smart wear from the viewpoint of caregivers. Thirty two individuals including care providers of children and adult family members with health problems participated in focus group interviews. Participants reported being interested in smart wear because of the potential to detect the location (GPS) of a dependent (e.g., child, elderly) and to monitor vital signs. Participants indicated perceived advantages of smart wear such as identifying geographical location and effectiveness. Perceived concerns mentioned were privacy/security issues and accuracy of data. Participants taking care of dependents without a specific disease were hesitant to adopt and pay for smart wear. However, caregivers of elderly individuals expressed positive adoption intentions and willingness to reasonably pay for smart wear. They indicated expectations that potential insurance would provide coverage for cost savings. Caregivers expressed the need of specific requirements for future adoption such as customizability, and comfort/safety. Specific to smart wear clothing, most respondents preferred it be an undershirt or a jacket with a sensor located in the shoulder area. The findings from this study can be used in product development, promotion and marketing of smart wear.

A Study on the User Experience of Smart Speaker in China - Focused on Tmall Genie and Mi AI Speaker - (중국 인공지능 스피커 사용자 경험에 관한 연구 - 티몰 지니와 샤오미 스마트 스피커를 중심으로 -)

  • Xiao, Xin-Ting;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.409-414
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    • 2018
  • In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.